The primary use for Rubrik in our environment is data backup and recovery. Also, Rubrik has a good interface which is simple to navigate and utilize.
Information Security Administrator at City of Sioux Falls
It has a good interface which is simple to navigate and utilize
Pros and Cons
- "It has a good interface which is simple to navigate and utilize."
- "Rubrik has improved our organization by minimizing downtime."
- "Rubrik has improved our organization by minimizing downtime (in case of an incident was to occur)."
- "It needs to keep innovating to stay relevant in the data management field."
- "For Rubrik, though it does a great job, it needs to keep innovating to stay relevant in the data management field."
What is our primary use case?
How has it helped my organization?
Rubrik has improved our organization by minimizing downtime (in case of an incident was to occur). It also has quick backups helping us to stay current.
What is most valuable?
The best feature on Rubrik is the interface, as it is easy to use and navigate the program.
What needs improvement?
For Rubrik, though it does a great job, it needs to keep innovating to stay relevant in the data management field.
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Rubrik
March 2026
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For how long have I used the solution?
One to three years.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Infrastructure Services Manager at a university with 1,001-5,000 employees
Replaces legacy tapes and disk backups which are unreliable, expensive, and space consuming
Pros and Cons
- "Replaces legacy tapes and disk backups which are unreliable, expensive and space consuming."
- "It has the ability to test DR in a controlled, inexpensive way and to restore between environments."
- "CloudOut, because only blocks are pushed after compression and deduplication, not raw sizing."
- "It has the ability to test DR in a controlled, inexpensive way and to restore between environments."
- "Better integration for complex NAS structures having to mount at root adds time and workload to the process of NDMP."
- "Better integration for complex NAS structures having to mount at root adds time and workload to the process of NDMP."
What is our primary use case?
Replaces legacy tapes and disk backups which are unreliable, expensive, and space consuming.
How has it helped my organization?
It has the ability to test DR in a controlled, inexpensive way and to restore between environments.
What is most valuable?
CloudOut, because only blocks are pushed after compression and deduplication, not raw sizing which is often a flaw with storage products.
What needs improvement?
Better integration for complex NAS structures having to mount at root adds time and workload to the process of NDMP.
For how long have I used the solution?
Still implementing.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Rubrik
March 2026
Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
885,286 professionals have used our research since 2012.
Head of IT Infrastructure at a university with 1,001-5,000 employees
Drives the back-end through a powerful, well-documented API
Pros and Cons
- "Drives the back-end through a powerful, well-documented API."
- "It has a single pane of glass interface."
- "Rubrik's all-in-one approach removed all the complexity."
- "When errors do occur, it can be a somewhat painful process to get to the bottom of issues."
- "When errors do occur, it can be a somewhat painful process to get to the bottom of issues."
What is our primary use case?
Rubrik was purchased to replace our aging backup solution. Providing us an 'all-in-one' unit to manage backup, DR, and BC.
How has it helped my organization?
Newly onboarded and very impressed. Removes all the headaches of a traditional three-tier backup solution. A little bit of fine tuning needed, but what product does not.
What is most valuable?
- Single pane of glass interface
- Drives the back-end through a powerful, well-documented API.
What needs improvement?
Error/fault reporting. When errors do occur, it can be a somewhat painful process to get to the bottom of issues. On the plus side, the support channel is fantastic. This means if you can't find out why, they will and quickly.
For how long have I used the solution?
Still implementing.
What do I think about the stability of the solution?
No stability issues.
What do I think about the scalability of the solution?
No scalability issues.
How are customer service and technical support?
Five star rating: Calls are picked up and managed through constant communication to ensure a speedy resolution.
Which solution did I use previously and why did I switch?
HPE Backup Servers, Dell EMC Data Domain, and Veeam.
Whilst this solution was effective, it took considerable management to keep it all working. Rubrik's all-in-one approach removed all the complexity.
How was the initial setup?
Easy install/setup - Literally an hour from the box arriving to ingesting the first data.
What about the implementation team?
Vendor (fantastic knowledge and service) and in-house implementation.
What's my experience with pricing, setup cost, and licensing?
Rubrik is an all inclusive price. No additional implementation costs or licencing.
Which other solutions did I evaluate?
Yes. Like for like replacement, with consideration of Veeam, Arcserve, Dell EMC Data Domain, NetApp AltaVault, etc.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Engineer, System & Networking at a manufacturing company with 1,001-5,000 employees
The solution is scalable to multiple petabytes
Pros and Cons
- "We had some VMware issue as VMware did some changes on the AHCI drivers. Rubrik saved our environment those times."
- "Even though I am not trained for implementing, it is easy to use and easy to learn."
- "The open source database needs to be supported."
- "The open source database needs to be supported."
What is our primary use case?
We are doing a business with Rubrik. I am responsible for implementing the solution to our customers. Even though I am not trained for implementing, it is easy to use and easy to learn. We also get backups for our own environment.
How has it helped my organization?
We had some VMware issue as VMware did some changes on the AHCI drivers. Rubrik saved our environment those times.
What is most valuable?
- Instant recovery
- Live mount
What needs improvement?
The open source database needs to be supported.
What do I think about the stability of the solution?
There are no issues with the stability.
What do I think about the scalability of the solution?
The solution is scalable to multiple petabytes. Since we do not have that much data, the one which we are using is enough.
How are customer service and technical support?
10 out of 10.
Which solution did I use previously and why did I switch?
I used to use Veeam.
How was the initial setup?
The initial setup was straightforward. There is a bootstrap script, which does all the IP address initialization. for all the metadata disk preparation and service openings.
What about the implementation team?
We did the implementation by ourselves because the deployment and using it is straightforward.
What was our ROI?
I cannot provide that information.
What's my experience with pricing, setup cost, and licensing?
The setup cost is a bit high, but the solution is an all-in-one solution. There is no licensing in terms of capacity. The TCO is lower if you buy it for two or three years.
Which other solutions did I evaluate?
We used Veeam before.
What other advice do I have?
It is a great product.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are a distributor company in Turkey. I am responsible from the Technical team. I have extensive knowledge on Hyperconverged products.
Systems Engineer at a logistics company with 10,001+ employees
Their support is always available and their response times are quick
Pros and Cons
- "It works with VMware and Hyper-V without agent installation."
- "With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
Excellent company to work with as they have strong pre-sales and engineering knowledge. Their support is always available and their response times are quick.
The product is as good as advertised and totally changes the way enterprise businesses do data protection.
Pros:
- Easy implementation whether using their physical appliance or Edge VMs that can be deployed at smaller sites.
- It works with VMware and Hyper-V without agent installation.
- If you have physical servers or non-supported hypervisors (looking at you OVM), you can install the Rubrik Backup Service and create filesets and SLA to backup your data.
Cons:
- With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console. With no single pane of glass, it is causing headaches trying to maintain dozens of Rubrik installations across a big corporate environment.
- Missing features, such as role-based access with granular permission sets, are really hurting the product. This might be a non-issue with a smaller IT department, but for larger teams, the ability to be specific on permissions for Rubrik appliances is badly needed.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sr. Systems Engineer at a tech services company
Deployment was quick, easy, and straightforward
Pros and Cons
- "Intelligent agent technology."
- "Rubrik has allowed our Managed Backup product to be elevated from a home-brewed concoction of free backup products wrapped in our special glue to a modern, intelligent, single-pane-of-glass orchestration engine."
- "There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
- "There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients, but Rubrik Engineering listens to our feedback and has been delivering the features that we have been asking for over the last year, so we are confident that they will knock those out soon, as well."
How has it helped my organization?
Rubrik has allowed our Managed Backup product to be elevated from a home-brewed concoction of free backup products wrapped in our special "glue" to a modern, intelligent, single-pane-of-glass orchestration engine. We are no longer embarrassed to explain how our backup product works!
What is most valuable?
- Near-zero RTO for VMs
- API-first architecture
- Intelligent agent technology
What needs improvement?
There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients, but Rubrik Engineering listens to our feedback and has been delivering the features that we have been asking for over the last year, so we are confident that they will knock those out soon, as well.
What do I think about the stability of the solution?
Early on there was an issue with our special "flavor" that caused some instability with the Rubrik nodes, but that was resolved within a couple of months by their engineering team.
What do I think about the scalability of the solution?
No, our biggest Rubrik cluster is 10 briks/20 nodes and we're still growing that pool.
How are customer service and technical support?
Customer Service:
Very good, almost a 10 out of 10. They are among the very best vendors we've worked with.
Technical Support:
Very good, an eight out of 10.
Which solution did I use previously and why did I switch?
Yes, we previously used a home-brewed solution that didn't have the scalability that we needed.
How was the initial setup?
Straightforward. The deployment was about 20 questions and 20 minutes, and it was done.
What about the implementation team?
In-house team.
What was our ROI?
Approximately three years.
Which other solutions did I evaluate?
Yes, we evaluated Bacula Enterprise, Commvault, Veeam, and EMC Avamar/Data Domain.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Systems Engineer
The initial setup was straightforward. The bootstrapping process was right to the point and direct.
Pros and Cons
- "They have a great PowerShell module and easy mediums to speak to the people who create and enhance them."
- "Saved tons of man hours on not having to do constant babysitting."
- "The functionality is missing, but they are very receptive to our thoughts and ideas."
- "The functionality is missing, but they are very receptive to our thoughts and ideas."
How has it helped my organization?
Saved tons of man hours on not having to do constant babysitting.
What is most valuable?
Personally, the scripting portion is my favorite aspect. They have a great PowerShell module and easy mediums to speak to the people who create and enhance them.
What needs improvement?
The functionality is missing, but they are very receptive to our thoughts and ideas.
What do I think about the stability of the solution?
We ran into a few issues with physical Briks and EDGE Appliances crashing, but they were all resolved by either settings, tweaks, or hotfixes.
What do I think about the scalability of the solution?
No issues with scalability. We have added two Briks to our environment with success.
How are customer service and technical support?
Customer Service:
A 10 out of 10.
Technical Support:
A 10 out of 10.
Which solution did I use previously and why did I switch?
We used a combination of Veeam and Micro Focus Data Protector (was HPDP). The scalability of those two products was lacking, and it took a lot of man hours to babysit the products.
How was the initial setup?
The initial setup was straightforward. The bootstrapping process was right to the point and direct.
What about the implementation team?
In-house.
What was our ROI?
Not applicable.
What's my experience with pricing, setup cost, and licensing?
Not applicable.
Which other solutions did I evaluate?
We had a PoC between Veeam/HPDP, Cohesity, and Rubrik. Rubrik won out.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
What are the benefits in pointing Rubrik to a CSP like AWS/S3 over a private S3?
Account Manager at a tech services company with 11-50 employees
Simple, straightforward, and able to see 50% hard savings
Pros and Cons
- "One platform for instant recovery."
- "Rubrik backup is more than twice as fast as our previous solution, and its deduplication rate is significantly better."
- "Rubrik can only leverage cloud storage for archiving and has no cloud failover."
- "Rubrik can only leverage cloud storage for archiving and has no cloud failover."
How has it helped my organization?
Rubrik backup is more than twice as fast as our previous solution. Also, its deduplication rate is significantly better.
What is most valuable?
- One platform for instant recovery
- Search
- Development
- Cloud
What needs improvement?
Rubrik can only leverage cloud storage for archiving and has no cloud failover.
What do I think about the stability of the solution?
None to date. It just works.
What do I think about the scalability of the solution?
No. Rubrik is easily scalable when it comes to both capacity and performance.
How are customer service and technical support?
Excellent and speedy, too.
Which solution did I use previously and why did I switch?
Yes, Asigra. Switched due to cost, near zero recovery times, and the fact that VMDK restores constantly failed.
How was the initial setup?
Literally racked, powered on, and all done in 30 minutes. I just needed my Vcenter details.
What's my experience with pricing, setup cost, and licensing?
It’s simple, straightforward, and we were able to see 50% hard savings.
Which other solutions did I evaluate?
Commvault, Arcserve, and Datto.
What other advice do I have?
See past the immaturity of the product. This will improve RPO/RTOs and save you a lot of time and money.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
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Updated: March 2026
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Primarily management time, DR capabilities and ongoing opex costs.
You have to take into account though that Veeam isn't backup on its own, you still need to factor in the server/storage infrastructure (both primary and DR) and as such these all play a part in the service performance and management overheads.
Rubrik, one box, one solution; one place to look