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ServiceNow IT Operations Management vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ServiceNow IT Operations Ma...
Ranking in IT Infrastructure Monitoring
10th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
45
Ranking in other categories
Event Monitoring (1st), Cloud Management (10th), AIOps (3rd)
WhatsUp Gold
Ranking in IT Infrastructure Monitoring
29th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (29th), Network Monitoring Software (30th), Server Monitoring (16th), Configuration Management (19th), Log Management (31st), Cloud Monitoring Software (24th), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of January 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.7%, down from 2.4% compared to the previous year. The mindshare of WhatsUp Gold is 1.6%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Infrastructure Monitoring Market Share Distribution
ProductMarket Share (%)
ServiceNow IT Operations Management1.7%
WhatsUp Gold1.6%
Other96.7%
IT Infrastructure Monitoring
 

Featured Reviews

reviewer2755671 - PeerSpot reviewer
Solution architect at a tech vendor with 10,001+ employees
Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges
ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is flexible. You can tune it, more or less, as you want."
"The dashboard maintenance is very good, and the tool doesn't get stuck."
"ServiceNow IT Operations Management is beneficial for the discovery of all CIs in our environment."
"The solution is very capable and user friendly."
"The scalability of ServiceNow is good."
"As a product, ServiceNow IT Operations Management is pretty strong, and it can discover non-IP devices."
"I like the solution due to the fact that it's scalable."
"The solution is easy to use and has great orchestration and automation capabilities."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."
"This is a good, stable network monitoring solution for devices."
"The most valuable feature is the monitoring of resources."
"Our local support team provides excellent service."
"The solution effectively monitors network devices and servers."
"The installation and configuration process are easy."
"The user interface is good enough."
 

Cons

"Regarding ServiceNow, there is room for improvement in terms of customization, particularly in the area of self-customization."
"Enhancing automation-related solutions, such as Wi-Fi, porting, machinery, and product automation would help to achieve better operational outcomes."
"There are not enough apps in the app store to expand functionality. There should be more made available."
"The CMDB part of ServiceNow IT Operations Management is a little bit too complicated, and it is a bit slow at our company."
"There is room for improvement in service mapping within ServiceNow ITOM."
"The most complaints we have received from our clients are the solution's discovery aspect. I've heard a few concerns from the customers where we have to integrate with a third-party tool to make a full-fledged discovery along with ServiceNow. ServiceNow alone does not do the total capacity of the discovery. The discovery portion of ServiceNow IT Operations Management is not in-depth as what the customers are looking for. The information that it gathers from the assets is a little more limited than what other tools provide."
"The out-of-the-box reporting feature is not as user friendly as other tools."
"ServiceNow IT Operations Management is not very affordable. It is affordable for organizations with a minimum of 5,000 users plus."
"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."
"Improvements are needed in integration, especially for WhatsApp call and messages."
"I think there are a few bugs now. Although they give some resolution for this, we cannot share the network remotely because of our company policy."
"WhatsUp Gold should work on real-time monitoring and configuration management. If they succeed in doing this, the solution will cover all the network troubleshooting aspects and will be a benefit."
"The initial setup of WhatsUp Gold is a medium range of difficulty levels. However, if it is your first time it could be difficult."
"The licensing model could be improved. Right now, the levels are too far apart. This causes the solution to be more expensive than it needs to be."
"The tool should focus on increasing its market share, as it is the only area of concern where improvements are needed."
"One of the biggest things that made us start to look at another product is we're not able to have an end to end monitoring from a user perspective throughout the system and back to the user. All the monitoring is from inside out, we need something that also can give us from outside in."
 

Pricing and Cost Advice

"The pricing is high and may be excluding the small to medium-sized enterprise businesses."
"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."
"There are additional costs, you have to pay more for everything."
"It is moderately expensive. The pricing itself and the licensing options are depending on the model and the customization."
"The cost of ServiceNow is much higher."
"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."
"It has different subscription models."
"It is expensive. It is around 10 Euros per server per month."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"The price of WhatsUp Gold is good."
"The pricing can be on the expensive side when considering competing products."
"This is a well priced solution."
"The most valuable feature is the cost compared to other solutions."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
11%
Computer Software Company
10%
Healthcare Company
6%
Financial Services Firm
12%
Manufacturing Company
12%
Government
11%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise27
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What do you like most about ServiceNow IT Operations Management?
From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database.
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
It is definitely high-priced compared to other products available in the same domain in the market.
What needs improvement with ServiceNow IT Operations Management?
We don't use the orchestration part of ServiceNow IT Operations Management here. The CMDB part of ServiceNow IT Operations Management is a little bit too complicated, and it is a bit slow at our co...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Also Known As

ServiceNow ITOM
No data available
 

Overview

 

Sample Customers

servicenow, TransAlta, NATS, Symantec
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about ServiceNow IT Operations Management vs. WhatsUp Gold and other solutions. Updated: January 2026.
881,082 professionals have used our research since 2012.