ServiceNow IT Operations Management vs WhatsUp Gold comparison

ServiceNow IT Operations Management vs. WhatsUp Gold

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ServiceNow IT Operations Ma...

Ranking in IT Infrastructure Monitoring

11th

Average Rating

8.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Event Monitoring (1st), Cloud Management (9th), AIOps (3rd)

WhatsUp Gold

Ranking in IT Infrastructure Monitoring

18th

Average Rating

7.8

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Application Performance Monitoring (APM) and Observability (30th), Network Monitoring Software (23rd), Server Monitoring (15th), Configuration Management (21st), Log Management (41st), Cloud Monitoring Software (22nd), Network Traffic Analysis (NTA) (10th)

Mindshare comparison

As of May 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.2%, down from 2.3% compared to the previous year. The mindshare of WhatsUp Gold is 2.6%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

IT Infrastructure Monitoring Mindshare Distribution
Product	Mindshare (%)
ServiceNow IT Operations Management	1.2%
WhatsUp Gold	2.6%
Other	96.2%

IT Infrastructure Monitoring

Featured Reviews

reviewer2755671

Solution architect at a tech vendor with 10,001+ employees

Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges

ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.

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Erik Cheng

Technical Manager at Quan Hung Gourmet

Efficient monitoring with detailed customization, yet complexity remains

The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Before that, if a switch went down, we'd get 600 tickets; now, we get only one."

"It helps streamline management and processes."

"It's easy to set up."

"ServiceNow IT Operations Management is a stable product."

"It is a market leader and is very implementation-friendly. Developers have a clear understanding of how the solution works, and it is mature enough to handle different client needs."

"The Discovery feature is the most valuable. I only use the Discovery and Service Mapping features. I am using the minor subscription called ITOM Visibility, which includes the Discovery and Service Mapping features. It is easy to understand and easy to use. It has a lot of documentation. You can find a lot of help online, which helps me in finding what I need in a rapid way. You can find videos on YouTube channels and a lot of stuff and information in the online community."

"Their Event Management is very good."

"The reason is it's cost-effective, number one."

More ServiceNow IT Operations Management pros

"In terms of pricing, I'd say that the pricing is nice and the product is good."

"We no longer have to manually search for problems because we are alerted when something in the network goes down."

"The user interface is good enough."

"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."

"It is easy to access and discover devices, as well as monitor them automatically. The topology discover is also a useful feature."

"The most important features of WhatsUp Gold are the server health and uptime it provides."

"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."

"It's a good product, and if one has the expertise to use it, it will be a good investment and it will help IT to save and plan for the future."

More WhatsUp Gold pros

Cons

"Service Mapping is a time-consuming process. The time and effort versus the benefits are very difficult to articulate to customers."

"I advise others not to customize a lot while using the solution."

"Regarding ServiceNow, there is room for improvement in terms of customization, particularly in the area of self-customization."

"The pattern part can be improved. Patterns are used in the Discovery feature."

"There is a slower learning curve associated with the tool's scripting part. It is also not cheap."

"There are times the application has some performance issue, but it could be because of our network. There should be something done to resolve this."

"ServiceNow IT Operations Management is very expensive. The list price is around $40 per node per month for the high-end, all-inclusive version."

"If you are new to using the solution, you will find the setup complex."

More ServiceNow IT Operations Management cons

"The product is old and not updated."

"WhatsUp Gold should work on real-time monitoring and configuration management."

"I might like to see a better interface in the future. It's not necessarily easy to integrate the product with other vendors."

"The point system is not clear and clarity around this would improve our understanding of the system."

"Honestly, I do not particularly like WhatsUp Gold. I think we should get rid of it."

"The pricing for this solution has gone up quite recently, which has led some of our customers to buy an alternative product."

"I haven't had any issue with stability, except during the upgrade to 2017 when we encountered slow responses."

"The tool should focus on increasing its market share, as it is the only area of concern where improvements are needed."

More WhatsUp Gold cons

Pricing and Cost Advice

"We obtained discovery licenses at about seven dollars Australian per unit, which we found to be reasonable and competitive."

"It has different subscription models."

"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."

"It is moderately expensive. The pricing itself and the licensing options are depending on the model and the customization."

"The price of ServiceNow IT Operations Management is expensive."

"It is expensive. It is around 10 Euros per server per month."

"There are additional costs, you have to pay more for everything."

"The pricing is high and may be excluding the small to medium-sized enterprise businesses."

More ServiceNow IT Operations Management pricing and cost advice

"I'm not sure, but it's expensive. We don't pay any additional fees."

"This is a well priced solution."

"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."

"Pricing is reasonable compared to other products."

"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."

"There is a license needed to use WhatsUp Gold."

"The most valuable feature is the cost compared to other solutions."

"The pricing can be on the expensive side when considering competing products."

More WhatsUp Gold pricing and cost advice

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893,311 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Manufacturing Company

11%

Financial Services Firm

11%

Computer Software Company

Healthcare Company

Financial Services Firm

12%

Manufacturing Company

11%

Government

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	6
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	5
Large Enterprise	14

Questions from the Community

What is your experience regarding pricing and costs for ServiceNow IT Operations Management?

It is definitely high-priced compared to other products available in the same domain in the market.

What needs improvement with ServiceNow IT Operations Management?

We don't use the orchestration part of ServiceNow IT Operations Management here. The CMDB part of ServiceNow IT Operations Management is a little bit too complicated, and it is a bit slow at our co...

What is your primary use case for ServiceNow IT Operations Management?

We are customers of ServiceNow IT Operations Management, using it for the ticketing systems and user management and change management. Change management and user management are the major use cases ...

What is your experience regarding pricing and costs for WhatsUp Gold?

Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...

What needs improvement with WhatsUp Gold?

It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.

What is your primary use case for WhatsUp Gold?

My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.

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Product Reports

ServiceNow IT Operations Management

Download ServiceNow IT Operations Management product report

ServiceNow IT Operations Management report

WhatsUp Gold

Download WhatsUp Gold product report

Also Known As

ServiceNow ITOM

No data available

Overview

ServiceNow IT Operations Management offers a scalable platform for managing IT infrastructure with features like discovery, dashboards, and service mapping. Ideal for incident, change, and problem management, it enhances operational efficiency and reduces IT service downtime.

ServiceNow IT Operations Management provides comprehensive solutions for consolidating events, automating workflows, and monitoring IT systems. Users utilize it for managing ticketing systems and conducting impact analysis through service mapping. The platform supports integrations with other modules, boosting efficiency with its intuitive interface. While highly functional, improvements in interface design and pricing are necessary, especially in integration with non-IP devices and cloud providers. Enhanced AI, machine learning, and discovery and monitoring functions are also needed.

What are the most important features?

Discovery: Automatically detects and maps IT infrastructure components.
Dashboard: Offers out-of-the-box reports through a user-friendly interface.
Service Mapping: Aids in assessing the impact of IT changes.
Event Management: Consolidates events for better management.
Orchestration: Streamlines automation processes to optimize workflows.

What benefits or ROI should be expected?

Scalability: Supports dynamic growth in IT operations.
Enhanced Efficiency: Improves workflow automation and event management.
Reduced Downtime: Minimizes service interruptions to maintain productivity.
Cost Reduction: Lowers operational costs by optimizing resources.

IT Operations Management by ServiceNow is widely implemented across industries like finance, healthcare, and manufacturing to optimize IT processes, enhance monitoring, and streamline infrastructure management. It is particularly effective in automating workflows and improving service reliability.

ServiceNow

WhatsUp Gold stands out with its comprehensive network monitoring, dynamic mapping, and real-time alerts, offering essential tools for managing extensive IT infrastructures.

WhatsUp Gold provides robust capabilities in network visibility through dynamic mapping and NetFlow analysis. The platform's interactive topology aids in pinpointing issues effectively. Auto-discovery ensures complete network device tracking. While offering an intuitive interface and integration with Cisco ServiceNow, users find server performance monitoring useful for incident handling. However, improvements are anticipated in application monitoring and Active Directory integration. The pricing model and customization options leave room for enhancement. Despite these, users benefit from its integrated dashboards for immediate device health checks and network updates, making it beneficial for large-scale infrastructure management.

What features does WhatsUp Gold offer?

Network Monitoring: Provides continuous oversight of network components
Dynamic Mapping: Offers visual representation of network topology
NetFlow Analysis: Delivers insights into bandwidth utilization
Threshold Alerts: Notifies users upon reaching set performance thresholds
Auto-Discovery: Detects devices automatically for complete network coverage

What benefits should users expect from reviews?

Comprehensive Visibility: Enhanced understanding of network elements
Real-Time Monitoring: Immediate insights into network and device status
Cost-Effectiveness: Competitive solution suitable for expansive networks
User-Friendly Interface: Simplifies the management of complex networks

Organizations in sectors like telecommunications, education, and healthcare utilize WhatsUp Gold for their network monitoring needs. Telecom companies track switches and routers, educational institutions manage bandwidth usage, and healthcare facilities monitor device availability to ensure seamless operations.

Progress Software

Sample Customers

servicenow, TransAlta, NATS, Symantec

Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof

ServiceNow IT Operations Management vs. WhatsUp Gold