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MSP360 Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MSP360 Backup
Ranking in Backup and Recovery
54th
Ranking in Cloud Backup
42nd
Ranking in Disaster Recovery (DR) Software
29th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
15
Ranking in other categories
MSP Backup (5th)
Rubrik
Ranking in Backup and Recovery
4th
Ranking in Cloud Backup
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Backup and Recovery category, the mindshare of MSP360 Backup is 0.6%, up from 0.5% compared to the previous year. The mindshare of Rubrik is 7.5%, up from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery
 

Featured Reviews

CONRAD FORREST - PeerSpot reviewer
The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support
MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is simple to use and easy to configure."
"The feature that I have found most valuable is its online backup capacity because you don't have to do an entire backup again and again, it just does whatever you type in, you type a, it goes a, you type b, it goes b. It doesn't take an entire site up again and again. So that incremental and bit by bit backup is important, it is a nice feature here."
"I was mainly concerned with cloud backups, OneDrive backups, consumer OneDrive, business OneDrive, Google backups, and SharePoint backups. The solution did a good job of the backup."
"Provides connectivity to a lot of different cloud storage solutions."
"The best feature is that it's very user-friendly to do scheduled backups and version maintenance."
"The initial setup is very easy. It's not overly complex."
"Technical support is very good."
"The most valuable feature of MSP360 Backup is its reliability."
"A Google-like file search, system scaling, and a frequent development cycle are some positives that this solution offers."
"The file search feature across all backups has been helpful."
"Product support team is excellent, with issues typically being resolved on the same day."
"Intelligent agent technology."
"Drives the back-end through a powerful, well-documented API."
"The web interface is user-friendly, clean, and it provides a good summary of what you're protecting at a glance."
"It has reduced our maintenance efforts. The amount of time and effort that would have gone in troubleshooting various issues related a data crash has been addressed by Rubrik. So, it has helped to improve our productivity. The data is being captured about our customers periodically that is secure and safe."
"Rubrik's customer service is excellent."
 

Cons

"There are some things that we don't like about it. That is why I was exploring alternatives in a hyper-scale environment. That is why I was checking IT Central Station."
"The solution needs a better graphical user interface. It's a graphical user interface that is very old-school right now. They could give it a little more modern feel."
"They can add some production backup capabilities and the ability to do single instance back up. At the moment, it doesn't do deduplication on the standard backup. So, the issue is backing up PSG files for customers who have limited bandwidth. The other issue is that I don't like the implementation of the SQL backup. We do use SQL ourselves using a PowerShell script with the VDA tools as a module. That's how we back up. The rotation feature would be nice to have, but I know that they've got it on their dashboard or on their list to look at. They can also do a few tweaks to the dashboard. I would like the reporting capabilities on the portal to be much more granular. Normally, I export it to a text file, and then I run it through a pivot table in order to look at it from a cost-recovery point of view and to see when the backup last ran and if it was successful when it ran two or three days ago. Such a feature would work really well for my market. They can also add a cost-effective backup for Android and Apple cellphones. I've had one or two customers who were looking for this feature. I haven't found this functionality at the moment. I've been looking for a product that does that."
"The restore time could improve. When we had an issue the restore time was lengthy."
"The Linux GUI leaves a lot to be desired. It lacks many of the features of the Windows version and is buggy, but it is still usable."
"The graphics are looking a bit old and should be updated."
"The initial setup is a little complex as it has to be done in the office and requires someone to come in and install the solution on your server, then configure the scheduling, backup pushing, and so on."
"The solution's pricing is very high."
"I would love to be able to just get from the dashboard to a file that I need, or a system that I need."
"The dashboard and user interface could be improved to make them more user-friendly."
"The reporting feature should be improved. I need a better output from the existing reports as they currently do not provide comprehensive metrics."
"The solution needs to be more secure and needs to better protect against ransomware."
"I hope to see enhancements in areas like data governance and the incorporation of new features in future updates."
"It is already very well furnished, but live mounts for Nutanix AHV would be amazing."
"I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it'd be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers. They need to find a solution that suits SMBs."
 

Pricing and Cost Advice

"The solution is expensive."
"MSP360 is vastly cheaper than its competitors and has almost all the same features."
"I rate the price of MSP360 Backup a seven out of ten."
"Its pricing needs improvement."
"Pricing is reasonable although can be quite a large upfront cost."
"We have a very good return on investment."
"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."
"The cost is pretty inexpensive. Around four to five dollars per device, per workstation on each server."
"As a technical person, I don't have the details, but from what I have heard, it can be expensive."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"I rate the tool's pricing a six out of ten."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Construction Company
8%
Educational Organization
7%
Insurance Company
7%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about MSP360 Backup?
MSP360 Backup's most valuable feature is its backup interface.
What needs improvement with MSP360 Backup?
The product could be more user-friendly. Its pricing needs improvement as well.
What is your primary use case for MSP360 Backup?
We use the platform for VM and SQL backup purposes.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

Cloudberry Backup
No data available
 

Overview

 

Sample Customers

StratX
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about MSP360 Backup vs. Rubrik and other solutions. Updated: May 2025.
860,592 professionals have used our research since 2012.