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Microsoft Purview Data Governance vs Unifi comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (14th)
Unifi
Ranking in Data Governance
40th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Integration (61st), Data Preparation Tools (9th)
 

Mindshare comparison

As of August 2026, in the Data Governance category, the mindshare of Microsoft Purview Data Governance is 9.2%, down from 20.6% compared to the previous year. The mindshare of Unifi is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance9.2%
Unifi0.9%
Other89.9%
Data Governance
 

Featured Reviews

AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
Doug Isabelle - PeerSpot reviewer
Owner at Doc-IT
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features of Microsoft Purview Data Governance that I value most include communication compliance. It provides visibility into how people are using Copilot for Microsoft and gives insight into risks and sensitive conversations."
"I like the integrated tool and integrated benefits in Microsoft Purview Data Governance."
"The integration ecosystem with Microsoft Purview is the most valuable aspect."
"It is very easy to learn the interface, and it is very user-friendly."
"Microsoft Purview's most valuable feature is its ability to identify content across a number of prescribed regulatory frameworks, including Microsoft, GDPR, PII, and UCC Financial."
"Purview has a pretty good interface and I'm satisfied with what the solution does and the price it's being sold at."
"Has a good interface and is reasonably priced."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
"The controller makes it easy to control everything from one platform. The management is easy."
"It's easy to manage and supports the user, our guests, and our customers if they have a problem."
 

Cons

"he one thing it doesn't do is data quality."
"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."
"The support could be better, particularly with consulting."
"While Microsoft Purview currently allows weekly scans for data sources, this limitation hinders the usefulness of the tool for frequently changing data."
"We have had some issues automating our document management with Power Apps. I haven't been super-disappointed with anything except for Power Apps, which kinda drives me nuts. I think it's because I am a coder who can do things properly, and I keep trying to do things there, but it's not working out the way. The security team is pretty quick. I'm kind of a thorn in their side. I always try to get around stuff. They haven't come to me for anything saying, "Hey, I can't find this information." They're pretty good. Maybe, there's a lack of documentation, but that doesn't seem to be an issue for our team."
"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."
"We've had a few issues with the scanner. It runs perfectly one day, and on another day, it will run the whole night. It's probably related to the rules. If I set some compliance rules and apply the rules to any column, I can't delete it. I have to disable it and reactivate it."
"There are some limitations to the solution with regard to the lineage of data from different systems."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"Microsoft Purview requires a Microsoft 365 license and is included with an E5 license."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."
"It's not cheap. I'm not exactly sure how much our license costs, but it is very expensive."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Government
7%
Construction Company
20%
Comms Service Provider
11%
Financial Services Firm
10%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
Ask a question
Earn 20 points
 

Also Known As

Microsoft Purview, MS Azure Purview
No data available
 

Overview

 

Sample Customers

Information Not Available
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Microsoft Purview Data Governance vs. Unifi and other solutions. Updated: June 2026.
908,800 professionals have used our research since 2012.