HubSpot Sales Hub vs Keap comparison

Why PeerSpot?

HubSpot and Keap are both solutions in the CRM category. HubSpot is ranked #16 with an average rating of 8.5, while Keap is ranked #58. HubSpot holds a 1.0% mindshare in CRM, compared to Keap’s 0.5% mindshare. Additionally, 86% of HubSpot users are willing to recommend the solution, compared to 50% of Keap users who would recommend it.

HubSpot Sales Hub

Read 23 HubSpot Sales Hub reviews

5,230 Views
4,341 Comparison Views

86% willing to recommend

Keap

Read 3 Keap reviews

1,887 Views
1,868 Comparison Views

50% willing to recommend

HubSpot Sales Hub

Keap

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 19, 2024

Keap and HubSpot Sales Hub compete in the sales management domain. HubSpot Sales Hub often has a slight edge due to its advanced features.

Features: Keap offers automation capabilities, email marketing, and client management to streamline operations. HubSpot Sales Hub includes sales tools like pipeline management, analytics, and integrations, providing flexibility for scaling enterprises.

Ease of Deployment and Customer Service: HubSpot Sales Hub offers intuitive deployment, educational resources, and comprehensive support for seamless integration. Keap provides personalized support, beneficial for smaller businesses with simpler needs.

Pricing and ROI: Keap has an attractive pricing structure for small businesses aiming for affordability without losing essential features, providing reasonable ROI through cost-effective client management solutions. HubSpot Sales Hub, despite a higher price, balances this with extensive functionalities and integration, leading to strong ROI for businesses utilizing its tools for improved sales performance.

To learn more, read our detailed HubSpot Sales Hub vs. Keap Report (Updated: November 2026).

Buyer's Guide

HubSpot Sales Hub vs. Keap

November 2026

Download the complete report

Helped 920,769 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Sales Hub

Ranking in CRM

16th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

AI Sales & Marketing (9th)

Keap

Ranking in CRM

58th

Average Rating

7.0

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 1.0%, up from 0.9% compared to the previous year. The mindshare of Keap is 0.5%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
HubSpot Sales Hub	1.0%
Keap	0.5%
Other	98.5%

CRM

Featured Reviews

reviewer2783040

Process Improvement Consultant at a consultancy with 51-200 employees

Reliable contact and pipeline management has organized my sales work but email tracking and UI personalization still need improvement

I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI of HubSpot Sales Hub is that it's a bit flat, and it does not allow for the personalization to the point I would want, as I would prefer it to look more like ClickUp tools where I can change the way it looks for my preference. The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations. The benefits I've seen from custom reporting are quite acceptable, but the only thing I would improve is the Sankey feature; this feature is amazing in theory but it's not working very well, and I don't really understand how it's working. Regarding integration capabilities, I integrate HubSpot Sales Hub with Apollo and Fireflies, and while the Outlook features are acceptable, Outlook should be improved since it's really problematic; the problem is that it's constantly disconnecting, and every time you go to Outlook you have to log in again, which nobody remembers.

Read full review

it_user370497

Director of Operations at Armada Cloud

The marketing and sales automation aspects of Infusionsoft have proved very useful.

The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very straightforward to utilize."

"The ability to make calls from the system free of charge is valuable."

"HubSpot Sales Hub is the backbone of our go-to-market build, and from a day-to-day perspective, it is our source of truth and our system of record for all things sales and marketing and customer success at this point."

"HubSpot Sales Hub had a noticeable impact on the sales cycle length for our customers. Before focusing on the sales process, we implemented various versions, including support and payment management modules. The automation and improvements facilitated by HubSpot Sales Hub were evident, making it a valuable tool for driving positive transformations in our sales processes."

"The solution makes it easy for you to log in and manage your pipeline. So pipeline management is very easy and simple."

"HubSpot Sales Hub is useful for managing workflows."

"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."

"The product helps us to identify coincidences and work to build a model that will allow us to identify opportunities."

More HubSpot Sales Hub pros

"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."

"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."

Cons

"It would be good to be able to add AI and make it easier to integrate the tool with our day-to-day processes."

"HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market."

"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."

"The tool should add a prospect success feature. Some intelligence should be drawn from our activities and the data we're feeding to recommend the next action. Some AI enablement will help us take the next step for a particular prospect or recommend solutions to help with prospect conversion from an out-of-the-box perspective."

"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."

"In my experience, the reporting area of the solution is somewhere the solution lacks a bit."

"There is always room for improvement; I expect more integrations with different tools. I also appreciate the mobile app's user-friendliness. However, I think there could be improvements in database cleaning and customization options for information presentation on the screen. Overall, as a final user, I am very happy with HubSpot Sales Hub."

"When it comes to the UI part of the product, it looks very novice and definitely not something meant for an enterprise-grade level business."

More HubSpot Sales Hub cons

"Would love to see the option to create required fields on the contact records."

"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."

"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."

Pricing and Cost Advice

"The tool's licensing offers value."

"The solution is very affordable from the perspective of the features."

"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."

"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."

"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."

"HubSpot Sales Hub is priced reasonably. There are other solutions available that are affordable as compared to HubSpot Sales Hub. They are one of the market leaders, the price tag is good at this point."

"We have to pay for licenses. They are not expensive."

"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."

More HubSpot Sales Hub pricing and cost advice

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

920,769 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Comms Service Provider

20%

Construction Company

14%

Financial Services Firm

11%

University

Construction Company

20%

Comms Service Provider

12%

Retailer

10%

Transportation Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	4
Large Enterprise	3

No data available

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?

My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...

See all answers

What needs improvement with HubSpot Sales Hub?

I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...

See all answers

What is your primary use case for HubSpot Sales Hub?

My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...

See all answers

Ask a question

Earn 20 points

Comparisons

TempWorks Software vs HubSpot Sales Hub

Compared 8% of the time

NetHunt CRM vs HubSpot Sales Hub

Compared 8% of the time

Affinity vs HubSpot Sales Hub

Compared 7% of the time

Bigin by Zoho CRM vs HubSpot Sales Hub

Compared 7% of the time

OnePageCRM vs HubSpot Sales Hub

Compared 7% of the time

More HubSpot Sales Hub Competitors

Creatio Sales vs Keap

Compared 26% of the time

Zoho CRM vs Keap

Compared 25% of the time

Data Cloud vs Keap

Compared 24% of the time

Freshsales vs Keap

Compared 5% of the time

Salesforce Sales Cloud vs Keap

Compared 4% of the time

More Keap Competitors

Product Reports

Buyer's Guide

HubSpot Sales Hub

October 2026

Download HubSpot Sales Hub product report

Buyer's Guide

CRM

October 2026

Download Keap product report

Also Known As

No data available

Infusionsoft

Overview

HubSpot Sales Hub is a powerful CRM platform that enhances sales operations with features like pipeline management and customer journey mapping, while offering seamless integration and automation.

HubSpot Sales Hub provides a comprehensive suite of tools designed to optimize sales processes. Its intuitive interface supports efficient task completion through features like easy call functionality and customization options. The platform excels in email tracking and custom reporting, aiding in accurate sales forecasting. Integration capabilities enhance organizational visibility, while automation streamlines workflows. Despite its strengths, users seek improvements in lead capture accuracy, automation complexities, and customization flexibility, alongside more robust reporting and AI-driven analytics.

What are the key features of HubSpot Sales Hub?

Pipeline Management: Streamlines tracking and management of sales pipelines.
Customer Journey Mapping: Visualizes and enhances customer interactions.
Seamless Integration: Connects effortlessly with other systems for improved organization.
Automation Capabilities: Automates routine tasks, enhancing productivity.
Email Tracking: Offers insights into customer engagement through email monitoring.
Custom Reporting: Facilitates better decision-making with tailored reports.

What benefits or ROI should be expected?

Improved Forecasting: Accurate reporting enhances sales predictions.
Enhanced Visibility: Integration and automation boost operational insight.
Task Efficiency: Intuitive features streamline workflow management.
Sales Cycle Management: Flexibility supports diverse sales strategies.

HubSpot Sales Hub is widely implemented across industries for tasks like opportunity management and sales lifecycle tracking. It assists in proposal generation, lead management, and marketing campaigns, positioning it as a critical tool for sales and marketing teams aiming to improve workflow and customer relationships.

HubSpot

Keap is a CRM and marketing automation platform designed for small businesses, integrating a suite of tools to streamline processes and drive growth. From lead management to automated campaigns, Keap offers robust functionalities for improving efficiency.

Keap provides a comprehensive approach for businesses looking to centralize their customer interactions and automate marketing efforts. It enables users to capture leads through customizable forms and landing pages while tracking customer interactions and generating personalized marketing campaigns. The automation feature allows users to manage sales processes and customer journeys seamlessly, reducing manual workload and enhancing data analysis. This enables businesses to maintain personalized communication and efficient marketing strategies.

What are the essential features of Keap?

Contact Management: Organizes and manages customer data efficiently
Email Marketing: Automates email campaigns and personalizes content
Lead Scoring: Identifies and prioritizes potential customers based on engagement
Appointment Scheduling: Simplifies booking with an integrated calendar
E-commerce Tools: Facilitates online sales with shopping cart integration

What benefits and ROI can users expect?

Increased Efficiency: Automation reduces manual tasks, saving time
Improved Lead Conversion: Streamlined processes enhance customer engagement
Scalability: Supports business growth with scalable features
Better Customer Insights: Data analysis improves decision-making
Enhanced Customer Relationships: Personalization boosts customer satisfaction

In industries such as retail, consulting, and healthcare, Keap can be implemented to enhance customer engagement and improve operational workflows. Retail businesses can automate marketing campaigns to drive sales while consulting firms can streamline client communication and scheduling. Healthcare providers benefit from efficient appointment management and secure patient data handling, making Keap a versatile tool across sectors.

Keap

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group

Buyer's Guide

HubSpot Sales Hub vs. Keap

November 2026

Free Report: HubSpot Sales Hub vs. Keap

Find out what your peers are saying about HubSpot Sales Hub vs. Keap and other solutions. Updated: November 2026.

DOWNLOAD NOW

920,769 professionals have used our research since 2012.

See our HubSpot Sales Hub vs. Keap report.

See our list of best CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.