Immuta vs Microsoft Purview Information Protection comparison

Immuta and Microsoft are both solutions in the Data Governance category. Immuta is ranked #25 with an average rating of 8.0, while Microsoft is ranked #6 with an average rating of 8.1. Immuta holds a 2.1% mindshare in DG, compared to Microsoft’s 2.1% mindshare. Additionally, 100% of Immuta users are willing to recommend the solution, compared to 91% of Microsoft users who would recommend it.

Immuta

Read 5 Immuta reviews

2,851 Views
1,825 Comparison Views

100% willing to recommend

Microsoft Purview Informati...

Read 22 Microsoft Purview Information Protection reviews

3,749 Views
2,549 Comparison Views

91% willing to recommend

Immuta

Microsoft Purview Informati...

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 3, 2024

Microsoft Purview Information Protection and Immuta compete in the data governance and protection space. Microsoft Purview offers better pricing and support options, while Immuta's robust features make it more favorable for comprehensive data access management.

Features: Microsoft Purview excels in data classification and labeling across environments. It offers integrated compliance and takes critical regulations into account. Its DLP features help educate users on handling sensitive data. Immuta offers dynamic data access control and policy enforcement for granular management. It automatically tags sensitive information and provides data restriction capabilities.

Room for Improvement: Microsoft Purview could enhance its support for on-premises systems like NAS or SAN storage. It lacks classification for video and audio files and could improve performance with non-Microsoft systems. Immuta could broaden its PII discovery capabilities to include more data types. Its initial setup complexity could be reduced for faster deployment. The user interface might benefit from further simplicity to improve user experience.

Ease of Deployment and Customer Service: Microsoft Purview integrates smoothly within the Microsoft ecosystem, offering a user-friendly deployment model supported by extensive customer service. Immuta provides flexible deployment options for diverse environments with specialized customer service focusing on smooth implementation.

Pricing and ROI: Microsoft Purview generally offers a lower setup cost, which benefits organizations using the Microsoft suite. Immuta's comprehensive features require a higher initial investment but deliver long-term ROI through enhanced data management capabilities. The decision between products depends on balancing initial costs with desired data control and insight levels.

To learn more, read our detailed Immuta vs. Microsoft Purview Information Protection Report (Updated: June 2026).

Buyer's Guide

Immuta vs. Microsoft Purview Information Protection

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Immuta

Ranking in Data Governance

25th

Average Rating

7.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Data Security Posture Management (DSPM) (15th), AI Data Analysis (22nd)

Microsoft Purview Informati...

Ranking in Data Governance

6th

Average Rating

8.0

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Data Privacy Management Software (3rd), Microsoft Security Suite (12th)

Mindshare comparison

As of June 2026, in the Data Governance category, the mindshare of Immuta is 2.1%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 2.1%, down from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Information Protection	2.1%
Immuta	2.1%
Other	95.8%

Data Governance

Featured Reviews

Dibyajyoti Rath

Data Analyst at a consultancy with 10,001+ employees

Centralized access control has secured sensitive data and supports compliant self-service analytics

Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.

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Abhi T

Associate Director at LTI - Larsen & Toubro Infotech

Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy

The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."

"What I appreciate the most is its user-friendliness."

"All features available are good."

"The tool's most valuable feature is restriction."

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."

"I think Purview is incredibly stable."

"The UI is user-friendly, and I have observed that it improves further each year."

"I recommend Microsoft Purview Information Protection for organizations using the Microsoft ecosystem."

"The scalability of Microsoft Purview Information Protection is excellent."

"Incorporating data loss prevention capabilities built into the Microsoft platform to endpoints, such as Windows 10 and Windows 11 computers, can also help prevent data loss and is highly advantageous."

"Microsoft Purview Information Protection supports data classification, sensitivity labels, and data loss prevention."

"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."

"The reporting capabilities of Microsoft Purview are crucial. They provide insights into potentially non-compliant situations and suggest ways to rectify them. The solution helps to automate many tasks, allowing human operators to focus on areas where they offer the most value."

More Microsoft Purview Information Protection pros

Cons

"Immuta is very helpful, but it can be improved in a few areas."

"Immuta is behind in updating upgrades and software releases."

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."

"There is room for improvement in enhancing the monitoring capabilities."

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."

"I am concerned about its accuracy levels. Sometimes it throws a lot of false positives."

"We don't trust Microsoft Purview Information Protection yet."

"Our primary concern is third-party application visibility. Many people choose other DLP tools, as they can search the Office 365 suite and detect sensitive information across thousands of other apps. The product is weak compared to the competitors on the DLP front, but the classification is good; the tool needs a bit more maturation."

"I had experience with previous versions of Microsoft Purview Information Protection as well. The new version doesn't have all the features that were present in the previous native clients and functionalities. For example, the ability to track documents - knowing where your document is, who is accessing it, when and where. You could even revoke access to a particular document if needed, which was a cool feature. These aren't available right now, although Microsoft is working on bringing them back, which might take some time."

"A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps."

"My experience with the customer service and support of Microsoft is around five out of ten. The response time is slow, and they take multiple sessions for diagnosing issues."

"I would evaluate Microsoft's customer support for Microsoft Purview Information Protection as not satisfactory. I'm not happy with Microsoft's customer support."

"During the initial setup, I found the lack of policy segregation at the sub-site level for DLP policies to be a challenge."

More Microsoft Purview Information Protection cons

Pricing and Cost Advice

"Immuta's pricing is expensive."

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."

"The tool's pricing is fairly low, less than 100,000 for a year."

"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Construction Company

10%

Manufacturing Company

10%

Computer Software Company

Financial Services Firm

16%

Computer Software Company

11%

Manufacturing Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	15

Questions from the Community

What needs improvement with Immuta?

See all answers

What is your primary use case for Immuta?

My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...

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What advice do you have for others considering Immuta?

My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...

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What is your experience regarding pricing and costs for Microsoft Purview Information Protection?

It is reasonable from what I can say right now because we are using most of the Microsoft tools right now. We are using the managed SQL server of Microsoft. We are using Microsoft Purview Informati...

See all answers

What needs improvement with Microsoft Purview Information Protection?

In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data.

See all answers

What is your primary use case for Microsoft Purview Information Protection?

My main use case for using Microsoft Purview Information Protection is protecting our unstructured files.

See all answers

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Product Reports

Buyer's Guide

Data Governance

May 2026

Download Immuta product report

Buyer's Guide

Microsoft Purview Information Protection

June 2026

Microsoft Purview Information Protection report

Download Microsoft Purview Information Protection product report

Also Known As

No data available

Microsoft Information Protection

Overview

Immuta ensures secure, controlled access to sensitive data, excelling in data governance, regulatory compliance, and privacy. Key features include dynamic policy enforcement, fine-grained access control, and seamless integration with diverse data sources. Users report improved operational efficiency and enhanced teamwork.

Immuta

Microsoft Purview Information Protection offers sensitivity labels, automated classification, and encryption to protect data across platforms while integrating with M365, Azure, and AWS to prevent unauthorized access and enhance data governance.

Microsoft Purview Information Protection supports compliance with regulatory standards through features like data loss prevention and intuitive DLP rules. It integrates with multiple platforms such as M365, Azure, and AWS for extensive data protection. The platform helps manage sensitive data through automated labeling and effective policy deployment. While there are areas needing improvement like third-party integration, API support, and policy enforcement consistency, Purview remains a powerful tool for businesses to assess data usage and reduce unauthorized access.

What are the key features of Microsoft Purview Information Protection?

Sensitivity Labels: Facilitates the classification and labeling of data to safeguard sensitive information.
Automated Classification: Automatically classifies data based on content to streamline data security processes.
Encryption: Provides encryption solutions across platforms for robust data protection.
DLP Rules: Offers intuitive data loss prevention rules to minimize the risk of data breaches.
Integration: Seamlessly integrates with M365, Azure, and AWS, enhancing interoperability and efficiency.

What benefits should users expect when evaluating Microsoft Purview Information Protection?

Compliance Support: Helps organizations adhere to regulatory requirements efficiently.
Enhanced Data Security: Protects sensitive data with sensitivity labels and encryption.
Operational Efficiency: Facilitates data governance with automated labeling and reporting.
Data Loss Prevention: Minimizes unauthorized data exposure through efficient DLP rules.

Companies across various industries implement Microsoft Purview Information Protection to apply sensitivity labels to emails and cloud content like OneDrive and SharePoint. It's utilized for data classification, loss prevention, and governance. Microsoft partners use it for SAP integration and compliance assessments, while consultants focus on protecting and managing data efficiently for clients centered around Microsoft solutions.

Microsoft

Buyer's Guide

Immuta vs. Microsoft Purview Information Protection

June 2026

Free Report: Immuta vs. Microsoft Purview Information Protection

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