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Microsoft Purview Information Protection vs Netwrix Data Classification comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Informati...
Ranking in Data Governance
5th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
14
Ranking in other categories
Data Privacy Management Software (2nd), Microsoft Security Suite (13th)
Netwrix Data Classification
Ranking in Data Governance
32nd
Average Rating
0.0
Reviews Sentiment
7.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Data Governance category, the mindshare of Microsoft Purview Information Protection is 2.6%, up from 2.0% compared to the previous year. The mindshare of Netwrix Data Classification is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Abhi T - PeerSpot reviewer
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
Simonas Palevicius - PeerSpot reviewer
A comprehensive data classification and information security solution that offers robust functionality, scalability, and competitive pricing
The standout aspect of this solution is its price performance. It's highly flexible and scalable, offering customers the choice to match their needs and budget. It is also user-friendly and effective. Even if you opt for just one module, such as Active Directory, you'll immediately see automated, valuable insights when you install and run the auditor. From a network perspective, it offers an array of well-structured rules. Unlike other systems that require extensive configurations, Netwrix simplifies the process. It's more intuitive and forgiving, meaning you don't need to be an expert to get value from it. Its strength lies in its predefined rules that generate automated reports and more without requiring in-depth knowledge of the system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Purview Information Protection integrates with the productivity and security tools that my customers use regularly, allowing them to avoid using multiple information protection solutions."
"The features my clients request most are sensitivity labels and data loss prevention. Additionally, I am trying to interest them in risk management and insider risk management, although those features are considered more advanced."
"The simplicity of the way we can configure the DLP rules in Microsoft Purview Information Protection is good."
"The UI is user-friendly, and I have observed that it improves further each year."
"The most valuable feature of Microsoft Purview Information Protection is its ability to respond to sensitive data shared on Teams chat by deleting the message, not just monitoring or logging."
"I recommend Microsoft Purview Information Protection for organizations using the Microsoft ecosystem."
"Incorporating data loss prevention capabilities built into the Microsoft platform to endpoints, such as Windows 10 and Windows 11 computers, can also help prevent data loss and is highly advantageous."
"We can restrict access or specify who can see sensitivity labels, which can be based on the classification level. We can encrypt restricted content and limit who can see that from an internal view, too, so Purview is a powerful tool."
"Netwrix Data Classification Manager finds the data in a very efficient manner, and the efficacy of the solution is very good."
"It's highly flexible and scalable, offering customers the choice to match their needs and budget."
 

Cons

"I would like the time it takes to update a DLP policy on an endpoint to be reduced."
"The most concerning thing is that most of the capabilities they mention are not working as expected."
"Purview could better integrate with third-party tools, but I don't have a specific use case for that because It's currently integrated into the managed services we offer to Microsoft customers using E5 licenses."
"Most of the capabilities they mention are not working as expected. That is where the challenge lies."
"I wouldn't recommend Microsoft Purview Information Protection for petabytes of documents as performance might be affected."
"During the initial setup, I found the lack of policy segregation at the sub-site level for DLP policies to be a challenge."
"My experience with the customer service and support of Microsoft is around five out of ten. The response time is slow, and they take multiple sessions for diagnosing issues."
"I would evaluate Microsoft's customer support for Microsoft Purview Information Protection as not satisfactory. I'm not happy with Microsoft's customer support."
"Netwrix Data Classification Manager is very good at network data classification, but it also has to work on endpoint data classification because clients ask for it."
"One of the key issues is its interface and querying capabilities, which can be complex, making it difficult to interpret logs."
 

Pricing and Cost Advice

"The tool's pricing is fairly low, less than 100,000 for a year."
"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
"The initial pricing might seem reasonable, but costs can quickly escalate when adding components."
"Netwrix Data Classification Manager has an affordable price."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Computer Software Company
12%
Retailer
7%
Government
7%
Financial Services Firm
21%
Computer Software Company
14%
Government
14%
Legal Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Microsoft Purview Information Protection?
It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device.
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
The pricing is not very high and is considered fine. Microsoft offers different licensing options. AIP Plan 2 is used for critical users. The AIP is included in the business standard license for cl...
What needs improvement with Microsoft Purview Information Protection?
I am concerned about its accuracy levels. Sometimes it throws a lot of false positives. Microsoft Purview Information Protection needs to increase effectiveness and ensure compatibility. Effectiven...
What do you like most about Netwrix Data Classification Manager?
Netwrix Data Classification Manager finds the data in a very efficient manner, and the efficacy of the solution is very good.
What is your experience regarding pricing and costs for Netwrix Data Classification Manager?
Netwrix Data Classification Manager has an affordable price. Since the solution is priced according to the client's market size, everybody can afford it.
What needs improvement with Netwrix Data Classification Manager?
Netwrix Data Classification Manager is very good at network data classification, but it also has to work on endpoint data classification because clients ask for it. Although the solution is easy to...
 

Also Known As

Microsoft Information Protection
No data available
 

Overview

Find out what your peers are saying about Microsoft Purview Information Protection vs. Netwrix Data Classification and other solutions. Updated: June 2025.
861,524 professionals have used our research since 2012.