Zoho Campaigns Reviews

Name: Zoho Campaigns
Brand: Zoho
Rating: 4.0 (11 reviews)

Vendor: Zoho

4.0 out of 5

11 reviews
84% willing to recommend

What is Zoho Campaigns?

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

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Zoho Campaigns is the #4 ranked solution in top Cloud Email solutions. PeerSpot users give Zoho Campaigns an average rating of 8.0 out of 10. Zoho Campaigns is most commonly compared to MailChimp: Zoho Campaigns vs MailChimp. Zoho Campaigns is popular among the large enterprise segment, accounting for 51% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 11% of all views.

Helped 861,490 peers since 2012

Featured Zoho Campaigns reviews

Manav Sharma

Project Manager at a tech services company with 1-10 employees

I have found two or three issues with Zoho Campaigns. If we add any email content, Zoho Campaigns takes a lot of time to review by the back end. Two years back, a client set up Zoom Campaigns, and the lead was not entered into the campaign. The flow and everything else was fine, but entering the journey or the campaign took time. My company lost a customer because it took two weeks to review the emails we entered into that content. Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging. So that's why people have started moving to Zoho marketing automation instead of Zoho Campaigns. Zoho Campaigns should include immediate sync for the deals model because it's still not there. Whenever a lead is entered, it is immediately synced, but there is no immediate sync for the deals.

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Deepa Govind

Zoho Product Consultant, Solution Architect, Creator Trainer at Homepreneur

Zoho Campaigns comes under Zoho Cloud. I'm happy with the generic report stack available on Zoho Campaigns. I am not a data analyst. I understand simple English and simple sentences. So these reports help me understand how many people open my email, and beyond that, I don't need other insights. If somebody clicks on a Zoho Creator course, I know it's the right target I have to reach. In the same email, if somebody clicks on my website, I know they are more interested in understanding my credibility before they get interested in the course. This way, my needs are solved based on the generic reports. Since it interfaces with other parts of Zoho, I would recommend Zoho Campaigns to other users. Overall, I rate Zoho Campaigns an eight or nine out of ten.

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Collince Dundo

Co-Founder at Youth Initiative Development Programme

When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

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Zoho Campaigns mindshare

As of July 2025, the mindshare of Zoho Campaigns in the Cloud Email category stands at 7.3%, down from 8.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Cloud Email

PeerResearch reports based on Zoho Campaigns reviews

Type	Title	Date
Category	Cloud Email	Jul 14, 2025	Download
Product	Reviews, tips, and advice from real users	Jul 14, 2025	Download
Comparison	Zoho Campaigns vs MailChimp	Jul 14, 2025	Download
Comparison	Zoho Campaigns vs Amazon WorkMail	Jul 14, 2025	Download
Comparison	Zoho Campaigns vs SendGrid	Jul 14, 2025	Download

Title	Rating	Mindshare	Recommending
MailChimp	4.1	14.7%	82%	32 interviews Add to research
SendGrid	4.3	19.5%	100%	12 interviews Add to research

Valuable Features

"The initial setup is easy."
"Zoho Campaigns is a good software for email marketing."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."

Room for Improvement

"There is room for improvement with integration with other applications like MailChimp."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"The support team takes a while to respond to our request."

Pricing

"There are additional charges, like whenever I add additional users, I need to pay extra."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"Zoho Campaigns is cheaper compared to other products."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Zoho Campaigns Buyer's Guide for additional reliable information.