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HootSuite vs Nimble CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 18, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HootSuite
Ranking in Social CRM
3rd
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Social Media Management Solutions (3rd), Social Media Analytics Software (1st)
Nimble CRM
Ranking in Social CRM
12th
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
CRM (47th)
 

Mindshare comparison

As of March 2026, in the Social CRM category, the mindshare of HootSuite is 8.4%, down from 8.7% compared to the previous year. The mindshare of Nimble CRM is 3.8%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
HootSuite8.4%
Nimble CRM3.8%
Other87.8%
Social CRM
 

Featured Reviews

Gabriel  Waweru - PeerSpot reviewer
Senior Software Engineer at Unilever Inc.
Centralized social media workflows have improved collaboration, insights, and customer response
HootSuite offers several valuable features that include an intuitive user interface, which makes it very easy for new users. It also provides a better understanding of what customers want with analytics and gathers those insights into actionable reports, which helps make data-driven decisions easy. Additionally, HootSuite manages and maintains our social presence from anywhere at any time with the HootSuite mobile app. I rely on all of these features, as they are very strategic and helpful in my organization. HootSuite turns real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors. HootSuite supports team collaboration by assigning tasks, managing approvals, and monitoring team performance. HootSuite has positively impacted my organization by streamlining how we manage multiple content on various social platforms, saving considerable time. It has helped us achieve 40% to 50% time savings in content operations, a 25% increase in engagement due to consistent posting, and improved lead response due to improved response time. I measure the time savings through content operation metrics. The 25% increase in engagement resulted from consistent posting on social platforms. HootSuite has also helped us with centralized reporting across different social media channels, enabling us to make data-driven decisions easily.
Hakan Genel - PeerSpot reviewer
Disaster Recovery Specialist at Metropolitan State University of Denver
An easy-to-use, simple and stable CRM solution
The solution is used for VMware Environment It's easy to configure and easy to create a data source or replicate it to another one. It's very easy to use. All servers are in the environment, and we are using the data source. Nimble is very reliable. The configuration is very quick and simple.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If you are into social media marketing or any other digital media, then you should have knowledge of HootSuite because it is the industry standard that has been helping industry professionals."
"Hootsuite feels like an all-in-one tool; I can publish content on Hootsuite and then answer comments, which is what I do for my customers."
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"It has a social media presence outside of the hours people are able to devote to an organization."
"Customer Service: Great. Technical Support: Good."
"It's easy to configure and easy to create a data source or replicate it to another one."
"It is a fast and reliable solution."
"The interface is easy to use and has many features, such as email marketing and ad management, live chat, and more."
 

Cons

"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"Bulk scheduling."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"The solution should improve its replication groups' verification confirmation."
"Nimble sometimes slows down the progress of any work or project we have pending as it lacks the customization to manage the task through the work dashboard."
"The product has a security flaw."
 

Pricing and Cost Advice

"​I have only used the free versions.​"
"The solution is cost-effective."
"The pricing is moderate."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
University
9%
Media Company
8%
Retailer
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise7
No data available
 

Questions from the Community

What needs improvement with HootSuite?
HootSuite is very seamless. I'm sure there might be more functionality that HootSuite offers, but I've only used it for basic social media posting. I can't really think of anything to improve on.
What is your primary use case for HootSuite?
My main use case for HootSuite is scheduling social media posts across various social media platforms. In the past we've had campaigns for various things, but I use HootSuite because it's really ni...
What advice do you have for others considering HootSuite?
I don't use it for reporting; it's mainly for analytics. You're able to get a dashboard of analytics from posts. If you post on LinkedIn, Facebook, or X, you're able to see everything all in one sp...
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Comparisons

 

Overview

 

Sample Customers

Vega, TicketLeap, Radio Italia, The PureMatter Agency, Kiva, The Vancouver Canucks
A.M. Custom Clothing, Skymax, Totus Tuus Consulting, Nourmand & Associates, Intermedio Information Technology, Digiterati, TradeGecko, Things With Wings, Trendr, WebbROI, Servicerate.com
Find out what your peers are saying about HootSuite vs. Nimble CRM and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.