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Microsoft Purview Information Protection vs Netwrix Data Classification comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Informati...
Ranking in Data Governance
7th
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
22
Ranking in other categories
Data Privacy Management Software (3rd), Microsoft Security Suite (13th)
Netwrix Data Classification
Ranking in Data Governance
29th
Average Rating
10.0
Reviews Sentiment
8.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Data Governance category, the mindshare of Microsoft Purview Information Protection is 2.1%, down from 2.5% compared to the previous year. The mindshare of Netwrix Data Classification is 1.4%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Information Protection2.1%
Netwrix Data Classification1.4%
Other96.5%
Data Governance
 

Featured Reviews

Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
GF
Isms Manager & Information Systems Security at a financial services firm with 201-500 employees
Automated data labeling has reduced manual work and supports our privacy compliance needs
We would like to enforce labeling currently in place. If a document is classified as strictly confidential, we want to be able to apply a profile that can cause documents to expire or revoke access anywhere the document is. We need a security feature so that if we have classified a document as strictly confidential and given it to a third party, that document remains strictly confidential. There has to be a way to enforce it and prevent the document from being shared with any other person apart from the person it was sent to. We do not want AI in security products for now, as AI in security products tends to be risky. AI can improve reporting and detection, but it should not execute.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."
"Incorporating data loss prevention capabilities built into the Microsoft platform to endpoints, such as Windows 10 and Windows 11 computers, can also help prevent data loss and is highly advantageous."
"My advice to other organizations considering this product is that it is best in the business if you are a heavy Microsoft shop."
"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."
"We are using Microsoft Purview Information Protection to enable the confident use of AI, so it is a set of controls and visibility that helps customers understand why they should be confident in the way that they have organized and classified their data so they can start to let agentic AI operate in their environment."
"The scalability of Microsoft Purview Information Protection is excellent."
"I recommend Microsoft Purview Information Protection for organizations using the Microsoft ecosystem."
"Before using it, we had a lot of unlabeled data, and the tool helped us quickly and accurately label a large number of documents."
"There is a massive cost saving; it is easy to use, the reporting is clean, and it is simpler to use than the Microsoft DLP solution, Purview."
"It's highly flexible and scalable, offering customers the choice to match their needs and budget."
"Netwrix Data Classification Manager finds the data in a very efficient manner, and the efficacy of the solution is very good."
 

Cons

"I am concerned about its accuracy levels. Sometimes it throws a lot of false positives."
"We don't trust Microsoft Purview Information Protection yet."
"I would evaluate Microsoft's customer support for Microsoft Purview Information Protection as not satisfactory. I'm not happy with Microsoft's customer support."
"In terms of AI integration or integrating with a third-party tool like InTune or some other third-party tools, if we can have some more AI capabilities where use cases can be easy with Microsoft Purview Information Protection, that would make life easier."
"The most concerning thing is that most of the capabilities they mention are not working as expected."
"Purview could better integrate with third-party tools, but I don't have a specific use case for that because It's currently integrated into the managed services we offer to Microsoft customers using E5 licenses."
"I wouldn't recommend Microsoft Purview Information Protection for petabytes of documents as performance might be affected."
"Microsoft can improve the affordability of Purview Information Protection by offering it at a lower cost."
"Netwrix Data Classification Manager is very good at network data classification, but it also has to work on endpoint data classification because clients ask for it."
"One of the key issues is its interface and querying capabilities, which can be complex, making it difficult to interpret logs."
"We would like to enforce labeling currently in place. If a document is classified as strictly confidential, we want to be able to apply a profile that can cause documents to expire or revoke access anywhere the document is."
 

Pricing and Cost Advice

"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"The tool's pricing is fairly low, less than 100,000 for a year."
"The initial pricing might seem reasonable, but costs can quickly escalate when adding components."
"Netwrix Data Classification Manager has an affordable price."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
11%
Retailer
7%
Government
6%
Financial Services Firm
18%
Manufacturing Company
8%
Government
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise14
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
It is reasonable from what I can say right now because we are using most of the Microsoft tools right now. We are using the managed SQL server of Microsoft. We are using Microsoft Purview Informati...
What needs improvement with Microsoft Purview Information Protection?
One thing I personally felt is, let's take a use case where I want to know how many crimes Mr. Donald Trump has made in this organization. That kind of information we don't have in our systems. I'm...
What is your primary use case for Microsoft Purview Information Protection?
We are more focused on data quality and master data management perspective. From that angle, things are quite easy and good. In terms of AI integration or integrating with a third-party tool like I...
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Also Known As

Microsoft Information Protection
No data available
 

Overview

Find out what your peers are saying about Microsoft Purview Information Protection vs. Netwrix Data Classification and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.