We have worked to customize the Oracle CX Sales application according to the job nature. We went through the CRBs, many discussions, and PRDs. We went through the CRBs in order to customize the application according to our internal process, which is related to many factors, such as inventory, stock, and delivery, as well as to correlate the customer life cycle for the online interactions.
One of the modules associated with Oracle CX Sales is Eloqua, which is mainly responsible to manage online activities. You can build an online campaign through Eloqua so you can track any paid campaigns and manage the leads that come from these campaigns. To calculate the year-end ROI for the online campaigns across all the social media, such as Facebook, Twitter, Instagram, and our own websites can be correlated to the Eloqua module.
The main purpose of Oracle CX Sales is to calculate the ROI, you know very well, that paying investments, or repaying investments in the time being during the worldwide economical situation has been tough. The market is difficult and you have to utilize your expenses very well. If you have a clear understanding of what is the best ROI per campaign, you are going to invest in the right place and avoid spending with zero or low ROI.
the Oracle CX Sales Eloqua module is very useful.
We have had some issues with integration between our old database and the Oracle CX Sales Cloud, but it has been working well for the time being.
Oracle CX Sales could add more features in the future.
I have been using Oracle CX sales for approximately one year.
The stability of Oracle CX Sales could improve.
The scalability of Oracle CX Sales is very good for the time being. However, we're expecting more from the integration of other modules. We are going to establish the after-sales module, approximately 30 days from now, and we should integrate it with our database and with the sales database. In order to receive the move from the sales transaction to the after-sales transaction, they should be all created under the customer account. There will be ups and downs at the beginning, but then it'll be very stable later.
The initial setup of Oracle CX Sales is very complex.
We needed a lot of time, it took us approximately a year and a half to write only the documentation, it's a cross-functional department work. To find out this document is very tough, to finalize and make sure that all parties are all aligned, have the same targets, and objectives.
It is important to understand what all the customers like, as well the customer interaction. This will help convert the customer from a lead to an opportunity. For existing customers, knowing how to convince them with after-sale solutions, and after-sale the programs. Creating loyalty programs that will lead to benefits for your customer's database is very important.
My advice to others is they have to be very well prepared for what they need. They have to have an objective for what they should achieve, at least within the next five years, in terms of the setup. In terms of application capabilities, they should be there, it all should be planned. If you don't plan your application or your targets at the beginning of what you need for your company strategy in terms of customer relationship management there could be some difficulties. You have to convert it all to application requirements and the investment in the time to write a detailed document and approved it across all the business units that have customer interactions.
This is required and is very important to have all business units engaged in this, with their insights, and to give their approval by the end of this document. This will allow easier conversion to technical requirements and to implement it in different phases. It's not mandatory to make it all in one time, you can divide it into four or three phases. Customers might find it best to start with one module and then integrate it with another module as they go, they do not need to build it up all in a month.
I rate Oracle CX Sales an eight out of ten.
Oracle Sales Cloud for Integrating Acquisitions with New Deployment and to Achieve Significant Sales Efficiency