AWS Firewall Manager vs Palo Alto Networks Panorama comparison

Amazon Web Services (AWS) and Palo Alto Networks are both solutions in the Firewall Security Management category. Amazon Web Services (AWS) is ranked #7 with an average rating of 8.2, while Palo Alto Networks is ranked #3 with an average rating of 8.5. Amazon Web Services (AWS) holds a 3.2% mindshare in Firewall Security Management, compared to Palo Alto Networks’s 7.0% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 97% of Palo Alto Networks users who would recommend it.

AWS Firewall Manager

Read 11 AWS Firewall Manager reviews

988 Views
988 Comparison Views

100% willing to recommend

Palo Alto Networks Panorama

Read 93 Palo Alto Networks Panorama reviews

3,576 Views
3,326 Comparison Views

97% willing to recommend

AWS Firewall Manager

Palo Alto Networks Panorama

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Palo Alto Networks Panorama and AWS Firewall Manager compete in centralized firewall management. Panorama appears to have the upper hand due to its versatile integration capabilities beyond AWS and detailed threat intelligence.

Features: Palo Alto Networks Panorama provides centralized firewall management, enabling users to control multiple firewalls from one interface. It features automation capabilities for task management, robust threat intelligence, and detailed reporting. AWS Firewall Manager offers seamless integration within the AWS ecosystem, automated policy application, and robust scalability that efficiently manages AWS resources.

Room for Improvement: Palo Alto Networks Panorama could improve OS update scheduling, performance speed, and Active Directory integration, which currently incurs unwelcome traffic. Documentation clarity on automation processes is also needed. AWS Firewall Manager's extensive features present a learning curve, with many features rarely used. Improving logging features and community documentation would aid in user navigation and integration.

Ease of Deployment and Customer Service: Palo Alto Networks Panorama is effective across on-premises and hybrid cloud environments but has mixed feedback on technical support, with some experiencing delays. AWS Firewall Manager excels in public and hybrid cloud deployments within AWS, but its multitude of features can complicate adoption. Support is generally considered reliable.

Pricing and ROI: Palo Alto Networks Panorama is viewed as expensive but offers good value for larger deployments, though licensing costs are high compared to competitors. AWS Firewall Manager offers a cost-efficient, scalable solution with a pay-as-you-go model that provides financial flexibility, though AWS services are often seen as costly, impacting ROI perception.

To learn more, read our detailed AWS Firewall Manager vs. Palo Alto Networks Panorama Report (Updated: February 2026).

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Firewall Manager

Ranking in Firewall Security Management

7th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Palo Alto Networks Panorama

Ranking in Firewall Security Management

3rd

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Firewall Security Management category, the mindshare of AWS Firewall Manager is 3.2%, down from 4.8% compared to the previous year. The mindshare of Palo Alto Networks Panorama is 7.0%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Firewall Security Management Market Share Distribution
Product	Market Share (%)
Palo Alto Networks Panorama	7.0%
AWS Firewall Manager	3.2%
Other	89.8%

Firewall Security Management

Featured Reviews

Venda E

Cloud Option Engineer at a tech vendor with 10,001+ employees

Centralized security policies have streamlined audits and ensure consistent protection by default

One area for improvement is the reporting and customization option. The compliance reports are helpful, but having more granular insights or export options would make it even easier to use during audits. Also, support for more third-party integration could improve flexibility. Another improvement I need to see is a smoother setup experience. Some of the initial configuration steps, especially around the organization and permissions, can feel complex. A more guided setup or clear UI explanation would make it easier for teams to adopt quickly. One more improvement would be better alerting options. Right now, we mostly rely on AWS Security Hub or CloudWatch for detailed alerts. Having more built-in, real-time notification directly from AWS Firewall Manager would make it easier to monitor policy violations without extra setup.

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Richard Dombo

Application Support Administrator at Meridian Port Services

Monitoring and managing multiple firewalls has become more efficient through centralized oversight and reliable logging

I would say that while Palo Alto Networks Panorama reporting capability is functional, it is not really intuitive. The presentation is not really as advanced as what an advanced solution would have provided. I would like to improve the dashboards on Palo Alto Networks Panorama, especially because I work in an environment where my managers are not really that technical. They do a great job leading us, but they do not have a technical background. If the dashboard could be improved to suit more executive use cases when it comes to reporting, that would be excellent. It is basic as far as I am concerned, and from an executive standpoint, it is not really that good. I would rate Palo Alto Networks Panorama as a product nine or 9.5 out of ten because there is always room for improvement, especially on the dashboard. I think if they could improve the dashboard, I would give them ten out of ten because from a technical standpoint, the dashboard is good, but at an executive level, it is not really that good. I usually struggle when doing presentations to my bosses because the dashboard and reporting from Palo Alto Networks Panorama are not as polished as they could be.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We work with compliance monitoring in the product, which is helpful for identifying framework-based misconfigurations, as it can tell you where to deploy firewall policies based on the frameworks."

"It is helpful for our compliance, as the compliance manager manages compliance with leading industry standards such as FedRAMP, which my company complies with, GDPR laws, and ISO 27001."

"AWS Firewall Manager isn't a separate solution when you create the virtual private cloud (VPC), so you can control the traffic through that security group."

"The interface is intuitive and it is easy for the users."

"Also, the strength of the community is invaluable."

"The most valuable feature is scaling, which allows you to deploy one configuration and scan and deploy it across the network. The automated policy application feature also streamlines security operations."

"The most valuable feature is the centrally managed rule. I also like the central orchestration."

"It has centralized cloud firewall management rules. It provides compliance in tracking and reporting."

More AWS Firewall Manager pros

"The threats monitoring feature is great, and comparing Palo Alto Networks to other competitors, while Palo Alto Networks is quite expensive, I am really satisfied with the threats monitoring features because I feel my company is getting value for what we are paying for."

"It is really useful for big deployments."

"I found it easy to learn how to pull information from the logs."

"The solution doesn't need a proxy for the Prisma Access Firewall."

"Centralized firewall management and update management are the most valuable features."

"I find this solution valuable for full monitoring, centralized control for reporting, and centralized management."

"The granular control of Palo Alto Networks Panorama stands out for me, as you have centralized management or a centralized view for all the firewalls."

"The most valuable aspect of Palo Alto Networks Panorama for me is the centralized management of multiple firewalls."

More Palo Alto Networks Panorama pros

Cons

"Enabling and configuring the logging is not that straightforward."

"It needs to be more employee-friendly, and the security management could be more efficient."

"One area for improvement is the reporting and customization option."

"The product could benefit from improvements in the user interface and integration capabilities."

"I would like to see AWS add some UTM features to the firewall. It would also be great if AWS Firewall had native IPS/IDS. They have the separate IPS/IDS, GuardDuty."

"They could consider organizing and enhancing documentation in a more structured and chronological manner"

"The areas of improvement are definitely platform resiliency, as we have seen outages on the AWS backbone, and whenever there is an outage on the AWS backbone, it impacts all the services hosted on that region, so we expect regional resiliency."

"AWS Firewall Manager should be open to manage other third-party appliances as well."

More AWS Firewall Manager cons

"Panorama needs to work on its configuration issues."

"The ease of use of Palo Alto Networks Panorama is an area for improvement. Another downside is that you need a lot of comprehension to understand what it is."

"Instead of searching their knowledge base in their website, maybe they can interact with us in the user interface to explain things better."

"The price of Palo Alto Networks Panorama could be better."

"Reporting might be an area to improve. It can provide reporting or some sort of graphical representation of your environment."

"We found a vulnerability where when we have a low flow, like 2.7K, it is not getting fired by the threat prevention. That's something important to improve on. They should have a proxy or some solution to solve the issue. We also found some issues around decrypting the flow. When we have more flow than expected to decrypt, the performance goes down."

"It could be more secure."

"We have had some issues in the past because integrating a new device is not intuitive."

More Palo Alto Networks Panorama cons

Pricing and Cost Advice

"The licensing is on a pay-as-you-go basis and we are billed monthly."

"The AWS Firewall Manager is a little on the costly side."

"It is a cost-efficient product."

"From what I've heard from my colleagues, it appears that the pricing is competitive, which influenced our decision to choose this option."

"Pricing for Palo Alto Networks Panorama is always high. If you're going to sell the product, you always have to talk about the technology because it should be about the solution rather than the price."

"We pay approximately $3,000 a year in order to use the product."

"Palo Alto is costly compared to Fortinet and Sophos."

"The price of Panorama is expensive."

"Cost-wise, it's very expensive."

"The solution is priced well and there is a license for this solution that we pay annually for."

"Its licensing is yearly and multi-yearly. It is not expensive."

"You can buy the hardware only and each box is not even $10,000. It's only $8,000 for the unit itself. However, then you are charged a three-year license at $81,000."

More Palo Alto Networks Panorama pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

Comms Service Provider

Hospitality Company

Manufacturing Company

Comms Service Provider

13%

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	33
Midsize Enterprise	15
Large Enterprise	46

Questions from the Community

What is your experience regarding pricing and costs for AWS Firewall Manager?

My experience with pricing, setup cost, and licensing for AWS Firewall Manager has been straightforward. There is no separate licensing cost for AWS Firewall Manager itself. It is included with AWS...

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What needs improvement with AWS Firewall Manager?

See all answers

What is your primary use case for AWS Firewall Manager?

My main use case for AWS Firewall Manager is centrally managing and enforcing security policies across multiple AWS accounts. It helps me to ensure consistent WAF rules, security group policies, an...

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What is your experience regarding pricing and costs for Palo Alto Networks Panorama?

We did not purchase Palo Alto Networks Panorama through the Azure Marketplace. We purchased it directly through Palo Alto.

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What needs improvement with Palo Alto Networks Panorama?

From a monitoring perspective, if we could improve on data retention and keep it for quite a long time, such as 90 days of data retention, that would be good for us to manage our CPU usage, as we c...

See all answers

What is your primary use case for Palo Alto Networks Panorama?

My main use case for Palo Alto Networks Panorama is to manage our firewalls. We have around 450 firewalls, and we manage them through Panorama. Configuration entry is the primary focus of our use.

See all answers

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Product Reports

Buyer's Guide

AWS Firewall Manager

February 2026

Download AWS Firewall Manager product report

Buyer's Guide

Palo Alto Networks Panorama

January 2026

Download Palo Alto Networks Panorama product report

Overview

AWS Firewall Manager is a security management service which allows you to centrally configure and manage firewall rules across your accounts and applications in AWS Organization. As new applications are created, Firewall Manager makes it easy to bring new applications and resources into compliance by enforcing a common set of security rules. Now you have a single service to build firewall rules, create security policies, and enforce them in a consistent, hierarchical manner across your entire infrastructure.

Using AWS Firewall Manager, you can easily roll out AWS WAF rules for your Application Load Balancers, API Gateways, and Amazon CloudFront distributions. Similarly, you can create AWS Shield Advanced protections for your Application Load Balancers, ELB Classic Load Balancers, Elastic IP Addresses and CloudFront distributions. Finally, with AWS Firewall Manager, you can enable security groups for your Amazon EC2 and ENI resource types in Amazon VPCs.

Amazon Web Services (AWS)

Panorama network security management provides static rules and dynamic security updates in an ever-changing threat landscape. Reduce administrator workload and improve your overall security posture with a single rule base for firewall, threat prevention, URL filtering, application awareness, user identification, file blocking and data filtering.

Palo Alto Networks

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

University of Arkansas, JBG SMITH, Temple University, Telkom Indonesia

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

February 2026

Free Report: AWS Firewall Manager vs. Palo Alto Networks Panorama

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