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Microsoft Purview Data Governance vs Unifi comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (11th)
Unifi
Ranking in Data Governance
40th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Integration (63rd), Data Preparation Tools (9th)
 

Mindshare comparison

As of September 2026, in the Data Governance category, the mindshare of Microsoft Purview Data Governance is 8.5%, down from 20.3% compared to the previous year. The mindshare of Unifi is 0.9%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance8.5%
Unifi0.9%
Other90.6%
Data Governance
 

Featured Reviews

AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.
Doug Isabelle - PeerSpot reviewer
Owner at Doc-IT
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is critical that Purview delivers data protection across multi-cloud and multi-platform environments. That is the number one reason that people are adopting hybrid and best-of-the-breed approaches. Especially in banking, it is critical because people want to protect, govern, and secure their data. This is one of the first conversations that happens with security and the architecture group on the client side."
"The product has helped us save both time and money."
"The most valuable feature is the tracking activity and device onboarding."
"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."
"The data lineage feature stands out. It tracks where the data comes from and any changes made."
"Microsoft Purview's most valuable feature is its ability to identify content across a number of prescribed regulatory frameworks, including Microsoft, GDPR, PII, and UCC Financial."
"From my experience and customer feedback, one of the most valuable features of Microsoft Purview is ease of use, especially for content hosted within Microsoft 365 and Azure. I also like that the pricing model for the solution is reasonable."
"It is very easy to learn the interface, and it is very user-friendly."
"It's easy to manage and supports the user, our guests, and our customers if they have a problem."
"The controller makes it easy to control everything from one platform. The management is easy."
 

Cons

"There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features."
"Frequent daily updates from Microsoft can cause interface elements like buttons to appear and disappear, making navigation unpredictable."
"We've had a few issues with the scanner. It runs perfectly one day, and on another day, it will run the whole night. It's probably related to the rules. If I set some compliance rules and apply the rules to any column, I can't delete it. I have to disable it and reactivate it."
"Non-Microsoft use cases are not very high. It's limited for now."
"Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level."
"Enhancing the tool's capability to connect to multiple sources would be valuable."
"I'd like to see them improve the training for implementing this type of solution."
"One of the challenges is that Microsoft changes things so quickly that sometimes you're just playing catch-up, and sometimes these changes aren't communicated effectively."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"Purview is included in our Microsoft E5 licensing."
"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."
"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Government
6%
Construction Company
18%
Comms Service Provider
13%
Outsourcing Company
11%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
Ask a question
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Also Known As

Microsoft Purview, MS Azure Purview
No data available
 

Overview

 

Sample Customers

Information Not Available
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Microsoft Purview Data Governance vs. Unifi and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.