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IBM MaaS360 vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
294
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Microsoft Security Suite (1st)
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
14th
Ranking in Unified Endpoint Management (UEM)
7th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
2nd
Ranking in Unified Endpoint Management (UEM)
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
101
Ranking in other categories
Remote Access (5th), Virtual Desktop Infrastructure (VDI) (7th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th)
 

Mindshare comparison

As of August 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 33.7%, down from 40.2% compared to the previous year. The mindshare of IBM MaaS360 is 5.9%, down from 6.1% compared to the previous year. The mindshare of Workspace ONE UEM is 14.1%, down from 16.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.
Ajit Pratap Kundan - PeerSpot reviewer
A tool that needs to improve scalability but is useful to manage user
There is a need for better user lifecycle management within VMware Identity Manager, along with better user governance, including the separation of duties of the users. In my company, we are not able to create a policy for the separation of duties of the users, so it is an area where improvement is required. The official authentication and fingerprint authentication should be part of VMware Identity Manager, and I feel these areas are currently missing. The scalability of the product needs to improve. The product should be tightly integrated with the third-party products because it's not like a customer is going to purchase all the VMware products, as they might have different solutions for different purposes.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intune's security features for Apple iOS and Mac OS are helpful. We can check enrollment, manage public and private settings, and manage the organization's data using security key features."
"It has a useful device management feature."
"The security-related tools are excellent; these features allow us to secure devices, lock them down, and ensure compliance."
"The product has eased the deployment of Microsoft apps to the devices. We can manage it properly. We can control it and push the updates. Another company helped us with the deployment. However, we can do it internally."
"The solution is stable."
"Third party integrations are very convenient to use with Microsoft Intune."
"The features I found most valuable in Intune are its user visibility and troubleshooting options."
"Intune simplifies compliance. The ability to manage software updates and policies on endpoints has helped us meet contract requirements."
"We've found the scalability to be very good."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"The product’s most valuable feature is email, browser, and application security."
"The solution is easy to implement."
"The most valuable features of IBM MaaS360 are remote control and setting up a phone."
"It is a stable solution."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"The solution is quite stable."
"The bigger vendors like VMware, Insight, and MobileIron can assign engineers to customers. You can work with them to develop the right competency to use the product."
"The solution can scale."
"The most valuable features of VMware Workspace ONE are security and having support for all the latest features that are coming out from Apple. They're pretty fast at adopting new features. This is one of the most vital aspects of mobile device management systems."
"For me, the integration of AirWatch with various enterprise components is something I like. The way they are partnering with various services, like security services, or some of the big guys like Google, Android, Apple, and including Microsoft; that's really awesome. And the way they look at providing functionality to create self-service and automation, that's really usefully and beneficial. That's where I see they differentiate themselves."
"It helps the end users to work on the road without needing to set up all kinds of VPN connections"
"You can upgrade and migrate the existing group policies that we use for VMware Workspace ONE for the active directory. We can push the policies and group policies. We can migrate it and manage it from VMware Workspace ONE."
"It's all about securing data with the help of the email client called VMware Boxer. It enables the end-user to carry data in their mobile devices but there is containerization between the personal data and the organization's data. It helps enhance their security while still carrying their own BYOD."
"One of the features that I enjoyed most was the integration with Azure AD because I could use VMware Identity Manager to standardize the User Principal Name coming from Active Directory. You have Azure AD Connect to do that. In between, if you have vIDM handling it, you can easily get the synchronization of users into your VM and standardize the User Principal Name. If you require quality assurance for handling it, you can actually count on the vIDM to do so. That was one of the main things I enjoyed about the product."
 

Cons

"They need to add more group policies. Intune currently does not have many group policies that you can deploy. Its reporting, which is very limited at the moment, also needs improvement. It will be great if they can add report customization. Its stability needs to be improved. Sometimes, when you register a device in Intune, it doesn't show up instantly on the engine portal on the admin side. They need to provide better support for complicated issues. They also have a long turnaround time."
"The configuration and pricing can be improved."
"Reporting could be improved. It needs to be more expensive and robust."
"Enhancements for managing MacOS more comprehensively would be beneficial."
"The most significant challenge is reporting and monitoring. The reporting accuracy for deploying applications and all aspects of Intune needs to be improved."
"Data leak prevention can be integrated into it. Currently, it does not have data leak prevention."
"Onboarding of endpoint devices is not straightforward. The onboarding process was a little heavier than I thought it would be. That's the key improvement area. Obviously, the more control you have over the devices, the better it is."
"Although Intune is from the same provider, its integration with other Microsoft products, like Microsoft Defender or Microsoft Purview, could be improved."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace. This is one of the areas of improvement that I would like to highlight. We have also observed that in the contact list, a lot of duplication is happening. A single contact is duplicated three or four times, which also consumes more memory resources. If they can work on improving it for these aspects, it will have a more positive impact not only on the way the application is being consumed by the user but also on user satisfaction. A lot of new features are being deployed or rolled out by companies that are competitors of IBM MaaS360. IBM will have to ensure that all those features are on board so that we have a complete suite of features in the platform, rather than deploying multiple diverse solutions to cater to the requirements of our customers."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
"The look needs to be updated and it could be simpler to use."
"Can be added process of export/import environment configuration to simplify any migration processes."
"The UI has room for improvement."
"The user experience really isn't so good."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360."
"The initial setup is a bit complex."
"I would like to see some integration with native Microsoft products such as Anti-value."
"The portal is not user-friendly."
"The product's initial setup phase was quite complex."
"The length of time it takes to deploy an application could improve."
"I would like better integration for deploying programs with binary files."
"There should be better compatibility with Linux devices."
"I would like to see technology expense management integrated into the next release. This feature would allow us to manage expenses across various workloads and services, including cloud environments and computing resources."
 

Pricing and Cost Advice

"The E5 license is expensive."
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"Microsoft Intune is included in the E5 license at no additional cost."
"The price could be better."
"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."
"On a scale of one to ten with one being the cheapest, the cost of Microsoft Intune is a five."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"Fees are monthly and it's approximately $8 per user."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"The solution is expensive."
"I rate IBM MaaS360’s pricing a six out of ten."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market. This solution is more expensive by 30 or 40 percent."
"A person should pay towards the licensing costs of VMware Identity Manager on a yearly or monthly basis, but government and public sector units cannot for a perpetual licensing model."
"I have no opinion about the pricing of the product."
"AirWatch would benefit from reducing the license pricing per user per month. Microsoft bundles everything, and then that bundling makes the product free for the customers."
"Workspace ONE is on the higher end of the pricing band when compared to other players in the market."
"If you have a host of custom requirements (including licensing), make sure to set aside enough time for the initial setup because it can take up to a few weeks depending on how complex your environment is."
"There is a licensing fee for the users, and we pay a low amount for our support costs."
"VMware Workspace ONE is not cheap; it's quite expensive. However, in the end, they gave us a reasonable price."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
9%
Government
8%
Computer Software Company
12%
Manufacturing Company
10%
Government
9%
Construction Company
6%
Computer Software Company
16%
Financial Services Firm
9%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Fiberlink MaaS360, MaaS360
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Bancroft, Garuda Indonesia
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about IBM MaaS360 vs. Workspace ONE UEM and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.