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LeadSquared vs WebEngage Omnichannel Engagement comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in Marketing Automation
9th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
5
Ranking in other categories
CRM (33rd)
WebEngage Omnichannel Engag...
Ranking in Marketing Automation
16th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.7%, up from 1.2% compared to the previous year. The mindshare of WebEngage Omnichannel Engagement is 1.7%, down from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
LeadSquared1.7%
WebEngage Omnichannel Engagement1.7%
Other96.6%
Marketing Automation
 

Featured Reviews

Manojkumar Reddy - PeerSpot reviewer
Associate Technology Consultant at a tech vendor with 10,001+ employees
Lead management has boosted sales and automations save time in loan origination workflows
LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.
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Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
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Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
eBay, lynda.com, SOUQ.COM, SendGrid, Pfizer, Avaya, Mtv, Pluralsight, Flipkart
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: January 2026.
881,082 professionals have used our research since 2012.