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Microsoft Entra External ID vs SAP Customer Identity and Access Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Customer Identity and Access Management (CIAM)
4th
Average Rating
7.8
Reviews Sentiment
5.7
Number of Reviews
17
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Microsoft Security Suite (18th)
SAP Customer Identity and A...
Ranking in Customer Identity and Access Management (CIAM)
13th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra External ID is 5.8%, up from 5.8% compared to the previous year. The mindshare of SAP Customer Identity and Access Management is 2.3%, up from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra External ID5.8%
SAP Customer Identity and Access Management2.3%
Other91.9%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

FS
Consultant at Artifield
Offers strong identity unification but needs better customization
Microsoft Entra External ID can be improved with additional features, specifically customizable flexibility and a customizable user interface for the login dialog. Currently, the login dialog has very limited customization options, which only include font styles, colors, text messages, or brand icons. Last month, Entra ID introduced some customizable features in their login dialog, but this does not apply to Microsoft Entra External ID, indicating a significant gap between the two. In theory, Entra External ID can support many external identity providers where custom login dialogs could be integrated, potentially via SSO feature coordination, although I have not yet confirmed this. Hence, enhanced customizable login options and the ability to use attribute password logins are critical features that are required for Microsoft Entra External ID to gain dominance in the authentication market.
Srini-Dhanaraj - PeerSpot reviewer
Founder & CEO at imfine.club
A set of tools that allows you to manage user access to the Fiori apps and specify what users can do and see in the apps
Seamless integration is the most valuable feature. There is some functionality where you can go and enable and disable everything in no time.  You could use only SAP provided the API to extract. And there is one channel I experienced during the data migration, which allows us to create the…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features of Microsoft Entra External ID include its unification of B2C functionality and B2E features."
"Microsoft Entra External ID is more secure, offering a secure environment."
"The most valuable feature for me is the firewall capabilities."
"The single sign-on access is the most useful feature we use."
"The most valuable feature for me is the firewall capabilities."
"It's similar to using a Microsoft account to create accounts on other websites. We are also using Microsoft Entra to monitor which applications our guests are using. This allows us to filter, block, or adjust permissions for these applications as needed for our collaborators."
"The impact of having multiple authentication types available significantly helps with security practices using Microsoft Entra External ID."
"The experience has been rather good; there are other possibilities, but we made the choice to go with Microsoft, and we have a good experience with that."
"The most valuable aspect of the product is the provisioning of a lot of SAP systems. It offers automated provisioning."
"Seamless integration is the most valuable feature. There is a there is some functionality where you could go and be enabled and disable everything, you can do it with no time."
 

Cons

"Technical support needs improvement."
"Single sign-on for external applications such as Oracle could be improved to be a little bit cheaper."
"The quality of Microsoft customer support varies. With an enterprise contract, good resources are usually provided, especially in regions like Saudi Arabia or UAE. However, we have faced challenges with support quality, especially in some subcontinent areas where the resources might not be as experienced."
"I would like to see faster synchronization."
"The only problem that you might face with Microsoft now is their complex licensing model."
"The authentication methods available are very limited, and this presents a weak point."
"There have been a couple of times when it was unavailable because of Microsoft issues, but other than that, I don't remember any problems."
"The problem with Microsoft products is that they often cater to enterprise-level needs, which can be too costly for medium-sized businesses."
"Only component, I would think the database is inbuilt. So you could use only SAP provided the API to extract. And there is one channel I experienced during the data migration, which is which allow us to create the customer or delete the Customer. And it won't allow for any change. The data migration needs improvement."
"The automated provisioning only works well with the SAP products and there are some problems with the non-SAP products. Even if it is SAP, if it is a non-ABAP system, it is a little bit problematic."
 

Pricing and Cost Advice

"We don't pay separately for Microsoft Entra External ID as it's part of our Microsoft Exchange subscription."
"The pricing of the solution is cheap."
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881,082 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
9%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
The only problem that you might face with Microsoft now is their complex licensing model.
What needs improvement with Microsoft Entra External ID?
For the last four or five years, I have been in an IT manager function, focusing on making things happen and having technical persons execute tasks. In the last three months, I have transitioned to...
What is your primary use case for Microsoft Entra External ID?
I am looking for a new solution and investigating existing products. We are already working with Microsoft Intune and SOTI. I have been working in the past with a Kaseya product, specifically Datto...
What do you like most about SAP Customer Identity and Access Management?
Seamless integration is the most valuable feature. There is a there is some functionality where you could go and be enabled and disable everything, you can do it with no time.
What needs improvement with SAP Customer Identity and Access Management?
You could use only SAP provided the API to extract. And there is one channel I experienced during the data migration, which allows us to create the customer or delete the customer. And it won't all...
What advice do you have for others considering SAP Customer Identity and Access Management?
The implementation is very simplified, and it's a progressive implementation. Overall I would rate the solution a nine out of ten.
 

Also Known As

Azure Active Directory External Identities
No data available
 

Overview

Find out what your peers are saying about Microsoft Entra External ID vs. SAP Customer Identity and Access Management and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.