Editorial calendar functionality for multiple platforms, including social media, email marketing, and web.
Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities.
Percolate offers a comprehensive content marketing platform designed to streamline workflows, improve collaboration, and enhance marketing strategies for businesses of all sizes. It is well-suited for teams looking to integrate content planning and execution seamlessly.
| Product | Mindshare (%) |
|---|---|
| Percolate | 6.9% |
| Aprimo | 14.1% |
| BrandMaker | 10.8% |
| Other | 68.2% |
Built for marketers, Percolate facilitates managing content from creation to distribution. It provides a centralized hub where teams can plan, execute, and measure marketing strategies. The platform supports improved alignment and execution efficiency through its robust features. Businesses leverage it to bring coherence to marketing operations, reducing the time spent on project tracking and communication.
What are the key features of Percolate?In industries like retail and technology, Percolate is implemented to synchronize marketing efforts across multiple channels, enhancing brand consistency. Technology firms utilize it to manage diverse content outputs efficiently, while retail brands capitalize on its analytics for consumer behavior insights, allowing data-informed decision-making in marketing strategies.
| Author info | Rating | Review Summary |
|---|---|---|
| Senior Manager of Creative Media | 4.0 | I appreciate its multi-platform editorial calendar and improved collaboration. However, I find the analytics confusing, social sharing needs enhancement, and it can be pricey, with occasional stability issues. |
Editorial calendar functionality for multiple platforms, including social media, email marketing, and web.
Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities.
Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives.
Analytics are set up in a confusing way that could be better streamlined for usability; certain functions for social sharing could be enhanced, such as integrating hashtag suggestions and tagging capabilities.
Two years.
Yes, at times.
No.
An eight out of 10, and improving.
Yes, I previously used Salesforce Marketing Cloud. That company was not providing quality support and service, so we decided to switch software. The editorial calendar function made Percolate the top choice.
Initial setup was straightforward. Later upgrades and integrations were complex at times.
The service can be quite pricey, especially if you choose to section off your licenses by audience.
Have your entire team ready for training at once, and be patient with new feature roll-outs.