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Azure Monitor vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
13th
Ranking in Cloud Monitoring Software
8th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
34th
Ranking in Cloud Monitoring Software
25th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (21st), Server Monitoring (14th), IT Infrastructure Monitoring (17th), Configuration Management (20th), Log Management (39th), Network Traffic Analysis (NTA) (11th)
 

Mindshare comparison

As of August 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 2.0%, down from 6.1% compared to the previous year. The mindshare of WhatsUp Gold is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Mindshare Distribution
ProductMindshare (%)
Azure Monitor2.0%
WhatsUp Gold1.3%
Other96.7%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Some good integration capabilities are present in the tool."
"We are an operation center so we use this solution mainly to monitor all of our clients' environments and to help them with technical issues."
"It is a move-in powerful feature compared to other market-leading tools."
"Azure Monitor gives us the observability to check everything that we have in the cloud."
"The solution has tons of valuable features."
"For me, the best feature is the log analysis with Azure Monitor's Log Analytics. Without being able to analyze the logs of all the activities that affect the performance of a machine, your monitoring effectiveness will be severely limited."
"It is a helpful tool and provides proactive information about the infrastructure."
"One of the most useful aspects of this solution is the out-of-the-box functionality on all areas, especially on Application Insights, zero instrumentation, and artificial intelligence for event correlation."
"It is very good at monitoring the network and keeps us up to date on the status of internal devices."
"One thing good about WhatsUp Gold is that it is fairly stable."
"The threshold alerting is the most valuable feature."
"WhatsUp Gold is very easy to deploy."
"The most valuable feature is the auto-discovery function."
"We primarily use the solution to check the state of the network, monitoring thousands of devices and all of the internal network, and it is the first tool we use to see the state of the network for real-time monitoring."
"Auto scanning is most valuable. It looks for rogue devices on your network."
"The installation and configuration process are easy."
 

Cons

"The process of implementation needs to be easier."
"Using Azure Monitor and Azure Arc separately to monitor different environments can be complicated."
"Integration with third-party tools from other vendors than Azure is more time-consuming"
"They need to work with other cloud providers - not just Azure."
"They did have an alerts feature before and it was quite well automated, but since they've gone to a dynamic model and did a few updates, it broke a few things."
"We cannot use AI services with the solution."
"I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion."
"We encounter some difficulties in monitoring the operating system on its own."
"Improvements are needed in integration, especially for WhatsApp call and messages. Our region heavily uses WhatsApp Messenger for communication, and integration with this platform would be beneficial."
"Regional product team support is not very good."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"The pricing for this solution has gone up quite recently, which has led some of our customers to buy an alternative product."
"The interface needs some work."
"The tool should focus on increasing its market share, as it is the only area of concern where improvements are needed."
"Honestly, I do not particularly like WhatsUp Gold. I think we should get rid of it."
"The initial setup of WhatsUp Gold is a medium range of difficulty levels. However, if it is your first time it could be difficult."
 

Pricing and Cost Advice

"The cost of Azure Monitor application performance should be less expensive."
"The solution is a pay-as-you-go consumption service and is the least expensive in the market."
"Customers of Azure Monitor must pay an amount that depends largely on how many services they need to integrate and the storage space required in terms of logs, etc. If they only have a few small services to monitor, the price won't be too high, but on the opposite side of the spectrum, it can certainly get pricey."
"The price of the solution is reasonable."
"It's a costly solution"
"Regarding pricing, Azure Monitor is free with Azure license, so there are no additional costs for using it."
"The tool is expensive."
"Azure Monitor is a competitively priced solution."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"The pricing can be on the expensive side when considering competing products."
"I'm not sure, but it's expensive. We don't pay any additional fees."
"Pricing is reasonable compared to other products."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"The price of WhatsUp Gold is good."
"This is a well priced solution."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
8%
Manufacturing Company
8%
Comms Service Provider
6%
Financial Services Firm
12%
Manufacturing Company
10%
Construction Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What is your primary use case for Azure Monitor?
I am a developer who uses Azure Monitor for telemetry of the applications that I work on. Application Insights is one of those tools, and I have also used other non-Azure products before. Currently...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Comparisons

 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.