ServiceNow IT Operations Management vs WhatsUp Gold comparison

Why PeerSpot?

ServiceNow and Progress Software are both solutions in the IT Infrastructure Monitoring category. ServiceNow is ranked #16 with an average rating of 8.1, while Progress Software is ranked #23 with an average rating of 7.0. ServiceNow holds a 1.0% mindshare in IM, compared to Progress Software’s 2.3% mindshare. Additionally, 95% of ServiceNow users are willing to recommend the solution, compared to 85% of Progress Software users who would recommend it.

ServiceNow IT Operations Ma...

Read 46 ServiceNow IT Operations Management reviews

9,711 Views
4,467 Comparison Views

95% willing to recommend

WhatsUp Gold

Read 25 WhatsUp Gold reviews

16,207 Views
7,293 Comparison Views

85% willing to recommend

ServiceNow IT Operations Ma...

WhatsUp Gold

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 9, 2024

WhatsUp Gold and ServiceNow IT Operations Management compete in IT monitoring and management. ServiceNow has the upper hand due to its superior features and comprehensive platform, making it ideal for large enterprises.

Features: WhatsUp Gold provides network monitoring, real-time alerts, and performance metrics essential for small to medium-sized businesses. It also offers network discovery, mapping, and visualization for effective diagnostics. ServiceNow IT Operations Management excels with asset management, automated IT processes, and integrated incident response, providing enhanced visibility and operational efficiency across IT services.

Room for Improvement: WhatsUp Gold could improve its asset management capabilities, integrate more IT processes, and offer a broader range of IT service management tools. ServiceNow IT Operations Management may benefit from simplifying initial setup, shortening deployment time, and reducing its reliance on extensive customization for complex environments.

Ease of Deployment and Customer Service: WhatsUp Gold offers quick deployment and direct support, catering to smaller teams. ServiceNow IT Operations Management, while requiring significant initial configuration, allows for extensive customization and provides comprehensive resources alongside community support, suitable for dedicated IT teams and large-scale environments.

Pricing and ROI: WhatsUp Gold's lower setup cost and rapid ROI make it attractive for budget-conscious organizations seeking immediate network oversight. ServiceNow IT Operations Management demands a higher investment but delivers ROI through long-term infrastructure improvements and increased operational efficiency, appealing to organizations aiming for strategic growth.

To learn more, read our detailed ServiceNow IT Operations Management vs. WhatsUp Gold Report (Updated: November 2026).

Buyer's Guide

ServiceNow IT Operations Management vs. WhatsUp Gold

November 2026

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Helped 920,769 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ServiceNow IT Operations Ma...

Ranking in IT Infrastructure Monitoring

16th

Average Rating

8.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Event Monitoring (5th), Cloud Management (17th), AIOps (4th)

WhatsUp Gold

Ranking in IT Infrastructure Monitoring

23rd

Average Rating

7.8

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Application Performance Monitoring (APM) and Observability (44th), Network Monitoring Software (25th), Server Monitoring (18th), Configuration Management (22nd), Log Management (41st), Cloud Monitoring Software (27th), Network Traffic Analysis (NTA) (13th)

Mindshare comparison

As of November 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.0%, down from 2.0% compared to the previous year. The mindshare of WhatsUp Gold is 2.3%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

IT Infrastructure Monitoring Mindshare Distribution
Product	Mindshare (%)
ServiceNow IT Operations Management	1.0%
WhatsUp Gold	2.3%
Other	96.7%

IT Infrastructure Monitoring

Featured Reviews

Abhay Bapnaa

Associate Vice President at AWL

Unified workflows have centralized ticketing and have provided real-time visibility across companies

ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migration and consistency, especially since we have 14,000 users in my group company utilizing this for multiple purposes, emphasizing workflows defined so that onboarding processes can be streamlined into a single tool. To improve ServiceNow IT Operations Management, I believe incorporating natural language processing is essential, allowing users to type queries such as 'I need this' and receive responses based on AI and data. Furthermore, enhancing analytics is crucial, as we have seven years of data providing a substantial history of past ITSM and non-ITSM business tickets that can help predict and reduce the volume of calls.

Read full review

Erik Cheng

Technical Manager at Quan Hung Gourmet

Efficient monitoring with detailed customization, yet complexity remains

The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the tool's CMBD connection with Discovery. The solution is also flexible."

"ITOM communicates information about incidents and maintains them. It handles tickets change, manages service networks, and reduces IT service downtime for the organization."

"It is very stable and reliable; there aren't bugs or glitches, it doesn't crash or freeze, and it offers good performance."

"I like the solution due to the fact that it's scalable."

"The solution allows you to subscribe to the all required ITSM modules, asset discovery and service mapping on a single platform, its guided setup provides easy implementation process and I found these features most valuable."

"From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database."

"With this solution, operational costs will be reduced, your maintenance cost will be reduced when you use the item model, you will deliver a fast solution to the customers, and if something happens on the server-side or router-side, it will be immediately caught."

"The solution is saving time by providing templates, reducing duplication in rule configuration, and offering efficient alert management."

More ServiceNow IT Operations Management pros

"We've been using it for many years and we use it typically for early warning, as it notifies customers of problems prior to failure."

"The user interface is good enough."

"Their tech support is very good."

"The most valuable features are network bandwidth monitoring and monitoring device health."

"We primarily use the solution to check the state of the network, monitoring thousands of devices and all of the internal network, and it is the first tool we use to see the state of the network for real-time monitoring."

"The most valuable aspects of the solution are the application monitors that allow for discreet roaming on network devices."

"You have to invest a few days to become an expert in this solution, but after that, it's possible to do almost anything with it."

"WhatsUp Gold is very easy to deploy."

More WhatsUp Gold pros

Cons

"In providing for customers, I think that the cost of ServiceNow is quite high."

"The out-of-the-box reporting feature has room for the improvement, it can be make more user friendly as other tools."

"There are not enough apps in the app store to expand functionality. There should be more made available."

"The main issue with ITOM in an enterprise environment is performance."

"The pattern part can be improved. Patterns are used in the Discovery feature. Although it is easy to create new patterns and modify the existing ones, it would be better if this solution can have more out-of-the-box patterns. In terms of new features, they can include artificial intelligence, something like machine learning."

"There are some limitations with Discovery; some areas are not available in the installation. I would like the solution to be able to discover more devices. That will remove the need to have multiple tools."

"The pricing is high."

"The vendor support rates between five to six because it takes a lot of time to get issues resolved, whether minor or major. For minor issues, the team takes a month's time to provide a fix."

More ServiceNow IT Operations Management cons

"One of the biggest things that made us start to look at another product is we're not able to have an end to end monitoring from a user perspective throughout the system and back to the user. All the monitoring is from inside out, we need something that also can give us from outside in."

"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."

"The interface needs some work."

"I would like to see better integration with switches so that you can see what is connected to each port, what the traffic is, and have a network map automatically generated."

"The initial setup of WhatsUp Gold is a medium range of difficulty levels. However, if it is your first time it could be difficult."

"WhatsUp Gold should work on real-time monitoring and configuration management. If they succeed in doing this, the solution will cover all the network troubleshooting aspects and will be a benefit."

"Improvements are needed in integration, especially for WhatsApp call and messages. Our region heavily uses WhatsApp Messenger for communication, and integration with this platform would be beneficial."

"I haven't had any issue with stability, except during the upgrade to 2017 when we encountered slow responses."

More WhatsUp Gold cons

Pricing and Cost Advice

"There are additional costs, you have to pay more for everything."

"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."

"The pricing is high and may be excluding the small to medium-sized enterprise businesses."

"The solution is costly compared to the products offered by its competitors."

"While not entirely sure, I believe the solution costs at least a million dollars annually."

"The solution offers yearly licenses and a subscription model for add-on features."

"It is expensive. It is around 10 Euros per server per month."

"The cost of ServiceNow is much higher."

More ServiceNow IT Operations Management pricing and cost advice

"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."

"There is a license needed to use WhatsUp Gold."

"The price of WhatsUp Gold is good."

"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."

"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."

"Pricing is reasonable compared to other products."

"The pricing can be on the expensive side when considering competing products."

"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."

More WhatsUp Gold pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

10%

Computer Software Company

Outsourcing Company

Financial Services Firm

11%

Manufacturing Company

10%

Comms Service Provider

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	6
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	5
Large Enterprise	14

Questions from the Community

What is your experience regarding pricing and costs for ServiceNow IT Operations Management?

Regarding pricing, while I initially felt the prices were high when we moved, I now see that it is reasonable considering that we are not just using an ITSM tool; we are improving processes and com...

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What needs improvement with ServiceNow IT Operations Management?

See all answers

What is your primary use case for ServiceNow IT Operations Management?

As an implementation expert and former CIO, I handled implementation from an IT best practice perspective for different companies.

See all answers

What is your experience regarding pricing and costs for WhatsUp Gold?

Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...

See all answers

What needs improvement with WhatsUp Gold?

It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.

See all answers

What is your primary use case for WhatsUp Gold?

My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.

See all answers

Comparisons

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Compared 4% of the time

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Compared 3% of the time

ignio AIOps Platform vs ServiceNow IT Operations Management

Compared 3% of the time

IBM Turbonomic vs ServiceNow IT Operations Management

Compared 3% of the time

Splunk ITSI (IT Service Intelligence) vs ServiceNow IT Operations Management

Compared 3% of the time

More ServiceNow IT Operations Management Competitors

Red Hat Ansible Automation Platform vs WhatsUp Gold

Compared 3% of the time

PRTG Network Monitor vs WhatsUp Gold

Compared 3% of the time

SolarWinds NPM vs WhatsUp Gold

Compared 3% of the time

SCOM vs WhatsUp Gold

Compared 3% of the time

Splunk Enterprise Security vs WhatsUp Gold

Compared 2% of the time

More WhatsUp Gold Competitors

Product Reports

Buyer's Guide

ServiceNow IT Operations Management

October 2026

ServiceNow IT Operations Management report

Download ServiceNow IT Operations Management product report

Buyer's Guide

WhatsUp Gold

October 2026

Download WhatsUp Gold product report

Also Known As

ServiceNow ITOM

No data available

Overview

ServiceNow IT Operations Management offers a scalable platform for managing IT infrastructure with features like discovery, dashboards, and service mapping. Ideal for incident, change, and problem management, it enhances operational efficiency and reduces IT service downtime.

ServiceNow IT Operations Management provides comprehensive solutions for consolidating events, automating workflows, and monitoring IT systems. Users utilize it for managing ticketing systems and conducting impact analysis through service mapping. The platform supports integrations with other modules, boosting efficiency with its intuitive interface. While highly functional, improvements in interface design and pricing are necessary, especially in integration with non-IP devices and cloud providers. Enhanced AI, machine learning, and discovery and monitoring functions are also needed.

What are the most important features?

Discovery: Automatically detects and maps IT infrastructure components.
Dashboard: Offers out-of-the-box reports through a user-friendly interface.
Service Mapping: Aids in assessing the impact of IT changes.
Event Management: Consolidates events for better management.
Orchestration: Streamlines automation processes to optimize workflows.

What benefits or ROI should be expected?

Scalability: Supports dynamic growth in IT operations.
Enhanced Efficiency: Improves workflow automation and event management.
Reduced Downtime: Minimizes service interruptions to maintain productivity.
Cost Reduction: Lowers operational costs by optimizing resources.

IT Operations Management by ServiceNow is widely implemented across industries like finance, healthcare, and manufacturing to optimize IT processes, enhance monitoring, and streamline infrastructure management. It is particularly effective in automating workflows and improving service reliability.

ServiceNow

WhatsUp Gold stands out with its comprehensive network monitoring, dynamic mapping, and real-time alerts, offering essential tools for managing extensive IT infrastructures.

WhatsUp Gold provides robust capabilities in network visibility through dynamic mapping and NetFlow analysis. The platform's interactive topology aids in pinpointing issues effectively. Auto-discovery ensures complete network device tracking. While offering an intuitive interface and integration with Cisco ServiceNow, users find server performance monitoring useful for incident handling. However, improvements are anticipated in application monitoring and Active Directory integration. The pricing model and customization options leave room for enhancement. Despite these, users benefit from its integrated dashboards for immediate device health checks and network updates, making it beneficial for large-scale infrastructure management.

What features does WhatsUp Gold offer?

Network Monitoring: Provides continuous oversight of network components
Dynamic Mapping: Offers visual representation of network topology
NetFlow Analysis: Delivers insights into bandwidth utilization
Threshold Alerts: Notifies users upon reaching set performance thresholds
Auto-Discovery: Detects devices automatically for complete network coverage

What benefits should users expect from reviews?

Comprehensive Visibility: Enhanced understanding of network elements
Real-Time Monitoring: Immediate insights into network and device status
Cost-Effectiveness: Competitive solution suitable for expansive networks
User-Friendly Interface: Simplifies the management of complex networks

Organizations in sectors like telecommunications, education, and healthcare utilize WhatsUp Gold for their network monitoring needs. Telecom companies track switches and routers, educational institutions manage bandwidth usage, and healthcare facilities monitor device availability to ensure seamless operations.

Progress Software

Sample Customers

servicenow, TransAlta, NATS, Symantec

Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof

Buyer's Guide

ServiceNow IT Operations Management vs. WhatsUp Gold

November 2026

Free Report: ServiceNow IT Operations Management vs. WhatsUp Gold

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