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Marketing Communications Manager at a financial services firm with 1,001-5,000 employees
Real User
Good configuratin capabilities and provides 360-degree view of a client but needs better support
Pros and Cons
  • "The solution can scale."
  • "The back end really isn't user-friendly at all."

What is our primary use case?

We mainly use the solution for Salesforce and for the sales team. They would use it to advise their clients as to other portfolio balances. Also, at any given point in time, we would also use it for referencing any outstanding documents that would ensure that we are KYC compliant.

How has it helped my organization?

We like that it can become a single source of truth that can be shared by providers who would need to interact with their clients on a daily basis. Therefore, rather than having to consult multiple systems to determine a client's portfolio balance, we can just look at one place.

What is most valuable?

We like that we have the ability to configure the solution to meet our needs.

It provides a 360-degree view of the client in one place. 

The solution can scale.

It is stable. 

What needs improvement?

The back end really isn't user-friendly at all. In terms of data import, migrating data from, for example, a core banking system into Salesforce, we find it very difficult to do the mapping.

They need a proprietary tool that would allow for ease of integration into the environment. That's not just for migration. It's mostly for one-time loads when we need to get the deltas in. We need some sort of tool to make this easier.

The initial setup is complex. 

technical support is not very responsive. 

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For how long have I used the solution?

I've been using the solution for seven to eight years. 

What do I think about the stability of the solution?

The solution is stable and reliable. I'd rate the stability and reliability nine out of ten. There are no bugs or glitches. 

What do I think about the scalability of the solution?

The scalability is okay. I'd rate the ease of expansion a six out of ten. 

How are customer service and support?

Technical support is not very responsive. 

How would you rate customer service and support?

Negative

How was the initial setup?

In the past, I performed the migration to Salesforce in another organization.

The initial setup is very complex. 

What was our ROI?

We have witnessed an ROI while using this solution. 

What's my experience with pricing, setup cost, and licensing?

Even though the solution is expensive, it does give companies a good value for the money they pay.

What other advice do I have?

I'm not sure which version of the solution I'm using. 

I'd advise new users to first do a lot of training beforehand. You need a good base of knowledge before diving into any kind of project that will require development. 

I'd rate the solution six out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Digital transformation director at Medmark
Real User
Centralized information, highly customizable, and frequent updates
Pros and Cons
  • "The Salesforce Platform's most valuable features are everything in one place, perfect reporting, highly customizable, and easy to receive information you need."
  • "The general reports could be made easier in the Salesforce Platform. Generating needs extensive training to know the exact structure of the design. Whenever you search for something you need to know what are the exact fields that you need to view. It's not an easy process to learn."

What is our primary use case?

The Salesforce Platform is a massive-sized solution. It's a vast digital platform that you can place all your business processes on and you can make the best use of your data and your customer data all in one place. The large data that you can take out of it to base your decisions on, to know your customers better, to be more efficient, and grab all opportunities that are in place and have clear visibility. 

How has it helped my organization?

The Salesforce Platform can help aid you in making the right decisions at the right time. It's easy to use because everything is in one place. It saves the time of the people working, using it in different processes.

What is most valuable?

The Salesforce Platform's most valuable features are everything in one place, perfect reporting, highly customizable, and easy to receive information you need.

Salesforce is very fast in acquiring new companies that are good in certain business processes or modules which they update their solutions.

What needs improvement?

The general reports could be made easier in the Salesforce Platform. Generating needs extensive training to know the exact structure of the design. Whenever you search for something you need to know what are the exact fields that you need to view. It's not an easy process to learn.

For how long have I used the solution?

We're in the implementation phase with the Salesforce Platform. We've launched one of the modules and we're working on the second one we will be working on the sales module later this year.

What do I think about the stability of the solution?

The stability of the Salesforce Platform it's very good for what we have used it for. However, I didn't use it extensively yet. I need more time to use it or to see how people are using it to be able to judge and say more details.

What do I think about the scalability of the solution?

Salesforce Platform is scalable.

We have approximately 100 users using this solution and we have plans to increase usage.

How are customer service and support?

I have a vendor on board, and whatever issues we might have they are my reference if I need something. I have not contacted Salesforce directly. 

I'm pushing people in my team to get certified to be administrators. They go on the Salesforce training on their website and they are doing their own training online. This is the only direct contact between my team and Salesforce directly.

How was the initial setup?

Salesforce Platform has been easy to set up.

What about the implementation team?

We are having a vendor do the implementation of the Salesforce Platform. It is not taking too much time as other CRMs do. 

If you have the people with the implementation knowledge they can do it internally, but I don't think this is the right approach. It's very costly to find somebody who's capable and I don't think you would need them as a full-time employee. Once you have your processes set up and ready, you might need only one administrator, you don't need developers or architects. You need only an administrator to sustain and maintain what is already there.

What other advice do I have?

I would recommend Salesforce Platform to others.

I rate Salesforce Platform an eight out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Salesforce Platform
September 2025
Learn what your peers think about Salesforce Platform. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
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Devaiss Mohanty - PeerSpot reviewer
Premium Services Sales- CX Professional Services at Cisco
Real User
User-friendly, easy to set up and has a good GUI
Pros and Cons
  • "Checking out or extracting a report is just a click away."
  • "Instead of creating our own template, if we had some nice templates that we could pick up - if there were some Microsoft Word templates or Microsoft Excel templates in a repository in Salesforce, that would be great."

What is our primary use case?

From lead management to reporting, everything happens in Salesforce.

It's used for lead management. We work on various accounts. Each of these accounts has various deals. Typically we concentrate on the upside deals. Converting these is a big task for us. That's where we leverage all these cloud platforms. Typically, it's for keeping track of the customer contacts, making an email campaign, or converting these leads.

What is most valuable?

Nowadays, we have the CPQ, right, the configured price and quoting feature, which actually gives us a lot of leverage when we want to submit a quote to the customer directly. It helps us a lot when the customers actually are on the CRM, so that's a platform-to-platform integration. It makes it a little easier for sales to actually have that conversation with the customer.

The best part is the cloud. Most of the updates do not take time with the cloud. We get a version of it on the fly.

Checking out or extracting a report is just a click away.

I really like the GUI.

The initial setup is easy.

It's user-friendly.

The solution is stable.

The scalability is great.

Salesforce as a platform gives a lot of freedom to have a customized view. Once we have more templates in place, that will be good. 

What needs improvement?

Instead of creating our own template, if we had some nice templates that we could pick up - if there were some Microsoft Word templates or Microsoft Excel templates in a repository in Salesforce, that would be great.

For how long have I used the solution?

I've used the solution for almost eight-plus years.

What do I think about the stability of the solution?

It is absolutely stable for us. We have never faced a problem. Drawing out reports or having that dashboard visibility or creating your custom dashboard views is simple for us. We have not faced any problems there.

What do I think about the scalability of the solution?

The solution is absolutely scalable. 

I take care of a POC which has almost 20,000-plus service sellers. It can handle definitely more than 50,000-odd people even in a POC.

We don't have any big plans to increase usage. 

How are customer service and support?

I've never contacted technical support. I cannot speak to how helpful or responsive they are. 

How was the initial setup?

The solution is straightforward. It's easy and not overly difficult. 

Deployment is something that is taken care of by the backend team. However, we have never faced such an issue migrating from a different CRM platform, a home-grown CRM platform to Salesforce.

What's my experience with pricing, setup cost, and licensing?

The backend team handles licensing. I can't speak to the exact costs. 

What other advice do I have?

Many teams can use this solution, including marketing, sales, CRM, business development, and HR. Typically I would recommend users to start using it right from the prospect stage, talking about sales language. That said, you can pick it up at any time. The prospect stage is a great place to start leveraging Salesforce, however. It gives an immense capability to have an end-to-end view when you are in sales. 

I'd rate the solution ten out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Senior Technical Consultant at a tech services company with 201-500 employees
Consultant
Intuitive, quite easy to learn, and stores all kinds of relevant sales information
Pros and Cons
  • "It's an easy platform for salespeople to quickly and efficiently be able to track an opportunity."
  • "Simplification is something it needs. Every time you get the engineers involved, they make things a little too complicated. It might be more beneficial to simplify everything for quick and easy reference."

What is our primary use case?

CRM tool 

How has it helped my organization?

I find that the SalesForce solution can be used to capture everything you're doing during the course of the workday. I'm not a senior executive. I'm the guy in the trenches. I find management is trying to develop a portal to log all the information possible, so that, if I ever left, that they would be able to recreate my funnel and have all the contact information and the customer information and try to better understand the dynamics of the decision making within any of the corporations that I've identified as potential customers.

What is most valuable?

What I really like about Salesforce is that it's very intuitive. It's an easy platform for salespeople to quickly and efficiently be able to track an opportunity and develop custom reports for management. 

At times, companies that have embraced the Salesforce engineering model, have been able to gather resources necessary to facilitate quotes. It'll be able to store all my information, as far as notes from calls, meetings, and tracking the progress of a particular project.

What needs improvement?

There's always room for improvement. Simplification is something it needs for sales. Every time you get the engineers involved, they make things a little too complicated. It might be more beneficial to simplify everything for quick and easy reference.  

The solution should offer a Salesforce version for individuals. You have a number of people that have independent agencies and other independent workers that are out there that want to be able to track what they're doing and be able to put that into some sort of a schedule that coordinates with their calendar and everything else. When I look at Salesforce and I open Salesforce, it's unique to me as an individual. I've used Salesforce with many different companies. Sometimes you can see the visibility of other accounts, and things of that nature. These platforms can be problematic as you have people that are always looking at your stuff and then trying to work their way around you. 

With Salesforce, I do feel that I'm doing a lot of repetitive tasks. We're constantly, re-putting in the same thing over and over and over. And that's something that Salesforce should figure out. They need to remove redundancies, as salespeople want to move on to the next deal. Salespeople want to talk and track the initial and primary points of contact. They want to put in a quick note and move on to the next opportunity. 

For a salesperson, sometimes, you should be able to categorize your opportunities in the vertical markets that can be beneficial as well. I know it makes it a little more complex, however, that way you could see everything at a glance. You could look up which vertical, for example, you are more successful in. You should be able to split those out and dissect everything a bit better.

That way, when you're running your campaigns, you could actually have some consistency. For example, as a salesperson, you could say "today I'm going to call logistics companies" or "today I'm going to call finance companies". 

For how long have I used the solution?

I've been in technical sales for about 30 years now and have used Salesforce for almost 20 years now.

What do I think about the scalability of the solution?

The company I work for right now has 400 people.

Which solution did I use previously and why did I switch?

I actually worked with GoldMine CRM, one of the first CRM tools that were out there. They worked on my internet services and voice services for many years before selling GoldMine to Vendata.

What I liked about their tool, which is something that Salesforce doesn't do, is they actually had a version for individuals as opposed to companies. That way, I would be able to track everything I was doing, too, and coordinate, and be able to save that information without setting up all the alarms that come with downloading something.

What's my experience with pricing, setup cost, and licensing?

I haven't had to buy Salesforce, however, I have heard it's $1500 a user. 

Which other solutions did I evaluate?

I've used Goldmine Software, SEIBEL, Oracle, and Symantec Compass. 

What other advice do I have?

The company I work for has a partnership with Salesforce. 

The product version is the latest and up-to-date. It's all handled through the company I work for.

I'd rate the solution at a nine out of ten. Nothing is perfect, however, Salesforce is a good CRM tool. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
reviewer981882 - PeerSpot reviewer
Managing Partner at a consultancy with 51-200 employees
Real User
A stable and scalable enterprise platform-as-a-service solution with useful reports and dashboards
Pros and Cons
  • "I like the reports and the dashboards. Since I'm a managing partner, I use the reports and dashboards to understand my team's contact management, opportunity management, and account management activities. We use Pardot for marketing campaigns."
  • "Reporting could be better. Reporting is Excel-based, and it has sucked since the inception of the company. That's why I was excited about the fact of them bringing MuleSoft into the fold and Tableau."

What is our primary use case?

We use Salesforce Platform for marketing, opportunity tracking, and account management within the sales element.

How has it helped my organization?

Coming into the early 21st century, actually automating a number of processes and work activities were done with legacy tools like Excel, Word, and so on. It's really just bringing everything into a modern integrated platform.

What is most valuable?

I like the reports and the dashboards. Since I'm a managing partner, I use the reports and dashboards to understand my team's contact management, opportunity management, and account management activities. We use Pardot for marketing campaigns.

What needs improvement?

Reporting could be better. Reporting is Excel-based, and it has sucked since the inception of the company. That's why I was excited about the fact of them bringing MuleSoft into the fold and Tableau.

For how long have I used the solution?

I have been using Salesforce Platform since the late 90s.

What do I think about the stability of the solution?

The Salesforce Platform is very stable.

What do I think about the scalability of the solution?

The Salesforce Platform is scalable. In consulting work, about four years ago, I did some work for GE. GE then consolidated 80 different Salesforce instances into either two or three instances. That's a company of 300,000 people globally at that point. Today, my business has a hundred partners, of which probably 60 or 70 partners use Salesforce.

How are customer service and support?

My admin has used Salesforce technical support, and to my knowledge, everything has been very positive and very successful.

How was the initial setup?

Over the years, we've created our own custom objects in fields. We try to keep the applications as standard or vanilla as possible, but we've tailored them to our business model and processes. The product is used moderately, and we have one Salesforce administrator to manage it.

What other advice do I have?

I've been against Salesforce for many years, and even today, with Lightning, they haven't migrated everything that the platform did within Classic to Lightning. It's just continuing to improve the user interface and the integration capabilities with other non-Salesforce applications.

On a scale from one to ten, I would give Salesforce Platform an eight.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1836315 - PeerSpot reviewer
Senior Consultant and Analyst - Product Engineering Services at a computer software company with 201-500 employees
Consultant
Has a user-friendly and intuitive interface and is easy to sale and navigate
Pros and Cons
  • "The presentation is clear and easy to comprehend."
  • "This platform is indeed on the expensive side."

What is our primary use case?

There are various modules available, and not all of them are fully utilized or engaged extensively. Some modules serve internal purposes, such as tracking employee efforts and utilization. This relates to our customer support services. When you input something, you need to adhere to your specified timelines.

What is most valuable?

I find the user interface to be excellently crafted. It's user-friendly, and intuitive, with a minimalistic design, making it straightforward to navigate. The presentation is clear and easy to comprehend. Overall, it's quite satisfactory.    

What needs improvement?

Companies prioritize quality execution and user convenience over pricing concerns. Their primary focus is on the platform's effectiveness and the positive impact it can make, as well as the time-saving benefits it offers. It's essentially a blend of both factors, striking a balance between quality and cost.

This platform is indeed on the expensive side. One notable aspect is that it offers a comprehensive range of fields and even allows for customization, enabling users to tailor it to their specific tasks and requirements. This flexibility extends to creating customized labels and columns in the backend, making it a highly adaptable and tailored tool. Overall, I haven't encountered any significant challenges.

Pricing could potentially be a deciding factor, but I believe it's unlikely to be a major concern for the company behind this widely used CRM platform. Despite the higher pricing, it remains the most popular CRM tool globally due to its extensive features and capabilities.

For how long have I used the solution?

I have been using Salesforce Platform for the past year.

What do I think about the stability of the solution?

It is a stable solution. 

What do I think about the scalability of the solution?

It offers high scalability and is easier to scale and navigate.

How was the initial setup?

I am not a part of the internal team. They are mainly responsible for the deployment.

What other advice do I have?

From a pricing perspective, I believe it's safe to say that this platform ranks as the top choice globally. It offers an incredibly user-friendly experience and provides efficient storage solutions, albeit at a relatively higher cost. Nevertheless, it's also the most widely adopted platform worldwide, owing to its comprehensive set of features and capabilities that cater to organizations of all sizes, particularly larger IT firms. Whether it's big IT companies or any other industry, this platform stands out as a CRM tool for internal purposes, mainly due to its cost-effectiveness.

I would rate it a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer2171790 - PeerSpot reviewer
Head of IT at a non-profit with 201-500 employees
Real User
A flexible solution that can be used from anywhere while ensuring that it remains stable
Pros and Cons
  • "The solution's stability is fine. There are no issues with Salesforce's stability."
  • "The initial setup process was a complex thing to do because four different organizations were working together."

What is our primary use case?

We use it as a CRM for our client management. We use it as a rostering and scheduling tool for our main business, which is supporting people with disabilities. We also use it for our payroll system.

How has it helped my organization?

We have increased the visibility of our information and reporting with the tool. Also, I think we now have a more streamlined end-to-end process.

What is most valuable?

I like that everything is on a fairly easy platform, and you can learn the system by yourself. Also, it's very fairly flexible. It's a system that you can use anywhere. So, you can use a mobile phone. You can use it anywhere. So it doesn't tie you to the office.

What needs improvement?

There are a few functions that I would like to see improved. The solution's rostering and scheduling, and payroll functionality need to improve.

We're working with all our vendors on issues that need to be updated and addressed to meet the changing business needs.

For how long have I used the solution?

I have been using Salesforce Platform for about two years.

What do I think about the stability of the solution?

The solution's stability is fine. There are no issues with Salesforce's stability.

What do I think about the scalability of the solution?

The scalability of the solution has been fine. We have a year of data in the tool, and there are no differences in performance from when we started using it. Around 550 users in m company use the solution.

How are customer service and support?

Our third parties handle the technical support, and each one is different. Overall, they're all fairly good at what they do.

Which solution did I use previously and why did I switch?

We used a number of different solutions before going with Salesforce. We didn't switch because they weren't fit for purpose, and we wanted to get all our critical business systems onto one platform.

How was the initial setup?

The initial setup process was a complex thing to do because four different organizations were working together. We get enhancements and improvements every quarter from our vendors. Also, we enhance the product ourselves. I am responsible for the maintenance of Salesforce platform.

What about the implementation team?

Third parties were involved in the implementation process. We had our in-house project team, but we also worked with a main external provider who organized the other third-party providers since four different organizations were working with us to do the deployment.

What's my experience with pricing, setup cost, and licensing?

Price-wise, the solution is reasonable for what we're getting.

What other advice do I have?

I would tell those planning to use the solution to take more than eight months to implement and ensure they have work in their internal business cases before implementing. I rate the overall product a nine out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Associate at Workvisory Services LLP
Real User
Lightweight, easy to use, and flexible as it's on the cloud
Pros and Cons
  • "I found the ease of use most valuable in the Salesforce Platform. I also found the platform pretty light."
  • "I want more analytics in the platform and the addition of AI-based models, for example, predictive feedback. The Salesforce Platform needs to be more intelligent and intuitive to make it a great solution."

What is our primary use case?

I use the Salesforce Platform for customer relationship management. I use the solution for tracking and managing the customer lifecycle and the sales cycle.

What is most valuable?

I found the ease of use most valuable in the Salesforce Platform. I also found the platform pretty light.

What needs improvement?

The Salesforce team is building some intelligence into the Salesforce Platform, but it needs more automation. In particular, I want more analytics in the platform and the addition of AI-based models, for example, predictive feedback. The Salesforce Platform needs to be more intelligent and intuitive to make it a great solution.

What I want to add to the Salesforce Platform is the ability to organize and present information on the dashboards more intelligently, as that would be of great help.

For how long have I used the solution?

I've been using the Salesforce Platform for about one year now.

How are customer service and support?

I've never contacted the Salesforce Platform technical support team because my company has a separate operations team in charge of getting support.

How was the initial setup?

The initial setup for the Salesforce Platform was easy, so it's a nine out of ten in this area.

I have no idea how long the deployment took because I wasn't involved in the platform's deployment.

What other advice do I have?

I'm part of a product company in the synthetic data space rather than traditional TDM solutions. I head the global analysis team in my company.

For CRM, my company uses the Salesforce Platform. It also uses Amazon Web Services. I'm also a user of the Salesforce Platform.

The Salesforce Platform is on the cloud, so I always use the latest version.

At least thirty-five people use the Salesforce Platform in my company.

The Salesforce Platform is a solution I would recommend to others.

My rating for the platform is nine out of ten based on its usability. The most important driving factor to me is its ease of use. The Salesforce Platform also has excellent features and functionalities. It's also important to me that the Salesforce Platform is a lightweight solution and very flexible to use on the cloud.

My company is a Salesforce customer.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free Salesforce Platform Report and get advice and tips from experienced pros sharing their opinions.
Updated: September 2025
Buyer's Guide
Download our free Salesforce Platform Report and get advice and tips from experienced pros sharing their opinions.