Oracle Eloqua Reviews

We mainly use Oracle Eloqua for marketing, creation of assets, tracking, and reporting.

The solution could improve by having a more user-friendly interface.

In the next release, there could be better integration, use of more than one channel, and increased automation options in one platform. It would be easier to be able to do everything from one solution. 

I have been using Oracle Eloqua within the past 12 months.

The stability is really good. We have not had any problems.

There needs to be more detailed help documentation.

I have previously used another solution.

The initial setup was straightforward.

We use a consultant to help us do the implementation of the solution. We had a team of five that did the implementation and we have approximately two individuals that do the maintenance.

I rate Oracle Eloqua a nine out of ten.

Private Cloud

Marketing: email sending, the creation of segments, tracking, analysis, landing page development, and reporting.

It is a necessity in the world of marketing to have a strong marketing automation tool. I have been using it since I started working at Oracle.

The segmentation and email creation features. Those are the ones that I use most often and are the most critical to my job.

It could be a bit more intuitive for the average user. The segmentation portion is difficult for a marketer with no marketing operations experience to understand.

One to three years.

Lead scoring has helped with the process of qualifying leads. It gives us more information to decide whether to send on to sales.

Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way. 

The Email Click-Through Report is also really useful to see what CTAs are working best.

Reporting is very clunky and not user friendly.

Three to five years.

It can certainly have its off days. Form submittal notifications in particular can be unreliable.

No issues.

A six out of 10. A lot of options, but can be slow.

No.

Not applicable.

Not applicable.

Not applicable.

Get in contact with the experts and you can get a complimentary report of how best to use it. 

You also get the best results when using all its functionality together to make the most of the integrations.

The campaign canvas is extremely versatile, while being easy to use. Powerful online marketing campaigns, integration with data augmentation services, and more can be done with a drag-and-drop interface.

We are able to send more targeted emails more efficiently, score leads as they come in, and pass them to CRM after they meet certain thresholds.

Data manipulation tools are lacking.

Documentation is sketchy and often incomplete.

Getting technical answers from support is sometimes like pulling teeth.

There are the occasional performance issues.

Two and a half years.

A seven out of 10.

It is something you either need experience in or need to hire professional services. Reading the manual is not enough to set it up properly.

The most valuable feature for us is that it integrates with our CRM content management system. We use Multipub and Salesforce, and Marketing Cloud pulls in the information of all our customers from those systems. When we create our segments, we don't have to manually pull in lists. So when we create a segment, we can just use the information that's already integrated within our system.

We don't use it to its fullest capacity, but when we purchased it, we wanted to use it for its marketing capabilities. It's got a lot of step capabilities, and there's a lot of if/then functions. When you send an email and if a customer opens that email and makes a purchase, we know it. And if they then do nothing else, we can send a follow-up email.

It has a lot other marketing capabilities. We try and incorporate a lot of those features, but I have to say that we're not always the best at it.

When we moved over to this new company, we kept all the data from the other companies. Our reporting features now are completely useless because we have all this data from the other company. We can't delete data as there's no bulk deletion tool. We're losing and wasting a lot of time trying to run reports and getting information. That's why we're switching instances.

Switching these instances has been particularly painful. When you read on the message boards and community forums, you hear that same feedback. It's really very difficult to go from one instance to another instance.

I've been using it for well over three years.

We've had no issues with deployment, other than the switching instances issue.

It's a stable solution. We've had no issues with instability.

It is scalable, and that's one of the reasons why we're switching to a new instance. We were a company that had several other companies and we got bought by another company.

The technical support staff are very knowledgeable, but we have to push them to get back to us when we create service tickets. I don't like the fact that we can't call them. According to our contract, we can't call without having a service ticket, and I don't like that.

But our project manager is wonderful. Once I tell her that someone's not getting back to me, she will then get someone on it. That's been fantastic, but it shouldn't have to be like that.

Setup has been over four months now and it has been painful. To be honest, I wasn't involved in the initial setup, only in just sending out regular emails, which is partly why this switch-over has been painful. I needed questions answered and they weren't getting answered.

We pay a pretty penny for Marketing Cloud. For what we're paying, I would expect the service to be a little bit better and would expect to be able to call in to get some support.

So far we've been very happy with it. We're a smaller company. It definitely depends on the size of the company, what backend you have. If you're using Salesforce, I would definitely say it's great. I think it depends on what you're using.

There are so many email systems that we've used, but it's great in terms of what it can do in the area of marketing capabilities. If you're not looking to do that and if you're just looking to send out mass emails and not getting the recording features that it offers, not looking to do those marketing steps, then there's no need for it.

I love the breadth of marketing activities you can do and manage with Eloqua - lead and account scoring, lead management and nurturing, email marketing, hypersites/microsites, social components, reporting (ROI on marketing spend), event management and the list goes on. We needed a solution that could scale with our business - and it doesn't get better than Eloqua.

Who doesn't want to pay less!

A small team can operate at a large scale with Eloqua. We deployed it worldwide with success. We love the nurture system we were able to create with Eloqua.