ServiceNow IT Operations Management vs WhatsUp Gold comparison

ServiceNow and Progress Software are both solutions in the IT Infrastructure Monitoring category. ServiceNow is ranked #15 with an average rating of 8.1, while Progress Software is ranked #17 with an average rating of 8.0. ServiceNow holds a 1.1% mindshare in IM, compared to Progress Software’s 2.5% mindshare. Additionally, 95% of ServiceNow users are willing to recommend the solution, compared to 85% of Progress Software users who would recommend it.

ServiceNow IT Operations Ma...

Read 46 ServiceNow IT Operations Management reviews

8,308 Views
3,988 Comparison Views

95% willing to recommend

WhatsUp Gold

Read 25 WhatsUp Gold reviews

13,110 Views
5,900 Comparison Views

85% willing to recommend

ServiceNow IT Operations Ma...

WhatsUp Gold

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 9, 2024

WhatsUp Gold and ServiceNow IT Operations Management compete in IT monitoring and management. ServiceNow has the upper hand due to its superior features and comprehensive platform, making it ideal for large enterprises.

Features: WhatsUp Gold provides network monitoring, real-time alerts, and performance metrics essential for small to medium-sized businesses. It also offers network discovery, mapping, and visualization for effective diagnostics. ServiceNow IT Operations Management excels with asset management, automated IT processes, and integrated incident response, providing enhanced visibility and operational efficiency across IT services.

Room for Improvement: WhatsUp Gold could improve its asset management capabilities, integrate more IT processes, and offer a broader range of IT service management tools. ServiceNow IT Operations Management may benefit from simplifying initial setup, shortening deployment time, and reducing its reliance on extensive customization for complex environments.

Ease of Deployment and Customer Service: WhatsUp Gold offers quick deployment and direct support, catering to smaller teams. ServiceNow IT Operations Management, while requiring significant initial configuration, allows for extensive customization and provides comprehensive resources alongside community support, suitable for dedicated IT teams and large-scale environments.

Pricing and ROI: WhatsUp Gold's lower setup cost and rapid ROI make it attractive for budget-conscious organizations seeking immediate network oversight. ServiceNow IT Operations Management demands a higher investment but delivers ROI through long-term infrastructure improvements and increased operational efficiency, appealing to organizations aiming for strategic growth.

To learn more, read our detailed ServiceNow IT Operations Management vs. WhatsUp Gold Report (Updated: August 2026).

Buyer's Guide

ServiceNow IT Operations Management vs. WhatsUp Gold

August 2026

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Helped 908,800 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ServiceNow IT Operations Ma...

Ranking in IT Infrastructure Monitoring

15th

Average Rating

8.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Event Monitoring (2nd), Cloud Management (13th), AIOps (3rd)

WhatsUp Gold

Ranking in IT Infrastructure Monitoring

17th

Average Rating

7.8

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Application Performance Monitoring (APM) and Observability (34th), Network Monitoring Software (21st), Server Monitoring (14th), Configuration Management (20th), Log Management (39th), Cloud Monitoring Software (25th), Network Traffic Analysis (NTA) (11th)

Mindshare comparison

As of August 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.1%, down from 2.2% compared to the previous year. The mindshare of WhatsUp Gold is 2.5%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

IT Infrastructure Monitoring Mindshare Distribution
Product	Mindshare (%)
ServiceNow IT Operations Management	1.1%
WhatsUp Gold	2.5%
Other	96.4%

IT Infrastructure Monitoring

Featured Reviews

reviewer2755671

Solution architect at a tech vendor with 10,001+ employees

Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges

ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.

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Erik Cheng

Technical Manager at Quan Hung Gourmet

Efficient monitoring with detailed customization, yet complexity remains

The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The way this solution has helped us is that it improved our communication."

"The solution allows you to subscribe to the all required ITSM modules, asset discovery and service mapping on a single platform, its guided setup provides easy implementation process and I found these features most valuable."

"It includes a valuable feature called Discovery, that aids in application portfolio management, enabling visibility into IT infrastructure from top to bottom."

"Customer service is excellent."

"Our ROI since implementing ServiceNow ITOM has been significant."

"Their Event Management is very good."

"With this solution, operational costs will be reduced, your maintenance cost will be reduced when you use the item model, you will deliver a fast solution to the customers, and if something happens on the server-side or router-side, it will be immediately caught."

"I like the tool's CMBD connection with Discovery. The solution is also flexible."

More ServiceNow IT Operations Management pros

"WhatsUp Gold is very easy to deploy."

"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."

"You have to invest a few days to become an expert in this solution, but after that, it's possible to do almost anything with it."

"The interface in the last few years it has been a lot greater, they are much more user-friendly. I like the interface."

"In terms of pricing, I'd say that the pricing is nice and the product is good."

"It is stable."

"This is a good, stable network monitoring solution for devices."

"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."

More WhatsUp Gold pros

Cons

"The vendor support rates between five to six because it takes a lot of time to get issues resolved, whether minor or major. For minor issues, the team takes a month's time to provide a fix."

"There is room for improvement in service mapping within ServiceNow ITOM."

"The initial setup phase was hard and could be made easier."

"ServiceNow could be more prescriptive on how customers can leverage some of the benefits."

"I believe that technical support could improve a bit. I would rate it a six."

"There is a slower learning curve associated with the tool's scripting part. It is also not cheap."

"The tool can be improved by including more detailed information to assist new users."

"There is room for improvement in service mapping within ServiceNow ITOM. When we have more time, we'll look to extend that and apply it to business-critical services like email."

More ServiceNow IT Operations Management cons

"The initial setup of WhatsUp Gold is a medium range of difficulty levels. However, if it is your first time it could be difficult."

"There is a very big gap in the support."

"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."

"Importing the maps and being able to customize them could be easier."

"The point system is not clear and clarity around this would improve our understanding of the system."

"Integrations with other devices. I want to have a product that has full integration with my active directory so I can track user activity. I want to track my complete user activity, so I'm looking for a product to implement in the near future, which will have full integration with my network and active directory users. It became very difficult to track user activity."

"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."

"The technical support does not bother to respond."

More WhatsUp Gold cons

Pricing and Cost Advice

"There are additional costs, you have to pay more for everything."

"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."

"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."

"We obtained discovery licenses at about seven dollars Australian per unit, which we found to be reasonable and competitive."

"While not entirely sure, I believe the solution costs at least a million dollars annually."

"The solution is costly compared to the products offered by its competitors."

"The price of ServiceNow IT Operations Management is expensive."

"The cost of ServiceNow is much higher."

More ServiceNow IT Operations Management pricing and cost advice

"This is a well priced solution."

"Pricing is reasonable compared to other products."

"I'm not sure, but it's expensive. We don't pay any additional fees."

"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."

"The price of WhatsUp Gold is good."

"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."

"There is a license needed to use WhatsUp Gold."

"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."

More WhatsUp Gold pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

11%

Financial Services Firm

11%

Computer Software Company

Healthcare Company

Financial Services Firm

12%

Manufacturing Company

10%

Construction Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	6
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	5
Large Enterprise	14

Questions from the Community

What is your experience regarding pricing and costs for ServiceNow IT Operations Management?

Regarding pricing, while I initially felt the prices were high when we moved, I now see that it is reasonable considering that we are not just using an ITSM tool; we are improving processes and com...

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What needs improvement with ServiceNow IT Operations Management?

ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migrat...

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What is your primary use case for ServiceNow IT Operations Management?

As an implementation expert and former CIO, I handled implementation from an IT best practice perspective for different companies.

See all answers

What is your experience regarding pricing and costs for WhatsUp Gold?

Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...

See all answers

What needs improvement with WhatsUp Gold?

It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.

See all answers

What is your primary use case for WhatsUp Gold?

My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.

See all answers

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Splunk ITSI (IT Service Intelligence) vs ServiceNow IT Operations Management

Compared 3% of the time

Dynatrace vs ServiceNow IT Operations Management

Compared 3% of the time

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Compared 3% of the time

LibreNMS vs WhatsUp Gold

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PRTG Network Monitor vs WhatsUp Gold

Compared 3% of the time

NinjaOne vs WhatsUp Gold

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ScienceLogic vs WhatsUp Gold

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Product Reports

Buyer's Guide

ServiceNow IT Operations Management

July 2026

ServiceNow IT Operations Management report

Download ServiceNow IT Operations Management product report

Buyer's Guide

WhatsUp Gold

July 2026

Download WhatsUp Gold product report

Also Known As

ServiceNow ITOM

No data available

Overview

ServiceNow IT Operations Management offers a scalable platform for managing IT infrastructure with features like discovery, dashboards, and service mapping. Ideal for incident, change, and problem management, it enhances operational efficiency and reduces IT service downtime.

ServiceNow IT Operations Management provides comprehensive solutions for consolidating events, automating workflows, and monitoring IT systems. Users utilize it for managing ticketing systems and conducting impact analysis through service mapping. The platform supports integrations with other modules, boosting efficiency with its intuitive interface. While highly functional, improvements in interface design and pricing are necessary, especially in integration with non-IP devices and cloud providers. Enhanced AI, machine learning, and discovery and monitoring functions are also needed.

What are the most important features?

Discovery: Automatically detects and maps IT infrastructure components.
Dashboard: Offers out-of-the-box reports through a user-friendly interface.
Service Mapping: Aids in assessing the impact of IT changes.
Event Management: Consolidates events for better management.
Orchestration: Streamlines automation processes to optimize workflows.

What benefits or ROI should be expected?

Scalability: Supports dynamic growth in IT operations.
Enhanced Efficiency: Improves workflow automation and event management.
Reduced Downtime: Minimizes service interruptions to maintain productivity.
Cost Reduction: Lowers operational costs by optimizing resources.

IT Operations Management by ServiceNow is widely implemented across industries like finance, healthcare, and manufacturing to optimize IT processes, enhance monitoring, and streamline infrastructure management. It is particularly effective in automating workflows and improving service reliability.

ServiceNow

WhatsUp Gold stands out with its comprehensive network monitoring, dynamic mapping, and real-time alerts, offering essential tools for managing extensive IT infrastructures.

WhatsUp Gold provides robust capabilities in network visibility through dynamic mapping and NetFlow analysis. The platform's interactive topology aids in pinpointing issues effectively. Auto-discovery ensures complete network device tracking. While offering an intuitive interface and integration with Cisco ServiceNow, users find server performance monitoring useful for incident handling. However, improvements are anticipated in application monitoring and Active Directory integration. The pricing model and customization options leave room for enhancement. Despite these, users benefit from its integrated dashboards for immediate device health checks and network updates, making it beneficial for large-scale infrastructure management.

What features does WhatsUp Gold offer?

Network Monitoring: Provides continuous oversight of network components
Dynamic Mapping: Offers visual representation of network topology
NetFlow Analysis: Delivers insights into bandwidth utilization
Threshold Alerts: Notifies users upon reaching set performance thresholds
Auto-Discovery: Detects devices automatically for complete network coverage

What benefits should users expect from reviews?

Comprehensive Visibility: Enhanced understanding of network elements
Real-Time Monitoring: Immediate insights into network and device status
Cost-Effectiveness: Competitive solution suitable for expansive networks
User-Friendly Interface: Simplifies the management of complex networks

Organizations in sectors like telecommunications, education, and healthcare utilize WhatsUp Gold for their network monitoring needs. Telecom companies track switches and routers, educational institutions manage bandwidth usage, and healthcare facilities monitor device availability to ensure seamless operations.

Progress Software

Sample Customers

servicenow, TransAlta, NATS, Symantec

Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof

Buyer's Guide

ServiceNow IT Operations Management vs. WhatsUp Gold

August 2026

Free Report: ServiceNow IT Operations Management vs. WhatsUp Gold

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