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ServiceNow IT Operations Management vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ServiceNow IT Operations Ma...
Ranking in IT Infrastructure Monitoring
11th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
45
Ranking in other categories
Event Monitoring (1st), Cloud Management (11th), AIOps (3rd)
WhatsUp Gold
Ranking in IT Infrastructure Monitoring
24th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (29th), Network Monitoring Software (26th), Server Monitoring (16th), Configuration Management (19th), Log Management (32nd), Cloud Monitoring Software (23rd), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of February 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.5%, down from 2.3% compared to the previous year. The mindshare of WhatsUp Gold is 2.1%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Infrastructure Monitoring Market Share Distribution
ProductMarket Share (%)
ServiceNow IT Operations Management1.5%
WhatsUp Gold2.1%
Other96.4%
IT Infrastructure Monitoring
 

Featured Reviews

reviewer2755671 - PeerSpot reviewer
Solution architect at a tech vendor with 10,001+ employees
Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges
ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is saving time by providing templates, reducing duplication in rule configuration, and offering efficient alert management."
"It is flexible. You can tune it, more or less, as you want."
"It helps streamline management and processes."
"I like the tool's CMBD connection with Discovery. The solution is also flexible."
"I am impressed with the tool's ability to track information in an easy way."
"It has been very useful for tracking. It has evolved a lot over time, and there is a single pane of glass where you can track and see everything."
"The solution is very capable and user friendly."
"It is a stable solution. I have not experienced any system outages during my time using the solution."
"The most valuable feature is the monitoring of resources."
"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"Auto scanning is most valuable. It looks for rogue devices on your network."
"We no longer have to manually search for problems because we are alerted when something in the network goes down."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"It is stable."
"The interface in the last few years it has been a lot greater, they are much more user-friendly. I like the interface."
 

Cons

"Regarding ServiceNow, there is room for improvement in terms of customization, particularly in the area of self-customization."
"ServiceNow IT Operations Management could be improved by providing more user customization options."
"The pricing is high."
"When it comes to improvements, I think that my colleagues and I often have issues finding the correct screen and the search box does not work as intended."
"Service Mapping is a time-consuming process. The time and effort versus the benefits are very difficult to articulate to customers."
"The solution's subscription model could be improved."
"I advise others not to customize a lot while using the solution."
"The service discovery tool should include HR automations that automatically remove an employee who is leaving."
"We can never achieve or get a good picture of the network topology."
"WhatsUp Gold should work on real-time monitoring and configuration management. If they succeed in doing this, the solution will cover all the network troubleshooting aspects and will be a benefit."
"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."
"The new release cadence needs to be improved. It takes a while for them to add new features and functionality. There should be a quicker turnaround with new versions."
"The product is old and not updated."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"I think there are a few bugs now. Although they give some resolution for this, we cannot share the network remotely because of our company policy."
"Improvements are needed in integration, especially for WhatsApp call and messages."
 

Pricing and Cost Advice

"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."
"This solution offers good value but comes at a very high premium. Pricing could be reduced by 10 to 20%."
"ServiceNow IT Operations Management is a costly solution. I'd rate the price at ten, on a scale from one to ten with one being the lowest and ten being the highest price. Some clients do have a problem with the price, but most find that the solution is worth the cost."
"It is expensive. It is around 10 Euros per server per month."
"It has different subscription models."
"The solution is costly compared to the products offered by its competitors."
"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."
"The price of ServiceNow IT Operations Management is expensive."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"Pricing is reasonable compared to other products."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"This is a well priced solution."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"The pricing can be on the expensive side when considering competing products."
"The price of WhatsUp Gold is good."
"There is a license needed to use WhatsUp Gold."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Financial Services Firm
11%
Computer Software Company
10%
Healthcare Company
6%
Financial Services Firm
12%
Manufacturing Company
12%
Government
10%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise27
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What do you like most about ServiceNow IT Operations Management?
From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database.
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
It is definitely high-priced compared to other products available in the same domain in the market.
What needs improvement with ServiceNow IT Operations Management?
We don't use the orchestration part of ServiceNow IT Operations Management here. The CMDB part of ServiceNow IT Operations Management is a little bit too complicated, and it is a bit slow at our co...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Also Known As

ServiceNow ITOM
No data available
 

Overview

 

Sample Customers

servicenow, TransAlta, NATS, Symantec
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about ServiceNow IT Operations Management vs. WhatsUp Gold and other solutions. Updated: January 2026.
881,757 professionals have used our research since 2012.