Oracle Eloqua Reviews

The most valuable feature for us is that it integrates with our CRM content management system. We use Multipub and Salesforce, and Marketing Cloud pulls in the information of all our customers from those systems. When we create our segments, we don't have to manually pull in lists. So when we create a segment, we can just use the information that's already integrated within our system.

We don't use it to its fullest capacity, but when we purchased it, we wanted to use it for its marketing capabilities. It's got a lot of step capabilities, and there's a lot of if/then functions. When you send an email and if a customer opens that email and makes a purchase, we know it. And if they then do nothing else, we can send a follow-up email.

It has a lot other marketing capabilities. We try and incorporate a lot of those features, but I have to say that we're not always the best at it.

When we moved over to this new company, we kept all the data from the other companies. Our reporting features now are completely useless because we have all this data from the other company. We can't delete data as there's no bulk deletion tool. We're losing and wasting a lot of time trying to run reports and getting information. That's why we're switching instances.

Switching these instances has been particularly painful. When you read on the message boards and community forums, you hear that same feedback. It's really very difficult to go from one instance to another instance.

I've been using it for well over three years.

We've had no issues with deployment, other than the switching instances issue.

It's a stable solution. We've had no issues with instability.

It is scalable, and that's one of the reasons why we're switching to a new instance. We were a company that had several other companies and we got bought by another company.

The technical support staff are very knowledgeable, but we have to push them to get back to us when we create service tickets. I don't like the fact that we can't call them. According to our contract, we can't call without having a service ticket, and I don't like that.

But our project manager is wonderful. Once I tell her that someone's not getting back to me, she will then get someone on it. That's been fantastic, but it shouldn't have to be like that.

Setup has been over four months now and it has been painful. To be honest, I wasn't involved in the initial setup, only in just sending out regular emails, which is partly why this switch-over has been painful. I needed questions answered and they weren't getting answered.

We pay a pretty penny for Marketing Cloud. For what we're paying, I would expect the service to be a little bit better and would expect to be able to call in to get some support.

So far we've been very happy with it. We're a smaller company. It definitely depends on the size of the company, what backend you have. If you're using Salesforce, I would definitely say it's great. I think it depends on what you're using.

There are so many email systems that we've used, but it's great in terms of what it can do in the area of marketing capabilities. If you're not looking to do that and if you're just looking to send out mass emails and not getting the recording features that it offers, not looking to do those marketing steps, then there's no need for it.

I love the breadth of marketing activities you can do and manage with Eloqua - lead and account scoring, lead management and nurturing, email marketing, hypersites/microsites, social components, reporting (ROI on marketing spend), event management and the list goes on. We needed a solution that could scale with our business - and it doesn't get better than Eloqua.

Who doesn't want to pay less!

A small team can operate at a large scale with Eloqua. We deployed it worldwide with success. We love the nurture system we were able to create with Eloqua.

Eloqua's marketing automation tool has made me not only a better marketer but has given me a new outlook on marketing. It has an easy to use interface and campaign setup features. As a power user, I'm constantly learning new features and best practices and the Eloqua community makes it easy to connect with others and hear their stories. Eloqua has a great tech support team and is always there to help if you're having trouble with anything.

Price can be somewhat expensive

I love that this product takes the guesswork out of marketing. Emotion and opinion are eliminated and decisions are made on the data from your prospects and customers. The Eloqua sales tools are also a differentiator. Eloqua marries the relationship between marketing and sales

I would love to see the social suite capabilities enhanced.

For what is essentially a marketing product I find that the database friendliness and ease of performing advanced functionality far outstrips anything else in this space

Due to its advanced nature, some traditional marketing users can be put of by the different approaches and requirements

If invested in properly, a worthwhile and extremely beneficial tool that I would advocate to any company looking for something that really delivers functionality and results