MSP360 Backup vs Rubrik comparison

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MSP360 Backup

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 3, 2026

Rubrik and MSP360 Backup are strong competitors in the enterprise backup solutions market. Rubrik has the upper hand due to its advanced features like real-time monitoring and seamless integration capabilities.

Features: Rubrik offers robust backup solutions with near-zero RTO for VMs, air gap backup functionality, and real-time monitoring capabilities. Its API-centric architecture and rapid recovery times make it suitable for enterprises. MSP360 Backup provides basic backup functionalities with a focus on cost-efficiency, flexible licensing, and essential backup functions, appealing to smaller setups.

Room for Improvement: Rubrik needs enhancements in data governance, better pricing for SMBs, and improvements in its interface and NAS backup capabilities. MSP360 Backup could benefit from a more intuitive user interface, simplified user experience for basic users, and improved analytics capabilities. Transparency in pricing structure is also required.

Ease of Deployment and Customer Service: Rubrik is noted for its smooth deployment across on-premises and hybrid clouds, offering excellent customer support praised for its responsiveness. MSP360 Backup is recognized for its ease of deployment in cloud and on-premises environments, providing reliable customer service, though less prominently than Rubrik, making it suitable for small to medium enterprises.

Pricing and ROI: Rubrik is considered an expensive yet premium solution, providing value through reduced management time and increased productivity, particularly over the long term. MSP360 Backup is cost-effective for smaller businesses, offering competitive pricing and cost savings, especially suitable for environments not requiring Rubrik's extensive features.

To learn more, read our detailed MSP360 Backup vs. Rubrik Report (Updated: June 2026).

MSP360 Backup vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

MSP360 Backup

Ranking in Backup and Recovery

56th

Ranking in Cloud Backup

44th

Ranking in Disaster Recovery (DR) Software

33rd

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

MSP Backup (6th)

Rubrik

Ranking in Backup and Recovery

3rd

Ranking in Cloud Backup

6th

Ranking in Disaster Recovery (DR) Software

8th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2026, in the Backup and Recovery category, the mindshare of MSP360 Backup is 1.1%, up from 0.5% compared to the previous year. The mindshare of Rubrik is 3.2%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.2%
MSP360 Backup	1.1%
Other	95.7%

Backup and Recovery

Featured Reviews

CONRAD FORREST

President at MTS Consulting Group, Inc.

The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support

MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"General ease of use and performance of the Windows version is the most valuable feature."

"The best feature is that it's very user-friendly to do scheduled backups and version maintenance."

"MSP360 is vastly cheaper than its competitors and has almost all the same features."

"The solution is simple to use and easy to configure."

"One massive advantage of this solution, as compared to more enterprise products, is that no firewall changes are needed on the client's premises. For the product to back up from the client's premise to the cloud, it just needs port 8 and port 443, which are anyway always open. This was one of the things that made us decide to go with the product. It is very difficult to justify a firewall change for a small client who doesn't even know what a firewall is and how to maintain a firewall, or doesn't have anybody maintaining their firewall. You then have to maintain the firewall. MSP360 Backup takes away firewall change requirements, VPNs, or channels that are needed for the backup."

"Provides connectivity to a lot of different cloud storage solutions."

"Technical support is very good."

"I would recommend the solution; it's a very trustworthy solution."

More MSP360 Backup pros

"The feature that I have found most valuable from Rubrik is its protection against ransomware attacks. Rubrik is a very nice, very good solution because it is able to protect your data and you have the possibility from the backup to detect any abnormal behavior, like a ransomware attack. You are able to detect and restore very easily with this solution. This is a major differentiator in comparison to the other competitors."

"CloudOn allows for backed up virtual machines stored offsite in Azure to be instantiated as an Azure virtual machine and spun up."

"Rubrik is cheap, and you get good performance."

"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline, and we save around one million dollars a year."

"At this point, we have a 100% success rate, which was definitely not the case with any prior system that I've used."

"You need to understand what you're getting for the price: you are getting a backup solution which is state of the art and works absolutely flawlessly, with the storage needed to store your backups and all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support, so while it might be expensive on paper, when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."

"The user interface (UI) is great. It is very lightweight and intuitive."

"Instant recovery is a good feature."

More Rubrik pros

Cons

"If I have an incident and I need to restore something very fast, I want to restore a particular virtual machine, maybe in an hour and that is not possible to do with MSP360."

"The restore time could improve. When we had an issue the restore time was lengthy."

"The interface feels like it is targeted for end users who typically are looking for an all-in-one integrated push button solution. It would be better if the interface had a beginner mode and an expert mode."

"The Linux GUI leaves a lot to be desired. It lacks many of the features of the Windows version and is buggy, but it is still usable."

"The solution needs a better graphical user interface. It's a graphical user interface that is very old-school right now. They could give it a little more modern feel."

"Maybe implement an easier interface for basic users. For example, a set-up wizard with all the commonly used features as default."

"The main improvement is that it should have GDPR compliance. That's the problematic point. They say they are GDPR compliant, but they are not."

"They can add some production backup capabilities and the ability to do single instance back up. At the moment, it doesn't do deduplication on the standard backup. So, the issue is backing up PSG files for customers who have limited bandwidth. The other issue is that I don't like the implementation of the SQL backup. We do use SQL ourselves using a PowerShell script with the VDA tools as a module. That's how we back up. The rotation feature would be nice to have, but I know that they've got it on their dashboard or on their list to look at. They can also do a few tweaks to the dashboard. I would like the reporting capabilities on the portal to be much more granular. Normally, I export it to a text file, and then I run it through a pivot table in order to look at it from a cost-recovery point of view and to see when the backup last ran and if it was successful when it ran two or three days ago. Such a feature would work really well for my market. They can also add a cost-effective backup for Android and Apple cellphones. I've had one or two customers who were looking for this feature. I haven't found this functionality at the moment. I've been looking for a product that does that."

More MSP360 Backup cons

"The solution's reporting feature could be better."

"The same test case in Rubrik takes more than six to seven times longer, meaning the on-premises SLA is significantly faster."

"At the time of this review, Rubrik is still missing several components to their Office 365 backup offering."

"I'd like to see a cloud backup service for smaller customer environments that may not support a physical or virtual appliance."

"The solution needs to be more secure and needs to better protect against ransomware."

"I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it would be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects."

"Some of the areas that need improvement are the user GUI (multi-tenancy) and the promised Rubrik Edge solution, which will allow customers to back up their physical devices in our cloud."

"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."

More Rubrik cons

Pricing and Cost Advice

"We have a very good return on investment."

"The cost is pretty inexpensive. Around four to five dollars per device, per workstation on each server."

"It provides a good cost savings compared to our previous cloud backup."

"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."

"The solution is expensive."

"I rate the price of MSP360 Backup a seven out of ten."

"MSP360 is vastly cheaper than its competitors and has almost all the same features."

"Pricing is reasonable although can be quite a large upfront cost."

More MSP360 Backup pricing and cost advice

"The product is not cheap, but for good reason. It simply works and is very fast."

"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."

"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."

"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."

"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."

"The setup cost is a bit high, but the solution is an all-in-one solution."

"Rubrik is quite expensive for small businesses."

"The solution is expensive for small businesses."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

15%

Financial Services Firm

13%

Manufacturing Company

Comms Service Provider

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	2
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

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Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

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What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

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What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

See all answers

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Compared 7% of the time

Cohesity DataProtect vs Rubrik

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Dell PowerProtect Data Domain vs Rubrik

Compared 3% of the time

Azure Backup vs Rubrik

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Product Reports

MSP360 Backup

Download MSP360 Backup product report

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Also Known As

Cloudberry Backup

No data available

Overview

MSP360 Backup offers peer-to-peer backup, client-side encryption, and seamless integration with top cloud storage providers, appealing for its ease of use, minimal setup, and robust capabilities.

MSP360 Backup is designed for disaster recovery, workstation, and server backup in cloud environments. Organizations benefit from its compatibility with storage options such as OneDrive, Google Drive, and AWS, supporting incremental backups and ensuring secure data with client-side encryption. The platform facilitates error notifications and corrections, making it a reliable choice for backing up critical information. Despite its effectiveness, users see room for improvement in interface design, bug fixes in the Linux version, and support for more cloud providers.

What are the key features of MSP360 Backup?

Peer-to-Peer Backup: Enables direct data transfer between systems without intermediary servers.
Client-Side Encryption: Protects data by encrypting it before transmission.
Block-Level Transfers: Reduces backup times by only transferring parts of changed files.
Cloud Integration: Compatible with OneDrive, Google Drive, AWS for flexible storage choices.
Incremental Backups: Streamlines configuration and minimizes storage by updating only changes.
Reliable Scheduling: Offers robust scheduling options for automated backups.

What benefits should users look for in MSP360 Backup reviews?

User-Friendly Interface: Ensures ease of navigation with minimal learning curve.
Efficient Error Alerts: Helps quickly identify and resolve backup errors.
Technical Support: Provides excellent customer service for troubleshooting and guidance.
Backup Flexibility: Offers varied backup methods tailored to individual organizational needs.

In industry applications, organizations employ MSP360 Backup for virtual machine, physical computer, and confidential data management. It is used extensively for offsite backups by micro enterprises and integrates well for client data management, virtual machine, and SQL backup purposes, especially useful for daily monitoring post migrations.

MSP360

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

StratX

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

MSP360 Backup vs. Rubrik