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Kaspersky Security Awareness vs Proofpoint’s ZenGuide comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 18, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kaspersky Security Awareness
Ranking in Security Awareness Training
6th
Average Rating
6.0
Reviews Sentiment
6.9
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Proofpoint’s ZenGuide
Ranking in Security Awareness Training
3rd
Average Rating
8.0
Reviews Sentiment
2.7
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 2.2%, down from 4.2% compared to the previous year. The mindshare of Proofpoint’s ZenGuide is 6.1%, up from 3.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training Mindshare Distribution
ProductMindshare (%)
Proofpoint’s ZenGuide6.1%
Kaspersky Security Awareness2.2%
Other91.7%
Security Awareness Training
 

Featured Reviews

reviewer2736225 - PeerSpot reviewer
Program Manager at a hospitality company with 51-200 employees
Needs improvement in content and user interface while supporting compliance with ease
There are several areas for improvement. The pricing needs adjustment, the UI needs enhancement, and the management of assignment and completion needs improvement. For instance, when I assign someone a course, it should have a deadline that doesn't automatically increase if the person isn't completing the course. The effectiveness of Kaspersky Security Awareness's interactive modules and real-time cyber scenarios rates at a six. The gamified learning paths rate at a five, indicating definite room for improvement in this area. While we have achieved compliance, the control over the program is limited. Verifying team knowledge is challenging as exam integrity cannot be guaranteed. They need to update the security courses with more real-time or real-life scenarios.
EM
Project Manager at Fives Syleps
Has helped run awareness campaigns and phishing simulations but needs better multilingual support and user-level tracking
They have made good improvements, but there are still some limitations. For example, we have many entities and want each entity to have their own statistics. Additionally, in the fake phishing part, there is not one type for one language per campaign, as we have many languages. For running fake phishing campaigns, we are obliged to create specific campaigns for specific languages, and consolidation is not easy. It helps us make awareness activities, but it is not easy to evaluate the cybersecurity score for each user. If I take one user and compare their status six months ago to today, I want to know if their maturity score has increased or not. Proofpoint's ZenGuide has some limitations in that aspect. This function would be very important if implemented. It gives global statistics which is good, but sometimes we want to focus on each user, going through the company and groups. I want to know what a user's level was six months or one year ago compared to today across different cybersecurity activities in Proofpoint's ZenGuide. This includes monthly awareness, cybersecurity training, fake phishing campaigns, communication, and reporting malicious or suspicious emails. I want to have one score combining all these activities for each user to determine their global level. Having multi-language fake phishing campaigns would be beneficial. Currently, it is just one campaign per language, making consolidation difficult. In the future, for one campaign, the template should correctly assign the language type depending on the language used by the user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."
"Kaspersky Security Awareness is a little cheaper and easy to use."
"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."
"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."
"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."
"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."
"It is pretty detailed and covers very small points across the security domain, which I appreciate about it, and it's very easy to onboard with features such as SSO and enterprise level administration."
"Most valuable is the SSO integration with our AD, so the users can employ our federation service to log in."
"Proofpoint's ZenGuide analytics provides many useful reports that we can access on the dashboard."
"I would definitely recommend Proofpoint's ZenGuide to others, as I think the branding and the ability to add your own branding on all different avenues, through the email communications, training, simulations, and everything, is probably the biggest advantage I've seen so far."
 

Cons

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."
"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"The GUI could be improved."
"There should be more of a drive from their side to promote the product."
"For running fake phishing campaigns, we are obliged to create specific campaigns for specific languages, and consolidation is not easy."
"We would like to create reports for local IT leaders in a different way, more suitable for upper management."
 

Pricing and Cost Advice

"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."
"The more users there are, the cheaper the product is."
"received very good pricing, as we are also working with the Proofpoint spam appliances."
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
20%
Financial Services Firm
14%
Comms Service Provider
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your primary use case for Kaspersky Security Awareness?
We have been using Kaspersky Security Awareness mostly for compliance. The benefit we have seen is in terms of compliance. We have been able to be compliant, but the control over the program was ve...
What needs improvement with Wombat Security Education Platform?
They have made good improvements, but there are still some limitations. For example, we have many entities and want each entity to have their own statistics. Additionally, in the fake phishing part...
What is your primary use case for Wombat Security Education Platform?
Proofpoint's ZenGuide is a solution that we have been working with for a long time. We use it each month for awareness, DMARC, and email security. Proofpoint's ZenGuide is used for the awareness co...
What advice do you have for others considering Wombat Security Education Platform?
We were trying to make comparisons between solutions to determine which would work better for our group. We have not yet used CyberGuru extensively; it was just for testing purposes. The metrics we...
 

Also Known As

No data available
Proofpoint Security Awareness Training, Wombat Security Education Platform
 

Overview

 

Sample Customers

Insolar, Goods.ru
Carnegie Mellon University, Royal Bank of Scotland, City of Garland, Texas
Find out what your peers are saying about Kaspersky Security Awareness vs. Proofpoint’s ZenGuide and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.