We use this solution extensively - it helps with fast recovery scenarios and some ransomware issues. The solution is used by the operations department and I believe there are more than five people involved in maintenance, most are storage or network admins. I'm an engagement architect.
Director at Trace3
Live mount capability significantly reduces complexity and provides good RTO
Pros and Cons
- "The live mount reduces complexity."
- "User interface could be improved."
What is our primary use case?
What is most valuable?
The live mount capability is the most valuable feature in the product because it reduces the complexity and gives us good RTO.
What needs improvement?
The user interface could be improved, it's pretty rough.
For how long have I used the solution?
I've been using this solution since it was introduced into the market about four or five years ago.
Buyer's Guide
Rubrik
March 2025

Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
846,617 professionals have used our research since 2012.
What do I think about the stability of the solution?
There is good stability in this solution, it's reliable.
What do I think about the scalability of the solution?
The solution is highly scalable and reliable. We have a lot of users in the company, most are storage and backup admins. Not everyone has access to the backup system.
How are customer service and support?
Rubrik customer support is excellent.
Which solution did I use previously and why did I switch?
I have used Veritas in the past. We switched to Rubrik because the solution offered more.
How was the initial setup?
The initial setup is very straightforward. Deployment to about three hours, no more. The setup time really depends on net issues.
What other advice do I have?
This product is easy to manage.
I would rate this solution a nine out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner

Senior Solutions Consultant at VNQ Systems
Robust solution with a good technical support team
Pros and Cons
- "The solution is stable."
- "The solution's reporting feature could be better."
What is our primary use case?
We predominantly use the solution as a backup system to protect and manage the data. The data is logically air-gapped making the backup immune to malware.
What is most valuable?
Whenever the data center encounters issues, we can spin the data on the cloud or the on-prem appliance and reduce downtime using the solution. It is the most valuable feature of Rubrik.
What needs improvement?
The solution's reporting feature is very basic. It needs to be more advanced for detailed reporting.
For how long have I used the solution?
We have been using the solution for two years now.
What do I think about the stability of the solution?
The solution is robust. I rate its stability a ten out of ten.
What do I think about the scalability of the solution?
I rate the solution's scalability a nine out of ten.
How are customer service and support?
The response time of the solution's technical support team is helpful. It provides detailed feedback on the issues as well. Thus, explaining the problems and steps taken to fix them becomes more accessible to the clients.
How was the initial setup?
The solution's initial setup process is straight forward if you get all the essential requirements from the client. Although, it takes work to ensure we have included the right SPF and network requirements for the data center.
What's my experience with pricing, setup cost, and licensing?
The solution is expensive for small businesses. It suits medium to large enterprises. I rate its pricing a five out of ten. Also, some products are low-cost, while a few are more expensive than the solution.
What other advice do I have?
The solution is perfect. I rate it a ten out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Buyer's Guide
Rubrik
March 2025

Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
846,617 professionals have used our research since 2012.
Senior Technical Lead at MORO
Good performance, cheap, and easy to implement
Pros and Cons
- "Rubrik is cheap, and you get good performance."
- "Its reporting can be improved. Sometimes, I need to create reports to know whether something is available or not, how much frontend data is being protected, etc. Rubrik gives a lot of things in the report, which can be confusing. It isn't very easy to get reports. It shows all the backup, index, replication, and everything else in one report. So, I have to export, filter, and then do the calculations."
What is our primary use case?
We're using it for the backup of our virtual machines or VMs for the cloud. It is also for the standalone. We have a connector with vCenter, and we are using it for the virtual machine backup.
It is on-premise. We have two Rubrik. We are using one as a standalone, and we are also using one Rubrik in our private cloud. It is an on-premise VMware cloud.
We haven't upgraded the software in the last one year. We do the security patch updates and hardware firmware upgrades, but at the software level, we haven't done any major updates. We are using the same version.
How has it helped my organization?
It provides cost savings. Cost-wise, it is beneficial for us. We are protecting more than 3 petabytes of data daily, and we have more than 3,000 plus servers.
What is most valuable?
Rubrik is cheap, and you get good performance.
Its implementation is easy and doesn't take much time. Scalability and high availability are also there.
What needs improvement?
NAS backup can be improved. We have a NAS share, and we were not able to configure that with Rubrik. We found a solution from Dell EMC called Avamar that has an accelerator for NAS backup. The NAS backup is quicker in Avamar with the accelerator hardware, but in Rubrik, it is time-consuming.
Its reporting can be improved. Sometimes, I need to create reports to know whether something is available or not, how much frontend data is being protected, etc. Rubrik gives a lot of things in the report, which can be confusing. It isn't very easy to get reports. It shows all the backup, index, replication, and everything else in one report. So, I have to export, filter, and then do the calculations. If they can improve these things, it would be good. We are managing services for our customers, and every month, I have to provide reports for different types of KPIs and SLAs. We need to provide KPIs to the customers in terms of:
- How many clients are we protecting?
- How much frontend data are we protecting?
- How much recovery are we doing?
- How many recovery jobs and backup jobs have we performed?
- How many ad-hoc jobs have we performed?
- How many new backup clients are we adding every month?
This is the information that I have to give to the customer to show the effort that we are putting in, but currently, we have to do a lot of manual tasks and customizations. If there is a way to generate such reports, it would be helpful.
By default, it shows only weekly reports. There should also be monthly and quarterly reports.
For how long have I used the solution?
We have been using Rubrik for the last one year.
What do I think about the stability of the solution?
Its performance and stability are fine. We haven't faced any issues in the past year.
What do I think about the scalability of the solution?
It is scalable. We can add a node and scale it.
In terms of its usage, it is used every day. Currently, we have only five users because we also have other solutions. We also have Dell EMC Avamar and Networker.
Which solution did I use previously and why did I switch?
We have been using EMC for the past seven or eight years, and we have recently started moving to Rubrik. When I calculate the ROI for both, there is a lot of difference, and that's why we started using Rubrik.
We are using Rubrik only for the VMware backup. VMware works fine with Dell EMC Avamar and Rubrik. Our environment also has SAP HANA, Oracle, SQL, but we are not using Rubrik for these. We use Dell EMC NetWorker for these.
How was the initial setup?
It was not complex. It was very fast, which is also a good thing about Rubrik. It just takes one day for hardware mounting and connectivity. In three days, we completed everything, including the integration between vCenters.
What about the implementation team?
It was implemented in-house.
Its maintenance is minimal. Usually, for patching, we take support, and our staff works with the support. Currently, I have three to four people working for the data protection part. They work with Rubrik, and they also work with Avamar.
What's my experience with pricing, setup cost, and licensing?
There is just one cost, and it includes software and hardware. So, everything is included.
It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance.
What other advice do I have?
I would rate it an eight out of 10. Technically and operationally, everything is fine. In terms of implementation and cost also, it is fine, but its reporting needs to be improved.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director of Technical Services at a healthcare company with 1,001-5,000 employees
Excellent support, beneficial restorations, and simple installation
Pros and Cons
- "The most valuable features of Rubrik are the restoration and ease of use."
- "The solution could improve by having fewer VM Stuns."
What is our primary use case?
We use Rubrik for backup and recovery.
How has it helped my organization?
Rubrik is critical for our organization because it keeps our data safe. It helps us meet all of our POs and TOs.
What is most valuable?
The most valuable features of Rubrik are the restoration and ease of use.
What needs improvement?
The solution could improve by having fewer VM Stuns.
For how long have I used the solution?
I have been using Rubrik for approximately three years.
What do I think about the scalability of the solution?
We have recently scaled the solution and it went well.
We have an administrator and people who do the restorations that use the solution.
How are customer service and support?
I rate Rubrik support a five out of five.
Which solution did I use previously and why did I switch?
We were previously using Avamar, but we switch because it was too expensive.
How was the initial setup?
The initial installation was very simple.
I would create the ease of installation a five out of five.
What about the implementation team?
We used a VAR for the implementation and our experience was excellent.
What was our ROI?
We haven't actually calculated the ROI, but there's a good return on investment.
I would rate the ROI of Rubrik a four out of five.
What's my experience with pricing, setup cost, and licensing?
We are on an annual license to use Rubrik and it is priced well.
I would rate the price of Rubrik a four out of five.
Which other solutions did I evaluate?
We evaluated other options before, such as Cohesity. We choose Rubrik because it was overall a better solution.
What other advice do I have?
If you are wanting to implement this solution I would recommend doing your homework and evaluating other solutions.
I rate Rubrik a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Has a valuable backup immutability feature and good stability
Pros and Cons
- "The product's most valuable feature is the immutability of a backup."
- "The product’s user interface needs improvement."
What is our primary use case?
We use the product for backup and disaster recovery.
What is most valuable?
The product's most valuable feature is the immutability of a backup.
What needs improvement?
The product’s user interface needs improvement.
For how long have I used the solution?
We have been using Rubrik for seven years.
What do I think about the stability of the solution?
I rate Rubrik’s stability a ten out of ten.
What do I think about the scalability of the solution?
It is a scalable platform. I rate its scalability a ten out of ten.
How was the initial setup?
The initial setup process is a ten out of ten. It takes a couple of hours to complete.
What's my experience with pricing, setup cost, and licensing?
It is an expensive product.
What other advice do I have?
I rate Rubrik a nine out of ten. I advise others to get training to use the product properly.
Disclosure: My company has a business relationship with this vendor other than being a customer:
Consultant at a government with 10,001+ employees
Secure, simple to use , and the support is excellent
Pros and Cons
- "Rubrik, when compared to Cohesity, Dell, and Veritas, was the best of the four."
- "The dashboard and user interface could be improved to make them more user-friendly."
What is our primary use case?
It was a test environment for testing the backups.
What is most valuable?
Rubrik is a little better than Cohesity.
Rubrik, when compared to Cohesity, Dell, and Veritas, was the best of the four.
For the most part, it is easy to use.
It is secure.
What needs improvement?
The dashboard and user interface could be improved to make them more user-friendly.
For how long have I used the solution?
Rubrik was last used six months ago.
What do I think about the stability of the solution?
We had some stability issues. We encountered some bugs and glitches.
I recall having to go to the lab because we couldn't get in from the outside, we had to gain access from within, and I had a network.
What do I think about the scalability of the solution?
Rubrik is easy to scale.
We had a team of about seven users when we were working with Rubrik.
How are customer service and support?
Technical support was pretty good. They were excellent.
Which solution did I use previously and why did I switch?
I have also worked with Cohesity, Dell, and Veritas. Cohesity was one of the simplest. It is more user-friendly.
How was the initial setup?
The initial setup is pretty straightforward.
What about the implementation team?
The Rubrik, team assisted us with the installation and the updates.
What other advice do I have?
I would rate Rubrik a nine out of ten.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Principal at a venture capital & private equity firm with 51-200 employees
Easy to set up, supports cloud backup, and can be used as a file server
Pros and Cons
- "What I like about Rubrik is that you can back up to the cloud. It is a different kind of backup where you're not archiving the tape. Rubrik is a physical appliance. It is a dedicated appliance to which you can back up, and you can also back up to another device. So, you can back up to Rubrik and then to another device. If you have more than one site, you can set up Rubrik on site A and also on site B. You can back up to the Rubrik on site A and then replicate that data to the Rubrik on site B."
- "It is a lot more expensive than other solutions, but you get what you pay for."
What is most valuable?
What I like about Rubrik is that you can back up to the cloud. It is a different kind of backup where you're not archiving the tape. Rubrik is a physical appliance. It is a dedicated appliance to which you can back up, and you can also back up to another device. So, you can back up to Rubrik and then to another device. If you have more than one site, you can set up Rubrik on site A and also on site B. You can back up to the Rubrik on site A and then replicate that data to the Rubrik on site B.
I like it. There are so many functions. It can also be used as a file server. It is a physical appliance. It is a backup device, but it can also be used as a file server. It can back up a file share.
What needs improvement?
It is a lot more expensive than other solutions, but you get what you pay for.
What do I think about the stability of the solution?
I didn't have any issues with it.
What do I think about the scalability of the solution?
You can scale it. It is expensive, and it normally requires their support team's help because it is a physical brick. So, you usually connect another brick to it, and it scales out to that brick. So, it is easy to scale out. Scalability is not a problem.
How are customer service and support?
Since the time I've used it, I never had to call their support. I didn't have any issues with it.
How was the initial setup?
It is pretty easy to set up because it is a physical appliance. You just need to configure IP addresses. There is not much to set up on that. You just plug it into the network and assign IP addresses. After that, you just log in, and you're ready to go.
What's my experience with pricing, setup cost, and licensing?
Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it.
What other advice do I have?
If you're still backing the tape, Rubrik is not going to be for you.
I would rate it a strong nine out of 10. It is a solid product.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior Technology Architect at PCCW GLOBAL
Easy, no need to worry about managing backup jobs, all based on SLAs
Pros and Cons
- "Adaptative backup and SLAs simply allow you to tell a machine to backup without taking care of the backup window."
- "It is already very well furnished, but live mounts for Nutanix AHV would be amazing."
What is our primary use case?
Our primary use case is vCenter and Nutanix AHV backups.
We are in an international environment which does not provide any backup window, so the SLA way of doing things is amazing.
How has it helped my organization?
- Easy, no need to worry about managing backup jobs.
- All based on SLAs.
- Easy to run and learn.
- Nice interface.
- API driver and reporting included.
What is most valuable?
Adaptative backup and SLAs. They simply allow you to tell a machine to backup without taking care of the backup window. This is a real improvement.
What needs improvement?
It is already very well furnished, but live mounts for Nutanix AHV would be amazing. From what I understand, however, this will not be soon.
For how long have I used the solution?
Still implementing.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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Updated: March 2025
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