MSP360 Backup vs Rubrik comparison

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97% willing to recommend

MSP360 Backup

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Executive SummaryUpdated on Jun 3, 2026

Rubrik and MSP360 Backup are strong competitors in the enterprise backup solutions market. Rubrik has the upper hand due to its advanced features like real-time monitoring and seamless integration capabilities.

Features: Rubrik offers robust backup solutions with near-zero RTO for VMs, air gap backup functionality, and real-time monitoring capabilities. Its API-centric architecture and rapid recovery times make it suitable for enterprises. MSP360 Backup provides basic backup functionalities with a focus on cost-efficiency, flexible licensing, and essential backup functions, appealing to smaller setups.

Room for Improvement: Rubrik needs enhancements in data governance, better pricing for SMBs, and improvements in its interface and NAS backup capabilities. MSP360 Backup could benefit from a more intuitive user interface, simplified user experience for basic users, and improved analytics capabilities. Transparency in pricing structure is also required.

Ease of Deployment and Customer Service: Rubrik is noted for its smooth deployment across on-premises and hybrid clouds, offering excellent customer support praised for its responsiveness. MSP360 Backup is recognized for its ease of deployment in cloud and on-premises environments, providing reliable customer service, though less prominently than Rubrik, making it suitable for small to medium enterprises.

Pricing and ROI: Rubrik is considered an expensive yet premium solution, providing value through reduced management time and increased productivity, particularly over the long term. MSP360 Backup is cost-effective for smaller businesses, offering competitive pricing and cost savings, especially suitable for environments not requiring Rubrik's extensive features.

To learn more, read our detailed MSP360 Backup vs. Rubrik Report (Updated: October 2026).

MSP360 Backup vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

MSP360 Backup

Ranking in Backup and Recovery

51st

Ranking in Cloud Backup

36th

Ranking in Disaster Recovery (DR) Software

30th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

MSP Backup (6th)

Rubrik

Ranking in Backup and Recovery

4th

Ranking in Cloud Backup

5th

Ranking in Disaster Recovery (DR) Software

9th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2026, in the Backup and Recovery category, the mindshare of MSP360 Backup is 1.1%, up from 0.7% compared to the previous year. The mindshare of Rubrik is 3.0%, down from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.0%
MSP360 Backup	1.1%
Other	95.9%

Backup and Recovery

Featured Reviews

CONRAD FORREST

President at MTS Consulting Group, Inc.

The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support

MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is simple to use and easy to configure."

"The initial setup is very easy. It's not overly complex."

"I would recommend the solution; it's a very trustworthy solution."

"The most valuable feature for me is that I can see what has has been successfully backed up and what not. I do not mean the file or folder view, because that's problematic with GDPR, but I mean which machines have successfully backed up. It's very valuable because you don't have to check the machines. The second feature is that you can change backup settings in the portal."

"The solution is appliance-free, the initial setup is very straightforward, the scalability and stability have never been a problem for us, technical support is very good, and we have found the price point to be quite good."

"MSP360 is vastly cheaper than its competitors and has almost all the same features."

"The most valuable feature of MSP360 Backup is its reliability."

"Client-side encryption minimizes worries about data being captured on the back-end."

More MSP360 Backup pros

"It has reduced our maintenance efforts. The amount of time and effort that would have gone in troubleshooting various issues related a data crash has been addressed by Rubrik. So, it has helped to improve our productivity. The data is being captured about our customers periodically that is secure and safe."

"Rubrik is very simple to implement and setup. "

"The product's most valuable feature is the immutability of a backup."

"You need to understand what you're getting for the price: you are getting a backup solution which is state of the art and works absolutely flawlessly, with the storage needed to store your backups and all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support, so while it might be expensive on paper, when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."

"If a fast recovery and scalability are critical points, then this is the best choice."

"The live mount capability is the most valuable feature in the product because it reduces the complexity and gives us good RTO."

"Rubrik has absolutely reduced the time we spend on recovery testing by about 75 percent, reduced the time we spend on managing backups by the same amount, and the reduction in recovery time is even greater."

"I would rate the solution's web interface at eight out of ten. It's just fantastic and intuitive. It's so easy to use. I've never done any formal training on Rubrik, but I was able to quickly come to grips with its capabilities."

More Rubrik pros

Cons

"We could basically use just a more concise visual dashboard reporting on the status of the various machines."

"The graphics are looking a bit old and should be updated."

"The Linux GUI leaves a lot to be desired. It lacks many of the features of the Windows version and is buggy, but it is still usable."

"Maybe implement an easier interface for basic users. For example, a set-up wizard with all the commonly used features as default."

"There are some things that we don't like about it. That is why I was exploring alternatives in a hyper-scale environment. That is why I was checking IT Central Station."

"The other issue is that I don't like the implementation of the SQL backup."

"If I have an incident and I need to restore something very fast, I want to restore a particular virtual machine, maybe in an hour and that is not possible to do with MSP360."

"They can add some production backup capabilities and the ability to do single instance back up. At the moment, it doesn't do deduplication on the standard backup. So, the issue is backing up PSG files for customers who have limited bandwidth. The other issue is that I don't like the implementation of the SQL backup. We do use SQL ourselves using a PowerShell script with the VDA tools as a module. That's how we back up. The rotation feature would be nice to have, but I know that they've got it on their dashboard or on their list to look at. They can also do a few tweaks to the dashboard. I would like the reporting capabilities on the portal to be much more granular. Normally, I export it to a text file, and then I run it through a pivot table in order to look at it from a cost-recovery point of view and to see when the backup last ran and if it was successful when it ran two or three days ago. Such a feature would work really well for my market. They can also add a cost-effective backup for Android and Apple cellphones. I've had one or two customers who were looking for this feature. I haven't found this functionality at the moment. I've been looking for a product that does that."

More MSP360 Backup cons

"Collecting logs in Rubrik is very difficult compared to other tools."

"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."

"The main pain points we experienced was the stability of the system. We received a lot of instability when we have upgraded from a certain version to a new version. The newer version was completely filled with bugs and we needed to purge the system every week until we update to a newer version that was available one year later. The stability of the code is the main problem, they need to make it better."

"The customer service and support could be a bit faster."

"Capacity reports could definitely be improved. It's hard to determine what is using the space and why."

"Two areas I would like to see improvement in Rubrik are pricing and localization."

"Based on my experience with Rubrik, I think they could improve by providing more customer-friendly technical support, even though they currently offer the best support."

"The solution's reporting feature could be better."

More Rubrik cons

Pricing and Cost Advice

"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."

"The solution is expensive."

"Pricing is reasonable although can be quite a large upfront cost."

"We have a very good return on investment."

"Its pricing needs improvement."

"It provides a good cost savings compared to our previous cloud backup."

"I rate the price of MSP360 Backup a seven out of ten."

"MSP360 is vastly cheaper than its competitors and has almost all the same features."

More MSP360 Backup pricing and cost advice

"Rubrik is an all inclusive price. No additional implementation costs or licencing."

"The solution is expensive for small businesses."

"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."

"It’s simple, straightforward, and we were able to see 50% hard savings."

"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."

"The initial setup cost includes support and maintenance costs, followed by a monthly fee."

"We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer."

"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Comms Service Provider

13%

Financial Services Firm

13%

Construction Company

12%

Manufacturing Company

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	2
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

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Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

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What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

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What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

See all answers

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Dell PowerProtect Data Domain vs Rubrik

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Product Reports

MSP360 Backup

Download MSP360 Backup product report

Download Rubrik product report

Also Known As

Cloudberry Backup

No data available

Overview

MSP360 Backup offers peer-to-peer backup, client-side encryption, and seamless integration with top cloud storage providers, appealing for its ease of use, minimal setup, and robust capabilities.

MSP360 Backup is designed for disaster recovery, workstation, and server backup in cloud environments. Organizations benefit from its compatibility with storage options such as OneDrive, Google Drive, and AWS, supporting incremental backups and ensuring secure data with client-side encryption. The platform facilitates error notifications and corrections, making it a reliable choice for backing up critical information. Despite its effectiveness, users see room for improvement in interface design, bug fixes in the Linux version, and support for more cloud providers.

What are the key features of MSP360 Backup?

Peer-to-Peer Backup: Enables direct data transfer between systems without intermediary servers.
Client-Side Encryption: Protects data by encrypting it before transmission.
Block-Level Transfers: Reduces backup times by only transferring parts of changed files.
Cloud Integration: Compatible with OneDrive, Google Drive, AWS for flexible storage choices.
Incremental Backups: Streamlines configuration and minimizes storage by updating only changes.
Reliable Scheduling: Offers robust scheduling options for automated backups.

What benefits should users look for in MSP360 Backup reviews?

User-Friendly Interface: Ensures ease of navigation with minimal learning curve.
Efficient Error Alerts: Helps quickly identify and resolve backup errors.
Technical Support: Provides excellent customer service for troubleshooting and guidance.
Backup Flexibility: Offers varied backup methods tailored to individual organizational needs.

In industry applications, organizations employ MSP360 Backup for virtual machine, physical computer, and confidential data management. It is used extensively for offsite backups by micro enterprises and integrates well for client data management, virtual machine, and SQL backup purposes, especially useful for daily monitoring post migrations.

MSP360

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

StratX

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

MSP360 Backup vs. Rubrik