What is our primary use case?
We are using the Salesforce Essentials core, which includes Experience Salesforce Sales and Forecasting, a traditional CRM, customer experience, and forecasting and planning capabilities.
We use Salesforce Essentials for everything we do on the sales side. This includes managing leads, managing opportunities, customer profiles, synchronizing with marketing systems, logging all actions, planning product demos, quoting, making commercial offers to teams and customers, and collecting requirements for new products. We use it also for cases involving customer experience. When a customer reaches out to us with a problem, tickets are created. We also use it for customer complaints, case management, and as a ticketing system.
What is most valuable?
The lead and opportunity management and the whole setup in Salesforce Essentials is particularly impressive.
Salesforce Essentials is an open platform where anything is possible. It is very customizable to specific needs. Salesforce comes up with a new release every six months, so most needed features typically arrive in these updates. The Lifecycle Management is particularly well done.
All necessary features are present in Salesforce Essentials, with nothing fundamentally missing from the product. AI features in Salesforce Essentials are currently somewhat rudimentary but are continuously developing and improving.
What needs improvement?
We use a limited number of automated workflows in Salesforce Essentials. The workflows we implement are designed to make sales teams' lives easier when executing certain tasks. Instead of requiring users to think about system navigation and clicking procedures, they can simply follow a workflow that guides them through the process. This is particularly useful for tasks that need to be executed by many people who may not have extensive training.
For how long have I used the solution?
I have been using Salesforce Essentials as a user for approximately four years, and then another five years as the person ultimately responsible for the platform and sales operations, focusing more on the business admin side.
What do I think about the scalability of the solution?
Salesforce Essentials is absolutely scalable. It is one of the most scalable systems available.
How are customer service and support?
We rarely need to communicate with Salesforce Essentials' technical support. On the occasions when we have needed their assistance, they have been super responsive. Their service and uptime is phenomenal.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We do not have any other CRM systems. We have worked with various software solutions, but our main systems are SAP for transactional purposes and Salesforce Essentials for commercial operations. These systems are integrated.
What's my experience with pricing, setup cost, and licensing?
Salesforce Essentials is very expensive, but it delivers exceptional value. It is a good platform to have if you can afford it because it has numerous add-ons and modules. Anything that Salesforce Essentials does not provide can be obtained through third-party plug-ins, making it very flexible.
The cost of running Salesforce Essentials is significant. The licenses are expensive, and the operational costs are considerable, including the necessity to maintain a team of approximately 15 people to run the system.
Which other solutions did I evaluate?
I was not present when the decision was made to implement Salesforce Essentials, but I do not believe alternatives were considered.
What other advice do I have?
We are a large organization with 14,000 people. As a user, Salesforce Essentials is extremely easy to use. The complete rollout from minimum viable product to final acceptable product took two years for our global deployment.
The business operations for our 14,000 people are managed by approximately 10 people on the business side. These business admins are responsible for sales operations, troubleshooting, training, and driving features and requirements from the sales and marketing organizations. Additionally, we work with product owners on the IT side and a team of programmers. Daily operations require about five people for IT work, security programming, system connections, and development execution. For day-to-day user support, we need eight to ten people in the business.
We operate on Microsoft Azure private cloud infrastructure.
On a scale of 1 to 10, I rate Salesforce Essentials a 9 out of 10.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?