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MSP360 Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MSP360 Backup
Ranking in Backup and Recovery
60th
Ranking in Cloud Backup
46th
Ranking in Disaster Recovery (DR) Software
34th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
15
Ranking in other categories
MSP Backup (7th)
Rubrik
Ranking in Backup and Recovery
4th
Ranking in Cloud Backup
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Backup and Recovery category, the mindshare of MSP360 Backup is 0.7%, up from 0.5% compared to the previous year. The mindshare of Rubrik is 5.9%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik5.9%
MSP360 Backup0.7%
Other93.4%
Backup and Recovery
 

Featured Reviews

CONRAD FORREST - PeerSpot reviewer
The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support
MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The UI is pretty good. It's very simple. That is one thing that we like about this. It's very user-friendly."
"The most valuable feature of MSP360 Backup is its reliability."
"The best feature is that it's very user-friendly to do scheduled backups and version maintenance."
"The most valuable feature for me is that I can see what has has been successfully backed up and what not. I do not mean the file or folder view, because that's problematic with GDPR, but I mean which machines have successfully backed up. It's very valuable because you don't have to check the machines. The second feature is that you can change backup settings in the portal."
"The initial setup is very easy. It's not overly complex."
"The feature that I have found most valuable is its online backup capacity because you don't have to do an entire backup again and again, it just does whatever you type in, you type a, it goes a, you type b, it goes b. It doesn't take an entire site up again and again. So that incremental and bit by bit backup is important, it is a nice feature here."
"Provides connectivity to a lot of different cloud storage solutions."
"Block level transfers have significantly reduced the amount of time for transfers over some other solutions"
"The tech support is extremely helpful."
"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The initial setup is easy."
"Mounting recent backups to create new servers rather than cloning servers in VMware drastically cut down required time."
"The security and the ransomware protection are most valuable."
"Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data."
"Rubrik has led to improvement by reducing the amount of failed backups, leading to a reduced workload in IT operations."
 

Cons

"The restore time could improve. When we had an issue the restore time was lengthy."
"Maybe implement an easier interface for basic users. For example, a set-up wizard with all the commonly used features as default."
"As for what can be improved, some reports could be simplified so that you know how much backup you have done and what your backup details are. That report is available but it is very tough to get. I would like to know "today I have just uploaded 35 MB, tomorrow I have loaded 10 MB so my trend of backup is increasing.""
"Using the solution incurs additional charges for the device storage and backup which are not included in the service."
"The main improvement is that it should have GDPR compliance. That's the problematic point. They say they are GDPR compliant, but they are not."
"The graphics are looking a bit old and should be updated."
"The solution needs a better graphical user interface. It's a graphical user interface that is very old-school right now. They could give it a little more modern feel."
"They can add some production backup capabilities and the ability to do single instance back up. At the moment, it doesn't do deduplication on the standard backup. So, the issue is backing up PSG files for customers who have limited bandwidth. The other issue is that I don't like the implementation of the SQL backup. We do use SQL ourselves using a PowerShell script with the VDA tools as a module. That's how we back up. The rotation feature would be nice to have, but I know that they've got it on their dashboard or on their list to look at. They can also do a few tweaks to the dashboard. I would like the reporting capabilities on the portal to be much more granular. Normally, I export it to a text file, and then I run it through a pivot table in order to look at it from a cost-recovery point of view and to see when the backup last ran and if it was successful when it ran two or three days ago. Such a feature would work really well for my market. They can also add a cost-effective backup for Android and Apple cellphones. I've had one or two customers who were looking for this feature. I haven't found this functionality at the moment. I've been looking for a product that does that."
"It is an expensive product."
"Needs integration with video CD (coming in the next release) and a multi-tenant GUI."
"The dashboard and user interface could be improved to make them more user-friendly."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"The web interface could benefit from some improvement, particularly in terms of alerting and dashboard clarity. The cloud web interface is somewhat confusing and could use more development attention. Additionally, it's essential to ensure that local on-premise management options remain available alongside cloud-based solutions, as internet availability can affect backup management. Regarding features, cross-hypervisor restore functionality would be a valuable addition, allowing for greater flexibility in restoring VMs across different environments."
"I would love to be able to just get from the dashboard to a file that I need, or a system that I need."
"The Office 365 protection could be improved."
"I want to see more features regarding filtering in the Snapshot Window, as I need to be able to set a filter for specific dates and times. If I want to check an old backup, I must scroll through one or two years of backups to find what I'm looking for."
 

Pricing and Cost Advice

"It provides a good cost savings compared to our previous cloud backup."
"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."
"MSP360 is vastly cheaper than its competitors and has almost all the same features."
"Pricing is reasonable although can be quite a large upfront cost."
"I rate the price of MSP360 Backup a seven out of ten."
"The cost is pretty inexpensive. Around four to five dollars per device, per workstation on each server."
"Its pricing needs improvement."
"The solution is expensive."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."
"High priced when considering a total change in backup solution."
"The setup cost is a bit high, but the solution is an all-in-one solution."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Educational Organization
9%
Manufacturing Company
7%
Construction Company
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
Large Enterprise2
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What do you like most about MSP360 Backup?
MSP360 Backup's most valuable feature is its backup interface.
What needs improvement with MSP360 Backup?
The product could be more user-friendly. Its pricing needs improvement as well.
What is your primary use case for MSP360 Backup?
We use the platform for VM and SQL backup purposes.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

Cloudberry Backup
No data available
 

Overview

 

Sample Customers

StratX
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about MSP360 Backup vs. Rubrik and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.