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Immuta vs Microsoft Purview Information Protection comparison

Immuta and Microsoft are both solutions in the Data Governance category. Immuta is ranked #21 with an average rating of 8.0, while Microsoft is ranked #7 with an average rating of 8.1. Immuta holds a 1.8% mindshare in DG, compared to Microsoft’s 2.2% mindshare. Additionally, 100% of Immuta users are willing to recommend the solution, compared to 90% of Microsoft users who would recommend it.
Immuta
Read 5 Immuta reviews
  • 1,204 Views
  • 975 Comparison Views
100% willing to recommend
Microsoft Purview Informati...
Read 20 Microsoft Purview Information Protection reviews
  • 2,212 Views
  • 1,548 Comparison Views
90% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 3, 2024

Microsoft Purview Information Protection and Immuta compete in the data governance and protection space. Microsoft Purview offers better pricing and support options, while Immuta's robust features make it more favorable for comprehensive data access management.

Features: Microsoft Purview excels in data classification and labeling across environments. It offers integrated compliance and takes critical regulations into account. Its DLP features help educate users on handling sensitive data. Immuta offers dynamic data access control and policy enforcement for granular management. It automatically tags sensitive information and provides data restriction capabilities.

Room for Improvement: Microsoft Purview could enhance its support for on-premises systems like NAS or SAN storage. It lacks classification for video and audio files and could improve performance with non-Microsoft systems. Immuta could broaden its PII discovery capabilities to include more data types. Its initial setup complexity could be reduced for faster deployment. The user interface might benefit from further simplicity to improve user experience.

Ease of Deployment and Customer Service: Microsoft Purview integrates smoothly within the Microsoft ecosystem, offering a user-friendly deployment model supported by extensive customer service. Immuta provides flexible deployment options for diverse environments with specialized customer service focusing on smooth implementation.

Pricing and ROI: Microsoft Purview generally offers a lower setup cost, which benefits organizations using the Microsoft suite. Immuta's comprehensive features require a higher initial investment but deliver long-term ROI through enhanced data management capabilities. The decision between products depends on balancing initial costs with desired data control and insight levels.

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To learn more, read our detailed Immuta vs. Microsoft Purview Information Protection Report (Updated: January 2026).
Buyer's Guide
Immuta vs. Microsoft Purview Information Protection
January 2026
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
21st
Average Rating
7.6
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
Data Security Posture Management (DSPM) (13th), AI Data Analysis (22nd)
Microsoft Purview Informati...
Ranking in Data Governance
7th
Average Rating
8.0
Reviews Sentiment
5.9
Number of Reviews
20
Ranking in other categories
Data Privacy Management Software (3rd), Microsoft Security Suite (14th)
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of Immuta is 1.8%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 2.2%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Information Protection2.2%
Immuta1.8%
Other96.0%
Data Governance
 

Featured Reviews

Dibyajyoti Rath - PeerSpot reviewer
Dibyajyoti Rath
Data Analyst at a consultancy with 10,001+ employees
Centralized access control has secured sensitive data and supports compliant self-service analytics
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.
Read full review
Abhi T - PeerSpot reviewer
Abhi T
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."
"All features available are good."
"The tool's most valuable feature is restriction."
"What I appreciate the most is its user-friendliness."
"The UI is user-friendly, and I have observed that it improves further each year."
"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."
"I think Purview is incredibly stable."
"Before using it, we had a lot of unlabeled data, and the tool helped us quickly and accurately label a large number of documents."
"The feature I prefer the most is the automated controls around it, such as automated labeling, which is effective."
"Microsoft Purview Information Protection integrates with the productivity and security tools that my customers use regularly, allowing them to avoid using multiple information protection solutions."
"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."
"Microsoft Purview Information Protection supports data classification, sensitivity labels, and data loss prevention."
More Microsoft Purview Information Protection pros
 

Cons

"Immuta is very helpful, but it can be improved in a few areas."
"There is room for improvement in enhancing the monitoring capabilities."
"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"Immuta is behind in updating upgrades and software releases."
"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"My experience with the customer service and support of Microsoft is around five out of ten. The response time is slow, and they take multiple sessions for diagnosing issues."
"The most concerning thing is that most of the capabilities they mention are not working as expected."
"Microsoft Purview Information Protection can improve in terms of scan concurrency and scan processing time."
"Most of the capabilities they mention are not working as expected. That is where the challenge lies."
"Scalability is affected by the time it takes to update policies."
"I see many options such as SharePoint Advanced Management for customers, but that requires a high investment from the customer's end in order to access the premium features of Purview, so it is not easy."
"A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps."
"I would like the time it takes to update a DLP policy on an endpoint to be reduced."
More Microsoft Purview Information Protection cons
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"The tool's pricing is fairly low, less than 100,000 for a year."
"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Computer Software Company
11%
Government
10%
Insurance Company
8%
Financial Services Firm
18%
Computer Software Company
11%
Manufacturing Company
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

What needs improvement with Immuta?
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especia...
See all answers
What is your primary use case for Immuta?
My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...
See all answers
What advice do you have for others considering Immuta?
My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...
See all answers
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
In my experience with Microsoft Purview Information Protection, the experience of pricing, setup costs, and licensing is confusing, especially knowing what I have to do for add-ons with buying SCUs...
See all answers
What needs improvement with Microsoft Purview Information Protection?
I think the role of sensitivity labels in guiding AI interaction with Microsoft Purview Information Protection is pretty good, but for us, it's too general. It says, "Here's a dataset" and because ...
See all answers
What is your primary use case for Microsoft Purview Information Protection?
My main use case for Microsoft Purview Information Protection is sensitivity labeling, as I use it for exposing labeling for inside Teams and outside Teams.
See all answers
 

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Product Reports

Buyer's Guide
Data Governance
January 2026
Immuta reportDownload Immuta product report
Buyer's Guide
Microsoft Purview Information Protection
January 2026
Microsoft Purview Information Protection reportDownload Microsoft Purview Information Protection product report
 

Also Known As

No data available
Microsoft Information Protection
 

Overview

Immuta ensures secure, controlled access to sensitive data, excelling in data governance, regulatory compliance, and privacy. Key features include dynamic policy enforcement, fine-grained access control, and seamless integration with diverse data sources. Users report improved operational efficiency and enhanced teamwork.

Immuta

Implement Microsoft Information Protection (MIP) to help you discover, classify, and protect sensitive information wherever it lives or travels.

MIP capabilities are included with Microsoft 365 Compliance and give you the tools to know your data, protect your data, and prevent data loss.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft
Buyer's Guide
Immuta vs. Microsoft Purview Information Protection
January 2026
Free Report: Immuta vs. Microsoft Purview Information Protection
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