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MSP360 Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MSP360 Backup
Ranking in Backup and Recovery
59th
Ranking in Cloud Backup
47th
Ranking in Disaster Recovery (DR) Software
33rd
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
15
Ranking in other categories
MSP Backup (8th)
Rubrik
Ranking in Backup and Recovery
4th
Ranking in Cloud Backup
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Backup and Recovery category, the mindshare of MSP360 Backup is 0.8%, up from 0.4% compared to the previous year. The mindshare of Rubrik is 4.1%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik4.1%
MSP360 Backup0.8%
Other95.1%
Backup and Recovery
 

Featured Reviews

CONRAD FORREST - PeerSpot reviewer
President at MTS Consulting Group, Inc.
The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support
MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature that I have found most valuable is its online backup capacity because you don't have to do an entire backup again and again, it just does whatever you type in, you type a, it goes a, you type b, it goes b. It doesn't take an entire site up again and again. So that incremental and bit by bit backup is important, it is a nice feature here."
"Technical support is very good."
"The best feature is that it's very user-friendly to do scheduled backups and version maintenance."
"The UI is pretty good. It's very simple. That is one thing that we like about this. It's very user-friendly."
"I was mainly concerned with cloud backups, OneDrive backups, consumer OneDrive, business OneDrive, Google backups, and SharePoint backups. The solution did a good job of the backup."
"Block level transfers have significantly reduced the amount of time for transfers over some other solutions"
"The solution is easy to access and handles things efficiently."
"Provides connectivity to a lot of different cloud storage solutions."
"The initial setup is easy."
"Rubrik is an easy and automatic solution that needs no manual intervention."
"We have a great success rate for backups with Rubrik and because of the ease of automating tasks, we also run periodical restores to check the quality of the backups."
"The fact that the API is so available to us with the playground — there's an internal and public playground — is also valuable. We can write API calls — and although I'm sure there's a way we could hurt the data — we write those calls with a lot of certainty that we won't be destroying anything. We write these API calls using really easy mechanisms and generate automation a lot faster."
"Rubrik is stable and easy to use."
"Features we have requested are typically added to the next product release."
"Rubrik's customer service is excellent."
"Rubrik is cheap, and you get good performance."
 

Cons

"The initial setup is a little complex as it has to be done in the office and requires someone to come in and install the solution on your server, then configure the scheduling, backup pushing, and so on."
"There are some things that we don't like about it. That is why I was exploring alternatives in a hyper-scale environment. That is why I was checking IT Central Station."
"Maybe implement an easier interface for basic users. For example, a set-up wizard with all the commonly used features as default."
"The solution's pricing is very high."
"The restore time could improve. When we had an issue the restore time was lengthy."
"Using the solution incurs additional charges for the device storage and backup which are not included in the service."
"The graphics are looking a bit old and should be updated."
"The solution needs a better graphical user interface. It's a graphical user interface that is very old-school right now. They could give it a little more modern feel."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."
"The customer service and support could be a bit faster."
"If there was something that we could get Rubrik to fix, it would be when our DBS takes snapshots of a server or the database, the replication doesn't kick off fast enough. They can't remote it to the peer site and manipulate it back up in order to move it over, take a copy of production, slap it over, and test it out. As I understand, they are working on it. Replication works. We also get spoiled by how good things are now. We get to a point where it is so easy but when something isn't instant gratification, it seems that everything else is so amazing, why isn't this right?"
"I would like for unmanaged backups to be able to be saved in a separate policy."
"They should give more access to the backend capabilities. From a customer point of view, you do not have access to all the features on the system. You have to engage their support to perform some of the tasks. It would be helpful for an experienced engineer to be able to go and do some of those tasks prior to contacting the support."
"I would like to have a built-in index searching ability of files/system files within the Rubrik interface to determine if a file or item exists, rather than just recovering it, and then doing a search for the file afterwards."
"The web interface could benefit from some improvement, particularly in terms of alerting and dashboard clarity. The cloud web interface is somewhat confusing and could use more development attention. Additionally, it's essential to ensure that local on-premise management options remain available alongside cloud-based solutions, as internet availability can affect backup management. Regarding features, cross-hypervisor restore functionality would be a valuable addition, allowing for greater flexibility in restoring VMs across different environments."
 

Pricing and Cost Advice

"MSP360 is vastly cheaper than its competitors and has almost all the same features."
"We have a very good return on investment."
"The solution is expensive."
"I rate the price of MSP360 Backup a seven out of ten."
"Its pricing needs improvement."
"Pricing is reasonable although can be quite a large upfront cost."
"It provides a good cost savings compared to our previous cloud backup."
"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"Rubrik is quite expensive for small businesses."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Computer Software Company
8%
Financial Services Firm
7%
Real Estate/Law Firm
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
Large Enterprise2
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Also Known As

Cloudberry Backup
No data available
 

Overview

 

Sample Customers

StratX
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about MSP360 Backup vs. Rubrik and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.