Oracle Eloqua Reviews

Powerful, solid platform that enables modern marketers to execute best in class nurture programs, lead scoring and campaigns that drive revenue.

Costs a bit more than some of the other providers and there's a bit of a learning curve compared to less powerful Marketing Automation Platforms (MAPs) Some advances features like Eloqua for Sales are at an additional cost.

Eloqua is not only a highly effective MAP, it's backed by a great group of people. Support has dramatically improved, training is more comprehensive and the user community and Topliners are a huge plus compared to other players like Marketo.

The best asset of Eloqua is how they have turned their customer and prospect base into a community and branded them as Eloquans. The product itself in the new E10 platform is very intuitive and delivers high end functionality for all members or our team from the creative side, to campaign execution, and lead generation/management.

There are some limitations with the platform in terms of creativity. While you can upload assets to make it easy using the editor for all marketing members to use it, if you are going to upload code it doesn't always translate the best.Overall, we've been very pleased with Eloqua, not only in the delivery of our communications, and setting up automation, but also how it has strengthened our relationship with the sales team due to the ever improving litany of sales enablement tools.The integration to Salesforce allows us to take advantage of three highly valuable sales enablement tools: Prospect Profiler, Discover, and Engage.We have seen tremendous year after year growth of revenue tied to marketing because of campaigns, events, and promotions we have run through Eloqua. Furthermore, they have a great community of users who are helpful and very open to sharing ideas and ways of getting the most out of Eloqua that continue to push the results delivered by the tool set.

flexibility user friendly great reporting module tons of features app add-ons allow you to increase your programs and integrate with other programs easy set-up

There are usually bugs after updates but you know they are coming and they are very responsive to quickly fixing any issues

Eloqua is a fantastic tool for managing your communication strategy and your contact strategy. It allows you to easily measure the outcome of your programs and adds validity to your marketing programs by showing the direct ROI of campaigns.

Drag-and-drop interface based on HTML5. Easiest WYSIWYG editor for creating landing pages and HTML emails that I've ever seen. Great marketing automation platform for sending a series of emails based a prospects interests and interactions with your company in order to deliver super relevant information to their buying stage. Eloqua has great product support and training.

Eloqua has great integration with Salesforce.com, but I'd love to see a little more of that rolled into a more intuitive UI.

Eloqua gets modern marketing, plain and simple. The technology component of your marketing mix is essential to scaling your business. You can make a dramatic difference out-of-the-box, or can morph it to fit your business's specific success metrics.

To get the most out of your investment you'll want to have a dedicated admin or team if you are able. This will allow users to take advantage of the great education programs Eloqua offers and dive into some of the powerful features below the surface.

Eloqua is the engine of our marketing operations. It integrates with our CRM platform and allows us to close the loop between sales and marketing for all of our enterprise demand generation initiatives.