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Bullhorn vs Zoho CRM comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bullhorn
Ranking in CRM
30th
Average Rating
7.6
Reviews Sentiment
6.2
Number of Reviews
2
Ranking in other categories
Applicant Tracking and Recruiting Software (5th)
Zoho CRM
Ranking in CRM
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
61
Ranking in other categories
Opportunity Management (3rd), Sales Force Automation (1st)
 

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of Bullhorn is 0.5%, down from 0.6% compared to the previous year. The mindshare of Zoho CRM is 2.3%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Zoho CRM2.3%
Bullhorn0.5%
Other97.2%
CRM
 

Featured Reviews

Christiane Hauk - PeerSpot reviewer
COO at RM Group (Switzerland)
Have improved workflows through automation but faced challenges with feature limitations and unclear pricing
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhorn, it's limited to the candidate, the placement, the job, and the contact entity. You cannot automate files, notes, or change requests, so it's very limited, and they also don't do any further development in this anymore since AI is on the market. When it comes to automation in Bullhorn, I would appreciate seeing that automation is possible for integrating files. For example, that you can say, show me all candidates who don't have a file or which have a file that is older than one year, or which have a file type of resume or contract. I would appreciate seeing the possibility to build automations based on change requests, where you can automate according to the status submitted or approved, which is currently not possible, or automation based on notes. When it comes to the missing features in Bullhorn, I have numerous suggestions. Recently they introduced the AI assistant, which is a chatbot within Bullhorn that can refer to candidate, contact, and job data, which is great. However, the output from your prompt can only be copied to a clipboard and not inserted into a Bullhorn field, meaning you always have to do three, four more clicks to get it over to an email or to the field that publishes the job ad. This functionality has to be developed further because there are other tools that can already do this. The prompting and formatting possibilities within the prompt are very limited as well. Regarding AI, there is no match top candidates functionality that provides results good enough to use. We are already using the Textkernel search, which is the future search Bullhorn will integrate. Additionally, we also work with Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years. We also use the Canvas reporting tool that lacks further development; there are limitations on what you can build reports on. I would appreciate seeing improvements there, and to close this circle, I would appreciate seeing a kind of avatar that can conduct a first interview with a candidate.
HarshVardhan1 - PeerSpot reviewer
Software Engineer at Evoluz Global Solutions
Automates client workflows and data validation reliably but has faced limits in complex integrations
While applying some integrations or automations, if we need to take an action between two modules' fields, we have to write SOQL, and it can miss the data. I had a scenario where I had to use two fields from two different modules, and based on that condition, we had to send a follow-up to our team member to complete the task. We could not find any direct integration, direct SOQL query, or direct workflow that could do that work. However, I think the wizard is performing better now for such tasks. I had a two-part scenario where I had to get data from two modules or two fields in Zoho CRM and send a follow-up to our team member based on that data. We were unable to find any direct integration for this. Another issue is that a Zoho CRM function can run for only three minutes. After three minutes, the function will fail, and we have to rerun the function.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate most about Bullhorn's core functionalities and ATS functionalities is that it is highly customizable, the UI is very user friendly, and it's very easy to train."
"What I appreciate best about Bullhorn is its user interface, which is really nice, and I enjoy the flexibility that you have with it and how you can customize it to meet your needs."
"Zoho CRM is a very powerful tool and has a lot of features."
"Zoho CRM is quite scalable; I have worked with clients who started with ten companies and have scaled up to managing 500 employees effectively within Zoho CRM."
"I think the whole pipeline tracking is most useful for us."
"The most valuable features include the dashboards, deal tracking, email tracking, notes, managing notes and the ability to manage databases in one place."
"Zoho CRM is very simple and easy to use."
"I like that it is easy to get data in and out of it. We can export and import CSV files. I also like that the database is hierarchical, which allows me to be able to look at a parent and multiple children."
"The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow."
"One of the most important features is that it's a cloud base and, it's also quite cheaper when compared to other solutions. Zoho CRM is customizable as per your requirement and, the Zoho team is able to help you to customize the CRM based on your requirements, and you can integrate to any third-party solution."
 

Cons

"I think one thing that could be improved is that it's expensive."
"Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years."
"The chatbot feature is not very intelligent and lacks AI capabilities."
"We'd like the solution to be less expensive."
"The main improvement needed for Zoho CRM is introducing SQL code for reports, similar to what's in Zoho Analytics."
"The support response time for this solution could be improved."
"The tool is hard for people who have worked with Microsoft Office for a long time."
"Adding a new contract to the solution is quite complicated."
"I feel that Zoho CRM's AI-powered assistant, Zia, is not that good right now."
"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment."
 

Pricing and Cost Advice

Information not available
"We have an annual license fee that costs $12,000."
"It is around $1000 a month."
"Its price is lower than the other software."
"The licensing is the subscription, where we pay $50 per month per user."
"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."
"There is a license required for this solution."
"We pay for an annual license to use this solution."
"The solution is cost-effective."
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Top Industries

By visitors reading reviews
Construction Company
22%
Comms Service Provider
16%
Financial Services Firm
10%
University
7%
Outsourcing Company
13%
Comms Service Provider
11%
Manufacturing Company
11%
Construction Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business49
Midsize Enterprise6
Large Enterprise10
 

Questions from the Community

What is your experience regarding pricing and costs for Bullhorn?
Bullhorn is expensive, and if you are looking to scale your operations, it really shines.
What needs improvement with Bullhorn?
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhor...
What is your primary use case for Bullhorn?
We are an agency, a staffing agency, and we use Bullhorn mainly as an ATS, so we use it for reporting, onboarding, and to process our payrolling requests.
What is your experience regarding pricing and costs for Zoho CRM?
My experience with pricing, setup cost, and licensing is that those details were taken care of by our operations team, and I am not sure about the specifics.
What needs improvement with Zoho CRM?
I think Zoho CRM can be improved because everything is good, but the UI can be improved. That is the main area where improvements are needed.
What is your primary use case for Zoho CRM?
My main use case for Zoho CRM is to maintain our prospects database, track our email interactions, and manage our entire sales operations. A quick specific example of how I use Zoho CRM in my daily...
 

Comparisons

 

Overview

 

Sample Customers

Tiro Partners, Skills Alliance, Think IT Recruitment, Mclaren Consultancy, REACH Employment Services, Aurec, FocusCore, Icon Partners, Curate Partners, Rowben Consulting, Richard Lloyd, Peoplefusion, Gemini People, Glotel
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about Bullhorn vs. Zoho CRM and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.