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ServiceNow IT Operations Management vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ServiceNow IT Operations Ma...
Ranking in IT Infrastructure Monitoring
9th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
43
Ranking in other categories
Event Monitoring (1st), Cloud Management (10th), AIOps (3rd)
WhatsUp Gold
Ranking in IT Infrastructure Monitoring
30th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (29th), Network Monitoring Software (32nd), Server Monitoring (16th), Configuration Management (17th), Log Management (28th), Cloud Monitoring Software (23rd), Network Traffic Analysis (NTA) (12th)
 

Mindshare comparison

As of October 2025, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 2.1%, down from 2.5% compared to the previous year. The mindshare of WhatsUp Gold is 1.2%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Infrastructure Monitoring Market Share Distribution
ProductMarket Share (%)
ServiceNow IT Operations Management2.1%
WhatsUp Gold1.2%
Other96.7%
IT Infrastructure Monitoring
 

Featured Reviews

PriyankaBachu - PeerSpot reviewer
Provides templates which reduces duplications in rule configuration
Currently, we are integrating LogicMonitor with ServiceNow IT Operations Management to manage IT event management and auto-ticketing for alerts from the monitoring tool to ServiceNow The solution is saving time by providing templates, reducing duplication in rule configuration, and offering…
Tom Condo - PeerSpot reviewer
If CPU, memory, or disk space is over-utilized, it alerts us immediately via text or email if there is an issue
When it comes to the intuitiveness of the topology mapping feature, our network architect created a vision diagram of our entire network and then created the links tied into the WhatsUp active monitoring to different spots on our topology map. It's one of the more critical functions we do here. We have the map displayed in different places in our room and help desk. We get alerted via emails but we can also see it visually. It does what it says it's going to do. We find this feature very helpful. The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one link. You can go into a particular part of the topology map, scroll in, and see exactly which module it is. All the information is provided. This feature really helps. You can see the correlation between that link and what failed. This feature is very helpful. The interface is fairly intuitive. Some of our users used SolarWinds and Nagios, and WhatsUp is easy in comparison. Once you get set up, the look, feel, and configuration are good. Our network architect had never used it before but he was able to create the Visio and map. It was very simple. He has no problems with it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a very stable solution."
"I like the solution due to the fact that it's scalable."
"I like the tool's discovery feature."
"The asset management tools are very valuable."
"The most valuable feature of ServiceNow IT Operations Management is the user interface."
"The Discovery feature is the most valuable. I only use the Discovery and Service Mapping features. I am using the minor subscription called ITOM Visibility, which includes the Discovery and Service Mapping features. It is easy to understand and easy to use. It has a lot of documentation. You can find a lot of help online, which helps me in finding what I need in a rapid way. You can find videos on YouTube channels and a lot of stuff and information in the online community."
"The solution allows you to subscribe to the features you need and utilize CMDB, ITSM, and discovery on the same platform."
"ITOM communicates information about incidents and maintains them. It handles tickets change, manages service networks, and reduces IT service downtime for the organization."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
"We no longer have to manually search for problems because we are alerted when something in the network goes down."
"The most valuable feature is the auto-discovery function."
"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."
"NetFlow monitoring, real-time monitoring, and surveys have been the most valuable features for our business."
"Auto scanning is most valuable. It looks for rogue devices on your network."
"The solution effectively monitors network devices and servers."
 

Cons

"When it comes to improvements, I think that my colleagues and I often have issues finding the correct screen and the search box does not work as intended."
"The solution's subscription model could be improved."
"The setup and deployment could be simplified, and the pricing could improve."
"ServiceNow IT Operations Management is not very affordable. It is affordable for organizations with a minimum of 5,000 users plus."
"I advise others not to customize a lot while using the solution."
"There is a slower learning curve associated with the tool's scripting part. It is also not cheap."
"It should have better integrations with other solutions."
"The solution needs to add mobilization, where we can connect mobile devices or wireless devices to do wireless scanning and bring assets into the database."
"I would like to see better integration with switches so that you can see what is connected to each port, what the traffic is, and have a network map automatically generated."
"Improvements are needed in integration, especially for WhatsApp call and messages. Our region heavily uses WhatsApp Messenger for communication, and integration with this platform would be beneficial."
"The interface needs some work."
"Regional product team support is not very good."
"The product is old and not updated."
"Importing the maps and being able to customize them could be easier."
"The point system is not clear and clarity around this would improve our understanding of the system."
"We can never achieve or get a good picture of the network topology."
 

Pricing and Cost Advice

"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."
"The cost of ServiceNow is much higher."
"This solution offers good value but comes at a very high premium. Pricing could be reduced by 10 to 20%."
"The solution is costly compared to the products offered by its competitors."
"ServiceNow IT Operations Management is a costly solution. I'd rate the price at ten, on a scale from one to ten with one being the lowest and ten being the highest price. Some clients do have a problem with the price, but most find that the solution is worth the cost."
"There are additional costs, you have to pay more for everything."
"The solution offers yearly licenses and a subscription model for add-on features."
"The pricing is high and may be excluding the small to medium-sized enterprise businesses."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"The pricing can be on the expensive side when considering competing products."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"There is a license needed to use WhatsUp Gold."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"This is a well priced solution."
"The price of WhatsUp Gold is good."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
13%
Computer Software Company
11%
Government
5%
Financial Services Firm
13%
Manufacturing Company
12%
Government
11%
Computer Software Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise26
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What do you like most about ServiceNow IT Operations Management?
From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database.
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
ServiceNow's pricing is expensive. We consider it a Tier 1 product, but it requires significant investment.
What needs improvement with ServiceNow IT Operations Management?
ServiceNow ( /products/servicenow-reviews )'s pricing is expensive. A more streamlined configuration process tailored to use cases and industry would be beneficial. We needed some external help to ...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Also Known As

ServiceNow ITOM
No data available
 

Overview

 

Sample Customers

servicenow, TransAlta, NATS, Symantec
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about ServiceNow IT Operations Management vs. WhatsUp Gold and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.