Immuta vs Microsoft Purview Information Protection comparison

Immuta vs. Microsoft Purview Information Protection

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Helped 893,244 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Immuta

Ranking in Data Governance

22nd

Average Rating

7.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Data Security Posture Management (DSPM) (15th), AI Data Analysis (20th)

Microsoft Purview Informati...

Ranking in Data Governance

7th

Average Rating

8.0

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Data Privacy Management Software (3rd), Microsoft Security Suite (13th)

Mindshare comparison

As of May 2026, in the Data Governance category, the mindshare of Immuta is 2.3%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Information Protection is 2.0%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Information Protection	2.0%
Immuta	2.3%
Other	95.7%

Data Governance

Featured Reviews

Dibyajyoti Rath

Data Analyst at a consultancy with 10,001+ employees

Centralized access control has secured sensitive data and supports compliant self-service analytics

Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.

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Abhi T

Associate Director at LTI - Larsen & Toubro Infotech

Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy

The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."

"All features available are good."

"What I appreciate the most is its user-friendliness."

"The tool's most valuable feature is restriction."

"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."

"The user interface is nice and it's very user-friendly on that front."

"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."

"I recommend Microsoft Purview Information Protection for organizations using the Microsoft ecosystem."

"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."

"We are using Microsoft Purview Information Protection to enable the confident use of AI, so it is a set of controls and visibility that helps customers understand why they should be confident in the way that they have organized and classified their data so they can start to let agentic AI operate in their environment."

"The reporting capabilities of Microsoft Purview are crucial. They provide insights into potentially non-compliant situations and suggest ways to rectify them. The solution helps to automate many tasks, allowing human operators to focus on areas where they offer the most value."

"We can restrict access or specify who can see sensitivity labels, which can be based on the classification level. We can encrypt restricted content and limit who can see that from an internal view, too, so Purview is a powerful tool."

"The feature I like the most about Microsoft Purview Information Protection is sensitivity labels."

More Microsoft Purview Information Protection pros

Cons

"Immuta is behind in updating upgrades and software releases."

"Immuta is very helpful, but it can be improved in a few areas."

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."

"There is room for improvement in enhancing the monitoring capabilities."

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."

"The most concerning thing is that most of the capabilities they mention are not working as expected."

"I wouldn't recommend Microsoft Purview Information Protection for petabytes of documents as performance might be affected."

"Purview could better integrate with third-party tools, but I don't have a specific use case for that because It's currently integrated into the managed services we offer to Microsoft customers using E5 licenses."

"We don't trust Microsoft Purview Information Protection yet."

"I see many options such as SharePoint Advanced Management for customers, but that requires a high investment from the customer's end in order to access the premium features of Purview, so it is not easy."

"There should be more training and communication regarding new features. I may be missing those communications, but it often seems like changes happen in the Purview portal without notice. Having a roadmap or updates about new releases would be helpful for demonstrating to clients. If things are constantly changing, I sometimes look silly when I log in, and things have moved or changed."

"I rate Microsoft support six out of 10. Response times are a challenge. It's hard to be an ambassador for a product when you know it will be hard to get support."

"I am concerned about its accuracy levels. Sometimes it throws a lot of false positives."

More Microsoft Purview Information Protection cons

Pricing and Cost Advice

"Immuta's pricing is expensive."

"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."

"The tool's pricing is fairly low, less than 100,000 for a year."

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."

"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."

"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

Construction Company

Insurance Company

Financial Services Firm

16%

Computer Software Company

10%

Retailer

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	14

Questions from the Community

What needs improvement with Immuta?

What is your primary use case for Immuta?

My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...

What advice do you have for others considering Immuta?

My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...

What is your experience regarding pricing and costs for Microsoft Purview Information Protection?

It is reasonable from what I can say right now because we are using most of the Microsoft tools right now. We are using the managed SQL server of Microsoft. We are using Microsoft Purview Informati...

What needs improvement with Microsoft Purview Information Protection?

In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data.

What is your primary use case for Microsoft Purview Information Protection?

My main use case for using Microsoft Purview Information Protection is protecting our unstructured files.

SecuPi Data Security Platform vs Immuta

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Product Reports

Data Governance

Download Immuta product report

Microsoft Purview Information Protection

Download Microsoft Purview Information Protection product report

Microsoft Purview Information Protection report

Also Known As

No data available

Microsoft Information Protection

Overview

Immuta ensures secure, controlled access to sensitive data, excelling in data governance, regulatory compliance, and privacy. Key features include dynamic policy enforcement, fine-grained access control, and seamless integration with diverse data sources. Users report improved operational efficiency and enhanced teamwork.

Immuta

Microsoft Purview Information Protection offers sensitivity labels, automated classification, and encryption to protect data across platforms while integrating with M365, Azure, and AWS to prevent unauthorized access and enhance data governance.

Microsoft Purview Information Protection supports compliance with regulatory standards through features like data loss prevention and intuitive DLP rules. It integrates with multiple platforms such as M365, Azure, and AWS for extensive data protection. The platform helps manage sensitive data through automated labeling and effective policy deployment. While there are areas needing improvement like third-party integration, API support, and policy enforcement consistency, Purview remains a powerful tool for businesses to assess data usage and reduce unauthorized access.

What are the key features of Microsoft Purview Information Protection?

Sensitivity Labels: Facilitates the classification and labeling of data to safeguard sensitive information.
Automated Classification: Automatically classifies data based on content to streamline data security processes.
Encryption: Provides encryption solutions across platforms for robust data protection.
DLP Rules: Offers intuitive data loss prevention rules to minimize the risk of data breaches.
Integration: Seamlessly integrates with M365, Azure, and AWS, enhancing interoperability and efficiency.

What benefits should users expect when evaluating Microsoft Purview Information Protection?

Compliance Support: Helps organizations adhere to regulatory requirements efficiently.
Enhanced Data Security: Protects sensitive data with sensitivity labels and encryption.
Operational Efficiency: Facilitates data governance with automated labeling and reporting.
Data Loss Prevention: Minimizes unauthorized data exposure through efficient DLP rules.

Companies across various industries implement Microsoft Purview Information Protection to apply sensitivity labels to emails and cloud content like OneDrive and SharePoint. It's utilized for data classification, loss prevention, and governance. Microsoft partners use it for SAP integration and compliance assessments, while consultants focus on protecting and managing data efficiently for clients centered around Microsoft solutions.

Microsoft

Immuta vs. Microsoft Purview Information Protection