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HPE Alletra Storage vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
80
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
33rd
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Software Defined Storage (SDS) (18th), Compute Service (10th), Public Cloud Storage Services (15th), File and Object Storage (20th)
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.8%, up from 1.6% compared to the previous year. The mindshare of Zadara is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Anand Algesan - PeerSpot reviewer
Provisioning and encryption ease improve data storage efficiency
To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.
Kirubel Behailu - PeerSpot reviewer
Enhancing storage management efficiency with user-friendly experience
Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage.  I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The solution is very straightforward to set up."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"The most valuable features of this solution are its ease of use and performance."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The solution is scalable."
"Overall stability is very good. It is a very stable solution."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"Alletra has helped reduce the time spent resolving storage-related support tickets by about 40%."
"Using HPE Alletra Storage has improved the performance of my storage and alleviated a bottleneck."
"The reliability is very good."
"The feature I appreciate most about HPE Alletra Storage is its simplicity."
"The benefits of using Alletra for my organization are that the amount of time it takes for my team to define storage and allocate storage for projects has reduced, and there's less training, too."
"It offers rich features and high speed for transferring data."
"More deduplication and compression are valuable because capacity matters."
"The solution has reduced my data management operation expenses by approximately 20%."
"Zadara saves both time and money."
"A nice feature is the immutable object storage, which can be used in conjunction with Veeam."
"One of the most useful features is that they provide iSCSI as a service."
"The processing is much faster with this product."
"It's very easy to expand and compared to other storage systems that we've used, it's a lot more expandable and a lot more flexible in how it's deployed."
"One of the most valuable features is its integration with other cloud solutions. We have a presence within Amazon EC2 and we leverage compute instances in there. Being able to integrate with compute, both locally within Zadara, as well as with other cloud vendors such as Amazon, is very helpful, while also being able to maintain extremely low latency between those connections."
"I find Zadara's user-friendliness from both the customer and engineering perspectives highly appreciated."
"It provides very satisfactory storage performance."
 

Cons

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."
"There is room for improvement in the pricing of the product."
"The UI for this solution needs to be improved."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"In terms of what needs improvement, the dashboard and management could be simplified."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"It could use improvement in correctly identifying and naming the systems. The solution keeps changing the names of everything. It's been hard to track."
"HPE Alletra Storage could be improved by adding support for file-based or S3 storage, as we have NetApp as our NAS storage."
"Speaking specifically of the 6K Alletra series, the renewal process can be complex due to the sheer volume of SKUs."
"The biggest challenge was again down on that unit. The power supply was not the correct power supply, and it took forever for them to send me the one that I needed. It took five months to get it."
"HPE Alletra Storage pricing can be improved. The pricing, licensing, and software have changed."
"They can continue developing their V vaults and peer persistence. They can implement active-active peer persistence so that our organization can use it."
"The energy usage could be further improved."
"We had some issues while installing it on our servers. It required more resources while cross-checking. So, the initial setup process could be better."
"There are still some storage features that they lack. For example, other vendors implemented the auto-tiering feature a long time ago, while Zadara Storage Cloud is just coming out with this feature today. So, they are a little bit late compared to the market."
"Some of the features are a little bit slow to come to market."
"Cost-wise, because it's a pay-per-use model, it may ultimately end up costing us more in the long run than something we developed ourselves."
"In the next release, there can be some improvements to the web console by adding more features because the console is simple. Additionally, the calculator could improve."
"The management interface is more geared towards end-users rather than a service partner like ourselves, and there are improvements that can be made around that."
"Having iSCSI over the internet using a VPN, the IPSec tunnel is really the only thing that I find missing from this product."
"The cost is not favorable as Zadara does not provide competitive rates for regions like South Africa and Ethiopia."
"The initial setup of the solution is complex."
 

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"As far as the licensing costs, everything is included in the license."
"We pay approximately $50,000 USD per year in licensing fees."
"Given its price, Pure is not the first option."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The licensing is on a yearly basis."
"The support cost per array is about $20,000 a year for 24/7 support."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"Its pricing is very competitive."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"There is a license. HPE Alletra uses a cloud-based model."
"The solution is expensive and can cost around five lakhs."
"Overall, it was good. It had a good price per gigabyte."
"Its price can be optimized."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Computer Software Company
22%
Manufacturing Company
12%
Financial Services Firm
7%
Real Estate/Law Firm
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
Its price can be optimized. The cost before deployment is significant to customers, but post-deployment cost analysis...
What needs improvement with HPE Alletra?
The user interface, configuration, and customization could be improved, though the configuration is currently very ea...
What needs improvement with Zadara?
The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...
What is your primary use case for Zadara?
I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...
What advice do you have for others considering Zadara?
As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about HPE Alletra Storage vs. Zadara and other solutions. Updated: June 2025.
860,632 professionals have used our research since 2012.