Oracle Eloqua Reviews

Eloqua is very powerful and very customizable. It goes beyond the traditional categories of email marketing, lead scoring, &etc into true marketing automation (Eloqua likes to say Revenue Performance Management, which I'm not sure we're entirely at, but the promise is really there). The out of the box reporting is great, and integration with Salesforce.com in particular is solid. The solution is also extensible, and has a lot of "Cloud Connectors" which allow you to integrate external services without writing any code. Eloqua also has EXCELLENT customer support, whether that's through their training programs, their Customer Success department (shoutout to Adrian Chang, who is really great), or frontline support.

The UI of the reporting tool (Insight) is a bit dated. The out-of-the-box reporting supports only one top-level funnel, so it's great for reporting to the CMO, but less so when you have eCommerce, Channel, and Direct all with different funnels, for example - this requires custom reporting.

Broadly, there are many services which provide simple email marketing. Go with Eloqua when you want to move beyond that simple paradigm to true marketing automation.

Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scoring, segmentation, lead capture, email automation, and reporting. Product support is available and one of the best features of Eloqua. They also offer multiple classes to help new and experienced users better use their product, and have a users forum (Topliners) for customers to search for answers to questions and interact with Eloqua power users.

Not suited for small companies. Pricing makes it better suited for mid-size firms and enterprises. However, if you can afford it, get it. Worth every penny.

Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scoring, segmentation, lead capture, email automation, and reporting. Product support is available and one of the best features of Eloqua. They also offer multiple classes to help new and experienced users better use their product, and have a users forum (Topliners) for customers to search for answers to questions and interact with Eloqua power users.

Not suited for small companies. Pricing makes it better suited for mid-size firms and enterprises. However, if you can afford it, get it. Worth every penny.

It is a user-friendly product.

The product's initial setup process could be better.

We have been using Oracle Eloqua for five years.

The technical support team is good.

Positive

The initial setup process is complex. It takes a few weeks to complete and requires one senior architect and one executive to complete the process. It needs more than one executive for maintenance and is easy to maintain.

Oracle Eloqua's pricing is medium.

I rate Oracle Eloqua an eight out of ten. It is a good product, but better and more complete solutions are in the market.