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MSP360 Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MSP360 Backup
Ranking in Backup and Recovery
60th
Ranking in Cloud Backup
47th
Ranking in Disaster Recovery (DR) Software
33rd
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
15
Ranking in other categories
MSP Backup (8th)
Rubrik
Ranking in Backup and Recovery
4th
Ranking in Cloud Backup
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Backup and Recovery category, the mindshare of MSP360 Backup is 0.9%, up from 0.4% compared to the previous year. The mindshare of Rubrik is 3.9%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik3.9%
MSP360 Backup0.9%
Other95.2%
Backup and Recovery
 

Featured Reviews

CONRAD FORREST - PeerSpot reviewer
President at MTS Consulting Group, Inc.
The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support
MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The UI is pretty good. It's very simple. That is one thing that we like about this. It's very user-friendly."
"The solution is simple to use and easy to configure."
"Provides connectivity to a lot of different cloud storage solutions."
"One massive advantage of this solution, as compared to more enterprise products, is that no firewall changes are needed on the client's premises. For the product to back up from the client's premise to the cloud, it just needs port 8 and port 443, which are anyway always open. This was one of the things that made us decide to go with the product. It is very difficult to justify a firewall change for a small client who doesn't even know what a firewall is and how to maintain a firewall, or doesn't have anybody maintaining their firewall. You then have to maintain the firewall. MSP360 Backup takes away firewall change requirements, VPNs, or channels that are needed for the backup."
"MSP360 Backup's most valuable feature is its backup interface."
"Technical support is very good."
"The most valuable feature of MSP360 Backup is its reliability."
"General ease of use and performance of the Windows version is the most valuable feature."
"Rubrik is stable and easy to use."
"ubrik's One-Touch Recovery helps address this. Using backup as a migration tool can also help overcome challenges when moving to a hybrid cloud."
"Drives the back-end through a powerful, well-documented API."
"Rubrik, when compared to Cohesity, Dell, and Veritas, was the best of the four."
"The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks."
"Disk mount that lets a restore happen immediately, no need to re-hydrate."
"Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems."
"CloudOn allows for backed up virtual machines stored offsite in Azure to be instantiated as an Azure virtual machine and spun up."
 

Cons

"Maybe implement an easier interface for basic users. For example, a set-up wizard with all the commonly used features as default."
"The solution needs a better graphical user interface. It's a graphical user interface that is very old-school right now. They could give it a little more modern feel."
"The Linux GUI leaves a lot to be desired. It lacks many of the features of the Windows version and is buggy, but it is still usable."
"There are some things that we don't like about it. That is why I was exploring alternatives in a hyper-scale environment. That is why I was checking IT Central Station."
"The solution's pricing is very high."
"The graphics are looking a bit old and should be updated."
"The main improvement is that it should have GDPR compliance. That's the problematic point. They say they are GDPR compliant, but they are not."
"The restore time could improve. When we had an issue the restore time was lengthy."
"If there was something that we could get Rubrik to fix, it would be when our DBS takes snapshots of a server or the database, the replication doesn't kick off fast enough. They can't remote it to the peer site and manipulate it back up in order to move it over, take a copy of production, slap it over, and test it out. As I understand, they are working on it. Replication works. We also get spoiled by how good things are now. We get to a point where it is so easy but when something isn't instant gratification, it seems that everything else is so amazing, why isn't this right?"
"The reporting feature should be improved. I need a better output from the existing reports as they currently do not provide comprehensive metrics."
"I would like to see more information on encryption with the next release."
"The web interface could benefit from some improvement, particularly in terms of alerting and dashboard clarity. The cloud web interface is somewhat confusing and could use more development attention. Additionally, it's essential to ensure that local on-premise management options remain available alongside cloud-based solutions, as internet availability can affect backup management. Regarding features, cross-hypervisor restore functionality would be a valuable addition, allowing for greater flexibility in restoring VMs across different environments."
"I wish there was more training readily available, not just the expensive classes that require purchasing Rubrik credits."
"The reporting in the dashboard and reporting for extractions both need improvement. I would suggest making them easier to understand and use, not just out-of-the-box. We should also be able to customize them."
"I would rate the stability a seven out of ten. There is always room for improvement."
"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."
 

Pricing and Cost Advice

"I rate the price of MSP360 Backup a seven out of ten."
"It provides a good cost savings compared to our previous cloud backup."
"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."
"Pricing is reasonable although can be quite a large upfront cost."
"We have a very good return on investment."
"The cost is pretty inexpensive. Around four to five dollars per device, per workstation on each server."
"MSP360 is vastly cheaper than its competitors and has almost all the same features."
"The solution is expensive."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"Rubrik is a little bit expensive, but it's worth the price."
"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Computer Software Company
8%
Financial Services Firm
7%
Real Estate/Law Firm
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
Large Enterprise2
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Also Known As

Cloudberry Backup
No data available
 

Overview

 

Sample Customers

StratX
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about MSP360 Backup vs. Rubrik and other solutions. Updated: January 2026.
881,733 professionals have used our research since 2012.