We use this solution for IaaS customer environment backup in cloud and for internal purposes. We're planning on offering a GUI to the customers so that they'll be able to restore by themselves.
Cloud Solutions Architect at Clouditalia Telecomunicazioni
Backup time and infrastructure complexity are drastically reduced. The disk mount feature allows for immediate restore.
Pros and Cons
- "Time dedicated to backup was drastically reduced."
- "A reduced infrastructure complexity and fast to rack and go."
- "Disk mount that lets a restore happen immediately, no need to re-hydrate."
- "Needs integration with video CD (coming in the next release) and a multi-tenant GUI."
- "Lacks availability in a NFR format of virtual appliances to test them in public cloud environment."
- "Setup is immediate but pricing is not cheap."
What is our primary use case?
How has it helped my organization?
- Time dedicated to backup was drastically reduced.
- Reduced infrastructure complexity, and easy and fast to restore.
What is most valuable?
- Disk mount that lets a restore happen immediately, no need to re-hydrate.
- A reduced infrastructure complexity and fast to rack and go.
What needs improvement?
- Integration with video CD (coming in the next release) and a multi-tenant GUI.
- Availability in a NFR format of virtual appliances to test them in public cloud environment.
Buyer's Guide
Rubrik
March 2025

Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
846,617 professionals have used our research since 2012.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
No issues, integration between hardware and software makes it very stable.
What do I think about the scalability of the solution?
Not at all, it's built to be scalable.
How are customer service and support?
Any of the few customer issues were promptly solved by the support. We had internal training through videos offered on their site.
Which solution did I use previously and why did I switch?
We used Commvault and Acronis and we switched, the first because of complexity, the second because of unreliability.
How was the initial setup?
Very simple and assisted by their engineers on site.
What about the implementation team?
We bought it directly from Rubrik, whose support is praiseworthy.
What was our ROI?
Since it was fast to rack and go, ROI is highly positive, and customer response was great.
What's my experience with pricing, setup cost, and licensing?
Setup is immediate but pricing is not cheap. The best solution for a small company is to join a provider to backup in the cloud and/or locally with Rubrik Air (BaaS).
Which other solutions did I evaluate?
We looked at VEEAM (but was based only on a software solution) and Cohesity (similar but less performant).
What other advice do I have?
I'm completely enthusiastic about the product, and I advise it to everyone who needs a fast and easy solution.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Systems Administrator at Saint Tammany Parish Hospital
Management is so simple that anyone can check the backups and do restores when necessary
Pros and Cons
- "Rubrik is very simple to implement and setup. "
- "Instant recovery because it takes about 10 seconds to restore the VM from backup to production"
- "Management is so simple that anyone can check the backups and do restores when necessary."
- "It needs more storage array integration options and an easier restore for files that download using a browser."
What is our primary use case?
Rubrik is being used at my organization for the backups of virtual and physical servers enterprise-wide. I no longer feel the need to babysit and monitor all of the backup jobs in the backup system. It simply works when it is supposed to, at all times. Live recovery is near instant and it handles all mounts through the appliance for rapid recovery. Spinning up test SQL servers from mounts are also great for our development team.
How has it helped my organization?
Management is so simple that anyone can check the backups and do restores when necessary.
What is most valuable?
Instant recovery because it takes about 10 seconds to restore the VM from backup to production, and also mounts from point in time.
What needs improvement?
It needs more storage array integration options and an easier restore for files that download using a browser.
For how long have I used the solution?
One to three years.
How was the initial setup?
Rubrik is very simple to implement and setup.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Rubrik
March 2025

Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
846,617 professionals have used our research since 2012.
Director Data Center Operations at a healthcare company with 501-1,000 employees
You can set up policies by resource pools, clusters, and folders. The array can support high workloads.
What is most valuable?
It has a quick setup and then it is hands-off. It’s a backup product, and you want to set it up and forget about it. For the VMware side, you can set up policies by resource pools, clusters, and folders. This helps with the "set up and forget" process. They have added physical servers (Windows and Linux), plus SQL. This is a huge plus as everything can be managed under one policy.
How has it helped my organization?
VM backups are common and there are a lot of vendors. The thing that sets Rubrik apart is the instant recovery feature. While other vendors have this, the storage is on you. In my case, this storage was always on a cheap disk. With Rubrik, you get an array that can support high workloads until you have a main window from which you can migrate the VM back to production storage.
Replication is also great. With one click of a button, you can replicate between Rubrik devices and public cloud storage.
What needs improvement?
The reporting can be vague, especially when something is failing. AD integration is cumbersome. For highly compliant environments, Rubrik does not patch the IPMI firmware on a regular basis. Be aware that you should design the roll-out with this in mind. Otherwise, your security teams will be calling about vulnerabilities that they can reach.
For how long have I used the solution?
We have used this solution for over two years.
What do I think about the stability of the solution?
There have not been any stability issues.
What do I think about the scalability of the solution?
There have not been any scalability issues. This is one of the pluses and a driver for buying Rubrik. If you need backups to run faster, or if you need more storage, you just add another node or Brik.
How are customer service and technical support?
The technical support is good. They will escalate quickly if it is needed.
Which solution did I use previously and why did I switch?
We had other solutions before this one. We used Veeam and VMware backups. We left Veeam due to storage management. VMware backups were not as feature rich as Veeam or Rubrik.
How was the initial setup?
The installation is straightforward. You fill out the sheet with names and IPs, and Rubrik sets it all up. However, it does use a lot of network ports, at least one 10-gigabit and one 1-gigabit port per node. That adds up quickly with multiple Briks that can have four nodes each.
Make sure you create different networks and segmentation. The IPMI 1-gigabit networks need to be locked down and not allow other networks to be routed to them.
What's my experience with pricing, setup cost, and licensing?
Understand what you really need to backup. Do you need a backup, or can you use storage snaps? Run their PoC trial. It will give you a good idea of what your compression will look like and it will allow you to estimate the size you need.
Which other solutions did I evaluate?
We used Veeam and VMware before. We also looked at Commvault.
What other advice do I have?
Understand what you want to backup. Rubrik makes it very easy to go in and back up everything, but that might not be in your budget.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
System Engineer at Tahaluf
Provides excellent recovery features that are not available in other tools
Pros and Cons
- "Instant recovery is a good feature."
- "Collecting logs in Rubrik is very difficult compared to other tools."
What is most valuable?
I am satisfied with the product. The VM recovery and file-level recovery from the VM snapshot are valuable. It supports object storage. It supports S3 buckets. It is a good feature. Instant recovery is a good feature.
What needs improvement?
The process of adding policies to the dashboard must be improved. It is very easy to add the policies in other solutions. Collecting logs in Rubrik is very difficult compared to other tools. If there’s an issue, it is very difficult to get the logs. The product must support OpenShift Container.
For how long have I used the solution?
I have been using the solution for more than five years.
What do I think about the scalability of the solution?
The tool is scalable. We have more than 500 employees. We have only two administrators.
How are customer service and support?
The technical support is okay. We do not face many problems. We solve all our issues.
How would you rate customer service and support?
Positive
How was the initial setup?
The deployment was not easy, but it was not complex. The deployment took one day.
Which other solutions did I evaluate?
We use other solutions for different purposes. We chose Rubrik because it has some good features.
What other advice do I have?
I will recommend the solution to others. It has some features that are not available in other products. Overall, I rate the solution an eight out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Cloud and Virtualisation Specialist at VodafoneZiggo
Instant recovery of virtual machines allows for the restoration of services in minutes
Pros and Cons
- "Instant recovery of virtual machines allows for the restoration of services in minutes."
- "A singular system is needed to manage all of the clusters."
What is our primary use case?
We use the Rubrik solution to back up our private cloud environment with hundreds of virtual machines.
How has it helped my organization?
The old method of backup wasn't the right product for our cloud solution. The restore and backup times took to long.
What is most valuable?
The most important feature is the instant recovery of virtual machines. It allows us to restore services in minutes.
What needs improvement?
We need one system to manage all the Rubrik clusters. We are now looking into Rubrik Polaris as a solution.
For how long have I used the solution?
One to three years.
What do I think about the stability of the solution?
It's a very stable solution.
What do I think about the scalability of the solution?
Not at all.
How are customer service and technical support?
All of the Rubrik engineers know everything about their products.
Which solution did I use previously and why did I switch?
We used NetBackup in the past but it didn't fit with our new requirements.
How was the initial setup?
Straightforward.
What about the implementation team?
A Rubrik engineer configured the system for us at location.
What was our ROI?
The instant recovery is what we needed. I don't know the exact ROI.
What's my experience with pricing, setup cost, and licensing?
I can't speak for others, but look at what you require in your environment.
Which other solutions did I evaluate?
NetBackup, Veeam and Cohesity
What other advice do I have?
Have a look at the Rubrik API Playground to automate a lot of processes.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Systems Engineer at a logistics company with 10,001+ employees
Their support is always available and their response times are quick
Pros and Cons
- "It works with VMware and Hyper-V without agent installation."
- "With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
Excellent company to work with as they have strong pre-sales and engineering knowledge. Their support is always available and their response times are quick.
The product is as good as advertised and totally changes the way enterprise businesses do data protection.
Pros:
- Easy implementation whether using their physical appliance or Edge VMs that can be deployed at smaller sites.
- It works with VMware and Hyper-V without agent installation.
- If you have physical servers or non-supported hypervisors (looking at you OVM), you can install the Rubrik Backup Service and create filesets and SLA to backup your data.
Cons:
- With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console. With no single pane of glass, it is causing headaches trying to maintain dozens of Rubrik installations across a big corporate environment.
- Missing features, such as role-based access with granular permission sets, are really hurting the product. This might be a non-issue with a smaller IT department, but for larger teams, the ability to be specific on permissions for Rubrik appliances is badly needed.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Cloud Solutions Architect at Clouditalia Telecomunicazioni
Fast recovery is managed by attaching a disk where the backup is located.
What is most valuable?
The most valuable feature of this product is fast recovery from the backup. Fast recovery is managed by attaching a disk where the backup is located. It's immediately available to the customer who doesn't need to wait for the system to recover the BKP from an archive.
How has it helped my organization?
The traditional backup solutions didn't allow us to give a prompt answer to customers who needed recovery. Plus, there were too many human resources involved for management.
What needs improvement?
Some of the areas that need improvement are the user GUI (multi-tenancy) and the promised Rubrik Edge solution, which will allow customers to back up their physical devices in our cloud. About the GUI, the interface for our customers is not available at the moment in a multi-tenant environment.
For how long have I used the solution?
I have used this solution for around ten months.
What do I think about the stability of the solution?
We encountered an anomaly in freeing up space after archiving but the resolution from support has been satisfactory and fast.
What do I think about the scalability of the solution?
We have not encountered any scalability issues. This is the best scalable backup device that we found in the market.
How are customer service and technical support?
The level of technical support is very high in terms of the availability, skills and low time to solve issues.
Which solution did I use previously and why did I switch?
Previously, we have used Commvault. It was a nice solution and also effective in deduplication. However, the license renewal costs were similar to 1 box of Rubrik.
We have also used Acronis, but it's not an enterprise-class product and the several issues that we encountered have not been solved by their support. We still use it because of the customer interface and BaaS.
How was the initial setup?
It's been fast. It took about one hour and was installed for free by a Rubrik field engineer. It is important to note that they have no offices in Italy, so they came from Netherlands for installation.
What's my experience with pricing, setup cost, and licensing?
Licensing is included in the HW. Pricing is adequate for CSP; however, it might be a bit too high for small companies.
Which other solutions did I evaluate?
We evaluated other traditional SW products; more or less, we looked at all of them.
What other advice do I have?
If a fast recovery and scalability are critical points, then this is the best choice.
It is important to note that it's an HW solution, so all the CPU, RAM and other resources are completely dedicated to backup.
Disclosure: My company has a business relationship with this vendor other than being a customer: We became partner a few months ago.
The Edge solution has been rolled out and very effective. This is a virtual appliance that will take local snapshots to whatever storage you are currently using, or decide to stand up, Then, you can decide if you want to replicate those snapshots to a hub that has a physical "Brik" or use the archival functionality to push out to a cloud storage or other archival type.
Thank you for the review.
Information Security Administrator at City of Sioux Falls
It has a good interface which is simple to navigate and utilize
Pros and Cons
- "It has a good interface which is simple to navigate and utilize."
- "Rubrik has improved our organization by minimizing downtime."
- "It needs to keep innovating to stay relevant in the data management field."
What is our primary use case?
The primary use for Rubrik in our environment is data backup and recovery. Also, Rubrik has a good interface which is simple to navigate and utilize.
How has it helped my organization?
Rubrik has improved our organization by minimizing downtime (in case of an incident was to occur). It also has quick backups helping us to stay current.
What is most valuable?
The best feature on Rubrik is the interface, as it is easy to use and navigate the program.
What needs improvement?
For Rubrik, though it does a great job, it needs to keep innovating to stay relevant in the data management field.
For how long have I used the solution?
One to three years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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Updated: March 2025
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Great review! I am happy to update that Reporting has gotten better in their newer code releases (3.0 & 4.0). In regards to the security scans, we only found issue with standard ports and configuration on the IPMIs, which was easily fixable. Have you found other security concerns that have been a bigger headache to deal with?