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Marián Lojka - PeerSpot reviewer
Sr. Manager, Data Architect Accenture Technology at Accenture
Real User
Top 5
Apr 21, 2022
It's a comprehensive solution for GDPR compliance and information security, but rule-setting could be simplified
Pros and Cons
  • "Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
  • "Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
  • "Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
  • "Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."

What is our primary use case?

Our clients need to perform data masking to comply with GDPR rules or the company's internal data security policies. Data masking restricts who can look at the private customer data. Informatica provides a comprehensive solution for on-the-fly or real-time data masking. 

One use case is masking the data for a test environment, so developers and testers can't see production data. This is something you have to do regularly with large amounts of data.

The second use case is in a production environment. Sometimes you need to mask the data on the fly when the data consumers are retrieving reports from the data platform. You are masking the data for certain groups who don't have permission to see that data. 

What needs improvement?

Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work.

One feature I would like to see is the ability to do data sampling when anonymizing a test environment. It would save you the trouble of having to replicate or perform complex configurations when moving to another environment for testing or development. You should be able to easily configure the data sampling when you are preparing an environment with anonymized data.

For how long have I used the solution?

We are a system integrator, and we've been one of Informatica's biggest partners for around two years. My team integrates Persistent Data Masking for our clients, but I don't use it personally. I understand the product and its capabilities, and the clients give me feedback on it.

What do I think about the scalability of the solution?

Persistent Data Masking is stable and ready to scale. It has to be. You are working with large amounts of data.

Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
May 2026
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
893,244 professionals have used our research since 2012.

How are customer service and support?

I rate Informatica support eight out of 10. Informatica provides standard support during deployment. A vendor that doesn't offer support isn't a good company. Informatica is willing to make a straightforward deployment because they care about feedback from the client. 

They don't mind investing some money at the beginning to make it run. They care about retaining clients for a long time. Client satisfaction is essential.

How was the initial setup?

I rate Persistent Data Masking eight out of 10 for ease of setup. It's straightforward. You can deploy a proof of concept in three weeks. It takes two or three people to deploy, but one guy is fine for maintenance. Then again, it depends on the scope and how many anonymizations you have to do, but it doesn't require a big team.

What's my experience with pricing, setup cost, and licensing?

It's usually a yearly subscription, but customers can go with a different pricing model. Typically, it's a yearly subscription for the cloud solution. If you're buying an on-premise solution, it's a one-time payment and annual license for support.

What other advice do I have?

I rate Informatica Persistent Data Masking seven out of 10. 

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Per Olav Nymo - PeerSpot reviewer
Director Consulting Expert at a computer software company with 10,001+ employees
Real User
Feb 21, 2022
Strong data management tool that allows all kinds of domain modeling in one system
Pros and Cons
  • "MDM is very stable - it can handle millions of hits daily and still run 24/7."
  • "The most valuable features are that MDM has a very strong master merchant, and it's possible to model all kinds of domains in one solution."
  • "The on-prem solution is harder to learn than the cloud-based versions."
  • "An area for improvement would be that the pricing model is not very visible, which makes it hard to understand how much things will cost."

What is our primary use case?

I use MDM to collect customer information and ensure that there is no duplicate information on our system.

What is most valuable?

The most valuable features are that MDM has a very strong master merchant, and it's possible to model all kinds of domains in one solution.

What needs improvement?

An area for improvement would be that the pricing model is not very visible, which makes it hard to understand how much things will cost. In addition, the on-prem solution is harder to learn than the cloud-based versions. I also understand that Informatica is not porting their on-prem system to cloud, so I would like the new cloud solution to include all the features from the on-prem solution and make it the proper multi-domain MDM.

For how long have I used the solution?

I've been using Informatica for around twenty-five years.

What do I think about the stability of the solution?

MDM is very stable - it can handle millions of hits daily and still run 24/7.

What do I think about the scalability of the solution?

MDM is scalable with no problems.

How are customer service and support?

As a customer, you can raise tickets, but you also have a Customer Success Manager in Informatica who is responsible for customers and helps them get the best value out of their investment. So you can raise your ticket with them, and they will help you with it.

How was the initial setup?

The initial setup is straightforward on cloud, but the on-prem version is not so easy.

What other advice do I have?

Don't underestimate how much work you will have with integration (though this is an issue with every MDM solution, not just Informatica). I would give this solution a score of eight out of ten. 

Which deployment model are you using for this solution?

Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
May 2026
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
893,244 professionals have used our research since 2012.
Carlos Souza - PeerSpot reviewer
Global IT Security Program Manager at a manufacturing company with 10,001+ employees
Real User
Feb 20, 2022
Easily scalable data catalog with good data profiling and data domain discovery features, but its ease of use and set up needs improvement
Pros and Cons
  • "Multifeatured and easily scalable data catalog, with good data domain discovery and data profiling features."
  • "Multifeatured and easily scalable data catalog, with good data domain discovery and data profiling features."
  • "This solution is hard to set up and its interface is not user-friendly. It's also not as stable, and the technical support takes a lot of time to solve simple problems."
  • "Informatica Enterprise Data Catalog is hard to set up, so this is an area for improvement, e.g. it would be good if they make it easier to set up, because the project was made 80% of the time of the setup."

What is our primary use case?

I use Informatica Enterprise Data Catalog for searching for PII data, tagging different kinds of data, and for data lineage.

What is most valuable?

These are the features I found useful in Informatica Enterprise Data Catalog: one is its data profiling is good. The data lineage is also okay, though it had a few issues to be solved. The data domain discovery for the solution is good, though it was hard to implement.

What needs improvement?

Informatica Enterprise Data Catalog is hard to set up, so this is an area for improvement, e.g. it would be good if they make it easier to set up, because the project was made 80% of the time of the setup. Another area for improvement is its ease of use, because the interface is not as user-friendly.

For how long have I used the solution?

I've been using Informatica Enterprise Data Catalog for the last three years, and the last time I used it was three days ago.

What do I think about the stability of the solution?

Informatica Enterprise Data Catalog is not as stable.

What do I think about the scalability of the solution?

Informatica Enterprise Data Catalog is an easily scalable solution.

How are customer service and support?

The technical support for Informatica Enterprise Data Catalog is not so good, because it took a lot of time for them to solve simple problems.

How was the initial setup?

The set up for this solution was not easy.

What other advice do I have?

My advice to other people who want to implement Informatica Enterprise Data Catalog is that they need to be sure that it can deliver the expectations they have about the data catalog, because after our implementation, we weren't able to use it a lot.

I'm rating Informatica Enterprise Data Catalog seven out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
reviewer1676403 - PeerSpot reviewer
Consulting Associate at a consultancy with 1,001-5,000 employees
Real User
Feb 7, 2022
There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie.
Pros and Cons
  • "Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
  • "The use case is embedding the data or the business glossary into the day-to-day workflow, for example, integrating it with Tableau so when people are looking at a Tableau report, they understand exactly what the data lineage is, where this data is coming from, and exactly what those business glossary terms mean so they can more accurately interpret and analyze the report."
  • "The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities."
  • "The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud."

What is our primary use case?

The organizations I work with often have trouble getting buy-in from business users and understanding how data governance relates to them or where the data lineage is. We use Axon in two key areas. 

The first is automating data governance processes, policies, and roles in terms of data stewards, data owners, etc. Those process flow charts are typically stored in a PowerPoint, Excel, or board document. Everyone involved in data governance would have to send emails manually and such. Axon allows them to automate all that. So if there's a data owner that needs to update a definition, a request that needs to be flagged, or a data quality error, all that is embedded into the Axon system. That's one reason our clients go with it. 

The use case is embedding the data or the business glossary into the day-to-day workflow. For example, we could integrate it with Tableau. When people are looking at a Tableau report, they understand exactly what the data lineage is and where this data is coming from. They'll also know exactly what those business glossary terms mean, so they can more accurately interpret and analyze the report.

What is most valuable?

Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie. 

Users can comment on the data, tag people, and ask questions or rate the data one to five based on their experience, which helps eliminate data silos. You have all your information right there, and it's easier for future users to know which data to draw from.

What needs improvement?

The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities. 

I would like to see Informatica add more automation and AI. Some of that is already there, but it would be helpful to have some automation to speed up the process of manually tagging and moving components of your IT setup into your business glossary and the front end.

For how long have I used the solution?

We started our first Axon implementation at one of our clients in the fall of 2021. Two of my other clients are about to purchase the technology and start using it.

What do I think about the stability of the solution?

Axon is stable. 

What do I think about the scalability of the solution?

Axon is scalable.

How are customer service and support?

Informatica support has been good. These data governance and metadata products are some of the newer products on the market technology-wise, so I've been impressed with their responsiveness and the tool's maturity.

How was the initial setup?

Installing Axon is straightforward. If the cloud version were more robust it would be easier, but it's just fine for the on-prem solution. Two people should be enough to deploy and support it. 

What other advice do I have?

I rate Informatica Axon nine out of 10. If you're planning to implement Axon, I recommend having an identified data governance lead. I think the most difficult part of implementing this is getting your people and processes aligned, so you know what you're putting into the system. Having a clear data governance manager is the most helpful data governance practice for an organization.

Which deployment model are you using for this solution?

Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
reviewer1008042 - PeerSpot reviewer
technical analyst at a comms service provider with 10,001+ employees
Real User
Jan 25, 2022
It's useful for extracting data from production for testing
Pros and Cons
  • "Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
  • "Informatica is user-friendly, stable, and scalable."
  • "Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution."
  • "Informatica's support understands the solution, but they lack the experience we need for our use case."

What is our primary use case?

We use Informatica to extract data from production. It's mainly the configuration of the systems. We extract data from one site in the same system and mass customer data to the test system. It's a list of customers that is a subset of the data. 

In our CRM, we have data on our customers, and the data in that system is a copy of the production environment. We have all the configurations manually modified to work as a test, but we can extract only new clients, which is a problem. We need to have a CRM with only the configuration but not the customers. 

My plan is to make Informatica work with the CRM. If it works, I am sure that I can get the budget to make it work with other systems, but the first system that I need to work with is CRM. The other ones are less important and don't have the same impact of making it work with the CRM. We're at about 80 percent completion with this project. 

What is most valuable?

Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development. 

What needs improvement?

We need to have a lot of hardware infrastructure to make our test system work. We use a complete copy of the production environment for testing, which is a real problem for us. The problem is not with Informatica as a provider per se. It's more of an issue with our system providers, but we need support to complete the projects. That's our real situation. With the pandemic, we have undergone many changes that have slowed down these projects in the last few years.

For how long have I used the solution?

We have the license to deploy Informatica on any system we want. Right now, we aren't using it as much as we thought we would. We understand the solution, but it isn't easy in some areas. One problem is we have systems in which we don't know all the relationships among the data, and we need support from our providers to get that information. That is one of our most complicated problems implementing it.

How are customer service and support?

Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution. 

How was the initial setup?

Informatica is working well, but we need access to the production databases to extract the data. The real problem is understanding the data in the system that we don't own or provide. Those are the most problematic to implement with this solution. We make it work with what our team has developed. Deployment took four to six months. Right now, we have one developer and two or three system administrators using Informatica, so it takes about three or four people to deploy and manage the solution. 

What about the implementation team?

We worked with the team we used for all the installations. They made it work. I can say that wasn't as good as I expected when we purchased the solution. When we started the implementation, we understood that they didn't have the research that works in this project because we did a lot of work to understand the data from the implementation team. That wasn't what we wanted because we knew that Informatica would be the most complicated of all the systems we would implement in the extraction. After all, they are our clients, and almost all other systems depend on that system. 

What's my experience with pricing, setup cost, and licensing?

We have a perpetual license for Informatica, and we only need to pay for support. However, because we're not actively using it at the moment, we don't have the budget to continue with the support.

Which other solutions did I evaluate?

We evaluated several solutions, including IBM InfoSphere Optim and Delphix. We purchased 15 licenses at the same time that totaled around $230,000.

What other advice do I have?

I rate Informatica Persistent Data Masking eight out of 10. It's important to have a robust understanding of the knowledge you need in the system. That is one of the main problems that we have. You need firm control over the systems to do data masking. All of the data is a subset because we want to make the subset and the data masking, but you have to have good control over the systems. I think that is the key.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1648275 - PeerSpot reviewer
Senior Architect at a computer software company with 5,001-10,000 employees
Real User
Oct 12, 2021
Can handle most use cases out of the box
Pros and Cons
  • "New tools are coming out that will enable you to achieve 90 percent of use cases with the out-of-the-box configuration, but I would like to keep Informatica tight here. Otherwise, you need a Java user edit course and other things to do multiple things that you cannot configure out of the box. They have to go through those use cases to do something if those can also be configured rather than coded."
  • "It's one of the best tools in its class."
  • "We promote our code changes from a lower to a higher environment, which is highly complex when working with a multi-domain MDM like Informatica. This is the biggest obstacle for Informatica MDM, and I think they should change it because that's very time consuming."
  • "We promote our code changes from a lower to a higher environment, which is highly complex when working with a multi-domain MDM like Informatica."

What is our primary use case?

We have it deployed on the cloud, but I don't think Informatica has been involved much with cloud-based solutions. They have multiple issues, especially related to LDAP and other configurations. Plus, their certified and supported versions are also not what every client has, so they're still evolving in terms of AWS. I don't think they have any support on Azure. They say that for the time being in the Azure setup, you can install MDM the way you would install it on-premise, but we don't have a built-in solution as they have for the on-prem database. That is my understanding for now.

What is most valuable?

With a Java user configuration, I will probably see 70 to 75 percent of the use cases met. I'm not talking about workflow integration. Instead of going to an active worksite, I'm managing everything from Informatica PowerCenter. I used to do those things, but now I'm just keeping my viewpoint specifically within MDM. I think with the configuration, you can achieve 75 percent of use cases. New tools are coming out that will enable you to achieve 90 percent of use cases with the out-of-the-box configuration, but I would like to keep Informatica tight here. Otherwise, you need a Java user edit course and other things to do multiple things that you cannot configure out of the box. They have to go through those use cases to do something if those can also be configured rather than coded.

What needs improvement?

We promote our code changes from a lower to a higher environment, which is highly complex when working with a multi-domain MDM like Informatica. This is the biggest obstacle for Informatica MDM, and I think they should change it because that's very time-consuming. You have to be very, very focused. Also, Informatica should develop a process where all the application servers are synced for people using multiple application servers. That's another significant drawback I've seen with Informatica MDM.

What's my experience with pricing, setup cost, and licensing?

Informatica MDM's pricetag should come down. They have to cut some costs.

What other advice do I have?

I rate Informatica MDM nine out of 10. It's one of the best tools in its class. It gets a high rating because of the improvements in the latest version. I was working on a very outdated edition that was seven to 10 years old. There were multiple issues, but they have made a lot of progress, especially in the newer version. For example, they moved away from DB to a different DB-sorted feature. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1648275 - PeerSpot reviewer
Senior Architect at a computer software company with 5,001-10,000 employees
Real User
Oct 12, 2021
Great product enrichment tool that provides flexibility and can be plugged with any e-commerce site
Pros and Cons
  • "A great product enrichment tool."
  • "Informatica comes with a predefined data model which is the way in which you enrich your products, acting not only as master data but also as a product enrichment tool, providing flexibility with an undefined number of attributes that define a product and the ability to plug it in with any e-commerce website."
  • "Database access is highly restricted particularly if you're using the cloud version."
  • "Database access is highly restricted with PIM."

What is our primary use case?

We are customers of Informatica PIM and I'm a senior architect. 

What is most valuable?

Informatica comes with a predefined data model which is the way in which you enrich your products. It acts not only as master data but also as a product enrichment tool. The product provides flexibility; you can go for an undefined number of attributes that define a product. You can plug it in with any e-commerce website. That's its value to us and why we need it. 

What needs improvement?

Database access is highly restricted with PIM. If you're using the cloud version, you probably won't have database access or a view of it. If you're wanting a customized application, you can develop the out-of-the-box PIM solution with a little bit of customization here and there without even needing a database. That's a very big drawback. As a developer or as an architect, you need to have a data model. I know some people use it without database access and the issue is that they don't know what that data model is built on other than just seeing it through UI tabs. The one thing I'd really like to see is for the solution to be made scalable. 

What do I think about the stability of the solution?

The solution is stable, in terms of bugs they're very good. They keep evolving their toolset. I have encountered many bugs in Multidomain MDM, but to date not in P360.

What do I think about the scalability of the solution?

Scalability depends on your use case. If you're using it as an integrator, then it is definitely scalable. That said, it would require an altogether separate MDM solution. If you don't have MDM, then there are likely to be some limitations. We're in the process of installing now but in my previous company, we created the core set of attributes through MDM. From there it went worldwide through an e-commerce website. We have 50 to 60 people internally using it as a tool. If you're exposing your data through an e-commerce website, then it's accessible to all, although just for reading and not for updates.

How are customer service and support?

If you're working with Informatica, you need to interact with them on the out-of-the-box features. They are very efficient and quick in their response times. 

Which solution did I use previously and why did I switch?

I've trained in Stibo which is a little bit better than PIM and I've used Oracle PDH and CDH. Those were basically a package MDM solution. If you're using SAP, I would suggest Oracle products. But there's been a very big evolution over the past decade when it comes to enterprise MDM tools. Most people working in companies are disbursed in different locations and using multiple toolsets, they can't be restricted to one technology. That's the reason that Informatica, Stibo, Riversand, and other technologies are very useful and very powerful. When comparing PDH to PIM or CDS to Multidomain, managing the Informatica toolset is easier in terms of effort required in comparison to managing Oracle MDM or Oracle CDH or PDH because they have their own set of limitations. The good thing is that they can be very easily coupled with an ERP solution. Here, you have to build real-time or multiple interfaces. 

How was the initial setup?

The setup is relatively easy I would say. But if you need additional attributes, it gives you a repository manager feature where you can use XML, add your own attributes and then configure it. To my mind, the setup is simple to moderately complex.

What's my experience with pricing, setup cost, and licensing?

Licensing costs are a little pricey. For my previous client, as a support contract partner, we were making less money than Informatica was charging them. 

What other advice do I have?

Informatica 360 PIM was bought from Heiler and is a very good tool if you already have MDM in place and you simply want to use it as an enrichment tool. With Informatica, you perhaps need to go somewhere into the roots of Multidomain. P360, Multidomain, and C360 are all different things. Managing a thousand plus attributes into that data model is going to be very complex. If they could come up with a standard data model that Oracle offered customers like PCH or PDH, similar to what P360 has, that would be my preference. Also, my recommendation is to always utilize your team as an integrator rather than being a master data manager.

I rate the solution eight out of 10. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Principal at a computer software company with 11-50 employees
Real User
Aug 27, 2021
Helpful code writing abilities, scalable, and responsive technical support
Pros and Cons
  • "One of the most valuable features of Informatica Cloud Data Quality is Master Data Management. You can write code to build your logic rules to check the quality."
  • "One of the most valuable features of Informatica Cloud Data Quality is Master Data Management, and you can write code to build your logic rules to check the quality."
  • "I used to use this tool more but recently we have been using another tool that we feel is better because it handles spatial data. Informatica Cloud Data Quality could improve by adding the ability to handle spatial data."
  • "I used to use Informatica Cloud Data Quality more but recently we have been using another tool that we feel is better because it handles spatial data."

What is our primary use case?

We have a lot of data from multiple vendors spanning multiple years. We want to have one unified final data standard, rather than searching around to do the quality check. We have a data governance process to make sure we have the proper data. In order to do that, we use some tools, such as Informatica Cloud Data Quality to bring the data together and to do the quality checks.

What is most valuable?

One of the most valuable features of Informatica Cloud Data Quality is Master Data Management. You can write code to build your logic rules to check the quality. 

What needs improvement?

I used to use Informatica Cloud Data Quality more but recently we have been using another tool that we feel is better because it handles spatial data. Informatica Cloud Data Quality could improve by adding the ability to handle spatial data.

When I build the workflow and rule configurations, they could improve by making the process easier. You want to automate it and not have to manually do it.

For how long have I used the solution?

I have been using this solution for several years.

What do I think about the stability of the solution?

The solution is stable, it has been around for a long time.

What do I think about the scalability of the solution?

The solution has been scalable for the amount of data we have been processing.

How are customer service and technical support?

We are a large company and a long-term customer, the support we have received has been good.

Which other solutions did I evaluate?

I have evaluated other tools.

What other advice do I have?

This is a good and very valuable tool, but it has some drawbacks and there are other alternatives.

I rate Informatica Cloud Data Quality a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free Informatica Intelligent Data Management Cloud (IDMC) Report and get advice and tips from experienced pros sharing their opinions.
Updated: May 2026
Buyer's Guide
Download our free Informatica Intelligent Data Management Cloud (IDMC) Report and get advice and tips from experienced pros sharing their opinions.