Oracle Eloqua vs SAS Marketing Automation comparison

Oracle and SAS are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.5, while SAS is ranked #18. Oracle holds a 4.6% mindshare in MA, compared to SAS’s 1.5% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 100% of SAS users who would recommend it.

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,526 Views
1,495 Comparison Views

94% willing to recommend

SAS Marketing Automation

Read 2 SAS Marketing Automation reviews

455 Views
350 Comparison Views

100% willing to recommend

Oracle Eloqua

SAS Marketing Automation

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

SAS Marketing Automation and Oracle Eloqua compete in the marketing technology space. Oracle Eloqua seems to have the upper hand due to its superior features and perceived value.

Features: SAS Marketing Automation provides customer analytics, targeting, and segmentation. Oracle Eloqua offers campaign management, lead scoring, and actionable insights for complex campaigns.

Ease of Deployment and Customer Service: SAS Marketing Automation deployment process is straightforward, but its support services need improvement. Oracle Eloqua has extensive deployment options and strong customer service for smoother implementation.

Pricing and ROI: SAS Marketing Automation has a higher initial cost, delivering good ROI through data-driven strategies. Oracle Eloqua provides cost efficiency with a better pricing model and high ROI from its comprehensive features.

To learn more, read our detailed Oracle Eloqua vs. SAS Marketing Automation Report (Updated: February 2026).

Buyer's Guide

Oracle Eloqua vs. SAS Marketing Automation

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

SAS Marketing Automation

Ranking in Marketing Automation

18th

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of Oracle Eloqua is 4.6%, down from 9.6% compared to the previous year. The mindshare of SAS Marketing Automation is 1.5%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle Eloqua	4.6%
SAS Marketing Automation	1.5%
Other	93.9%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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reviewer1549071

Senior Solution Architecht at a comms service provider with 10,001+ employees

Highly customizable but should have more out-of-the-box features

The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well. An example would be stratification or stratified sampling of customers. It's something that is not part of the product. It's something I have built using this product. If something like this is available out of the box as part of the product, you don't have to particularly manage that. For the outbound campaigns, there should be dynamic offer or treatment assignments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is good for B2B email marketing."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"Lead scoring has helped with the process of qualifying leads."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"The ease of maintenance is the most valuable feature."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

More Oracle Eloqua pros

"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."

"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."

Cons

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"The solution should consider adding functionality related to event listening, such as webhooks."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"The solution does not have a good database architecture."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Reporting is very clunky and not user friendly."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The dashboards or the data which we get from insights reports could be improved."

More Oracle Eloqua cons

"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."

"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."

Pricing and Cost Advice

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

"Our licensing costs are yearly."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"I'm not aware of the full cost. The financials are not with me. In terms of additional costs, there are always OpEx and CapEx. That's one way to look at it. You also need separate hardware to deploy the product."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Healthcare Company

Insurance Company

Marketing Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

No data available

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

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What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

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What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

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Comparisons

Marketo vs Oracle Eloqua

Compared 29% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 23% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 14% of the time

Pardot vs Oracle Eloqua

Compared 8% of the time

BloomReach vs Oracle Eloqua

Compared 2% of the time

More Oracle Eloqua Competitors

Salesforce Marketing Cloud vs SAS Marketing Automation

Compared 24% of the time

Marketo vs SAS Marketing Automation

Compared 21% of the time

Act-On Software vs SAS Marketing Automation

Compared 20% of the time

Right On Interactive vs SAS Marketing Automation

Compared 19% of the time

More SAS Marketing Automation Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

January 2026

Download Oracle Eloqua product report

Buyer's Guide

Marketing Automation

January 2026

Download SAS Marketing Automation product report

Also Known As

Eloqua, Oracle Marketing Cloud

SAS Campaign Management

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

SAS

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Staples

Buyer's Guide

Oracle Eloqua vs. SAS Marketing Automation

February 2026

Free Report: Oracle Eloqua vs. SAS Marketing Automation

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