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PeerSpot user
NA Lead Business Intelligence Systems at a energy/utilities company with 10,001+ employees
Real User
More than 300% ROI in two years, this system is the unicorn

What is most valuable?

1. Domo is a single system of engagement in a simple browser.

2. There are tools that can only be used by extreme developers who have an in-depth knowledge of graduate level statistics. Domo handles this in Domo, in the same interface, without having to go through multiple systems or modules.

3. Grouping data together on the fly, not having to do your grouping ahead of time in data prep, and in creating views in SQL.

4. Drag and Drop ETL

5. Multi-Dimensional drilling

6. Lighting fast interface

7. Row Level security, which is easy to use and deploy.

How has it helped my organization?

1. The cost savings from redundant reporting and consolidation alone surpass the cost of Domo hands down.

2. Speed to market - able to deploy metrics, reports, complete data sets in hours/days compared to months/years previously.

3. The ability to help identify problems in our data that need to be corrected, whether it be formatting or actual logic.

What needs improvement?

More functions on the ETL side for the drag and drop ETL.

For how long have I used the solution?

Four years.

Buyer's Guide
Domo
October 2025
Learn what your peers think about Domo. Get advice and tips from experienced pros sharing their opinions. Updated: October 2025.
868,787 professionals have used our research since 2012.

What was my experience with deployment of the solution?

None at all.

What do I think about the stability of the solution?

None at all. The only time Domo has not performed was when something on our side fails.

What do I think about the scalability of the solution?

None. Completely scalable to any size organization.

How are customer service and support?

Customer Service:

A nine out of 10

Always responsive. Sometimes getting the right person from ticket to assignment is a little buggy, but I have had to call support less than six times in four years, so I consider that a win.

Technical Support:

10 out of 10

They will always find a way to help the customer accomplish what they need, even if it means creating something that doesn't exist.

Which solution did I use previously and why did I switch?

We currently use many BI solutions, as I am sure many enterprise-level companies do, but we are consolidating. It just takes time in large organizations.

How was the initial setup?

Straightforward.

What about the implementation team?

In-house. One person deployed the instance with very limited support from Domo at our request. This helped us understand that it was truly that simple.

What was our ROI?

More than 300%.

Seems out of this world, but it is the truth. This ROI calculation was done year two of using the system as a presentation with my management and it continues to increase.

What's my experience with pricing, setup cost, and licensing?

Talk to your account manager. They will work with you on pricing and they will ensure that you get what you need for any size organization.

Which other solutions did I evaluate?

Birst, Tableau, Crystal, Power BI, GoodData, and Qlik.

What other advice do I have?

In my 15 years of professional experience in IT and Project Controls, this system is truly the one that is the unicorn. That one system that we all wished existed, it finally does and it is real!

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
Vice President Data Analytics at a financial services firm with 51-200 employees
Vendor
Brings Accountability To All Levels Of The Organization

What is most valuable?

  • User adoption (ease of use)
  • Fast prototyping of data sets and analytics
  • Collaboration (both inside and outside our organization)
  • Pre-built connectors
  • Access from mobile devices
  • Data Awareness for enterprise
  • Data democratization
  • A jump start on Data Governance.

How has it helped my organization?

It's a night and day change. We've gone from an organization that had no awareness into its data quality, and where data requests would take weeks to months, to one where our culture has transformed to being data first. Communication, trust, awareness have all improved exponentially. Domo has broken down walls, freed people to ask questions, and brought accountability to all levels of the organization.

What needs improvement?

This isn't your typical BI tool. It flips some of those standard concepts we have around reporting tools on their heads. There are areas to improve on like visualization options, and there are areas I think would be valuable for Domo to explore, such as data governance, and providing sandbox or development instances, but updates are frequent and smooth, and the value of the tool in its simplicity and ability to drive user adoption far outweighs any missing visualization features.

For how long have I used the solution?

16 months.

What was my experience with deployment of the solution?

Hands down the smoothest, fastest deployment that I've ever seen. We barely used the implementation team at all, and we were up and running weeks before the PoC was even half over.

What do I think about the stability of the solution?

No. Uptime has been consistent.

What do I think about the scalability of the solution?

We are moving fast, and updating how we use the tool all the time. Exploring new ways to make the information consumable to a host of customers both inside and outside our company. So far, so good.

How are customer service and technical support?

Customer Service:

Excellent customer service from the beginning.

Technical Support:

Better than any other company I've worked with. Having direct access through buzz (collaboration tool) has been super convenient.

Which solution did I use previously and why did I switch?

I've worked with many of the BI tools out there, and while I'd say every organization has specific needs, I've never seen user adoption happen so quickly. It's been amazing. Domo was the right fit for what was needed at my current organization. The next company may need something else for different reasons, but Domo has been so successful that I would recommend giving it a look.

We also still use SSRS.

How was the initial setup?

Setup was very straightforward.

  • Plug-in credentials for pre-built connectors
  • Load data files
  • Setup ODBC connections to existing databases.

All just take minutes and you won't have a dependency on IT (unless you want to).

What about the implementation team?

Implemented through the vendor team at Big Squid. They were very experienced, a good team.

What was our ROI?

Our ROI was having an organization that we could trust and be aware of its data, and also make timely and educated business decisions. Not sure you can put a price on that, but it easily covers the investment.

What's my experience with pricing, setup cost, and licensing?

It's comparable to the other tools out there. Domo will work with you.

Which other solutions did I evaluate?

We did. I have the most history with Business Objects, but evaluated about 30 different tools before landing on Domo and Birst. In the end, Domo was the better fit for the organization.

What other advice do I have?

Domo was the right choice for where our organization is, and I'm confident that it will scale with us.

Every organization has multiple teams that work in different ways. The larger your organization, the more variation you're going to have. The important thing to remember is that the data is what's important. It shouldn't matter if marketing and finance want to use Domo, while your IT department is using SSRS, and Sales is using Salesforce or your actuarial department is using SAS and Tableau. As long as they're all hitting the same data, let them use the tool that fits them best.

This is not a popular notion with IT departments or organizations that already feel entrenched with existing tools and the expensive skill sets that you hire to support them, but those departments aren't typically profit centers either. Bring data to the users, make it easy to see, and easy to talk about. Domo excels where it matters.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Domo
October 2025
Learn what your peers think about Domo. Get advice and tips from experienced pros sharing their opinions. Updated: October 2025.
868,787 professionals have used our research since 2012.
it_user240057 - PeerSpot reviewer
Chief Data Officer at Mobivity
Vendor
The distribution of visualizations via a web portal is valuable but refreshing the data was unstable.

What is most valuable?

Distribution of visualizations via a web portal is valuable, but really is basic table stakes. If you are looking for a true analytical tool, skip Domo.

How has it helped my organization?

It has not helped materially. If anything it has hurt, since a better solution would have sped up the dissemination of valuable information in a more actionable manner.

What needs improvement?

  1. Allow visualizations to stay locked in place relative to each other, rather than shuffling around based on screen size
  2. More connectors
  3. Better, more responsive tech support and customer service
  4. Better visualization creation tools
  5. More control over both primary and secondary axes
  6. More control over each series' type (line, column, etc.)
  7. Allow users to trigger a data refresh
  8. Faster speed of rendering during visualization creation

For how long have I used the solution?

I used it for about four months.

What do I think about the stability of the solution?

Yes. refreshing the data was unstable and would periodically stop working for weeks.

What do I think about the scalability of the solution?

We did not try to scale to any meaningful level.

How are customer service and technical support?

Customer Service:

Poor as data refresh issues took weeks too resolve and there was minimal communication with my team.

Technical Support:

Poor as data refresh issues took weeks too resolve.

Which solution did I use previously and why did I switch?

Yes, I have used Excel, SSRS and Tableau for BI deployments and would do so again before ever deploying Domo. The sales team sold a non-technical executive on the concept of being able to chat about the data, which is a useless, gimmicky feature at best, since now your employees have to look an additional place besides email and IM for prior threads.

What was our ROI?

Significantly negative. It is a very expensive product with a lot of problems and limitations. I would strongly advise anyone to avoid it.

What other advice do I have?

You should choose something else, like Tableau, BIME, SSRS, or even Excel.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user720018 - PeerSpot reviewer
it_user720018NA Lead Business Intelligence Systems at a energy/utilities company with 10,001+ employees
Real User

I was reading this review as a 4 year DOMO customer, trying to even picture this in the beginning days when you had to sign an NDA before you even got a Demo, but I still can't even picture this. Domo has revolutionized the way we interact with our data. I agree with Jesse.

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it_user247299 - PeerSpot reviewer
SQL Server Database Administrator at a educational organization with 501-1,000 employees
Vendor
Descriptive error messages should be displayed, but it's a stable product.

What is most valuable?

Once the data source has been uploaded to Domo, making graphs is quite easy. The data/graph is also displayed without any wait and we can change filters very easily on our view.

How has it helped my organization?

We have been able to create countless KPI metrics, so now we have hundreds of DOMO cards that display different KPIs.

What needs improvement?

  • Improve help resources
  • Descriptive error messages should be displayed
  • Domo should enable users to sort cards on any given page
  • It is geared mainly towards SalesForce –especially the out of box apps. Before offering apps to customers, Domo team should be careful of how the data in ERP’s other than SalesForce will map with the code for their apps
  • The site is cluttered with hundreds of KPIs which make navigation difficult and is confusing to the eye

For how long have I used the solution?

I've used if for about six months.

What was my experience with deployment of the solution?

We initially tried using the SQL connector but it did not work out well. We had to go with the workbench too which is probably the best way to upload data sources.

What do I think about the stability of the solution?

Overall it’s a stable product.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

It's good - the customer service teams are friendly and responsive.

Technical Support:

It's good.

Which solution did I use previously and why did I switch?

We used SSRS reports. The company president wanted a better data intelligence platform with a more sleek design and better user experience.

How was the initial setup?

The initial set up was pretty straightforward after we were told that it’s best to use the Domo workbench instead of the SQL connector. The SQL connector did not work at all.

What about the implementation team?

I am the one who implemented Domo at my company. I installed Domo workbench, learned to upload data, created data sources and graphs in a short time. I viewed the educational videos and also was given some basic demos by the Domo team.

Which other solutions did I evaluate?

Our company president wanted this product.

What other advice do I have?

This is a good product for giving an overall picture of the business. Not a good idea to use it if you are looking for minute details in your reports or if your end users like to play with data in excel. Overall it is a useful tool but I don't think our company is using it the way it is supposed to be used.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
MIS Analyst at a outsourcing company with 1,001-5,000 employees
Vendor
It makes creating graphs easy, but sometimes it doesn't calculate correctly.

What is most valuable?

If I had to choose something of value, I suppose I would have to say it's the ease of making graphs. The problem is that I rarely use graphs.

How has it helped my organization?

I don't see that it has. I think it has only complicated things. Perhaps it will get smoother as we set things up to rely on them, but I'm a little nervous about that.

What needs improvement?

All of it.  Sometimes it doesn't calculate correctly, it runs slowly, and doesn't offer a solution to things I'm used to doing. An example of something I'm used to doing that Domo doesn't, is fixing data. When you upload data to Domo, you have three options: 

  1. Overwrite everything in the table
  2. Append
  3. Create a new table

We can't append the data and update a record (most efficient and accurate). My work around has been to overwrite everything in the table, but my query is limiting it to a 35 day viewing period. I then plan on making a new table to keep data older than 35 days in, and recreate all the cards for that data. Any corrections passed the 35 days will just stay as bad data. To be clear, I do not like this, but it appears to be my only work around at this time.

For how long have I used the solution?

I have been using Domo for about two months.  I have been told that we have a beta version, but cannot locate any version numbers.

What was my experience with deployment of the solution?

The only issue I seem to encounter that has to do with deployment is that Domo sometimes doesn't calculate correctly (Beast Mode calculations).

What do I think about the stability of the solution?

It seems to be mostly stable. I have run into a few problems with the workbench not updating as scheduled, but I think it has only given me two errors which were resolved by refreshing the page.

Which solution did I use previously and why did I switch?

We used MS Excel and web based reporting (PHP and JAVA). We were looking to streamline our reports by making them all web based and using only one platform, ColdFusion. We chose Domo to cut the cost and time of development.

How was the initial setup?

I think it was pretty straight forward. When I got stuck, I was able to find some documentation. The hardest part was knowing what the tools are called for the tasks I was trying to perform (Workbench, Beast Mode, DataFusion, etc.).

What about the implementation team?

I believe we implemented through a vendor, but I was not involved. I do not know what level of support we received.

What's my experience with pricing, setup cost, and licensing?

I don't know the exact numbers, but I keep hearing that it is expensive

Which other solutions did I evaluate?

Other options were considered, but not evaluated. I do not know what was considered, other than an in-house ColdFusion development platform.

What other advice do I have?

It's not for everyone and it doesn't do everything. It's flashy and mostly useful if you are wanting to analyze one metric at a time, leaving you with several cards of all the metrics you are wanting to look at.
Example: Just to look at Pay vs. Login (PVL), I have to use 5 cards.

  1. Productive PVL
  2.  Pay vs Login (actual PVL)
  3. Phone productive hours
  4. and 5 Show me errors

I can't just look at all the data at once, use conditional formatting to highlight things of interest, and sort/filter to drill down to what I really want to look at. Nor can I quickly drop a formula to answer immediate questions. If, for example, I wanted to do a head count with certain criteria (hours worked, PVL%, etc.), I would then have to make another card for each count and criteria. I can't see it all in one shot to tell the complete story at a glance.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user243891 - PeerSpot reviewer
Business Intelligence & Analytics Manager at a tech vendor with 10,001+ employees
Real User
Although the UI has issues with some browsers, I have never been able to rapidly report and build dashboards faster than I have with this tool.

What is most valuable?

In general, of all the reporting tools I've used in the past, I have never been able to rapidly report and build dashboards faster than I have with this tool. Specifically though, the features I value most are the massive amount of data connectors, as well as their third party tool. The tool enables us to schedule queries from SQL, CSV, and Excel to temporarily push a report out until it can be automated.

How has it helped my organization?

Domo has given us a far better insight into the company's performance. It has changed the pace at which managers and execs expect reports to be delivered.

What needs improvement?

The UI has issues with some browsers and small glitches that hinder performance or functionality.

For how long have I used the solution?

I am coming up to my second year of using Domo.

What was my experience with deployment of the solution?

Since this was purely SaaS, there was no issue with deployment.

What do I think about the stability of the solution?

For the most part, I have seen a 99% uptime.

What do I think about the scalability of the solution?

Since this is cloud based, there have been no issues at all with more users running the same report.

How are customer service and technical support?

Customer Service:

With any start-up, having issues keeping up with the growth of customer needs, like support, is to be expected.

Technical Support:

Knowledgable about the product and its functionality is adequate. Having no direct access to second tier engineering support is frustrating at times and the relaying of issues takes time.

Which solution did I use previously and why did I switch?

We previously used Business Object 4. It had a lot of issues with bringing in data, very limited out of the box charts and graphs. It was, also, not scalable or available on mobile.

How was the initial setup?

SaaS platforms remove any initial setup problems and it is ready to go out of the box.

What about the implementation team?

We implemented it in-house.

What was our ROI?

I can' disclose figures, but what I can say is that this has been the best bang for the buck I have seen since I started working at Sage.

Which other solutions did I evaluate?

  • Dundas Dashboard
  • Telerik
  • SSRS
  • Tableau

What other advice do I have?

If you need easy to use, rapid deploying dashboards available from any device or machine, Domo is the way to go.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user243891 - PeerSpot reviewer
it_user243891Business Intelligence & Analytics Manager at a tech vendor with 10,001+ employees
Real User

Domo does build a handful of cards off the bat, but I have built over 1000 cards, 100 data sources, 30 data flows, and a couple of Domo apps in their beta environment. Ad-hoc is so quick and easy that I can build them while in a meeting with stakeholders.

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it_user243885 - PeerSpot reviewer
Business Intelligence Analyst at a healthcare company with 501-1,000 employees
Vendor
It's particularly suitable for larger scale roll-outs but it lacks the ability to display multiple charts simultaneously.

What is most valuable?

On reflection, one of Domo’s strongest qualities was that the end result was extremely accessible to non-computer-literate users. It’s therefore particularly suitable for larger scale roll-outs across companies where the skill level of the end users is very varied.

How has it helped my organization?

No – It was implemented at the behest of the CEO who left the company during the implementation and there was little interest in BI in any form elsewhere in the company.

What needs improvement?

This is a difficult question to answer because the biggest shortfall for me was data management, but that would probably not be an issue for many people. I used a mix of on-premise data sourced mainly from SQL Server, with some from Excel; and cloud based data from SalesForce and NetSuite. The biggest issue I had with Domo was that I could not effectively combine data from different sources into a single dashboard. Ultimately I got round the problem by acquiring linked servers for both SalesForce and NetSuite so I simply sucked in the data I needed from both into SQL Server and built my combined data sources there.

After working for half a year with Tableau, I’d say one of Domo’s biggest weaknesses is the inability to display multiple charts simultaneously. Their mapping capabilities are also very unsophisticated.

For how long have I used the solution?

I used the product for nine months, from January to September 2014, and I don't know the version number I was using.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

Not really. Since everything is cloud based, we were entirely dependent on their servers and I learned not to try to work on certain types of views in the afternoons. Their servers simply couldn’t handle it. As this dates back to last year, it may no longer be a limitation.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

After initial implementation, we were entirely dependent on the quality of the CSM, and we were not fortunate in that respect.

Technical Support:

Very mixed. Our initial implementation manager was absolutely first class in every way, but once we were up and running and were handed off from him, I found technical support very difficult to get anything out of by email or by using DomoTalk. When I had an urgent problem, I short-circuited their system and just picked up the phone. When I did that, I usually managed to get hold of a real person quickly and they tended to be pretty good. I also stayed in touch with our initial implementation manager to some extent.

I’d say that – at least as of late last year – Domo were way under-resourced but the resources they had tended to be at least good, ranging to excellent.

Which solution did I use previously and why did I switch?

This was our first foray into BI tools.

How was the initial setup?

We were vastly over-sold. Domo was sold as an easy-to-implement-yourself product, but this is completely unrealistic.To be fair, I know that their approach has changed since then, and they now recognize the need for a proper implementation resource, whether internal or external.

What about the implementation team?

I did it in-house with support from their implementation manager.

Which other solutions did I evaluate?

Not enough comparative experience to judge it against the competition. In the initial discovery, I researched three products, Domo, Birst and one other – I can’t even remember the name. Domo was quite well presented and seemed capable of doing the job. As a user I was pretty happy with its capabilities.

What other advice do I have?

Expect to invest in a proper implementation.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user243882 - PeerSpot reviewer
ERP Developer at a retailer with 501-1,000 employees
Vendor
You have full control to write the queries through the workbench tool, but it can only be installed per user.

The web interface is easy to use and intuitive. Since it's cloud based, you can get to your data from anywhere. However, each user account gets a unique view. Cards can be shared between user accounts, but if you are looking for an enterprise dashboard of cards displayed in a specific order, you'll need to work with each user to pull the shared cards to their
dashboard pages.

The workbench tool (to integrate locally housed db data) has room for improvement. It can only be installed per user (rather than per PC) and then it uses the Windows task scheduler to schedule auto updates for the data (if you want). So in order to have these tasks run under a service account, you have to log into a box with it and install the workbench under
that account (no good in my opinion: I never want to log into boxes with service accounts).

The tool is rather pricey for what you get, especially if you use lots of API-based data sources (since in general you have to go through their consulting arm to set up new sources or arrange for new queries to existing after initial set up at ~$225 per hour). If all your data is local, you have full control to write the queries and upload through the workbench tool.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user250215 - PeerSpot reviewer
it_user250215Delivery Head at a tech services company with 51-200 employees
Consultant

How about Data security ? Does it stand out in Comparison with Tableau or Oracle Business Intelligence?

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Buyer's Guide
Download our free Domo Report and get advice and tips from experienced pros sharing their opinions.
Updated: October 2025
Buyer's Guide
Download our free Domo Report and get advice and tips from experienced pros sharing their opinions.