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ServiceNow IT Operations Management vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ServiceNow IT Operations Ma...
Ranking in IT Infrastructure Monitoring
11th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
45
Ranking in other categories
Event Monitoring (1st), Cloud Management (11th), AIOps (3rd)
WhatsUp Gold
Ranking in IT Infrastructure Monitoring
19th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (26th), Network Monitoring Software (24th), Server Monitoring (15th), Configuration Management (20th), Log Management (35th), Cloud Monitoring Software (21st), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of March 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.4%, down from 2.3% compared to the previous year. The mindshare of WhatsUp Gold is 2.5%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Infrastructure Monitoring Mindshare Distribution
ProductMindshare (%)
ServiceNow IT Operations Management1.4%
WhatsUp Gold2.5%
Other96.1%
IT Infrastructure Monitoring
 

Featured Reviews

reviewer2755671 - PeerSpot reviewer
Solution architect at a tech vendor with 10,001+ employees
Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges
ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most important features of ServiceNow IT Operations Management are the discovery service mapping and orchestration."
"ServiceNow IT Operations Management is a stable product."
"The dashboard maintenance is very good, and the tool doesn't get stuck."
"The solution is very capable and user friendly."
"I like the solution due to the fact that it's scalable."
"The way this solution has helped us is that it improved our communication."
"The auto remediation feature has been most valuable. They have also introduced an AOP feature of ServiceNow that we are keen to explore."
"Feature-wise, it is a very good tool, especially when it comes to upgrades; upgrades are seamless—you will not even notice an upgrade is happening, and mostly all these upgrades happen after office hours, making it seamless."
"We've been using it for many years and we use it typically for early warning, as it notifies customers of problems prior to failure."
"The most valuable feature is the auto-discovery function."
"The threshold alerting is the most valuable feature."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"The interface in the last few years it has been a lot greater, they are much more user-friendly. I like the interface."
"I use it on premises to monitor my network database. We monitor the link up/down and use the SNMP traps as well."
"We primarily use the solution to check the state of the network, monitoring thousands of devices and all of the internal network, and it is the first tool we use to see the state of the network for real-time monitoring."
"We no longer have to manually search for problems because we are alerted when something in the network goes down."
 

Cons

"The time for deployment of ServiceNow IT Operations Management depends on many factors. It's a SaaS application, it should not take too long, but if you want to define the tool based on your processes, then it would take some time. It fully depends on the company's complexity. There are out-of-the-box product flows and if you want to use them, you can from day one. However, if you want to customize it and change it to your company's practices, then it will take more time. The setup could be faster."
"The pattern part can be improved. Patterns are used in the Discovery feature. Although it is easy to create new patterns and modify the existing ones, it would be better if this solution can have more out-of-the-box patterns. In terms of new features, they can include artificial intelligence, something like machine learning."
"The vendor support rates between five to six because it takes a lot of time to get issues resolved, whether minor or major. For minor issues, the team takes a month's time to provide a fix."
"ServiceNow IT Operations Management could do a little bit better with integrations. Integrating ServiceNow IT Operations Management with CMDB processes needs a little more work."
"I would like more manual issues to have automated report-facing options."
"The solution's subscription model could be improved."
"There are not enough apps in the app store to expand functionality. There should be more made available."
"In providing for customers, I think that the cost of ServiceNow is quite high."
"The new release cadence needs to be improved. It takes a while for them to add new features and functionality. There should be a quicker turnaround with new versions."
"Improvements are needed in integration, especially for WhatsApp call and messages."
"I haven't had any issue with stability, except during the upgrade to 2017 when we encountered slow responses."
"I would like to see better integration with switches so that you can see what is connected to each port, what the traffic is, and have a network map automatically generated."
"Honestly, I do not particularly like WhatsUp Gold. I think we should get rid of it."
"The point system is not clear and clarity around this would improve our understanding of the system."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"One of the biggest things that made us start to look at another product is we're not able to have an end to end monitoring from a user perspective throughout the system and back to the user."
 

Pricing and Cost Advice

"The pricing is high and may be excluding the small to medium-sized enterprise businesses."
"There are additional costs, you have to pay more for everything."
"The solution offers yearly licenses and a subscription model for add-on features."
"This solution offers good value but comes at a very high premium. Pricing could be reduced by 10 to 20%."
"It is expensive. It is around 10 Euros per server per month."
"The price of ServiceNow IT Operations Management is expensive."
"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."
"It has different subscription models."
"This is a well priced solution."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"Pricing is reasonable compared to other products."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"The pricing can be on the expensive side when considering competing products."
"There is a license needed to use WhatsUp Gold."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Computer Software Company
10%
Financial Services Firm
10%
Healthcare Company
6%
Manufacturing Company
12%
Financial Services Firm
11%
Government
10%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise27
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
It is definitely high-priced compared to other products available in the same domain in the market.
What needs improvement with ServiceNow IT Operations Management?
We don't use the orchestration part of ServiceNow IT Operations Management here. The CMDB part of ServiceNow IT Operations Management is a little bit too complicated, and it is a bit slow at our co...
What is your primary use case for ServiceNow IT Operations Management?
We are customers of ServiceNow IT Operations Management, using it for the ticketing systems and user management and change management. Change management and user management are the major use cases ...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Also Known As

ServiceNow ITOM
No data available
 

Overview

 

Sample Customers

servicenow, TransAlta, NATS, Symantec
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about ServiceNow IT Operations Management vs. WhatsUp Gold and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.