What is our primary use case?
I'm a manufacturing and distribution company's Senior Director of Operational Risk and Strategy. Anything related to technological or safety risks runs through my team.
We use Mass Notification to provide alerts about extreme weather events. We're located in the mid-Atlantic region, so hurricanes are common, but we also use it for ice storms, snow, tornadoes, etc. We use Everbridge to send notifications to our teammates and ask them about their status.
For example, we send follow-up questions to impacted teammates, asking them, "Hey, do you need anything? Do you need help? Can we reach out to you?" The tool enables two-way communication. In the past few years, we've also used Everbridge to complete daily check-ins for COVID-19. Some of our facilities are high-density, so we wanted to make sure that we ask questions about symptoms before our employees come to work. It was just a simple "yes" or "no" question that allowed us to understand the employee's health status. We were sending thousands of messages every day.
The third use case would be any emergency, such as a security threat. We can use Everbridge to inform employees of an event that may impact them, such as a protest or a shooting. We might send out a message telling them to avoid the area.
How has it helped my organization?
Everbridge allows us to protect our most important asset: our employees. We must protect the people who make deliveries for us, sell our products, work in our facilities, or come to an office. Without a tool like Everbridge, we have no way to communicate with a large number of people in seconds. Some employees don't have direct access to company-based email, but they usually have personal devices. Some of them have company devices, but many do not. The vast majority do not have company devices, so we use Everbridge Mass Notification to communicate with them directly.
My team's mission is to minimize risks to our facilities and people. We protect our people, care for them, and check on them to ensure they're okay during a crisis. Doing this also helps grow our bottom line because we can avoid paying large claims to impacted teammates.
In general, employee safety creates massive value for our organization. If we prioritize employee safety from top to bottom, it affects productivity, morale, and turnover. We're retaining employees because people want to work for an organization that cares about them.
It sends a message to a frontline teammate that the company cares enough to communicate with them even though we don't directly benefit financially from it. We're asking about their well-being and their families during an emergency. Everbridge allows us to fulfill that vision through a simple communication tool. It enables us to build a safety culture throughout our organization.
While Everbridge hasn't affected my productivity personally, it was helpful during COVID. We could communicate from a high level when teammates were quarantined or symptomatic to recalibrate and adjust at each location. Aside from that, I don't think it has affected productivity per se.
Everbridge helped us save time when we send out communications. Before we had Everbridge, we had to use call trees and spreadsheets to contact each employee one by one to check on them. When a storm came through, we had supervisors pull up the spreadsheet and call. Using Everbridge, we can quickly send a notification, and everybody gets it simultaneously. Everybody can respond or acknowledge that they received it within a couple of seconds.
What is most valuable?
We like the ability to integrate geolocation data from our HR system that tells us where teammates work or live. That information helps us calibrate the notification. If we know a storm or a tornado will hit a specific area, we can look at the map view within Everbridge. The feature is called the Universe View, and it's a section of the tool that lets us notify those folks based on the location data we have for them.
If you have a hurricane on the coast, you can chart its path on the map using the weather overlay tool. Then, you can select the impacted teammates on the screen. From there, you can create a notification that targets those specific teammates. It's critical to ensure your notifications are tailored to those affected by a particular event. You don't want to send it to everybody in the state or at one location. The notifications should be restricted to those who are impacted.
The templates are also helpful. If you've got a scenario where you need to communicate quickly, you can create a new notification and type what you want to send out to the impacted individuals. It's better to think about that before an event takes place. That's where templates come in. You can save templates in a list and customize those as needed.
There are always variables. Some variables change in every situation. The tool asks a few quick questions, and you can quickly draft a notification based on what's already pre-built within the product. You don't need to scramble to type out a lengthy message and accidentally write something that might expose you to legal liability. We want to ensure each message has been thought out and approved by management instead of doing it in the heat of the moment.
We can ingest data from our HR system into Everbridge, like employees' names, departments, and contact information. For example, we can send notifications based on job titles and pay statuses. We might need to send messages to all non-salaried positions, supervisors, etc.
If we collect that data on our side, we can send it to Everbridge, allowing us to tailor the notification based on essential demographic information or additional values in those data fields. For instance, I can send a message targeted to everyone in Nashville who is a manager and has a specific job title.
What needs improvement?
Reporting is something Everbridge should improve. It's pretty basic. The tool has some reports, but you often need to go down to the Excel level and do it yourself. It would help if the solution had more robust in-app reporting tools and technology that offer an analysis of what you've sent out and some more details.
I would also like to see more delivery methods. Everbridge sends messages via email, text, and phone, but what about Teams? We have people on Teams, which is another delivery method we could use to send information quickly.
For how long have I used the solution?
We have used Everbridge Mass Notification since 2017.
What do I think about the stability of the solution?
We haven't had problems with stability. Everbridge has been extremely reliable for us. We haven't had any downtime. During COVID, we had a minor delay in sending out messages, but that is rare.
What do I think about the scalability of the solution?
Some companies using this tool have more than 100,000 employees, but we're smaller. We have 17,000 employees who could receive notifications and haven't run into any scalability issues with the software.
How are customer service and support?
I rate Everbridge support a nine out of ten. They have a 1-800 number we can call, and we have a client account manager. They also have online support and something called Everbridge University, their complete learning solution for the tool.
When I need to train new people on how to use the tool, I send them to Everbridge University. There are a lot of courses covering everything from sending notifications to creating messages. Their training offerings are pretty robust.
During implementation, they sent someone to our location for a few days to work with our team and ensure we were properly trained. They helped us implement the solution and get some templates going.
How would you rate customer service and support?
How was the initial setup?
Deploying Everbridge wasn't too complex. The hardest part of deploying a tool like this is integration. You need to pull in employee data and ensure that all the agreements are in place from a contract standpoint.
From a cyber-liability standpoint, we must ensure everything is locked down and secure. That took the longest time because we were sending so much personal data to a company. We have a contracting agreement with Everbridge, and we need to make sure that they're doing the work on their end to secure sensitive data. Once you get that done, the tool's very easy to use.
The implementation involves knowing which data fields we want to use, like job title, location, department, etc. When we're setting up the solution we need to know any data we plan to use down the road.
We also had to configure role-based access. You can set up an individual for one location or a group of people. We probably have more than a hundred direct users who can access the tool locally. It isn't something where one person has total control over everything. We have assistant admins and local communicators or notifiers who can send out communications to teammates within their departments or sites.
Everbridge doesn't require maintenance as long as the HR system is connected and sends the data every night. That's the only maintenance you need to keep an eye on. But everything else is pretty straightforward.
What was our ROI?
It's hard to calculate the return on investment because we can't put a dollar amount on employee safety. However, the ability to communicate quickly and save lives could potentially help us avoid claims that cost millions of dollars. We can definitely get ahead of that by sending notifications and checking on our employees.
That's where the ROI comes in. Previously, we were solely reliant on supervisors at a location to manage a crisis, communicate with their teams, etc. This allows us to send alerts down and we know they will be delivered.
What's my experience with pricing, setup cost, and licensing?
Everbridge is slightly more expensive vs. the competition. I'm aware of another company called AlertMedia that has a little more competitive pricing than Everbridge.
Which other solutions did I evaluate?
We looked at another solution called MIR3 (OnSolve). Everbridge came out as the winner because it was easier to use, and fit our business model and culture a little better than MIR3 did.
What other advice do I have?
I rate Everbridge Mass Notification an eight out of ten. There are a few mass notification players out there, so you should find a tool that fits your culture, is easy to use, and makes sense for your organization. They all have the same functionalities, but some are better than others.
Ease of use is where you will get the most value, but security is also crucial. You need a secure company that will protect your data. Check the terms of use and provisions on data privacy. Do your homework on each one.
Which deployment model are you using for this solution?
Public Cloud