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MSP360 Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MSP360 Backup
Ranking in Backup and Recovery
59th
Ranking in Cloud Backup
47th
Ranking in Disaster Recovery (DR) Software
33rd
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
15
Ranking in other categories
MSP Backup (8th)
Rubrik
Ranking in Backup and Recovery
4th
Ranking in Cloud Backup
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Backup and Recovery category, the mindshare of MSP360 Backup is 0.8%, up from 0.4% compared to the previous year. The mindshare of Rubrik is 4.1%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik4.1%
MSP360 Backup0.8%
Other95.1%
Backup and Recovery
 

Featured Reviews

CONRAD FORREST - PeerSpot reviewer
President at MTS Consulting Group, Inc.
The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support
MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Block level transfers have significantly reduced the amount of time for transfers over some other solutions"
"The UI is pretty good. It's very simple. That is one thing that we like about this. It's very user-friendly."
"The initial setup is very easy. It's not overly complex."
"It has allowed me to implement a cost effective, highly configurable solution."
"Client-side encryption minimizes worries about data being captured on the back-end."
"MSP360 Backup's most valuable feature is its backup interface."
"The feature that I have found most valuable is its online backup capacity because you don't have to do an entire backup again and again, it just does whatever you type in, you type a, it goes a, you type b, it goes b. It doesn't take an entire site up again and again. So that incremental and bit by bit backup is important, it is a nice feature here."
"I was mainly concerned with cloud backups, OneDrive backups, consumer OneDrive, business OneDrive, Google backups, and SharePoint backups. The solution did a good job of the backup."
"Live Mount is where we do the majority of our big recoveries, unless it is a file recovery. A file recovery takes a few minutes to restore to where the file in the event a file was accidentally deleted by a user, etc. There has been at least a 90 percent reduction in recovery time based on our previous solution, from the need to recover something to when it's actually recovered went from hours to minutes."
"Takes me 80 percent less time to manage my backup environment."
"It has the ability to test DR in a controlled, inexpensive way and to restore between environments."
"When it comes to saving time managing our backups, Rubrik has saved us a lot of time compared to what we were using. It feels like it has saved us lifetimes of time because the process used to be difficult. It's not just the day to time savings. When something goes wrong, that's where the real time savings comes into play. We are able to get back to where we need to be more confidently and with much fewer steps."
"Rubrik's customer service is excellent."
"Rubrik provides excellent customer service and technical support."
"We do like the instant recovery... Now, we say, "Okay, give me 15 seconds and I can get this back up for you." And within that 15 seconds it's on and the only thing that we have to do afterwards is vMotion it off of the Rubrik storage back to where it should rest."
"Rubrik's immutability feature ensures the security of our backups by preventing unauthorized alterations. The most effective feature for simplifying our data backup processes is the ability to perform on-demand or scheduled backups and restores, which greatly enhances manageability. The security and compliance features have had a positive impact on our data management practices. We utilize Rubrik not only for virtual machine backups but also for backing up approximately twenty terabytes of unstructured data, including file shares and documents. This allows users to easily restore deleted documents using the Soft Delete feature, depending on the backup frequency."
 

Cons

"The solution's pricing is very high."
"Using the solution incurs additional charges for the device storage and backup which are not included in the service."
"The Linux GUI leaves a lot to be desired. It lacks many of the features of the Windows version and is buggy, but it is still usable."
"Maybe implement an easier interface for basic users. For example, a set-up wizard with all the commonly used features as default."
"We could basically use just a more concise visual dashboard reporting on the status of the various machines."
"The graphics are looking a bit old and should be updated."
"The solution needs a better graphical user interface. It's a graphical user interface that is very old-school right now. They could give it a little more modern feel."
"The restore time could improve. When we had an issue the restore time was lengthy."
"They need to find a solution for SMBs. It is currently only suitable for enterprises or big customers. They need to find a solution that suits SMBs."
"Collecting logs in Rubrik is very difficult compared to other tools."
"Rubrik needs to continue to listen to their customers and what they want/need, not just care about money and the bottom line."
"In terms of what could be improved with Rubrik, we need to improve the backup for remote sites. The competitors are stronger in terms of their remote office back up. Rubrik needs to improve to be stronger for backup. This is the main thing."
"Its reporting can be improved. Sometimes, I need to create reports to know whether something is available or not, how much frontend data is being protected, etc. Rubrik gives a lot of things in the report, which can be confusing. It isn't very easy to get reports. It shows all the backup, index, replication, and everything else in one report. So, I have to export, filter, and then do the calculations."
"Two areas I would like to see improvement in Rubrik are pricing and localization."
"The reporting feature should be improved. I need a better output from the existing reports as they currently do not provide comprehensive metrics."
"When errors do occur, it can be a somewhat painful process to get to the bottom of issues."
 

Pricing and Cost Advice

"The solution is expensive."
"Pricing is reasonable although can be quite a large upfront cost."
"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."
"It provides a good cost savings compared to our previous cloud backup."
"Its pricing needs improvement."
"The cost is pretty inexpensive. Around four to five dollars per device, per workstation on each server."
"MSP360 is vastly cheaper than its competitors and has almost all the same features."
"I rate the price of MSP360 Backup a seven out of ten."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"It is an expensive product."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"The product is not cheap, but for good reason. It simply works and is very fast."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"We are on an annual license to use Rubrik and it is priced well."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Computer Software Company
8%
Financial Services Firm
7%
Real Estate/Law Firm
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
Large Enterprise2
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Also Known As

Cloudberry Backup
No data available
 

Overview

 

Sample Customers

StratX
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about MSP360 Backup vs. Rubrik and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.