No more typing reviews! Try our Samantha, our new voice AI agent.

HubSpot CRM vs IQVIA Orchestrated Customer Engagement comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
7th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
51
Ranking in other categories
No ranking in other categories
IQVIA Orchestrated Customer...
Ranking in CRM
48th
Average Rating
7.0
Reviews Sentiment
6.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of HubSpot CRM is 1.4%, down from 1.6% compared to the previous year. The mindshare of IQVIA Orchestrated Customer Engagement is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.4%
IQVIA Orchestrated Customer Engagement0.6%
Other98.0%
CRM
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.
Jaemin Baek - PeerSpot reviewer
Dx Strategist at SK Telecom
Has 360 degree customer view but needs to improve workflow
Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays. The data queries are at times separated and do not match properly. To obtain insights from data, we need to map or match the datasets and define the relationships between them. However, in Salesforce it is very difficult to define relationships between datasets. They do not provide any customization features; they are all global/standard. Because the sales department needs many functions to deal with sales or government policies, like taxes, they cannot develop the features in OCE. As a result, we cannot provide Salesforce as a single solution. The workflow process is not complete. They need to achieve more knowledge and experience in this industry.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature that is beneficial from HubSpot CRM is business intelligence."
"The ease of having everything in one place is valuable."
"It's highly reliable, and the flexibility it offers is noteworthy."
"It's very easy to use and configure HubSpot CRM."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"HubSpot CRM helps our company to organize and track a high number of leads easily."
"The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."
"The native integration with Outlook is something that I find really useful in HubSpot CRM."
"I've found the customer 360 degree view to be valuable."
"As a result, many people can access the data and gain insights."
 

Cons

"There is room for improvement in pricing. The pricing strategy that they have is way too clever."
"Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability."
"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."
"From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients."
"The scoring functionality in Salesforce is better. HubSpot CRM should improve its scoring feature."
"All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."
"Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way."
"An area to be improved in HubSpot CRM is its customization capabilities."
"Because Salesforce is a cloud solution, sometimes we have issues with speed. We experience a lot of delays."
 

Pricing and Cost Advice

"The cost of HubSpot CRM is less than the cost of Freshsales."
"The price of HubSpot CRM is expensive."
"Pricing is based on the number of users."
"We are using HubSpot CRM’s free version."
"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."
"The price of the solution could improve because it is expensive."
"If one is a low price and ten is a high price, I rate the pricing as a five. HubSpot CRM is much more expensive than Salesforce. My company probably pays around 40 USD per user monthly."
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"OCE is less expensive than Veeva, for instance."
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
914,889 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
13%
Financial Services Firm
11%
Comms Service Provider
10%
Manufacturing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise5
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...
What advice do you have for others considering HubSpot CRM?
HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.
Ask a question
Earn 20 points
 

Also Known As

No data available
IQVIA OCE
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Information Not Available
Find out what your peers are saying about Microsoft, Zoho, Salesforce and others in CRM. Updated: September 2026.
914,889 professionals have used our research since 2012.