Microsoft Dynamics CRM vs Sales Creatio comparison

Microsoft and Creatio are both solutions in the CRM category. Microsoft is ranked #2 with an average rating of 8.3, while Creatio is ranked #18 with an average rating of 8.7. Microsoft holds a 2.5% mindshare in CRM, compared to Creatio’s 1.0% mindshare. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Microsoft Dynamics CRM

Read 79 Microsoft Dynamics CRM reviews

6,034 Views
3,862 Comparison Views

93% willing to recommend

Sales Creatio

Read 11 Sales Creatio reviews

1,148 Views
1,022 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Sales Creatio

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Executive SummaryUpdated on Dec 19, 2024

Microsoft Dynamics CRM and Sales Creatio compete in the CRM market. Microsoft Dynamics CRM has an upper hand due to its comprehensive integration features appealing to enterprises, while Sales Creatio excels in offering ease of deployment and customization, advantageous for businesses seeking flexibility.

Features: Microsoft Dynamics CRM offers a robust suite of integration tools, analytics, and automation features, providing seamless processes for businesses. It integrates effectively with the Microsoft ecosystem, ensuring scalability. Sales Creatio provides advanced customization options and intuitive design, enabling tailored workflows and user-defined processes.

Room for Improvement: Microsoft Dynamics CRM could improve its deployment speed to accommodate businesses with restricted tech support and simplify customization to match alternatives on the market. A better user interface orientation might enhance new user experiences. Sales Creatio might improve in scaling for larger businesses, strengthen integration with non-CRM platforms, and expand advanced analytics offerings while ensuring better cost-effectiveness in larger deployments.

Ease of Deployment and Customer Service: Sales Creatio stands out for its quick deployment, user-friendly interface, and responsive customer support, making it accessible for businesses lacking extensive IT resources. In contrast, Microsoft Dynamics CRM, despite its comprehensive support, can require longer deployment periods due to in-depth features, posing challenges for companies with limited tech support.

Pricing and ROI: Microsoft Dynamics CRM may involve higher initial setup costs due to extensive configuration requirements, potentially leading to significant ROI for enterprises with complex needs. Sales Creatio, with lower setup costs and rapid deployment, offers quicker ROI for small to medium businesses. It provides a cost-effective customized solution, while Microsoft Dynamics CRM justifies the investment for businesses needing deep integrations.

To learn more, read our detailed Microsoft Dynamics CRM vs. Sales Creatio Report (Updated: January 2026).

Buyer's Guide

Microsoft Dynamics CRM vs. Sales Creatio

January 2026

Download the complete report

Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.1

Microsoft Dynamics CRM enhances operations and efficiency, outweighing high costs with improved sales, automation, and data collection.

Sentiment score

4.1

Sales Creatio boosts user satisfaction, operational efficiency, and business growth with a user-friendly interface and internal chat feature.

I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

No quotes available

For more quotes and insights, download the Sales Creatio report

Customer Service

Sentiment score

5.6

Microsoft Dynamics CRM service receives mixed reviews; praised for responsiveness but criticized for delays and varying technical expertise.

Sentiment score

7.0

Sales Creatio's support is responsive and proactive but occasionally slow, with room for improvement compared to larger companies.

I would rate customer support as ten out of ten.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

Sometimes the technical support for Microsoft Dynamics CRM is not qualified enough, and in some situations, we know the tool better than they do.

Cristina Kluger

Head Of Development at Aleman Software Group

For more quotes and insights, download the Microsoft Dynamics CRM report

We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

The company is oriented in its support policy as Microsoft is, but I think Creatio is not as big or mature as Microsoft, and the support is not very good for me.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Scalability Issues

Sentiment score

7.4

Microsoft Dynamics CRM offers strong scalability and adaptability, despite challenges with customization and costs, enhancing sales and marketing departments.

Sentiment score

6.8

Sales Creatio is scalable for small to large enterprises, benefiting from cloud platforms and adaptable for up to 10,000 users.

Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

I would give it a ten out of ten for scalability.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

If I want to make accessibility much more, I can create my own data center and own clusters with the non-functional requirements that I need.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Stability Issues

Sentiment score

7.8

Microsoft Dynamics CRM is stable and reliable, handling workloads well, with Azure integration enhancing resilience despite occasional peak load issues.

Sentiment score

7.2

Sales Creatio is stable, reliable, with minor downtime, and users appreciate global server options enhancing performance for most.

I would rate it ten out of ten.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

I do not recommend it for telecom operations or production operations, but for office operations, it is not critical.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Room For Improvement

Microsoft Dynamics CRM needs better integration, user-friendliness, expanded AI, customization, and cost-effective options for small business adaptability.

Sales Creatio’s app needs better interface, smoother integration, improved materials, and more intuitive features for a modern experience.

More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

It is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Setup Cost

Microsoft Dynamics CRM is considered pricey, with flexible licensing but possible high costs for small to medium businesses.

Sales Creatio offers cost-effective CRM solutions with competitive pricing, praised for its features and straightforward pricing model.

The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

Although it is a good tool, it is costly.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Microsoft Dynamics CRM report

The marketplace is complicated for customers and primarily benefits partners.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

For more quotes and insights, download the Sales Creatio report

Valuable Features

Microsoft Dynamics CRM offers customizable, user-friendly features with seamless Microsoft integration, robust security, and enhances customer management and operational efficiency.

Sales Creatio provides customizable, affordable solutions with easy integration, enhancing sales efficiency and decision-making through low-code features.

The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.

reviewer2305767

CISO at a financial services firm with 501-1,000 employees

The CRM is very fast, which is the most important aspect, and it's very handy.

reviewer2035074

Data Scientist at a financial services firm with 11-50 employees

The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.

Darrin Murray

Head of Digital Transformation at Simplified Consulting

For more quotes and insights, download the Microsoft Dynamics CRM report

The drag-and-drop campaign designer in Creatio may be advanced, and the platform has a very advanced no-code editor, where business analysts can work as no-code developers.

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

Sales Creatio's modules are easier to use with drag and drop functionality and configuration options.

reviewer2756031

Associate Product Consultant at a tech services company with 201-500 employees

For more quotes and insights, download the Sales Creatio report

Categories and Ranking

Microsoft Dynamics CRM

Ranking in CRM

2nd

Ranking in Sales Force Automation

2nd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd)

Sales Creatio

Ranking in CRM

18th

Ranking in Sales Force Automation

9th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Microsoft Dynamics CRM is 2.5%, down from 12.5% compared to the previous year. The mindshare of Sales Creatio is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Microsoft Dynamics CRM	2.5%
Sales Creatio	1.0%
Other	96.5%

CRM

Featured Reviews

NavinJacob

Chief Digital Officer at Cipher7

Has enabled seamless integration across platforms while supporting advanced analytics for customer insights

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

Read full review

Yevhen Yukhno

CEO at B-OS, Unipessoal Lda.

BPM workflows have accelerated decisions but complex projects still need better support and pricing

The biggest benefit of using Creatio for my company is the very fast start, but it is a solution aimed at middle and big companies since the minimal price for a license is $10,000 plus some costs for integration. It is not a budget solution for many companies, but it is very powerful and a very fast tracking solution. It is a SaaS solution, and all negatives apply to all SaaS products. It is a problem for clients because if I want to organize a big project, I have some problems with the Creatio environment for testing and development, leading to expensive DevOps operations to synchronize many environments. It is not very well, but I do not know how it can improve.

Read full review

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	22
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1

Questions from the Community

What do you like most about Microsoft Dynamics CRM?

The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.

See all answers

What needs improvement with Microsoft Dynamics CRM?

See all answers

What is your primary use case for Microsoft Dynamics CRM?

I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

I purchased Creatio only through a direct project, as the marketplace is complicated for customers and primarily benefits partners who find solutions there and decide whether to use it or create in...

See all answers

What needs improvement with Sales Creatio?

See all answers

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Product Reports

Buyer's Guide

Microsoft Dynamics CRM

January 2026

Download Microsoft Dynamics CRM product report

Buyer's Guide

Sales Creatio

January 2026

Download Sales Creatio product report

Also Known As

Dynamics CRM, MS Dynamics CRM

No data available

Overview

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Microsoft Dynamics CRM vs. Sales Creatio

January 2026

Free Report: Microsoft Dynamics CRM vs. Sales Creatio

Find out what your peers are saying about Microsoft Dynamics CRM vs. Sales Creatio and other solutions. Updated: January 2026.

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.