The cloud version of the Informatica, it's a very substandard product. They might say it's enterprise-ready but it's not at all ready. They need to add more features, such as improved data replication features. If you look at other tools, such as Matillion they are now cloud-native and flexible. Additionally, Informatica Cloud Data Integration should have a good migration strategy from Informatica PowerCenter to Informatica Cloud Data Integration.
Solution Architect at Refinitiv
Lacking features, migration strategy needs improvement, but reliable
Pros and Cons
- "Informatica Cloud Data Integration is stable."
- "We have received a return on investment using Informatica Cloud Data Integration."
- "The cloud version of the Informatica, it's a very substandard product. They might say it's enterprise-ready but it's not at all ready. They need to add more features, such as improved data replication features. If you look at other tools, such as Matillion they are now cloud-native and flexible. Additionally, Informatica Cloud Data Integration should have a good migration strategy from Informatica PowerCenter to Informatica Cloud Data Integration."
- "The cloud version of the Informatica, it's a very substandard product. They might say it's enterprise-ready but it's not at all ready."
What needs improvement?
For how long have I used the solution?
I have been using Informatica Cloud Data Integration for approximately 17 years.
What do I think about the stability of the solution?
Informatica Cloud Data Integration is stable.
What do I think about the scalability of the solution?
The scalability of Informatica Cloud Data Integration can be good if you plan well with your enterprise.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
August 2026
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: August 2026.
908,858 professionals have used our research since 2012.
How are customer service and support?
The technical support from Informatica Cloud Data Integration is good.
I rate the support from Informatica Cloud Data Integration a four out of five.
What was our ROI?
We have received a return on investment using Informatica Cloud Data Integration.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director at a tech vendor with 10,001+ employees
Cloud-enabled, complete MDM features, and reliable
Pros and Cons
- "The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
- "From multiple masters that are there in Informatica MDM, we can improve the financials."
What is most valuable?
The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good.
What needs improvement?
From multiple masters that are there in Informatica MDM, we can improve the financials.
For how long have I used the solution?
I have been using Informatica MDM for approximately four years.
What do I think about the stability of the solution?
The stability of Informatica MDM is good.
What do I think about the scalability of the solution?
Informatica MDM has very good scalability. When we say scalability it refers to the ability to add custom fields as per the requirement and then upgrade the overall data model the way you want for the client.
The scalability is one of the most important features because the clients do not want to use a common data model. They want to have scalability so that they can upgrade the data model the way they want.
We have approximately 25 people using this solution in my organization. The users of the solution include data stewards, business data owners, data sponsors, technical architects, and testers. All kinds of people are using the solution.
How are customer service and support?
There are certain challenges with the support from Informatica MDM, however, I did not directly contact them. It was somebody in my team who did.
I rate the support from Informatica MDM a three out of five.
Which solution did I use previously and why did I switch?
I did not use another solution previously.
How was the initial setup?
The initial setup of Informatica MDM is complex but is okay if you have experience. The full deployment took approximately five to six months.
Where one is the easiest and five is the most complex, I rate the complexity of the initial setup of Informatica MDM a two out of five.
What about the implementation team?
The deployment of Informatica MDM was done by a whole team, approximately eight to ten people involved, and they had multiple roles. Each person looked after a different section, such as data, validation, and testing.
What other advice do I have?
My advice to others is they need to first ensure that the functions of the solution are stable and the people who are supposed to implement it should have a good functional understanding. It is important that the team that is working on, in terms of standardization and data quality check, that it is a robust team, a strong team to take care of the solution. If we upload data in the system and then the data is not correct, then it becomes a very difficult job to clean afterward.
I rate Informatica MDM an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
August 2026
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: August 2026.
908,858 professionals have used our research since 2012.
SAP Manager at a tech services company with 10,001+ employees
High performance, good integration capabilities, but more artificial intelligence needed
Pros and Cons
- "The most valuable features of Informatica MDM are its reliability, match functions, and integration capabilities. The out-of-box functionality of deduplication and built-in data models ensure faster implementation."
- "Informatica MDM could improve the interdependency with integration. The solution sometimes becomes a bit difficult to change considering a lot of interdependency with the integration. There can be some improvement in the workflows and they can introduce more artificial intelligence."
- "Informatica MDM could improve the interdependency with integration."
What is our primary use case?
Informatica MDM is used for all data management practices use cases, such as centralized master data, cataloging, and metadata management.
What is most valuable?
The most valuable features of Informatica MDM are its reliability, match functions, and integration capabilities. The out-of-box functionality of deduplication and built-in data models ensure faster implementation.
What needs improvement?
Informatica MDM could improve the interdependency with integration. The solution sometimes becomes a bit difficult to change considering a lot of interdependency with the integration. There can be some improvement in the workflows and they can introduce more artificial intelligence.
In a future release, Informatica MDM could improve the UI and create an easier way to change the existing setup.
For how long have I used the solution?
I have been using Informatica MDM for approximately 20 years.
What do I think about the stability of the solution?
Informatica MDM is stable.
What do I think about the scalability of the solution?
Informatica MDM is scalable. However, sometimes it becomes difficult to perform the change. When it comes to volumes, it's fantastic and very fast.
We have an entire organization of approximately 80,000 using the solution.
How are customer service and support?
The technical support from Informatica MDM is good.
Which solution did I use previously and why did I switch?
I have previously used IBM, SAP MDG, and Parallels.
If an organization has a quite complex setup with different systems then I would recommend Informatica SAP MDM because of the integration capabilities. If the organization only has one ERP, then it's not advisable to use Informatica MDM because SAP MDG is quite integrated with SAP. The IBM solution I use quite a long time before, but I don't know how they are doing today.
How was the initial setup?
The setup of Informatica MDM is easy.
What about the implementation team?
We have two people that do the development and maintenance of the solution.
What's my experience with pricing, setup cost, and licensing?
Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing.
What other advice do I have?
Whether to use Informatica MDM or not is highly depends upon what is the use case and the core structure you have in the organization. If you have a small company with limited systems, then you use something lightweight MDM. Where you have more than one ERP, all technology interacting with each other, then I would suggest a solution, such as Informatica MDM, it is a good deal.
I rate Informatica MDM a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
MDM COE Lead at LTI - Larsen & Toubro Infotech
Core master data management solution that offers robust match concepts and algorithms
Pros and Cons
- "It has been leading the market with hierarchy management and all the different match concepts and algorithms, and they're very robust."
- "Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model."
- "Informatica's issue is the licensing."
What is our primary use case?
We use this solution primarily for core master data management and deduplication.
Recently, they have come up with cloud versions, which I have not experienced. It's mostly deployed on-premise.
We have a limited number of users who are using this solution and working with the master data.
What is most valuable?
Initially, there wasn't a great product competing with Informatica for market management. It has been leading the market with hierarchy management and all the different match concepts and algorithms. They're very robust.
What needs improvement?
Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model. VOS or Entity 360 are offering licensing differently.
For how long have I used the solution?
I have been working with this solution for more than 10 years.
What do I think about the stability of the solution?
It's stable and reliable.
What do I think about the scalability of the solution?
It's scalable.
How are customer service and support?
I have had mixed experience with technical support. Sometimes it's very quick. Sometimes there isn't a quick turnaround and we don't have a person to reach out to directly to get an answer from them.
How was the initial setup?
Installation was challenging. Informatica has a very robust engine, which takes a little bit of time, but they're stable.
We have a technical team of 50 people. Deployment depends on
the size and complexity of the requirements. Starting from scratch, any new implementation should take around five to six months. For new gen MDMs, the implementation can be done in three and a half months.
What was our ROI?
The ROI depends on the business requirement. If they're using their core master data and that data is helping them to address a lot of issues, then the return on investment is definitely very high. If an organization isn't using that to full scale, then it might not be that great.
What's my experience with pricing, setup cost, and licensing?
It's offers value for money. They're more competitive with respect to pricing and offerings.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer.
Assistant Manager at PricewaterhouseCoopers
A mature product that comes with a handy Provisioning tool and can be used for data deduplication purposes in any industry
Pros and Cons
- "The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature."
- "Over the last decade, Informatica has proved to be the best MDM solution that is available in the market."
- "If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."
- "There is no doubt that it is very expensive, but the brand value comes at a cost."
What is our primary use case?
It can be used for different kinds of use cases. You can use it for data deduplication purposes for any industry. For example, in the pharma, healthcare, or life science sector, often a lot of medical data gets duplicated across different business functions of the enterprise. As a result, the sales and marketing channels may face a lot of challenges in marketing their medicines to the right physicians. In such a scenario, Informatica MDM could be really helpful in standardizing the data and creating a golden copy of it, which can then be published to the sales and marketing channel so that the sales representatives have accurate data to market their medicine or product. This is one of the use cases.
Its deployment depends on the project and client requirements. I don't have Informatica MDM deployed for my organization. We build solutions for our clients by using Informatica MDM. So, it entirely depends on what a client wants. For some of the projects, it is deployed on-prem, and for some of the projects, it is deployed on the cloud. In the most recent scenarios, it is mainly on the cloud. Informatica, just like other MDM solutions, is also moving toward the SaaS platform. So, I'm sure that going forward, for any kind of project opportunity, we'll be using the SaaS model when it comes to the deployment of Informatica MDM.
What is most valuable?
The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature.
It is a very mature tool. It has been in the market for more than a decade.
What needs improvement?
If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it.
Their support can also be improved. They sometimes take long when an incident is not a priority incident.
For how long have I used the solution?
I have been using Informatica MDM for the past five or six years.
What do I think about the stability of the solution?
It has been in the market for more than a decade. Over the last decade, Informatica has proved to be the best MDM solution that is available in the market. Informatica is one of the leaders as per Gartner and Forrester. There are no second thoughts about the stability of the tool. It's definitely the best one in the market right now.
How are customer service and support?
I would rate them a four out of five. There is definitely room for improvement when it comes to technical support. Sometimes, when an incident is not a priority incident, they take their own sweet time to meet the SLA. For a priority one incident, they jump in and resolve the issue really fast.
How was the initial setup?
For someone trying it for the first time, it would definitely be a little bit complex, but once you get used to it, over a period of time, the complexity reduces. With experience, it becomes easier.
The deployment duration depends on the complexity of the configuration and the complexity of the import configuration on Informatica MDM. There is a feature called import where you get the chance to import it from the lower environment to a higher environment. The import process is pretty straightforward, but sometimes, when very complex configurations are done in the lower environment, it can get a little bit complicated to import the delta changes. It can take a while.
Its maintenance isn't a big headache. For on-prem deployments, the maintenance is pretty easy and straightforward. It is not a very big overhead. With the SaaS solution, there is no overhead at all.
What about the implementation team?
It was done in-house. There was no third party.
What's my experience with pricing, setup cost, and licensing?
There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive.
What other advice do I have?
One piece of advice that I would like to give to anyone implementing Informatica MDM or any other MDM solution is to be in regular touch with business users during the implementation. Because it's an MDM solution, it's business-driven rather than IT-driven. So, always stay in constant touch with business users or data stewards to best understand the data. Never try to make decisions related to the data on your own. It is always good to be in regular touch with business users and let them make the decisions. Based on their decisions, you do the implementation. Do not make any decisions yourself because the businesses understand their own data best, and they are the best decision-makers when it comes to their own data.
I would rate Informatica MDM a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Sr. Manager, Data Architect Accenture Technology at Accenture
It's a comprehensive solution for GDPR compliance and information security, but rule-setting could be simplified
Pros and Cons
- "Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
- "Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
What is our primary use case?
Our clients need to perform data masking to comply with GDPR rules or the company's internal data security policies. Data masking restricts who can look at the private customer data. Informatica provides a comprehensive solution for on-the-fly or real-time data masking.
One use case is masking the data for a test environment, so developers and testers can't see production data. This is something you have to do regularly with large amounts of data.
The second use case is in a production environment. Sometimes you need to mask the data on the fly when the data consumers are retrieving reports from the data platform. You are masking the data for certain groups who don't have permission to see that data.
What needs improvement?
Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work.
One feature I would like to see is the ability to do data sampling when anonymizing a test environment. It would save you the trouble of having to replicate or perform complex configurations when moving to another environment for testing or development. You should be able to easily configure the data sampling when you are preparing an environment with anonymized data.
For how long have I used the solution?
We are a system integrator, and we've been one of Informatica's biggest partners for around two years. My team integrates Persistent Data Masking for our clients, but I don't use it personally. I understand the product and its capabilities, and the clients give me feedback on it.
What do I think about the scalability of the solution?
Persistent Data Masking is stable and ready to scale. It has to be. You are working with large amounts of data.
How are customer service and support?
I rate Informatica support eight out of 10. Informatica provides standard support during deployment. A vendor that doesn't offer support isn't a good company. Informatica is willing to make a straightforward deployment because they care about feedback from the client.
They don't mind investing some money at the beginning to make it run. They care about retaining clients for a long time. Client satisfaction is essential.
How would you rate customer service and support?
Positive
How was the initial setup?
I rate Persistent Data Masking eight out of 10 for ease of setup. It's straightforward. You can deploy a proof of concept in three weeks. It takes two or three people to deploy, but one guy is fine for maintenance. Then again, it depends on the scope and how many anonymizations you have to do, but it doesn't require a big team.
What's my experience with pricing, setup cost, and licensing?
It's usually a yearly subscription, but customers can go with a different pricing model. Typically, it's a yearly subscription for the cloud solution. If you're buying an on-premise solution, it's a one-time payment and annual license for support.
What other advice do I have?
I rate Informatica Persistent Data Masking seven out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Director Consulting Expert at a computer software company with 10,001+ employees
Strong data management tool that allows all kinds of domain modeling in one system
Pros and Cons
- "MDM is very stable - it can handle millions of hits daily and still run 24/7."
- "The most valuable features are that MDM has a very strong master merchant, and it's possible to model all kinds of domains in one solution."
- "The on-prem solution is harder to learn than the cloud-based versions."
- "An area for improvement would be that the pricing model is not very visible, which makes it hard to understand how much things will cost."
What is our primary use case?
I use MDM to collect customer information and ensure that there is no duplicate information on our system.
What is most valuable?
The most valuable features are that MDM has a very strong master merchant, and it's possible to model all kinds of domains in one solution.
What needs improvement?
An area for improvement would be that the pricing model is not very visible, which makes it hard to understand how much things will cost. In addition, the on-prem solution is harder to learn than the cloud-based versions. I also understand that Informatica is not porting their on-prem system to cloud, so I would like the new cloud solution to include all the features from the on-prem solution and make it the proper multi-domain MDM.
For how long have I used the solution?
I've been using Informatica for around twenty-five years.
What do I think about the stability of the solution?
MDM is very stable - it can handle millions of hits daily and still run 24/7.
What do I think about the scalability of the solution?
MDM is scalable with no problems.
How are customer service and support?
As a customer, you can raise tickets, but you also have a Customer Success Manager in Informatica who is responsible for customers and helps them get the best value out of their investment. So you can raise your ticket with them, and they will help you with it.
How was the initial setup?
The initial setup is straightforward on cloud, but the on-prem version is not so easy.
What other advice do I have?
Don't underestimate how much work you will have with integration (though this is an issue with every MDM solution, not just Informatica). I would give this solution a score of eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer.
Global IT Security Program Manager at a manufacturing company with 10,001+ employees
Easily scalable data catalog with good data profiling and data domain discovery features, but its ease of use and set up needs improvement
Pros and Cons
- "Multifeatured and easily scalable data catalog, with good data domain discovery and data profiling features."
- "This solution is hard to set up and its interface is not user-friendly. It's also not as stable, and the technical support takes a lot of time to solve simple problems."
- "Informatica Enterprise Data Catalog is hard to set up, so this is an area for improvement, e.g. it would be good if they make it easier to set up, because the project was made 80% of the time of the setup."
What is our primary use case?
I use Informatica Enterprise Data Catalog for searching for PII data, tagging different kinds of data, and for data lineage.
What is most valuable?
These are the features I found useful in Informatica Enterprise Data Catalog: one is its data profiling is good. The data lineage is also okay, though it had a few issues to be solved. The data domain discovery for the solution is good, though it was hard to implement.
What needs improvement?
Informatica Enterprise Data Catalog is hard to set up, so this is an area for improvement, e.g. it would be good if they make it easier to set up, because the project was made 80% of the time of the setup. Another area for improvement is its ease of use, because the interface is not as user-friendly.
For how long have I used the solution?
I've been using Informatica Enterprise Data Catalog for the last three years, and the last time I used it was three days ago.
What do I think about the stability of the solution?
Informatica Enterprise Data Catalog is not as stable.
What do I think about the scalability of the solution?
Informatica Enterprise Data Catalog is an easily scalable solution.
How are customer service and support?
The technical support for Informatica Enterprise Data Catalog is not so good, because it took a lot of time for them to solve simple problems.
How was the initial setup?
The set up for this solution was not easy.
What other advice do I have?
My advice to other people who want to implement Informatica Enterprise Data Catalog is that they need to be sure that it can deliver the expectations they have about the data catalog, because after our implementation, we weren't able to use it a lot.
I'm rating Informatica Enterprise Data Catalog seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Consulting Associate at a consultancy with 1,001-5,000 employees
There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie.
Pros and Cons
- "Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
- "The use case is embedding the data or the business glossary into the day-to-day workflow, for example, integrating it with Tableau so when people are looking at a Tableau report, they understand exactly what the data lineage is, where this data is coming from, and exactly what those business glossary terms mean so they can more accurately interpret and analyze the report."
- "The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities."
What is our primary use case?
The organizations I work with often have trouble getting buy-in from business users and understanding how data governance relates to them or where the data lineage is. We use Axon in two key areas.
The first is automating data governance processes, policies, and roles in terms of data stewards, data owners, etc. Those process flow charts are typically stored in a PowerPoint, Excel, or board document. Everyone involved in data governance would have to send emails manually and such. Axon allows them to automate all that. So if there's a data owner that needs to update a definition, a request that needs to be flagged, or a data quality error, all that is embedded into the Axon system. That's one reason our clients go with it.
The use case is embedding the data or the business glossary into the day-to-day workflow. For example, we could integrate it with Tableau. When people are looking at a Tableau report, they understand exactly what the data lineage is and where this data is coming from. They'll also know exactly what those business glossary terms mean, so they can more accurately interpret and analyze the report.
What is most valuable?
Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie.
Users can comment on the data, tag people, and ask questions or rate the data one to five based on their experience, which helps eliminate data silos. You have all your information right there, and it's easier for future users to know which data to draw from.
What needs improvement?
The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities.
I would like to see Informatica add more automation and AI. Some of that is already there, but it would be helpful to have some automation to speed up the process of manually tagging and moving components of your IT setup into your business glossary and the front end.
For how long have I used the solution?
We started our first Axon implementation at one of our clients in the fall of 2021. Two of my other clients are about to purchase the technology and start using it.
What do I think about the stability of the solution?
Axon is stable.
What do I think about the scalability of the solution?
Axon is scalable.
How are customer service and support?
Informatica support has been good. These data governance and metadata products are some of the newer products on the market technology-wise, so I've been impressed with their responsiveness and the tool's maturity.
How was the initial setup?
Installing Axon is straightforward. If the cloud version were more robust it would be easier, but it's just fine for the on-prem solution. Two people should be enough to deploy and support it.
What other advice do I have?
I rate Informatica Axon nine out of 10. If you're planning to implement Axon, I recommend having an identified data governance lead. I think the most difficult part of implementing this is getting your people and processes aligned, so you know what you're putting into the system. Having a clear data governance manager is the most helpful data governance practice for an organization.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
technical analyst at a comms service provider with 10,001+ employees
It's useful for extracting data from production for testing
Pros and Cons
- "Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
- "Informatica is user-friendly, stable, and scalable."
- "Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution."
What is our primary use case?
We use Informatica to extract data from production. It's mainly the configuration of the systems. We extract data from one site in the same system and mass customer data to the test system. It's a list of customers that is a subset of the data.
In our CRM, we have data on our customers, and the data in that system is a copy of the production environment. We have all the configurations manually modified to work as a test, but we can extract only new clients, which is a problem. We need to have a CRM with only the configuration but not the customers.
My plan is to make Informatica work with the CRM. If it works, I am sure that I can get the budget to make it work with other systems, but the first system that I need to work with is CRM. The other ones are less important and don't have the same impact of making it work with the CRM. We're at about 80 percent completion with this project.
What is most valuable?
Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development.
What needs improvement?
We need to have a lot of hardware infrastructure to make our test system work. We use a complete copy of the production environment for testing, which is a real problem for us. The problem is not with Informatica as a provider per se. It's more of an issue with our system providers, but we need support to complete the projects. That's our real situation. With the pandemic, we have undergone many changes that have slowed down these projects in the last few years.
For how long have I used the solution?
We have the license to deploy Informatica on any system we want. Right now, we aren't using it as much as we thought we would. We understand the solution, but it isn't easy in some areas. One problem is we have systems in which we don't know all the relationships among the data, and we need support from our providers to get that information. That is one of our most complicated problems implementing it.
How are customer service and support?
Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution.
How was the initial setup?
Informatica is working well, but we need access to the production databases to extract the data. The real problem is understanding the data in the system that we don't own or provide. Those are the most problematic to implement with this solution. We make it work with what our team has developed. Deployment took four to six months. Right now, we have one developer and two or three system administrators using Informatica, so it takes about three or four people to deploy and manage the solution.
What about the implementation team?
We worked with the team we used for all the installations. They made it work. I can say that wasn't as good as I expected when we purchased the solution. When we started the implementation, we understood that they didn't have the research that works in this project because we did a lot of work to understand the data from the implementation team. That wasn't what we wanted because we knew that Informatica would be the most complicated of all the systems we would implement in the extraction. After all, they are our clients, and almost all other systems depend on that system.
What's my experience with pricing, setup cost, and licensing?
We have a perpetual license for Informatica, and we only need to pay for support. However, because we're not actively using it at the moment, we don't have the budget to continue with the support.
Which other solutions did I evaluate?
We evaluated several solutions, including IBM InfoSphere Optim and Delphix. We purchased 15 licenses at the same time that totaled around $230,000.
What other advice do I have?
I rate Informatica Persistent Data Masking eight out of 10. It's important to have a robust understanding of the knowledge you need in the system. That is one of the main problems that we have. You need firm control over the systems to do data masking. All of the data is a subset because we want to make the subset and the data masking, but you have to have good control over the systems. I think that is the key.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: August 2026
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Data Management Platforms (DMP) Cloud Master Data Management (MDM) AI Data Analysis Data Observability Product Information Management (PIM) Test Data Management Services Integration Platform as a Service (iPaaS) Metadata Management Data Masking Data Integration Test Data Management Data Governance Cloud Data Integration API Management Business-to-Business Middleware Business Process Management (BPM) Data QualityPopular Comparisons
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Download our free Informatica Intelligent Data Management Cloud (IDMC) Report and get advice and tips from experienced pros
sharing their opinions.
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