HubSpot CRM vs Keap comparison

Why PeerSpot?

HubSpot and Keap are both solutions in the CRM category. HubSpot is ranked #4 with an average rating of 8.1, while Keap is ranked #58. HubSpot holds a 1.4% mindshare in CRM, compared to Keap’s 0.5% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 50% of Keap users who would recommend it.

HubSpot CRM

Read 51 HubSpot CRM reviews

7,240 Views
7,023 Comparison Views

98% willing to recommend

Keap

Read 3 Keap reviews

1,887 Views
1,868 Comparison Views

50% willing to recommend

HubSpot CRM

Keap

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Executive SummaryUpdated on Dec 19, 2024

Keap and HubSpot CRM compete in the CRM market. HubSpot CRM has the upper hand with its richer set of features, despite Keap's favorable pricing and support.

Features: Keap provides automation, client management, and ease of use, catering to small businesses seeking straightforward solutions. HubSpot CRM offers a wide array of marketing, sales, and service features, supporting businesses aiming for scalability and tool integration. Its advanced analytics and reporting features also stand out.

Ease of Deployment and Customer Service: Keap provides easy deployment and personalized, responsive customer service, simplifying onboarding. HubSpot CRM, with a more flexible and customizable deployment, has extensive tutorials and resources, making it versatile for diverse business needs. Both ensure reliable customer service, with Keap offering a more personalized approach.

Pricing and ROI: Keap's pricing offers lower subscription costs, attracting budget-conscious businesses looking for essential CRM functionality and quick ROI. HubSpot CRM, with higher costs, often justifies the investment by delivering a higher ROI through its extensive features that drive substantial business growth over time.

To learn more, read our detailed HubSpot CRM vs. Keap Report (Updated: November 2026).

Buyer's Guide

HubSpot CRM vs. Keap

November 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

4th

Average Rating

8.2

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Keap

Ranking in CRM

58th

Average Rating

7.0

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of HubSpot CRM is 1.4%, up from 1.4% compared to the previous year. The mindshare of Keap is 0.5%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot CRM	1.4%
Keap	0.5%
Other	98.1%

CRM

Featured Reviews

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Automation and integrated analytics have transformed how my team manages campaigns and deals

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

Read full review

it_user370497

Director of Operations at Armada Cloud

The marketing and sales automation aspects of Infusionsoft have proved very useful.

The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is their marketing automation service and sales lead management."

"The native integration with Outlook is something that I find really useful in HubSpot CRM."

"I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use."

"We get a good overview of where everything is in the pipeline."

"Through this solution, you now have the ability to do marketing campaigns, mass email automation, plugging you with your social media, your website, etc."

"It's very easy to use and configure HubSpot CRM."

"We switched to HubSpot CRM because the marketing tool was really good."

"The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features."

More HubSpot CRM pros

"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."

"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."

Cons

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

"The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

"They need better UX or templates to change the mood or the look and feel."

"The product's free version could have more integration and automation options."

"The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it."

"We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

"Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability."

"I would need to try the product again to refresh my knowledge and give a recommendation."

More HubSpot CRM cons

"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."

"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."

"Would love to see the option to create required fields on the contact records."

Pricing and Cost Advice

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"There is a cost for the solution. However, I am not aware of the price."

"I do not recall the particulars of the licensing fees."

"The pricing is reasonable."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The price of the solution could improve because it is expensive."

"The cost of HubSpot CRM is less than the cost of Freshsales."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

More HubSpot CRM pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Construction Company

13%

Financial Services Firm

11%

Comms Service Provider

11%

Outsourcing Company

Construction Company

20%

Comms Service Provider

12%

Retailer

10%

Transportation Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	42
Midsize Enterprise	5
Large Enterprise	9

No data available

Questions from the Community

What is your experience regarding pricing and costs for HubSpot CRM?

My experience with pricing, setup cost, and licensing has been pretty straightforward; HubSpot CRM offers a zero human sign-up to try and no pressure calls with their salespeople, which I really lo...

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What is your primary use case for HubSpot CRM?

I have been using HubSpot CRM for at least eight years. My main use case for HubSpot CRM is to manage my pipeline and all my customer relationships, handling everything to do with calls, notes, and...

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What advice do you have for others considering HubSpot CRM?

HubSpot CRM is deployed in my organization on the cloud; it is subscription-based and hosted on the cloud, so HubSpot CRM is not on my premises or hybrid. I'm not sure which cloud provider is used ...

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Compared 26% of the time

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Compared 25% of the time

Data Cloud vs Keap

Compared 24% of the time

Freshsales vs Keap

Compared 5% of the time

Salesforce Sales Cloud vs Keap

Compared 4% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

October 2026

Download HubSpot CRM product report

Buyer's Guide

CRM

October 2026

Download Keap product report

Also Known As

No data available

Infusionsoft

Overview

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

Keap is a CRM and marketing automation platform designed for small businesses, integrating a suite of tools to streamline processes and drive growth. From lead management to automated campaigns, Keap offers robust functionalities for improving efficiency.

Keap provides a comprehensive approach for businesses looking to centralize their customer interactions and automate marketing efforts. It enables users to capture leads through customizable forms and landing pages while tracking customer interactions and generating personalized marketing campaigns. The automation feature allows users to manage sales processes and customer journeys seamlessly, reducing manual workload and enhancing data analysis. This enables businesses to maintain personalized communication and efficient marketing strategies.

What are the essential features of Keap?

Contact Management: Organizes and manages customer data efficiently
Email Marketing: Automates email campaigns and personalizes content
Lead Scoring: Identifies and prioritizes potential customers based on engagement
Appointment Scheduling: Simplifies booking with an integrated calendar
E-commerce Tools: Facilitates online sales with shopping cart integration

What benefits and ROI can users expect?

Increased Efficiency: Automation reduces manual tasks, saving time
Improved Lead Conversion: Streamlined processes enhance customer engagement
Scalability: Supports business growth with scalable features
Better Customer Insights: Data analysis improves decision-making
Enhanced Customer Relationships: Personalization boosts customer satisfaction

In industries such as retail, consulting, and healthcare, Keap can be implemented to enhance customer engagement and improve operational workflows. Retail businesses can automate marketing campaigns to drive sales while consulting firms can streamline client communication and scheduling. Healthcare providers benefit from efficient appointment management and secure patient data handling, making Keap a versatile tool across sectors.

Keap

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group

Buyer's Guide

HubSpot CRM vs. Keap

November 2026

Free Report: HubSpot CRM vs. Keap

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