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Airtable vs Wrike comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.4
Airtable enhances efficiency and productivity with automation, offering significant ROI and valuable corporate use despite minor issues.
Sentiment score
7.7
Users gained substantial financial savings and efficiency using Wrike, with ROI potentially tenfold and improved team visibility.
I can automate the process so it automatically populates data into the Airtable base and performs any necessary calculations.
Business automation Expert at INSTRUTECH LIMITED
I use it to monitor my performance as a freelancer, checking if I'm doing work and delivering on time.
Automation Specialist at ZapWorx
We take those feedbacks very seriously and work on them for product improvement.
Senior Product Consultant II at Vimeo
 

Customer Service

Sentiment score
5.2
Airtable's customer service is polite and efficient, especially for enterprise clients, despite some users desiring faster responses.
Sentiment score
8.6
Wrike support is highly rated for responsiveness and expertise, offering quick resolutions and valuable community resources.
We are prepared to go inside their account and impersonate the user's account to identify the root cause of their issues.
Senior Product Consultant II at Vimeo
 

Scalability Issues

Sentiment score
5.6
Airtable suits small to medium projects, offering flexible user management, but may face limitations with larger datasets.
Sentiment score
7.4
Wrike is scalable and customizable, though opinions vary on performance; cloud capabilities efficiently manage expansions without disruptions.
We have multiple departments, and based on my knowledge of how many clients we have on that particular table, I could say it is more than seventeen thousand clients in the whole database.
Senior Product Consultant II at Vimeo
 

Stability Issues

Sentiment score
7.8
Airtable is reliable with occasional downtime and bugs; users praise its support and report general satisfaction with performance.
Sentiment score
7.5
Wrike is generally stable and effective, with minimal issues reported, mostly under specific conditions like variable internet speeds.
There was one instance of a glitch due to AWS having issues with some regions where the app was hosted, but aside from that, Airtable is very stable and reliable.
Automation Specialist at Upwork
 

Room For Improvement

Airtable users desire faster syncing, enhanced automation, improved interfaces, better documentation, advanced CRM features, and revised pricing.
Wrike users desire improvements in reporting, interface, task management, mobile app, customization, collaboration, support, and cost efficiency.
I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project.
Automation Specialist at ZapWorx
The CRM features in Airtable aren't as advanced as those in Monday.com, which allows for email campaigns.
Automation Specialist at Upwork
When I refer to being stuck, I mean that when I open the page, I do not get the customer experience database directly.
Senior Product Consultant II at Vimeo
 

Setup Cost

Airtable offers scalable pricing from $10/user monthly, with free limited plans; enterprise requires consultation for custom features.
Enterprise users appreciate Wrike's subscription model for its value and convenience, despite varying costs and perceptions.
 

Valuable Features

Airtable offers user-friendly design, automation, and customization, enabling effortless data management and integration without extensive technical knowledge.
Wrike users appreciate its intuitive interface, collaboration tools, integration, customization, task management features, and strong support resources.
I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data.
Automation Specialist at ZapWorx
We have connected our Slack channel to Airtable; any updates or changes made to Airtable will always reflect in the Slack channel.
Senior Product Consultant II at Vimeo
Everybody has a particular base for different purposes, so you add information to those bases, and anybody can access it at any point in time anywhere in the world.
Business automation Expert at INSTRUTECH LIMITED
 

Categories and Ranking

Airtable
Ranking in Project Management Software
12th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
17
Ranking in other categories
No-Code Development Platforms (9th), Product Management Software (1st), AI Data Analysis (11th), AI Sales & Marketing (2nd)
Wrike
Ranking in Project Management Software
11th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
59
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Project Management Software category, the mindshare of Airtable is 1.0%, down from 1.0% compared to the previous year. The mindshare of Wrike is 2.4%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Project Management Software Market Share Distribution
ProductMarket Share (%)
Wrike2.4%
Airtable1.0%
Other96.6%
Project Management Software
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
Awadhesh Singh - PeerSpot reviewer
Project Manager at NebuFlow
Easy to tag people and has a form system to collect information but cannot work in multiple channels simultaneously
There are several areas where Wrike could improve. First, it doesn't allow accessing multiple channels simultaneously, which would be useful. Transferring data from one project to another is also difficult. It would be easier to work on parallel tasks across different projects. I've noticed others facing similar issues when I check the chat on their website. The tool should also improve coordination between external stakeholders and collaborators. It should also integrate financial features.
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Educational Organization
9%
Comms Service Provider
9%
Construction Company
8%
University
19%
Educational Organization
8%
Manufacturing Company
7%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise7
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not sure about the pricing because I believe budget discussions are handled by a different marketing team. We have a separate team that manages all those matters; we just handle the clients' d...
What needs improvement with Airtable?
One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized. In Airtable, ...
What is your primary use case for Airtable?
My usual use case for Airtable is for CRM management, such as lead management, and also real estate project management. I also use it for project management related to events, project management, i...
What needs improvement with Wrike?
There are several areas where Wrike could improve. First, it doesn't allow accessing multiple channels simultaneously, which would be useful. Transferring data from one project to another is also d...
What is your primary use case for Wrike?
I use the tool as a project management tool to track project timelines and communicate with the team.
What advice do you have for others considering Wrike?
I rate the overall solution a seven out of ten. I would recommend it to others.
 

Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
Down Association, Clever Clicks, Sevenly, Palatov Motorsport, LLC, Koch Ink, Opportunity To Do, Quark Software Inc., Transamerican Auto Parts, PlumChoiceÂ, Inc., InScribe, Evisions, Giant Steps, TechRepublic
Find out what your peers are saying about Airtable vs. Wrike and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.