AWS Firewall Manager vs Palo Alto Networks Panorama comparison

Amazon Web Services (AWS) and Palo Alto Networks are both solutions in the Firewall Security Management category. Amazon Web Services (AWS) is ranked #9 with an average rating of 8.3, while Palo Alto Networks is ranked #3 with an average rating of 8.5. Amazon Web Services (AWS) holds a 3.3% mindshare in Firewall Security Management, compared to Palo Alto Networks’s 7.0% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 97% of Palo Alto Networks users who would recommend it.

AWS Firewall Manager

Read 11 AWS Firewall Manager reviews

951 Views
951 Comparison Views

100% willing to recommend

Palo Alto Networks Panorama

Read 93 Palo Alto Networks Panorama reviews

3,384 Views
3,215 Comparison Views

97% willing to recommend

AWS Firewall Manager

Palo Alto Networks Panorama

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Palo Alto Networks Panorama and AWS Firewall Manager compete in centralized firewall management. Panorama appears to have the upper hand due to its versatile integration capabilities beyond AWS and detailed threat intelligence.

Features: Palo Alto Networks Panorama provides centralized firewall management, enabling users to control multiple firewalls from one interface. It features automation capabilities for task management, robust threat intelligence, and detailed reporting. AWS Firewall Manager offers seamless integration within the AWS ecosystem, automated policy application, and robust scalability that efficiently manages AWS resources.

Room for Improvement: Palo Alto Networks Panorama could improve OS update scheduling, performance speed, and Active Directory integration, which currently incurs unwelcome traffic. Documentation clarity on automation processes is also needed. AWS Firewall Manager's extensive features present a learning curve, with many features rarely used. Improving logging features and community documentation would aid in user navigation and integration.

Ease of Deployment and Customer Service: Palo Alto Networks Panorama is effective across on-premises and hybrid cloud environments but has mixed feedback on technical support, with some experiencing delays. AWS Firewall Manager excels in public and hybrid cloud deployments within AWS, but its multitude of features can complicate adoption. Support is generally considered reliable.

Pricing and ROI: Palo Alto Networks Panorama is viewed as expensive but offers good value for larger deployments, though licensing costs are high compared to competitors. AWS Firewall Manager offers a cost-efficient, scalable solution with a pay-as-you-go model that provides financial flexibility, though AWS services are often seen as costly, impacting ROI perception.

To learn more, read our detailed AWS Firewall Manager vs. Palo Alto Networks Panorama Report (Updated: December 2025).

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Firewall Manager

Ranking in Firewall Security Management

9th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Palo Alto Networks Panorama

Ranking in Firewall Security Management

3rd

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Firewall Security Management category, the mindshare of AWS Firewall Manager is 3.3%, down from 5.1% compared to the previous year. The mindshare of Palo Alto Networks Panorama is 7.0%, down from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Firewall Security Management Market Share Distribution
Product	Market Share (%)
Palo Alto Networks Panorama	7.0%
AWS Firewall Manager	3.3%
Other	89.7%

Firewall Security Management

Featured Reviews

Venda E

Cloud Option Engineer at a tech vendor with 10,001+ employees

Centralized security policies have streamlined audits and ensure consistent protection by default

One area for improvement is the reporting and customization option. The compliance reports are helpful, but having more granular insights or export options would make it even easier to use during audits. Also, support for more third-party integration could improve flexibility. Another improvement I need to see is a smoother setup experience. Some of the initial configuration steps, especially around the organization and permissions, can feel complex. A more guided setup or clear UI explanation would make it easier for teams to adopt quickly. One more improvement would be better alerting options. Right now, we mostly rely on AWS Security Hub or CloudWatch for detailed alerts. Having more built-in, real-time notification directly from AWS Firewall Manager would make it easier to monitor policy violations without extra setup.

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Richard Dombo

Application Support Administrator at Meridian Port Services

Monitoring and managing multiple firewalls has become more efficient through centralized oversight and reliable logging

I would say that while Palo Alto Networks Panorama reporting capability is functional, it is not really intuitive. The presentation is not really as advanced as what an advanced solution would have provided. I would like to improve the dashboards on Palo Alto Networks Panorama, especially because I work in an environment where my managers are not really that technical. They do a great job leading us, but they do not have a technical background. If the dashboard could be improved to suit more executive use cases when it comes to reporting, that would be excellent. It is basic as far as I am concerned, and from an executive standpoint, it is not really that good. I would rate Palo Alto Networks Panorama as a product nine or 9.5 out of ten because there is always room for improvement, especially on the dashboard. I think if they could improve the dashboard, I would give them ten out of ten because from a technical standpoint, the dashboard is good, but at an executive level, it is not really that good. I usually struggle when doing presentations to my bosses because the dashboard and reporting from Palo Alto Networks Panorama are not as polished as they could be.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the centrally managed rule. I also like the central orchestration."

"AWS Firewall Manager isn't a separate solution when you create the virtual private cloud (VPC), so you can control the traffic through that security group."

"The product is highly reliable."

"The most valuable feature is scaling, which allows you to deploy one configuration and scan and deploy it across the network. The automated policy application feature also streamlines security operations."

"Also, the strength of the community is invaluable."

"The interface is intuitive and it is easy for the users."

"It is helpful for our compliance, as the compliance manager manages compliance with leading industry standards such as FedRAMP, which my company complies with, GDPR laws, and ISO 27001."

"We work with compliance monitoring in the product, which is helpful for identifying framework-based misconfigurations, as it can tell you where to deploy firewall policies based on the frameworks."

More AWS Firewall Manager pros

"The best features Palo Alto Networks Panorama offers include the ability to manage multiple firewalls at one time."

"The granular control of Palo Alto Networks Panorama stands out for me, as you have centralized management or a centralized view for all the firewalls."

"Centralized firewall management and update management are the most valuable features."

"On the one or two occasions that I had to make use of technical support, I felt it to be pretty good."

"This is an efficient solution."

"I find this solution valuable for full monitoring, centralized control for reporting, and centralized management."

"The entire ease of use is most valuable. If you're managing firewalls locally with PAN-OS, the look and feel of Panorama is the same. So, you don't have to relearn another product. If you're used to managing firewalls from Palo Alto, you can easily use Panorama to manage them. It looks and feels the same."

"The management and the deployment features are most valuable. We can easily deploy and manage the devices. We can do fast deployments without moving from our office and by just providing a short description to the end-user about how to install the physical device."

More Palo Alto Networks Panorama pros

Cons

"They could consider organizing and enhancing documentation in a more structured and chronological manner"

"For AWS WAF, we have seen cases where it allowed suspicious HTTPS headers even if they carried malicious payloads."

"AWS Firewall Manager should be open to manage other third-party appliances as well."

"The areas of improvement are definitely platform resiliency, as we have seen outages on the AWS backbone, and whenever there is an outage on the AWS backbone, it impacts all the services hosted on that region, so we expect regional resiliency."

"It needs to be more employee-friendly, and the security management could be more efficient."

"Enabling and configuring the logging is not that straightforward."

"One area for improvement is the reporting and customization option."

"The product could benefit from improvements in the user interface and integration capabilities."

More AWS Firewall Manager cons

"The solution can improve by providing unique reports in relation to the function of which you choose the firewall to do."

"The implementation is not that easy."

"The initial setup requires expertise and can be a bit complex."

"It could be easier to manage. In the future, it should be much easier because it's not very easy to manage. So in the next release, I think it should be much easier to manage, especially in the first configuration. It could also be more stable."

"The solution should improve the speed at which they make changes on the system. Historically, they've been a bit slow in that respect. They should apply changes to the box quicker and more often."

"This would be a better solution if it were more tightly integrated with the firewalls."

"It can take a few minutes to test to see if any changes are successful or not. This needs to be improved. A commit change should take a second, not a minute or more."

"An area for improvement would be the connectivity, which sometimes means logs can be slow to display."

More Palo Alto Networks Panorama cons

Pricing and Cost Advice

"The licensing is on a pay-as-you-go basis and we are billed monthly."

"It is a cost-efficient product."

"From what I've heard from my colleagues, it appears that the pricing is competitive, which influenced our decision to choose this option."

"The AWS Firewall Manager is a little on the costly side."

"It has freed up staff time, which is where we are seeing ROI."

"We're a reseller, and we're an MSSP. So, we get some extreme discounts."

"It is pretty reasonable as compared to other companies."

"Its cost is quite high."

"Pricing is high compared to other vendors in the same space. Licensing is also fairly high for different functions to be added on."

"Palo Alto products are generally priced higher compared to their competitors."

"Cost-wise, it's very expensive."

"The solution is priced a bit higher than competitors."

More Palo Alto Networks Panorama pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

Comms Service Provider

Hospitality Company

Computer Software Company

Comms Service Provider

13%

Financial Services Firm

12%

Computer Software Company

11%

Manufacturing Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	33
Midsize Enterprise	15
Large Enterprise	46

Questions from the Community

What is your experience regarding pricing and costs for AWS Firewall Manager?

My experience with pricing, setup cost, and licensing for AWS Firewall Manager has been straightforward. There is no separate licensing cost for AWS Firewall Manager itself. It is included with AWS...

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What needs improvement with AWS Firewall Manager?

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What is your primary use case for AWS Firewall Manager?

My main use case for AWS Firewall Manager is centrally managing and enforcing security policies across multiple AWS accounts. It helps me to ensure consistent WAF rules, security group policies, an...

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What do you like most about Palo Alto Networks Panorama?

The most valuable aspect of Palo Alto Networks Panorama for me is the centralized management of multiple firewalls.

See all answers

What is your experience regarding pricing and costs for Palo Alto Networks Panorama?

If you go with the cloud-based deployment, it is pretty much affordable. If you go with the physical bare-metal hardware, then it is quite expensive.

See all answers

What needs improvement with Palo Alto Networks Panorama?

See all answers

Comparisons

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Compared 8% of the time

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Compared 8% of the time

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Compared 7% of the time

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Compared 18% of the time

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Compared 12% of the time

Fortinet FortiGate Cloud vs Palo Alto Networks Panorama

Compared 10% of the time

Tufin Orchestration Suite vs Palo Alto Networks Panorama

Compared 9% of the time

Skybox Security Suite vs Palo Alto Networks Panorama

Compared 5% of the time

More Palo Alto Networks Panorama Competitors

Product Reports

Buyer's Guide

AWS Firewall Manager

January 2026

Download AWS Firewall Manager product report

Buyer's Guide

Palo Alto Networks Panorama

January 2026

Download Palo Alto Networks Panorama product report

Overview

AWS Firewall Manager is a security management service which allows you to centrally configure and manage firewall rules across your accounts and applications in AWS Organization. As new applications are created, Firewall Manager makes it easy to bring new applications and resources into compliance by enforcing a common set of security rules. Now you have a single service to build firewall rules, create security policies, and enforce them in a consistent, hierarchical manner across your entire infrastructure.

Using AWS Firewall Manager, you can easily roll out AWS WAF rules for your Application Load Balancers, API Gateways, and Amazon CloudFront distributions. Similarly, you can create AWS Shield Advanced protections for your Application Load Balancers, ELB Classic Load Balancers, Elastic IP Addresses and CloudFront distributions. Finally, with AWS Firewall Manager, you can enable security groups for your Amazon EC2 and ENI resource types in Amazon VPCs.

Amazon Web Services (AWS)

Panorama network security management provides static rules and dynamic security updates in an ever-changing threat landscape. Reduce administrator workload and improve your overall security posture with a single rule base for firewall, threat prevention, URL filtering, application awareness, user identification, file blocking and data filtering.

Palo Alto Networks

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

University of Arkansas, JBG SMITH, Temple University, Telkom Indonesia

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

December 2025

Free Report: AWS Firewall Manager vs. Palo Alto Networks Panorama

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