Microsoft Entra Verified ID vs SAP Customer Identity and Access Management comparison

Microsoft and SAP are both solutions in the Customer Identity and Access Management (CIAM) category. Microsoft is ranked #8 with an average rating of 8.3, while SAP is ranked #13 with an average rating of 9.0. Microsoft holds a 3.2% mindshare in CIaA, compared to SAP’s 2.3% mindshare. Additionally, 87% of Microsoft users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Microsoft Entra Verified ID

Read 8 Microsoft Entra Verified ID reviews

1,138 Views
444 Comparison Views

87% willing to recommend

SAP Customer Identity and A...

Read 2 SAP Customer Identity and Access Management reviews

343 Views
340 Comparison Views

100% willing to recommend

Microsoft Entra Verified ID

SAP Customer Identity and A...

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 27, 2025

SAP Customer Identity and Access Management and Microsoft Entra Verified ID compete in enterprise identity management. Microsoft Entra Verified ID holds an upper hand due to its comprehensive feature offerings.

Features: SAP focuses on user authentication, secure login, and personalized experiences. Microsoft Entra Verified ID emphasizes identity verification, credential issuance, and secure access management. Microsoft Entra's advanced feature set offers a broader range of security functions.

Ease of Deployment and Customer Service: SAP integrates smoothly with existing systems, offering responsive customer support. Microsoft Entra Verified ID features a streamlined deployment process known for its ease and efficiency, supported by solid customer service.

Pricing and ROI: SAP provides a competitive setup cost with favorable ROI. Microsoft Entra Verified ID, although higher in initial cost, justifies the expense with advanced capabilities promising substantial long-term benefits and a higher ROI potential.

To learn more, read our detailed Microsoft Entra Verified ID vs. SAP Customer Identity and Access Management Report (Updated: December 2025).

Buyer's Guide

Microsoft Entra Verified ID vs. SAP Customer Identity and Access Management

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Customer Identity and Access Management (CIAM)

8th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Microsoft Security Suite (20th)

SAP Customer Identity and A...

Ranking in Customer Identity and Access Management (CIAM)

13th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra Verified ID is 3.2%, down from 4.1% compared to the previous year. The mindshare of SAP Customer Identity and Access Management is 2.3%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Identity and Access Management (CIAM) Market Share Distribution
Product	Market Share (%)
Microsoft Entra Verified ID	3.2%
SAP Customer Identity and Access Management	2.3%
Other	94.5%

Customer Identity and Access Management (CIAM)

Featured Reviews

MuhammadWaqar

IT Director at Interwood Mobel Pvt Ltd

Supports user management and authentication but needs simpler hybrid integration for broader adoption

I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.

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Srini-Dhanaraj

Founder & CEO at imfine.club

A set of tools that allows you to manage user access to the Fiori apps and specify what users can do and see in the apps

Seamless integration is the most valuable feature. There is some functionality where you can go and enable and disable everything in no time. You could use only SAP provided the API to extract. And there is one channel I experienced during the data migration, which allows us to create the…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I would recommend this solution to others because it's simple enough to deploy."

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."

"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"

"Seamless integration is the most valuable feature. There is a there is some functionality where you could go and be enabled and disable everything, you can do it with no time."

"The most valuable aspect of the product is the provisioning of a lot of SAP systems. It offers automated provisioning."

Cons

"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."

"The tool's expensive nature is an area of concern where improvements are required."

"I have not really seen return on investment with Microsoft Entra Verified ID."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."

"The automated provisioning only works well with the SAP products and there are some problems with the non-SAP products. Even if it is SAP, if it is a non-ABAP system, it is a little bit problematic."

"Only component, I would think the database is inbuilt. So you could use only SAP provided the API to extract. And there is one channel I experienced during the data migration, which is which allow us to create the customer or delete the Customer. And it won't allow for any change. The data migration needs improvement."

Pricing and Cost Advice

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"The pricing of the solution is cheap."

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Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Large Enterprise	4

No data available

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?

It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.

See all answers

What is your primary use case for Microsoft Entra Verified ID?

My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.

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What advice do you have for others considering Microsoft Entra Verified ID?

My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...

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What do you like most about SAP Customer Identity and Access Management?

Seamless integration is the most valuable feature. There is a there is some functionality where you could go and be enabled and disable everything, you can do it with no time.

See all answers

What needs improvement with SAP Customer Identity and Access Management?

You could use only SAP provided the API to extract. And there is one channel I experienced during the data migration, which allows us to create the customer or delete the customer. And it won't all...

See all answers

What advice do you have for others considering SAP Customer Identity and Access Management?

The implementation is very simplified, and it's a progressive implementation. Overall I would rate the solution a nine out of ten.

See all answers

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Compared 19% of the time

Okta Platform vs SAP Customer Identity and Access Management

Compared 14% of the time

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Product Reports

Buyer's Guide

Microsoft Entra Verified ID

January 2026

Download Microsoft Entra Verified ID product report

Buyer's Guide

Customer Identity and Access Management (CIAM)

January 2026

SAP Customer Identity and Access Management report

Download SAP Customer Identity and Access Management product report

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralized customer profiles and synchronize them with all your digital properties.

SAP

Buyer's Guide

Microsoft Entra Verified ID vs. SAP Customer Identity and Access Management

December 2025

Free Report: Microsoft Entra Verified ID vs. SAP Customer Identity and Access Management

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