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Active Roles by One Identity vs BetterCloud comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jul 20, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Active Roles by One Identity
Ranking in User Provisioning Software
3rd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
91
Ranking in other categories
Active Directory Management (1st), Non-Human Identity Management (NHIM) (1st)
BetterCloud
Ranking in User Provisioning Software
14th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
2
Ranking in other categories
Data Loss Prevention (DLP) (36th), SaaS Management Platforms (8th)
 

Mindshare comparison

As of September 2026, in the User Provisioning Software category, the mindshare of Active Roles by One Identity is 4.9%, down from 7.0% compared to the previous year. The mindshare of BetterCloud is 1.5%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
User Provisioning Software Mindshare Distribution
ProductMindshare (%)
Active Roles by One Identity4.9%
BetterCloud1.5%
Other93.6%
User Provisioning Software
 

Featured Reviews

Puru Solanki ( ITIL. CISM , CCSP ) - PeerSpot reviewer
IT Head at Citadel Global
Automation has streamlined onboarding and governance and delivers faster, more secure access
Overall, we are very satisfied with Active Roles by One Identity, but there are a few areas that could be improved. The user interface could be more modern and intuitive, especially for new administrators. Some advanced configuration and policy settings have a steep learning curve and could be simplified. We would also like to see more built-in integrations with cloud platforms and SaaS applications, along with additional out-of-the-box reporting templates. These improvements would make the product even easier and more flexible for organizations managing hybrid environments. One thing that would make our daily work even smoother is having more ready-to-use templates for common administrative tasks and reports. This would reduce the need for customization and help teams get up and running more quickly. Additionally, faster and simpler synchronization for hybrid and cloud environments would be beneficial, especially for organizations managing both on-premises and cloud identities. More detailed documentation and guided setup for advanced features would help new administrators learn the platform faster and more easily. One additional improvement I would like to see for Active Roles by One Identity is a better built-in dashboard with more real-time insights into identity and access activities. It would be helpful if upgrades and migrations were simpler and required less planning. Finally, expanding native integrations with more cloud services and third-party applications would make the platform even more versatile and reliable. These enhancements would improve the overall user experience while keeping the product's strong security and automation capabilities.
PaulHeard - PeerSpot reviewer
CIO at a consultancy with 201-500 employees
Experienced easy deployment and stable performance but user support needs improvement
The most valuable features are that BetterCloud had a much more sophisticated workflow management toolset than Google itself. It was easy to build onboarding and offboarding workflows, which could handle the desired complexity versus out-of-the-box Google. BetterCloud allowed us to reallocate storage so all files created by a departing member would get reallocated to the manager, thus retaining access. BetterCloud saved help desk time by automating processes, providing a reasonable return on investment. BetterCloud now offers SaaS platform tracking capabilities, a key, previously missing feature.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Active Roles helped reduce our identity-based breaches."
"I saw a strong ROI with One Identity Active Roles through around a forty to fifty percent reduction in service desk workload, faster user provisioning from hours to minutes, fewer manual errors, and improved compliance and audit efficiency, which saves significant administrative time and operational efforts."
"Since we have implemented One Identity Active Roles, we have seen significant improvements, with faster user management, better control over Active Directory, reduced errors, and improved security."
"It has helped increase operational efficiency in our organization."
"Overall, One Identity Active Roles has led to roughly a 40 to 60 percent reduction in AD-related service desk tickets and manual effort, with user onboarding tasks dropping from 15 to 20 minutes down to just a few minutes through automation and templates, adding up to dozens of IT hours saved every month and enabling the same team to manage more users without additional headcount."
"One aspect of my experience using Active Roles by One Identity that I want to emphasize is that I truly appreciate how it centralizes and automates identity management instead of relying on extensive manual Active Directory administration."
"After implementing One Identity Active Roles, clear operational improvements are evident, including user provisioning time reduction from hours to minutes, a 40 to 50% drop in service desk workload, faster resolution of password reset and account-related requests through delegated administration, and fewer manual errors in group assignment and permission management."
"The solution improved our organization's security posture by framing the end users and ensuring that capabilities that could cause mistakes are hidden from the web interface."
"BetterCloud saved help desk time by automating processes, providing a reasonable return on investment."
"You simply cannot use Google Apps without it, so it's a no brainer."
 

Cons

"The user interface needs to be more modern and scalable. There are certain screen resolutions where the product is unusable."
"Integration capabilities are somewhere in the middle; it is not easy to integrate, but it is not the hardest thing out there."
"The initial setup could be simpler because sometimes it feels like it should be more straightforward."
"Overall, One Identity Active Roles is a very powerful tool, but there are definitely areas where it can be improved."
"One area for improvement would be the initial setup, which feels a little bit complex and could be simplified."
"The tool has limited scope for improvements from what I have used thus far."
"There are some features that we think should be included in their next release. We think these things would take them to the next level: the ability to completely force or limit any dynamic group processing to specific servers, change-tracking reporting of virtual attributes, and the ability to use files as inputs to automation workloads. These things have also been talked about. Knowing them, they're probably working on them."
"There is room for improvement in One Identity Active Roles. While the product is very capable, managing complex workflows and hybrid environments can sometimes require deeper expertise than expected, so better cloud integration and troubleshooting visibility would also be valuable improvements."
"The account support team was weak in engagement and communication, contributing to the decision to move to more comprehensive solutions."
"Would love for it to be able to replace our SSO as well as provide connectivity and the same level of automation to our other SaaS products."
 

Pricing and Cost Advice

"It's fairly priced."
"The price is reasonable. It costs us about 1 million Danish kroner annually, and we also spend about half as much on consultants."
"It's expensive."
"The pricing is on the higher end."
"The pricing for Active Roles is expensive but not as expensive as other solutions like Okta."
"The pricing is high. I have not been involved with the renewal or cost aspect, but I know it is not cheap by any means. However, it is very useful for our environment."
"The licensing model is a simple user-based model, not that much complicated."
Information not available
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Top Industries

By visitors reading reviews
Outsourcing Company
28%
Healthcare Company
9%
Financial Services Firm
7%
Computer Software Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business100
Midsize Enterprise16
Large Enterprise45
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for One Identity Active Roles?
Our experience with the pricing, setup cost, and licensing of Active Roles by One Identity has been very positive. Although Active Roles by One Identity is not the lowest-priced solution, we believ...
What needs improvement with One Identity Active Roles?
Overall, we are very satisfied with Active Roles by One Identity, but there are a few areas that could be improved. The user interface could be more modern and intuitive, especially for new adminis...
What is your primary use case for One Identity Active Roles?
Active Roles by One Identity is our main solution for simplifying and automating user account management in our Active Directory environment. We use it for tasks like user provisioning, deprovision...
What is your experience regarding pricing and costs for BetterCloud?
The real downside was it was a relatively expensive product, and ultimately we removed it as a cost-saving measure.
What needs improvement with BetterCloud?
BetterCloud's support for SaaS management was lacking initially, requiring development of a custom tool to handle some workflow automation. It was also relatively expensive. The account support tea...
What is your primary use case for BetterCloud?
We were using BetterCloud for onboarding and offboarding, particularly managing Google account setup and removal, because we wanted to retain information after people left, and not just have the ac...
 

Also Known As

Quest Active Roles
No data available
 

Overview

 

Sample Customers

City of Frankfurt, Moore Public Schools, George Washington University, Transavia Airlines, Howard County, MD. See all stories at OneIdentity.com/casestudies
HelloFresh, Oscar Health, Square
Find out what your peers are saying about Active Roles by One Identity vs. BetterCloud and other solutions. Updated: September 2026.
913,076 professionals have used our research since 2012.