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Microsoft Purview Information Protection vs Netwrix Data Classification comparison

Microsoft and Netwrix are both solutions in the Data Governance category. Microsoft is ranked #7 with an average rating of 8.1, while Netwrix is ranked #31. Microsoft holds a 2.2% mindshare in DG, compared to Netwrix’s 1.3% mindshare. Additionally, 90% of Microsoft users are willing to recommend the solution, compared to 100% of Netwrix users who would recommend it.
Microsoft Purview Informati...
Read 20 Microsoft Purview Information Protection reviews
  • 2,212 Views
  • 1,548 Comparison Views
90% willing to recommend
Netwrix Data Classification
Read 2 Netwrix Data Classification reviews
  • 703 Views
  • 703 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 3, 2024

Microsoft Purview Information Protection and Netwrix Data Classification are competing solutions in data security and governance. Microsoft Purview has an advantage in integration and pricing, while Netwrix stands out in ease of deployment and advanced classification features.

Features: Microsoft Purview Information Protection offers seamless integration with Microsoft 365, comprehensive data labeling, and robust monitoring capabilities. Netwrix Data Classification provides extensive reporting tools, the ability to discover and label data across diverse environments, and a deeper classification experience for specialized needs.

Ease of Deployment and Customer Service: Microsoft Purview benefits from native integration into Microsoft environments, simplifying deployment and enhancing customer service support. Netwrix requires more initial setup but delivers a user-friendly experience and detailed support resources, suitable for organizations with diverse IT landscapes.

Pricing and ROI: Microsoft Purview is cost-effective, using existing Microsoft subscriptions for better ROI and lower setup costs. Netwrix incurs additional costs due to its broad functionality. Its sophisticated features and efficiency in mitigating data-related risks can justify the initial investment, offering significant ROI over time.

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To learn more, read our detailed Microsoft Purview Information Protection vs. Netwrix Data Classification Report (Updated: December 2025).
Buyer's Guide
Microsoft Purview Information Protection vs. Netwrix Data Classification
December 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Informati...
Ranking in Data Governance
7th
Average Rating
8.0
Reviews Sentiment
5.9
Number of Reviews
20
Ranking in other categories
Data Privacy Management Software (3rd), Microsoft Security Suite (14th)
Netwrix Data Classification
Ranking in Data Governance
31st
Average Rating
0.0
Reviews Sentiment
7.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of Microsoft Purview Information Protection is 2.2%, down from 2.4% compared to the previous year. The mindshare of Netwrix Data Classification is 1.3%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Information Protection2.2%
Netwrix Data Classification1.3%
Other96.5%
Data Governance
 

Featured Reviews

Abhi T - PeerSpot reviewer
Abhi T
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.
Read full review
Simonas Palevicius - PeerSpot reviewer
Simonas Palevicius
Business Development Manager at BAKOTECH
A comprehensive data classification and information security solution that offers robust functionality, scalability, and competitive pricing
The standout aspect of this solution is its price performance. It's highly flexible and scalable, offering customers the choice to match their needs and budget. It is also user-friendly and effective. Even if you opt for just one module, such as Active Directory, you'll immediately see automated, valuable insights when you install and run the auditor. From a network perspective, it offers an array of well-structured rules. Unlike other systems that require extensive configurations, Netwrix simplifies the process. It's more intuitive and forgiving, meaning you don't need to be an expert to get value from it. Its strength lies in its predefined rules that generate automated reports and more without requiring in-depth knowledge of the system.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use the solution for our customers' services. It helps identify and protect sensitive data in documents, PDFs, emails, and Teams chats to prevent data leakage. It can detect and block emails containing credit card information sent outside the organization."
"We can restrict access or specify who can see sensitivity labels, which can be based on the classification level. We can encrypt restricted content and limit who can see that from an internal view, too, so Purview is a powerful tool."
"The features my clients request most are sensitivity labels and data loss prevention. Additionally, I am trying to interest them in risk management and insider risk management, although those features are considered more advanced."
"Microsoft Purview Information Protection integrates with the productivity and security tools that my customers use regularly, allowing them to avoid using multiple information protection solutions."
"Microsoft Purview Information Protection supports data classification, sensitivity labels, and data loss prevention."
"I recommend Microsoft Purview Information Protection for organizations using the Microsoft ecosystem."
"Incorporating data loss prevention capabilities built into the Microsoft platform to endpoints, such as Windows 10 and Windows 11 computers, can also help prevent data loss and is highly advantageous."
"Purview is about auditing and discoverability. We need to ensure people aren't releasing information that they shouldn't and that they're doing multi-factor authentication or accessing it from the correct devices. It aids in reducing silos within organizations, enabling staff to easily find documents and contacts without exhausting human resources."
More Microsoft Purview Information Protection pros
"It's highly flexible and scalable, offering customers the choice to match their needs and budget."
"Netwrix Data Classification Manager finds the data in a very efficient manner, and the efficacy of the solution is very good."
 

Cons

"I assess its ability to classify data and identify sensitive information as an area where we have not really gotten a lot of progress yet."
"I see many options such as SharePoint Advanced Management for customers, but that requires a high investment from the customer's end in order to access the premium features of Purview, so it is not easy."
"Our primary concern is third-party application visibility. Many people choose other DLP tools, as they can search the Office 365 suite and detect sensitive information across thousands of other apps. The product is weak compared to the competitors on the DLP front, but the classification is good; the tool needs a bit more maturation."
"The most concerning thing is that most of the capabilities they mention are not working as expected."
"There is potential for more integration in the use of AI."
"Microsoft Purview Information Protection can improve in terms of scan concurrency and scan processing time."
"A lot of functionality in Microsoft Purview Information Protection is not exposed in an API officially yet, which has made a lot of implementation work difficult because we have to do click ops instead of DevOps."
"There is room for improvement with the policy tips feature."
More Microsoft Purview Information Protection cons
"One of the key issues is its interface and querying capabilities, which can be complex, making it difficult to interpret logs."
"Netwrix Data Classification Manager is very good at network data classification, but it also has to work on endpoint data classification because clients ask for it."
 

Pricing and Cost Advice

"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
"The tool's pricing is fairly low, less than 100,000 for a year."
"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
"The initial pricing might seem reasonable, but costs can quickly escalate when adding components."
"Netwrix Data Classification Manager has an affordable price."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
11%
Manufacturing Company
7%
Retailer
7%
Financial Services Firm
21%
Government
9%
Manufacturing Company
7%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise12
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
In my experience with Microsoft Purview Information Protection, the experience of pricing, setup costs, and licensing is confusing, especially knowing what I have to do for add-ons with buying SCUs...
See all answers
What needs improvement with Microsoft Purview Information Protection?
I think the role of sensitivity labels in guiding AI interaction with Microsoft Purview Information Protection is pretty good, but for us, it's too general. It says, "Here's a dataset" and because ...
See all answers
What is your primary use case for Microsoft Purview Information Protection?
My main use case for Microsoft Purview Information Protection is sensitivity labeling, as I use it for exposing labeling for inside Teams and outside Teams.
See all answers
What do you like most about Netwrix Data Classification Manager?
Netwrix Data Classification Manager finds the data in a very efficient manner, and the efficacy of the solution is very good.
See all answers
What is your experience regarding pricing and costs for Netwrix Data Classification Manager?
Netwrix Data Classification Manager has an affordable price. Since the solution is priced according to the client's market size, everybody can afford it.
See all answers
What needs improvement with Netwrix Data Classification Manager?
Netwrix Data Classification Manager is very good at network data classification, but it also has to work on endpoint data classification because clients ask for it. Although the solution is easy to...
See all answers
 

Comparisons

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Compared 7% of the time
BigID Next vs Microsoft Purview Information Protection Logo
BigID Next vs Microsoft Purview Information Protection
Compared 6% of the time
Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Information Protection Logo
Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Information Protection
Compared 6% of the time
Microsoft Purview Data Loss Prevention vs Microsoft Purview Information Protection Logo
Microsoft Purview Data Loss Prevention vs Microsoft Purview Information Protection
Compared 4% of the time
More Microsoft Purview Information Protection Competitors
Microsoft Purview Data Governance vs Netwrix Data Classification Logo
Microsoft Purview Data Governance vs Netwrix Data Classification
Compared 34% of the time
Varonis Platform vs Netwrix Data Classification Logo
Varonis Platform vs Netwrix Data Classification
Compared 24% of the time
Veritas Data Insight vs Netwrix Data Classification Logo
Veritas Data Insight vs Netwrix Data Classification
Compared 11% of the time
Cyera vs Netwrix Data Classification Logo
Cyera vs Netwrix Data Classification
Compared 6% of the time
Collibra Platform vs Netwrix Data Classification Logo
Collibra Platform vs Netwrix Data Classification
Compared 6% of the time
More Netwrix Data Classification Competitors
 

Product Reports

Buyer's Guide
Microsoft Purview Information Protection
January 2026
Microsoft Purview Information Protection reportDownload Microsoft Purview Information Protection product report
Buyer's Guide
Data Governance
January 2026
Netwrix Data Classification reportDownload Netwrix Data Classification product report
 

Also Known As

Microsoft Information Protection
No data available
 

Overview

Implement Microsoft Information Protection (MIP) to help you discover, classify, and protect sensitive information wherever it lives or travels.

MIP capabilities are included with Microsoft 365 Compliance and give you the tools to know your data, protect your data, and prevent data loss.

To learn more about our solution, ask questions, and share feedback, join our Microsoft Security, Compliance and Identity Community.

Microsoft
Netwrix Data Classification effectively manages and categorizes data to enhance data security and regulatory compliance. Users praise its robust data classification, automatic scanning, easy integration, customizable policies, and comprehensive reporting. The tool improves efficiency, communication, and collaboration, driving productivity and streamlined workflows.
Netwrix
Buyer's Guide
Microsoft Purview Information Protection vs. Netwrix Data Classification
December 2025
Free Report: Microsoft Purview Information Protection vs. Netwrix Data Classification
Find out what your peers are saying about Microsoft Purview Information Protection vs. Netwrix Data Classification and other solutions. Updated: December 2025.
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See our Microsoft Purview Information Protection vs. Netwrix Data Classification report.
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