Pega CRM vs Sales Creatio comparison

Pega and Creatio are both solutions in the CRM category. Pega is ranked #35, while Creatio is ranked #21 with an average rating of 8.0. Pega holds a 0.9% mindshare in CRM, compared to Creatio’s 1.0% mindshare. Additionally, 100% of Pega users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Pega CRM

Read 10 Pega CRM reviews

3,488 Views
2,825 Comparison Views

100% willing to recommend

Sales Creatio

Read 11 Sales Creatio reviews

3,526 Views
3,244 Comparison Views

100% willing to recommend

Pega CRM

Sales Creatio

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and Sales Creatio compete in the CRM solutions category, addressing different market needs. Pega CRM appears to have the upper hand in automation and advanced features, while Sales Creatio offers a cost-effective, user-friendly experience.

Features: Pega CRM provides dynamic case management, predictive analytics, and a robust automation suite, making it suitable for complex business operations. Sales Creatio features powerful lead management, customizable dashboards, and seamless integrations, catering to businesses looking for an intuitive user experience.

Room for Improvement: Pega CRM could improve its initial setup time and streamline user training processes. It may also enhance its user interface to match competitors' intuitiveness. Additionally, offering more flexible pricing models would be beneficial. Sales Creatio might focus on enhancing advanced automation features to better compete with high-end solutions. Improving its custom coding capabilities could also expand its appeal, and adding more comprehensive analytics tools could provide greater depth in reporting.

Ease of Deployment and Customer Service: Pega CRM offers a flexible deployment model with multiple options and extensive training, though its comprehensive onboarding might extend initial setup time. Sales Creatio provides cloud-based solutions with rapid deployment and responsive support, making it ideal for businesses seeking quick implementation.

Pricing and ROI: Pega CRM involves higher initial setup costs, potentially leading to increased ROI through productivity gains and efficiencies over time. Sales Creatio offers a budget-friendly entry price with promising ROI from faster deployment and lower expenses, making it attractive for cost-conscious businesses.

To learn more, read our detailed Pega CRM vs. Sales Creatio Report (Updated: August 2026).

Buyer's Guide

Pega CRM vs. Sales Creatio

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pega CRM

Ranking in CRM

35th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (10th)

Sales Creatio

Ranking in CRM

21st

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Sales Force Automation (8th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Pega CRM is 0.9%, down from 1.4% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Sales Creatio	1.0%
Pega CRM	0.9%
Other	98.1%

CRM

Featured Reviews

Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"The case management feature is really valuable."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"This is all about one use case where we are basically orchestrating all the different systems into one system and making sure that all the information is presented on one page, which improves the efficiency and results in a good experience for the customer."

"The product's deployment phase was easy."

"The solution is very easy to use."

More Pega CRM pros

"Intuitive, low-code CRM platform that's easy to integrate and use."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"Some of the best features of Sales Creatio are end-user ease of use, user interface, and speed of data entry, and the abundance of features at a very low cost is also notable."

"Creatio’s sales functionality is built on a scalable and user-friendly platform to improve workflow efficiencies and streamline employee communications."

"Very helpful, very professional, I like their technical support."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"When comparing to other tools such as Salesforce, which I find complicated to work with personally, Sales Creatio's modules are easier to use with drag and drop functionality and configuration options."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

More Sales Creatio pros

Cons

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"The solution has room for improvement around decisional and real-time data analysis."

"The UI should be improved."

"The UI is lagging and needs to be improved."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

More Pega CRM cons

"The only improvement needed in Sales Creatio is probably more straightforward email integration with Outlook."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"Again, honestly, I'm not benefiting from the product the way I should because I don't have a dedicated person to work on it and customize it."

"Creatio's mobile app could be more intuitive."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"Sales Creatio should include better customizations."

"My main pet peeve with this product is marketing."

More Sales Creatio cons

Pricing and Cost Advice

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"It is expensive."

"The pricing is on the higher side."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Construction Company

Manufacturing Company

Educational Organization

Construction Company

22%

Financial Services Firm

12%

Comms Service Provider

12%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	2

Questions from the Community

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What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

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What needs improvement with Sales Creatio?

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What is your primary use case for Sales Creatio?

I use Arch Linux and Fedora Linux in my workstations, and I work with some products like Gentoo for embedded and Fedora for desktop. My preference is Arch, but Arch is for me, not for enterprise. A...

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Product Reports

Buyer's Guide

Pega CRM

July 2026

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Buyer's Guide

Sales Creatio

July 2026

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Also Known As

Chordiant

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Overview

Pega CRM offers advanced integration capabilities, facilitating productivity through enhanced case management and modular flows. It supports customer engagement with personalized interactions, reducing time to market and operational costs. Ideal for sectors requiring comprehensive customer relationship management.

Pega CRM integrates seamlessly with REST and SOAP, boosting productivity through multi-thread processing and effective queue management. Its superior case management features include modular flows and parallel task execution, maintained by a user-friendly layer cake architecture. This design allows non-technical users to manage workflows flexibly, enhancing overall engagement strategies. Although Pega CRM performs well, improvements could be made in its pricing model and database permissions. The solution is often compared to competitors like Siebel CRM, with suggestions for enhancements in real-time data analysis, email notifications, and developer training. Organizations, especially in healthcare, BFS, and insurance industries, rely on Pega CRM for omnichannel interactions, comprehensive data integration, and a unified customer view.

What are Pega CRM's key features?

REST and SOAP Integration: Facilitates cohesive operations across platforms.
Multi-thread Processing: Enhances efficiency and productivity.
Case Management: Features modular flows to manage tasks effectively.
Layer Cake Architecture: Allows easy design updates by non-technical users.

What benefits do reviewers highlight?

Personalized Interactions: Offers tailored customer experiences.
Reduced Time to Market: Accelerates deployment and delivery.
Lower Operational Costs: Enhances resource efficiency.
Easy Setup: Simplifies implementation processes.

Pega CRM is widely used in financial and telecom sectors for managing client information and enhancing customer service operations. It supports omnichannel customer interactions and integrates data, providing detailed analytics for better service and sales automation. Its predictive models and tailored retention strategies are particularly beneficial in healthcare, BFS, and insurance sectors.

Pega

Sales Creatio is a configurable platform offering low-code customization and integration capabilities. Key features include quick implementation and hosting flexibility. It's suitable for team collaboration in medium to large enterprises managing sales processes with ease.

Sales Creatio delivers a seamless experience for B2B sales, supporting users in managing sales cycles such as lead qualification and contract finalization. It provides advanced analytics and automation tools with a drag-and-drop interface, requiring no deep programming expertise. Users benefit from robust integration capabilities and GDPR compliance. It is capable of hosting both on-premises and in the cloud, offering customization for manufacturing and production sectors. However, there are areas for improvement, particularly in customization, calendar functionality, and marketing documentation. The mobile app, field service features, and API development warrant enhancements, while pricing could be a concern for smaller companies.

What are the key features of Sales Creatio?

High Configurability: Tailors to business needs with flexible customization.
Low-code/No-code: Enables rapid application development without heavy coding.
Robust Integration: Facilitates easy connectivity with third-party platforms.
Advanced Analytics: Provides comprehensive dashboards and reporting tools.
GDPR Compliance: Ensures data handling meets regulatory requirements.
Cloud and On-premises Hosting: Offers deployment flexibility for different IT strategies.

What benefits should be considered in reviews?

Quick Implementation: Reduces time to operational readiness.
Ease of Use: Simplifies adoption and training for new users.
Cost-effectiveness: Efficiently manages budgets with scalable solutions.
Agility in Workflow Modification: Adapts swiftly to changing business processes.
Enhanced Collaboration: Facilitates teamwork with intuitive tools and interfaces.

Sales Creatio is implemented in industries such as manufacturing and distribution, where it manages end-to-end sales processes and enhances team oversight through insightful dashboards and reports. It aids in lead generation and supports client solutions with ticket systems, primarily benefiting medium to large enterprises by focusing on customization and BPMN capabilities for manufacturing and production.

Creatio

Sample Customers

The State of Maine, Aegis, Aegon, AIG Japan, ING

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Pega CRM vs. Sales Creatio

August 2026

Free Report: Pega CRM vs. Sales Creatio

Find out what your peers are saying about Pega CRM vs. Sales Creatio and other solutions. Updated: August 2026.

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