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Kaspersky Security Awareness vs Proofpoint’s ZenGuide comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 18, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kaspersky Security Awareness
Ranking in Security Awareness Training
6th
Average Rating
6.0
Reviews Sentiment
6.9
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Proofpoint’s ZenGuide
Ranking in Security Awareness Training
2nd
Average Rating
8.0
Reviews Sentiment
2.7
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 2.4%, down from 4.0% compared to the previous year. The mindshare of Proofpoint’s ZenGuide is 7.0%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training Market Share Distribution
ProductMarket Share (%)
Proofpoint’s ZenGuide7.0%
Kaspersky Security Awareness2.4%
Other90.6%
Security Awareness Training
 

Featured Reviews

MB
Founder, Director at Tres Infosol Pvt. Ltd.
Empowers security training through customizable modules and gamification
The integrated learning and management system is very useful as it allows both predefined and custom training modules. The assessment through simulated phishing attacks is a strong feature, enabling checks on the effectiveness of training. Gamification adds value as many organizations appreciate this approach, and the training templates offer a high level of customization. Unlike others, Kaspersky provides this without additional costs, which is remarkable.
EM
Project Manager at Fives Syleps
Has helped run awareness campaigns and phishing simulations but needs better multilingual support and user-level tracking
They have made good improvements, but there are still some limitations. For example, we have many entities and want each entity to have their own statistics. Additionally, in the fake phishing part, there is not one type for one language per campaign, as we have many languages. For running fake phishing campaigns, we are obliged to create specific campaigns for specific languages, and consolidation is not easy. It helps us make awareness activities, but it is not easy to evaluate the cybersecurity score for each user. If I take one user and compare their status six months ago to today, I want to know if their maturity score has increased or not. Proofpoint's ZenGuide has some limitations in that aspect. This function would be very important if implemented. It gives global statistics which is good, but sometimes we want to focus on each user, going through the company and groups. I want to know what a user's level was six months or one year ago compared to today across different cybersecurity activities in Proofpoint's ZenGuide. This includes monthly awareness, cybersecurity training, fake phishing campaigns, communication, and reporting malicious or suspicious emails. I want to have one score combining all these activities for each user to determine their global level. Having multi-language fake phishing campaigns would be beneficial. Currently, it is just one campaign per language, making consolidation difficult. In the future, for one campaign, the template should correctly assign the language type depending on the language used by the user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is pretty detailed and covers very small points across the security domain, which I appreciate about it, and it's very easy to onboard with features such as SSO and enterprise level administration."
"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."
"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."
"Kaspersky Security Awareness is a little cheaper and easy to use."
"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."
"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."
"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."
"I would definitely recommend Proofpoint's ZenGuide to others, as I think the branding and the ability to add your own branding on all different avenues, through the email communications, training, simulations, and everything, is probably the biggest advantage I've seen so far."
"Most valuable is the SSO integration with our AD, so the users can employ our federation service to log in."
"Proofpoint's ZenGuide analytics provides many useful reports that we can access on the dashboard."
 

Cons

"The GUI could be improved."
"There should be more of a drive from their side to promote the product."
"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."
"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"We would like to create reports for local IT leaders in a different way, more suitable for upper management."
"For running fake phishing campaigns, we are obliged to create specific campaigns for specific languages, and consolidation is not easy."
 

Pricing and Cost Advice

"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."
"The more users there are, the cheaper the product is."
"received very good pricing, as we are also working with the Proofpoint spam appliances."
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Questions from the Community

What is your primary use case for Kaspersky Security Awareness?
We have been using Kaspersky Security Awareness mostly for compliance. The benefit we have seen is in terms of compliance. We have been able to be compliant, but the control over the program was ve...
What needs improvement with Wombat Security Education Platform?
They have made good improvements, but there are still some limitations. For example, we have many entities and want each entity to have their own statistics. Additionally, in the fake phishing part...
What is your primary use case for Wombat Security Education Platform?
Proofpoint's ZenGuide is a solution that we have been working with for a long time. We use it each month for awareness, DMARC, and email security. Proofpoint's ZenGuide is used for the awareness co...
What advice do you have for others considering Wombat Security Education Platform?
We were trying to make comparisons between solutions to determine which would work better for our group. We have not yet used CyberGuru extensively; it was just for testing purposes. The metrics we...
 

Also Known As

No data available
Proofpoint Security Awareness Training, Wombat Security Education Platform
 

Overview

 

Sample Customers

Insolar, Goods.ru
Carnegie Mellon University, Royal Bank of Scotland, City of Garland, Texas
Find out what your peers are saying about Kaspersky Security Awareness vs. Proofpoint’s ZenGuide and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.