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Microsoft Purview Data Governance vs Unifi comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (10th)
Unifi
Ranking in Data Governance
40th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Integration (61st), Data Preparation Tools (10th)
 

Mindshare comparison

As of November 2026, in the Data Governance category, the mindshare of Microsoft Purview Data Governance is 7.8%, down from 18.6% compared to the previous year. The mindshare of Unifi is 1.0%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance7.8%
Unifi1.0%
Other91.2%
Data Governance
 

Featured Reviews

AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
Doug Isabelle - PeerSpot reviewer
Owner at Doc-IT
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Purview's primary benefit lies in safeguarding sensitive and confidential data, thereby mitigating the risk of internal data exfiltration."
"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."
"The availability of pre-designed policies tailored to specific geolocations and customer requirements is a valuable feature."
"Microsoft Purview is extremely stable."
"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."
"The features of Microsoft Purview Data Governance that I value most include communication compliance. It provides visibility into how people are using Copilot for Microsoft and gives insight into risks and sensitive conversations."
"It starts off with records management, insider risk management, and information protection. And there is the discovery of the clouds, and we can get analytics on that as well, so that we know which user is using which cloud application and for how much time. The Activity explorer tells us which user was transferring out what data at what moment and on which device, including the serial number."
"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."
"It's easy to manage and supports the user, our guests, and our customers if they have a problem."
"The controller makes it easy to control everything from one platform. The management is easy."
 

Cons

"The current event-based retention management is very poor."
"We have had a lot of issues since we moved to Unified Support. There have been work gaps there, and we believe they fixed them, but we need to make sure that they are going to be sustainable. It is to be seen."
"Another area for improvement is in managing the business glossary terms. If they could provide the same type of method that we use to configure the scan rule sets, that would be helpful. Currently, there is no option like this, so we have to do it manually. Automatic detection would be great."
"As Microsoft Purview got a little more mature, the deployments got a little more complex, as we were kind of seeing that there are a lot of ways, like there were a hundred ways to do one thing or less."
"I would like to have complete video documentation for training."
"Overcoming certain control issues would significantly enhance our overall satisfaction."
"The technical support has room for improvement."
"Microsoft Purview's compliance processes for handling various Mac and iOS devices could be significantly improved."
"It's stable, but it depends on the office and location."
"There are issues with certain Apple devices."
 

Pricing and Cost Advice

"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"Purview is included in our Microsoft E5 licensing."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"The solution is extremely affordable for the K-12 space."
"I would rate the cost of Microsoft Purview a six out of ten with ten being the most expensive."
"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
"The pricing depends on the client's requirements and the number of applications."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
7%
Outsourcing Company
7%
Construction Company
18%
Comms Service Provider
13%
Outsourcing Company
11%
Financial Services Firm
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
Ask a question
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Also Known As

Microsoft Purview, MS Azure Purview
No data available
 

Overview

 

Sample Customers

Information Not Available
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Microsoft Purview Data Governance vs. Unifi and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.