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Imanami GroupID vs Microsoft Entra ID comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Imanami GroupID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
36th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
User Provisioning Software (18th), Active Directory Management (16th)
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Single Sign-On (SSO) (2nd), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of September 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Imanami GroupID is 0.9%, up from 0.4% compared to the previous year. The mindshare of Microsoft Entra ID is 16.6%, down from 24.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.6%
Imanami GroupID0.9%
Other82.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

GV
Senior application Security Engineer at OneDigital Health and Benefits
Shows group analytics with good UI but needs improvement in GPO
The solution helps with group analytics.  Imanami GroupID's UI is good.  The product's implementation is complex. It should also work on GPO.  I have been using the solution for two years.  I rate the tool's stability an eight out of ten.  I rate Imanami GroupID's scalability an eight out of…
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For each job code, we go through and determine the access they're supposed to have to the system, and based on that job code, we use the query tool so that anybody who is in this job code gets these groups added to them, or conversely, if they change job codes, it removes the ones that they shouldn't have and adds the one they should, which runs every night so that the next day everybody has the job codes they're supposed to have."
"Imanami GroupID's UI is good."
"I have found the overall features to be useful."
"The solution improved our and our clients' security; end users are more confident knowing that their information is confidential."
"Conditional Access, Geofencing, and Azure Multi-Factor Authentication are the major security features to secure resources."
"The feature of Microsoft Entra ID that I appreciate the most is the level of integration that's available in the partner network."
"The scalability of the product is decent."
"The most significant aspect is the security measures inherent in Microsoft Entra ID, including features such as conditional access policies."
"A use case that we did for an end user in a manufacturing organization: We used WVD with biometric authentication because 1,500 processes need to happen in a process. The user didn't want to use a login using their credentials. They wanted to use fingerprinting or tap their ID. That is where we integrated with the authentication. Now, they can process in a couple of hours, and they run those 1,500 processes every day. This changed their login process, which improved the manufacturing process. This helped a lot for their high deployment."
"It's a very scalable solution."
"Using Azure Active Directory has benefitted several of my clients, with an example being a startup organization."
 

Cons

"The product's implementation is complex. It should also work on GPO."
"The mobile application needs to be improved and there should be chatbox features to allow users to easily reach out for assistance."
"I'd like to see a better user interface. It works, but it is clunky. There should be better import and export of LDAP queries and better management tools."
"The transition from on-prem Active Directory to the Azure Cloud was difficult because there aren't group policy objectives. This is handled differently in the Azure cloud environment."
"The scalability of the solution is good."
"There is a feature that we have been waiting for regarding Bicep templates. The option to use Bicep templates to deploy Microsoft Entra ID objects from the Azure Portal is needed."
"Some of the features that they offer, e.g., customized emails, are not available with B2C. You are stuck with whatever email template they give you, and it is not the best user experience. For B2C, that is a bit of a negative thing."
"Microsoft Entra ID could be improved with more out-of-the-box integrations with other parties."
"The monitoring dashboard could be a bit better."
"One area where it can improve is connectivity with other systems. Not all systems are connected and you have to do coding to establish a point of connectivity. It supports certain vendors and it supports certain protocols. It is limited in many other aspects at the attribute level."
"Sometimes I sense complications when moving from one tenant to another, which is simply because different enterprises have different security guidelines."
 

Pricing and Cost Advice

"It is on a yearly basis, and it has the product license fee and the support for it. So, there is the licensing fee, and there is the annual maintenance that includes the support. I don't remember exactly, but we're probably paying somewhere in the neighborhood of $20,000 to $30,000 for it per year. We've got a pretty large implementation of it, and for the amount that we do, it is a pretty good deal. I would rate it a four out of five in terms of pricing."
"The price of the solution is reasonable."
"Everything needs to be considered for the requirements and if it is within the budget, then you can come up with a solution, whether it is SaaS, PaaS, or IaaS."
"The price is fair. It's not very expensive given what they offer."
"Microsoft Entra ID service can be quite costly due to its hidden expenses linked to usage."
"I give the cost a three out of ten."
"I do not have experience with pricing."
"The pricing of Azure Active Directory is competitive. By default, the product exists in almost every Microsoft cloud product. But it then depends on the features that a customer really wants to make use of."
"Be sure: You know your userbase, e.g., how many users you have. You choose the right license and model that suit your business requirements."
"We got a good deal. If you get rid of all the products providing features that Azure Suite can provide, then it makes sense cost-wise."
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Top Industries

By visitors reading reviews
Construction Company
22%
Manufacturing Company
11%
Media Company
10%
Comms Service Provider
10%
Outsourcing Company
13%
Financial Services Firm
11%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
 

Questions from the Community

Ask a question
Earn 20 points
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Grant Thornton LLP
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Imanami GroupID vs. Microsoft Entra ID and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.