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Microsoft Entra ID vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Salesforce Identity
Average Rating
8.0
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
Mobile Identity (3rd), Customer Identity and Access Management (CIAM) (9th)
 

Mindshare comparison

While both are Identity and Access Management solutions, they serve different purposes. Microsoft Entra ID is designed for Single Sign-On (SSO) and holds a mindshare of 9.8%, down 26.9% compared to last year.
Salesforce Identity, on the other hand, focuses on Mobile Identity, holds 16.7% mindshare, down 29.2% since last year.
Single Sign-On (SSO) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID9.8%
Okta Platform10.4%
Auth0 Platform6.1%
Other73.69999999999999%
Single Sign-On (SSO)
Mobile Identity Mindshare Distribution
ProductMindshare (%)
Salesforce Identity16.7%
Oracle Identity Governance22.0%
MicroStrategy Usher17.7%
Other43.599999999999994%
Mobile Identity
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Structured operations and analytics have transformed how my teams manage customers and sales
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storage costs, and transaction costs, and it can really end up blowing budgets if it is not controlled. Those controls should be something that is easy to manage. With Salesforce, it is pretty difficult to manage unless you are a very advanced user. Normal regular users may not be able to keep the costs in control. This ends up resulting in bill shocks where you suddenly receive a bill which you may not be expecting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The implementation of Microsoft Entra ID has made my secure access to apps or resources in my environment more seamless."
"Entra has made it easy to manage identity and access by integrating with all Microsoft services."
"Microsoft Entra ID identity platform is feature-rich, allowing for a lot of integration as a single identity model."
"The most valuable feature for us is the B2C functionality of Microsoft Entra ID, which is essential due to our need for external and internal users to log into our system."
"Azure AD has security features that have definitely helped to improve our security posture."
"I would recommend Azure Active Directory to others; it is integrated with all Microsoft platforms and has a lot of useful features that can help security IT administrators."
"Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on."
"Overall the solution functions very well, such as the ability to access it from the cloud."
"The user experience was great because it had all the features that the client needed, it was fully customized for the client, and it was very simple, making it the best solution at that time."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
"The solution is very easy to understand."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
"Salesforce Identity is a very user-friendly solution."
"The best features of Salesforce Platform that I appreciate are that it is very configurable and easy for both developers as well as customers to use."
 

Cons

"To improve Microsoft Entra ID, it should be made simpler because there is a lot of stuff to do in the platform, which could be reduced to fewer buttons."
"There are various easy ways that I can provide local admin rights to a user in the on-premises version, but in the cloud version, it is a bit difficult and you have to create a bunch of policies to make it work."
"I would appreciate seeing provisioning with HR systems improve in Microsoft Entra ID because they have capabilities out of the box for Workday and Bamboo, but we don't use those."
"The documentation, and the way that people are notified of updates, are things that can be improved. I'm a big fan of Microsoft products but the way they document is not that great."
"Some systems do not integrate very well with Azure AD."
"I want to see new functionalities for the active directory."
"The product needs to be more user-friendly."
"The initial setup was complex."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"Salesforce Identity needs more expertise in the application."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities."
"The product is slow."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
 

Pricing and Cost Advice

"The licensing cost is a bit prohibitive."
"If you are dealing with one supplier with an out-of-the-box solution, which provides you end-to-end capabilities, then it is naturally cheaper and less of a headache to manage and operate."
"I am not involved in the pricing or licensing, so I can't speak to that."
"Active Directory is bundled with a package of Microsoft services, so it doesn't cost much. I don't know about the individual license of Active Directory."
"Its price is okay. It is easy to go from P1 to P2 license. It is not exactly a bargain, but I would recommend the P2 license."
"Licensing costs for Microsoft Entra ID remain a concern, especially with the price increases in 2023."
"Microsoft Entra ID service can be quite costly due to its hidden expenses linked to usage."
"We pay a yearly license. Licenses are very expensive."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
8%
Financial Services Firm
22%
Manufacturing Company
9%
Comms Service Provider
6%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
What needs improvement with Salesforce Identity?
I see room for improvement regarding financial operations and FinOps. If they are not being controlled correctly, Salesforce billings can get huge. They charge for everything: license costs, storag...
What is your primary use case for Salesforce Identity?
My overall experience in this current field I am working spans different areas. One area is for service management, contact centers, BPOs, and customer relationship management. Others are for sales...
What advice do you have for others considering Salesforce Identity?
I have extensive experience with Salesforce Identity, although I have been in the middle of something about Salesforce Identity and cannot speak more about it currently due to customer confidential...
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Microsoft, Okta, Cisco and others in Single Sign-On (SSO). Updated: April 2026.
893,915 professionals have used our research since 2012.