We primarily use the solution for tasks such as masking. It's used to mask the customer data.
MDM Specialist at Rabobank
Good use cases and end-to-end features but needs more setup documentation
Pros and Cons
- "We've used the solution for quite some time, so in our organization, the product is pretty mature."
- "The integration could be a bit better. The process is something new."
What is our primary use case?
What is most valuable?
We are using end-to-end features of Informatica. Everything comes under the product. We really like that the solution is part of a bigger use case that can all be under one umbrella system.
There are new features that are being built to help more closely link all of the solutions we use, and we like that they are always thinking about how each product interplays with the other.
We've used the solution for quite some time, so in our organization, the product is pretty mature.
There are lots of use cases surrounding the use of the product.
What needs improvement?
The integration could be a bit better. The process is something new.
They need to include more documentation and support around the build.
It's my understanding that they are currently fixing quite a bit and building in updated capabilities in the upcoming version. We'll have to see what that looks like.
The general design of the resolution could simply be tweaked a bit.
For how long have I used the solution?
I've been working with the solution for five or six years at this point. It's been quite a while.
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What do I think about the stability of the solution?
We've worked on both the Windows and Linux platforms and have not had any issues with stability. It's been very good in both cases, and we have not faced any errors. There are no bugs and glitches. It doesn't crash.
What do I think about the scalability of the solution?
We have 100 user licenses and we are using them in real-time. We work with an Indian bank that often requires more users. We can implement MDM to accommodate their needs at any given time.
How are customer service and support?
I've worked with support from Oracle and a few other vendors, so I can compare it to those experiences. When I compare with other vendors, Informatica support is better, feedback-wise. Their documentation is great. They are very responsive to their customer base and very quick to respond to inquiries. We're very satisfied with their level of service.
Which solution did I use previously and why did I switch?
I don't really have experience with other solutions. I only really know MDM.
How was the initial setup?
The initial set up's complexity or simplicity depends on the requirements of the organization. Some have simpler implementation cases. Others are more complex. I would say for the simple to medium cases, the installation and deployment is very straightforward.
When it comes to bigger builds, we need to be a bit careful in order to configure a few more settings to make it work properly. In general, the solution has simple to medium level complexity during the set up process.
The time for development usually takes a few days. It does depend on who is setting everything up. If you are well informed on the solution, the deployment process itself may only be a few hours. For a downtime point of view, you don't have too much time between products. Depending on when you do it, you can have 0% downtime as well, however, it would need to be strategically planned.
What's my experience with pricing, setup cost, and licensing?
The solution has a couple of pricing models. You can go via can go a number of records, number of CPU, and various other items. I don't know what current model we follow.
My experience on pricing is maybe four to five years old. I don't know what the current model is based on in our organization.
What other advice do I have?
Although we're on version 10.3, we're working to move over to 10.4 soon. We're about to upgrade.
If you look at the Gartner quadrant, MDM is the top product. There are a few platforms available, however, I don't have good experience with other products in order to compare and to recommend. From my personal point of view, definitely I would recommend MDM.
I'd rate the solution seven out of ten. We're still testing a few capabilities that the solution provides, however, we aren't using them yet. We do plan to implement them in the future. Since we aren't extensively using the core features, I'm not giving them a higher score. We need to see how things progress.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner

Enterprise Data Architect at a pharma/biotech company with 11-50 employees
Offers satisfying stability and tech support with data architecture features
Pros and Cons
- "It's a stable product without any bugs or glitches."
- "The product isn't mature enough to provide suitable connectors to various data engines."
What is our primary use case?
At our company, we use Informatica MDM for data architecture and numerous other aspects of data warehouse, such as data designing or modeling. We recommend Informatica products to our customers based on their use cases, data volume, budget, and environment suitability.
What needs improvement?
The product isn't mature enough to provide suitable connectors to various data engines. The performance of the solution in transporting data between data lakes and Big data infrastructure is not up to the mark. At our company, we use a similar solution called Spark, which is much better than Informatica MDM in terms of performance and speed. The data support capabilities of Informatica MDM can be improved.
What do I think about the stability of the solution?
It's a stable product without any bugs or glitches. But overall Kafka is a better product than Informatica MDM.
What do I think about the scalability of the solution?
The product exhibits satisfying scalability.
How are customer service and support?
The tech support is satisfying from the vendor. The support team was able to respond and solve the issues in a very short time. I would rate the tech support an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
Informatica MDM easily integrates with the Informatica environment as well as with third-party tools. But for some integrations, for instance, when Informatica MDM is integrated with SAP, the functionality slows down drastically; the task that would take five minutes with Spark takes five hours with Informatica MDM.
The same scenario occurs when Kafka is integrated with Informatica MDM. For popular database integrations such as Oracle and SQL, Informatica MDM functions well enough.
The initial setup of the solution is straightforward. Our company professionals suggest that Informatica MDM should be on a Linux server instead of Windows.
What's my experience with pricing, setup cost, and licensing?
The product is very expensive compared to other competitor tools. Informatica MDM is not meant for small businesses but rather used by large enterprises like banks or government organizations. Informatica MDM can be purchased as a stand-alone product and doesn't come in an Informatica bundle. The support for Informatica MDM is not included in the standard licensing fees and must be purchased separately.
What other advice do I have?
I recommend that others test Informatica MDM with different integration tools before making a purchase decision. I also advise others to evaluate the use cases before choosing a product. Other popular competitor tools in the market include Collibra and SAP MDG.
Informatica MDM fits our organization's use cases perfectly. When a customer of our company has a plethora of business products, VOCs need to be implemented, even if it's a different MDM solution than Informatica MDM.
Some customers depend on a single technology ERP, while others work with Oracle ERP or SAP, and sometimes they are using ERP and Informatica MDM in combination or migrating from one ERP to another. These use cases will impact the setup that already exists on the customer's site, and thus, the solution needs to be configured accordingly. I would rate Informatica MDM as eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
September 2025

Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
868,787 professionals have used our research since 2012.
Data Analyst at a university with 1,001-5,000 employees
Provides efficient business insights and valuable data management architecture
Pros and Cons
- "The technical support services are good."
- "They could provide more robust performance for data integration processes. It would help in improving the data quality more efficiently."
What is our primary use case?
We use the tool to collect, integrate, and process the data from different sources. Later, we direct the processed data to the required solution for analysis purposes.
What is most valuable?
It is a cloud service integration platform providing flexible and scalable data management architecture. It enables seamless integration with large data ecosystems, including Hadoop and NoSQL databases. It supports real-time data streaming platforms as well.
What needs improvement?
They could provide more robust performance for data integration processes. It would help in improving the data quality more efficiently.
For how long have I used the solution?
We have been using Informatica Data Integration Hub for the past six months.
What do I think about the stability of the solution?
I rate the platform’s stability a seven out of ten. The complexity depends on the types of data. It has a robust software architecture.
What do I think about the scalability of the solution?
The product offers two types of scaling mechanisms. We can add more nodes, integrate the service grid, and distribute workloads across multiple processing units. Also, we can add more resources, including CPU memory. It enhances the capability to handle large data volumes.
We can even utilize the load-balancing feature while handling high volumes of data. I rate the scalability an eight out of ten for efficient adaptability, pricing, and performance.
How are customer service and support?
The technical support services are good.
How was the initial setup?
The complexity of the initial setup depends on several factors, including types and volumes of data. It also depends on the data integration and configuration.
What other advice do I have?
Working with a healthcare client with diverse locations, we faced the challenge of analyzing data in isolation, making it difficult to generalize findings across different areas. With the help of Informatica Data Integration Hub, we can collect data from various locations and enhance business insights.
We are familiar with centralized publishing and subscription models. It ensures the enforcement of data governance policies across all data sources and consumers, promoting data consistency and quality.
The automated artificial data synchronization facilitated by the data integration hub has proven invaluable in supporting our daily operations. It ensures the continuous updating of data, preventing delays and inaccuracies that may arise from using outdated information in analyses. This capability became particularly crucial during the sudden changes brought about by the COVID-19 pandemic, allowing us to adapt swiftly to the evolving business landscape. However, they could provide us with real-time data to increase the efficiency of manufacturing processes.
I advise others to understand the different data resources available in the organization before making the purchase decision. I rate it an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Principal Consultant at Epical Group
A stable and powerful tool that provides good support and excellent out-of-the-box features
Pros and Cons
- "It is easy to create REST-based interfaces of the master data objects."
- "The tool should provide a unified user interface to manage the data objects."
What is our primary use case?
We use the solution for party data management. The tool ensures that the information is the same in every business system so that all the systems have the same view of what parties are involved in an agreement.
What is most valuable?
It is easy to create REST-based interfaces of the master data objects. It can be used for reading, creating, and modifying the master data objects of the parties, their addresses, and contact information. The creation and modification features always consider the data quality rules, and it is a very powerful way to provide a data interface to master data objects. It is missing in many other tools.
The solution meets the performance needs of my organization. There isn't much that Informatica doesn't do. The maintenance of the data quality rules has been improved. It’s a lot better than it was when we started. Replacing the old SOAP APIs with the new REST APIs is a great improvement. It’s still a work in progress. Some interfaces still use the old SOAP APIs.
What needs improvement?
The management of different properties is sometimes divided between different user interfaces. The tool should provide a unified user interface to manage the data objects.
For how long have I used the solution?
I have been working with the tool for ten years.
What do I think about the scalability of the solution?
The tool can scale according to our needs.
How was the initial setup?
The initial setup was not difficult. We had very good support from Informatica’s professional services.
What about the implementation team?
The team was a mix of in-house, vendor and other consultants.
What's my experience with pricing, setup cost, and licensing?
The product has a high price point. However, it does not lack features. TIBCO EBX and Profisee are much cheaper. However, they lack features that Informatica MDM provides out of the box. Though the list price of Informatica MDM is high, it is negotiable.
Which other solutions did I evaluate?
What other advice do I have?
I do not have experience with the new workflow engine. It is much more extensible because it is a full business process engine. Overall, I rate the product a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Former reseller
Developer at NorthCap Technologies
Easy to setup and efficient tool for data management
Pros and Cons
- "It's good for tool management, maintaining the golden record of customer status."
- "Data integration should be improved."
What is our primary use case?
I mainly use it for data management.
What is most valuable?
It's for tool management, maintaining the golden record of customer status.
What needs improvement?
Data integration should be improved. Another area of improvement is customer applications, along with business 365 application case integration between applications.
For how long have I used the solution?
I have been using this solution for three years now. I work with the latest update.
What do I think about the stability of the solution?
I would rate the stability a six out of ten. There is room for improvement in the stability.
What do I think about the scalability of the solution?
I would rate the scalability of the solution an eight out of ten. There are currently nine end users in my team. There might be more people in the company.
Recently, Informatica MDM upgraded, it transitioned from its traditional on-premise MDM offerings to a cloud-based platform called Informatica Intelligent Cloud Services (IICS). So, we are not planning to expand its further usage.
How are customer service and support?
The customer support and service are helpful.
How would you rate customer service and support?
Neutral
How was the initial setup?
I would rate my experience with the initial setup an eight out of ten, where one is difficult, and ten is easy.
It is very easy to set up. However, the deployment time depends on the configuration. It can take 10 to 15 minutes.
What's my experience with pricing, setup cost, and licensing?
The pricing is reasonable.
Which other solutions did I evaluate?
What other advice do I have?
The users should have more training on Informatica MDM, especially practical training. The vendor should provide some practical training.
Overall, I would rate the solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Consultant at Viatic
A tool with the ability to aggregate and put together data from multiple sources into a single place
Pros and Cons
- "The ability to aggregate and put together data from around fifty sources into one environment allows us to have a preview of everything in a single place, which is something we did not have previously in our company."
- "I think everything related to the APIs and the manageability of the APIs in Informatica MDM are areas where improvements are required."
What is our primary use case?
I use Informatica MDM to align data in my company.
How has it helped my organization?
The ability to aggregate and put together data from around fifty sources into one environment allows us to have a preview of everything in a single place, which is something we did not have previously in our company.
What is most valuable?
The most valuable feature I see in Informatica MDM stems from everything that touches the area of data governance.
What needs improvement?
I think everything related to the APIs and the manageability of the APIs in Informatica MDM are areas where improvements are required.
For how long have I used the solution?
I have been using Informatica MDM for five years. I use the solution's latest version. I am a user of the solution.
What do I think about the stability of the solution?
Stability-wise, I rate the solution an eight out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution an eight out of ten.
Around 250 users of the solution exist in my company.
There is a need to use the solution in my company at least three times a week.
How are customer service and support?
I rate the technical support an eight out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have experience with other solutions. I switched to Informatica MDM from other solutions since it offers better scalability options and interoperability.
How was the initial setup?
I rate the product's initial setup a seven on a scale of one to ten, where one is a difficult setup process, and ten is an easy setup process.
My company has deployed Informatica MDM with the services offered by our cloud partner.
Informatica MDM's deployment phase takes around a year to be completed.
Two people, who are data engineers specialized in Informatica MDM, are required for the deployment phase of the product.
What about the implementation team?
Informatica MDM's deployment phase was carried out with the help of my company's in-house team and Informatica's partner.
What's my experience with pricing, setup cost, and licensing?
I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price.
What other advice do I have?
Ideally, only one person is required to take care of the maintenance part of the product, but with the number of terminals where the solution is deployed, there may be a need for three or four people.
I recommend the solution to those who plan to use it.
I rate the overall solution an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Quality Consultant at a financial services firm with 1,001-5,000 employees
A stable and reliable solution for enhanced data excellence
Pros and Cons
- "We use it for various use cases, including data provisioning, data validation, continuous monitoring of data quality, and data standardization."
- "Exploring the possibility of incorporating AI capabilities that can suggest additional rules would significantly streamline our data analysis process following data profiling."
What is our primary use case?
We use it for various use cases, including data provisioning, data validation, continuous monitoring of data quality, and data standardization.
What is most valuable?
We have implemented both data profiling and data quality transformations for data validation. These are the two major components we rely on, with data profiling helping us understand the data's characteristics, and data quality transformations ensuring data validation.
What needs improvement?
Exploring the possibility of incorporating AI capabilities that can suggest additional rules would significantly streamline our data analysis process following data profiling. Many other tools offer this feature, enabling them to suggest rules, which can be generated with just one or two clicks.
For how long have I used the solution?
I have been working with it for almost seven years.
What do I think about the stability of the solution?
Once it was implemented, we din not encounter any stability issues. I would rate it nine out of ten.
What do I think about the scalability of the solution?
The scalability of the solution depends heavily on the design approach. Regardless of the tool used, the effectiveness of the data quality framework hinges on proper design. If the framework is not well-designed, it may not deliver the desired results. I would rate it eight out of ten.
How are customer service and support?
We receive excellent support on a priority basis. I would rate it nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
I would rate the installation and configuration process as moderately complex.
What other advice do I have?
If it has been implemented effectively, I would say it is the best solution. When considering the use of the data governance package, combining Axon ADC and Informatica Data Quality together provides a comprehensive approach. I would rate it eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sr Data Governance Architect at Mresult
Provides good scalability, but its technical support services need improvement
Pros and Cons
- "It is a scalable product."
- "It is complicated to establish the lineage in EDC using PowerCenter mappings."
What is our primary use case?
We use the product to define policies and for data discovery management.
What needs improvement?
It is complicated to establish the lineage in EDC using PowerCenter mappings. We have to do the process manually every time. This particular area needs improvement.
For how long have I used the solution?
We have been using Informatica Axon for five years.
What do I think about the stability of the solution?
It is a stable platform. However, we need to raise the ticket even for the smaller issues. There needs to be proper documentation available. They should provide enough information.
What do I think about the scalability of the solution?
We have eight to ten customers for Informatica Axon. It is a scalable product.
How are customer service and support?
The technical support team takes time to complete the debugging process.
How was the initial setup?
The initial setup process is fine, but there are a lot of infrastructure issues. It includes errors on the node cluster for EDC. Deployment is easy, but debugging is time-consuming. Whenever we raise the ticket to the support team, they take two to three days to evaluate the issue.
What's my experience with pricing, setup cost, and licensing?
The licensing price of the product depends on the organization's requirements. It is less costly than Collibra.
What other advice do I have?
I recommend Informatica Axon to others and rate it a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner

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Updated: September 2025
Product Categories
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