CA Asset Portfolio Management vs Freshservice comparison

Broadcom and Freshworks are both solutions in the IT Asset Management category. Broadcom is ranked #15, while Freshworks is ranked #6 with an average rating of 8.2. Additionally, 100% of Broadcom users are willing to recommend the solution, compared to 97% of Freshworks users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 18, 2024

CA Asset Portfolio Management and Freshservice are solutions in the IT asset management and service management category. Freshservice seems to have the upper hand due to its comprehensive feature set and value proposition, even though CA Asset Portfolio Management has more favorable pricing and support perceptions.

Features: CA Asset Portfolio Management provides a comprehensive suite for asset lifecycle management, inventory tracking, and compliance. It focuses on detailed asset oversight. Freshservice excels in intuitive incident management, service request handling, and offers a self-service portal, covering broader IT service management that caters to dynamic tech environments.

Room for Improvement: CA Asset Portfolio Management could benefit from simplifying its deployment process and offering more straightforward configuration options. Enhancing user interface intuitiveness could also improve user experience. Freshservice might improve by expanding customization capabilities and refining feature integration. It could also enhance automation capabilities for better ticket routing efficiency.

Ease of Deployment and Customer Service: CA Asset Portfolio Management involves a complex deployment process but is supported by strong customer service that helps mitigate challenges. Freshservice offers a cloud-based model that streamlines setup, making deployment easier and quicker. Its prompt customer service enhances the overall user-friendly experience.

Pricing and ROI: CA Asset Portfolio Management tends to have a higher initial setup cost, but provides long-term ROI by boosting asset utilization and compliance. Freshservice's subscription-based pricing model is more accessible and delivers immediate value. The pricing aligns well with perceived value, offering a competitive edge in ROI over CA Asset Portfolio Management.

To learn more, read our detailed CA Asset Portfolio Management vs. Freshservice Report (Updated: August 2026).

Buyer's Guide

CA Asset Portfolio Management vs. Freshservice

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

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reviewer1998918

Enterprise systems management team lead

Integrates well, highly stable, and scalable

CA Asset Portfolio Management can improve the uploading of batch information. I have to upload large amounts of information and it can take a long time to finish. There are some other solutions that are better, such as Micro Focus. We have approximately 10,000 PCs that we are busy processing and we have to upload information to them but when we use this solution it is complex. When we use Micro Focus it is better.

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Raja Farrar

IT Service Delivery Manager at Symposiam

Automation and AI have transformed our service delivery and have made IT support faster and more efficient

I always keep up with Freshservice's roadmaps and new features. Freshservice has been very good at listening to feedback and adding those feature requests into their next iterations. I wish they would offer more granular data export options for utilizing in Power BI, along with predictive analytics for capacity planning and SLA breaches to enable more proactive support management and reduce firefighting. While the dashboards are effective, some users find custom reporting limited compared to ServiceNow or Jira. I would also appreciate deeper integrations, especially for niche apps requiring development coding work to enable advanced orchestration. Native integrations for DevOps pipelines such as GitHub Actions and Jenkins, along with stronger API flexibility for complex workflows, would enhance functionality. Although the CMDB and asset management are solid, they do lack advanced dependency mapping compared to other enterprise tools. My wishlist includes automated impact analysis for changes and improved visualization of asset relationships, enabling quicker resolutions from an agent's perspective when alerts come in. I acknowledge that Device42 may enhance this, but it is an extra cost beyond what we already pay. While Freddy AI is excellent for triage and suggestions, some users desire more proactive automation, such as predictive ticket routing based on historical patterns and AI-driven capacity forecasting. Lastly, the pricing tiers might seem rigid for mid-sized teams, so a more granular add-on option for features such as Device42 or pay-per-use for orchestration workflows could be beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"By providing the companies with such a useful and productive tool, they save a lot of time and money on tasks that can be performed by small bots."

"The control room is the best part as everything can be seen and controlled from there, scheduling storing of credentials, and much more. I have used PDF extraction and other tools where data needs to be extracted and it works great at that part. I highly recommended this tool for automation."

"Automation Anywhere has impacted our efficiency and productivity in a very positive way since we are shutting down a very manual process."

"The Automation Anywhere automation tool is user-friendly, especially compared to UiPath and Blue Prism."

"We saw a 70 percent decrease in manual steps. If something took 10 steps to do, we are doing it in three steps today."

"The platform itself is intuitive and easy to use. I have even mentioned to people who aren't developers or very computer savvy that they could pick up Automation Anywhere and just get started."

"The features like IQ Bot and Metabot have helped our organization to gain business trust and provide a greater number of unique solutions to our clients for complex projects."

"Automation Anywhere has helped us with efficiency and accuracy."

More Automation Anywhere pros

"IT asset manager simplifies the management and administration of the life cycle of IT assets thus lowering the capital and operational expenditure."

"Reduces software cost. Reduces the risk of software audits."

"The most valuable feature of CA Asset Portfolio Management is the full integration with our Service Desk, as it allows us to work both sides of life cycle management."

"This product has added value to our organization by our increased ability to track assets, status, and lifecycle as well as being able to monitor assets when they are active."

"Cost, time, and risks that relate to auditing of compliance are greatly reduced with the use of IT asset manager."

"It enables us to make better business and financial decisions."

"When we chose the CA product, it was the best product for all the tasks we had to do."

"Enables me to know where an asset is at any point during its lifecycle: How old it is, who it belongs to, and where it's at within that lifecycle."

More CA Asset Portfolio Management pros

"All features explored in Freshservice have proven to be helpful in reducing workload and ticket redundancy."

"Freshservice's best feature is its user-friendliness."

"We have definitely seen a return on investment based on the use cases we have implemented."

"It has reduced the time to look up who is responsible for a service, and it has reduced the time to finalize a service request because it now goes directly to the person who is responsible for the service in that location. So, a service request is handled quickly and directly by the person responsible for it."

"It is a stable solution. My company hasn't faced any problems with the solution."

"Ability to scan barcodes and a great search feature."

"It has a very easy, flexible model. You can open up a particular module and work on the next. That's what we did. Overall, it provides a simple way of getting your support teams up and running. That was one thing that I thought was quite easy to do."

"One of the things I liked about Freshservice was how easy it was to implement. While it doesn't have extensive customization capabilities, the available options are sufficient for certain sizes of companies. You don't need to customize your ticketing system much. Freshservice is a great solution because you can implement it very quickly. You can upload your catalog, and you're done in maybe a week or two."

More Freshservice pros

Cons

"There can be some options to connect to the database directly where we should be able to add some data."

"There have been problems with scalability. It comes down to how we handle the code."

"They are working on scalability, but I'm expecting them maybe a faster pace for the thing already in place. They need to improve the extraction and accuracy. It's a sort of a journey that we started with a few fears that may end up with a 100 or 200 fears. These are our expectations from IQ Bot. We are quite hopeful that a future release will solve this problem."

"However, maybe because this is a new version with a change in platform, it still has some bugs."

"MetaBots and Control Room may have some room for improvement."

"One area where I can see room for improvement is the training material that is available."

"Automation with bots runs fine only if it is an attended bot. With unattended bots, the bots run only 25 to 30 percent of the time."

"Operationally, there's room for improvement, especially in the area of high-availability and deployment."

More Automation Anywhere cons

"There were a lot of things that we had to prepare for that we weren't thinking about with this installation. I think from a CA standpoint, the software was good. But us preparing for that, we had a lot more work to do."

"Accessing from roles can be effected adversely if searches are created and incorrectly assigned to roles."

"It was much more complex than we were anticipating. Definitely a complex and very resource-involved setup."

"One additional improvement – the reporting aspect in SAM is poor; we need different reporting for different purposes – compliance reporting for executive management and the product teams."

"CA Asset Portfolio Management can improve the uploading of batch information. I have to upload large amounts of information and it can take a long time to finish. There are some other solutions that are better, such as Micro Focus."

"IT asset manager is very complex when integrated with other systems like HR, help desk, procurement and supply chain systems."

"It needs stronger rebooting components and the ability to develop our own software metrics."

"CA SAM is not a CA product. The vendor is Aspera and CA is the distributor, so support is difficult. It's more difficult to get a good response."

More CA Asset Portfolio Management cons

"You can't implement a complicated delivery workflow. We don't have the same problems with incident and change workflows. It's only for delivery workflow. They have a mechanism for modifying your incident or change workflow. There's a visual interface for that, so there's no reason not to have the same function for request management."

"On the reporting side, when we were doing reporting, one thing that was a bit of a limitation was when you had a data list containing a list of changes that have occurred for the whole time and you had to fit the list onto a page. If the list went over the page, it would just truncate it at the page. You wouldn't get all your data. So, it didn't work. That was one big stand-out for me. What we tended to do was convert things into a more readable format, and then we had more targeted exception reporting, but it would be nice to have a full list of things that could be automatically generated and that can flow over pages."

"Freshservice has issues around how assets get picked up, requiring a lot of parameter changes within to network to ensure the system discovers everything."

"It's still a new product, so there are some areas that are a little frustrating."

"While we're just starting with project management, I foresee some limitations with it two or three years down the line."

"They can improve the search. While searching the inventory, when I cancel a selected category, the search box disappears, and I have to reload the page. It is a small glitch. Currently, we can have only one plan per subscription. All users have to be on the same plan. We can't have two users for plan A and five users for plan B. It might be good if there was an option to have different plans within one subscription so that you can assign each agent to the corresponding plan."

"I think it would be great if the tool had another version that is more customizable. From what I remember, there were some limitations regarding the number of assets you could track. In a more robust version, the number of assets increases, but I think it would be better to have something more customizable for all versions, especially the most robust version. This would be great for larger customers."

"The product should look at BCM or ServiceNow and see if there are features that would make nice additions. It would help them stay competitive."

More Freshservice cons

Pricing and Cost Advice

"The cost for scalability is much cheaper than developing a new system."

"Including the AWS setup and everything per license, it costs us around $10,000 on an annual basis. I believe that is pretty reasonable considering the teams that we have."

"It is cost-efficient in terms of licensing. I found their support good when I was working for the airline client. However, I hear from my managers here that the support price for Tier 3 or premium is a little higher. That is why we are not going for Automation Anywhere. Its price was okay for our client, but for us, it seems expensive."

"It is subscription-based. They have different schemes. The price depends on how you negotiate with the local partner or local representative in your country."

"Annually, we are paying almost one million reais."

"Automation Anywhere University is pretty good. They make it available free for everyone."

"The licensing cost for Automation Anywhere is high."

"Automation Anywhere might have a higher upfront cost than some competitors, but its extensive features and seamless integration with other tools can save organizations money in the long run."

More Automation Anywhere pricing and cost advice

Information not available

"The solution may be around 20,000 euros a year."

"The pricing information is on their website. It's my understanding that their Pro Plan, for example, is around $89/month."

"The pricing is reasonable."

"Compared to other tools, Freshservice is affordable."

"The price of Freshservice could improve, it is expensive."

"There are some additional costs but not that many. For example, we have unlimited assets, which is something for which we pay extra. We also paid for additional orchestration. I would rate it a three out of five in terms of pricing. They are right in the middle."

"I don't think it's expensive for the US or some European markets. Still, when I used Freshservice in Mexico, some customers found it a bit pricey, especially considering the platform's features. I think the pricing is fair for use in the European market, but it might be perceived differently in Latin America."

"Freshservice is a fairly cheap solution. Though monthly payments can be made towards the licensing costs of the solution, my company prefers to make annual payments."

More Freshservice pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Construction Company

11%

Manufacturing Company

11%

Outsourcing Company

10%

Construction Company

20%

Outsourcing Company

17%

Financial Services Firm

Healthcare Company

Construction Company

11%

Manufacturing Company

10%

University

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	157
Midsize Enterprise	81
Large Enterprise	558

By reviewers
Company Size	Count
Small Business	3
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	24
Midsize Enterprise	5
Large Enterprise	16

Questions from the Community

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It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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I cannot comment much on the pricing, setup cost, and licensing for Freshservice as it was already preset up in my co...

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I believe Freshservice can be improved by offering more advanced features and customizability. In terms of improvemen...

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In Freshservice, I typically use it for day-to-day tasks. A quick, specific example of how I use Freshservice in my d...

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Comparisons

UiPath Platform vs Automation Anywhere

Compared 12% of the time

Microsoft Power Automate vs Automation Anywhere

Compared 9% of the time

Blue Prism vs Automation Anywhere

Compared 6% of the time

AutomationEdge vs Automation Anywhere

Compared 2% of the time

WorkFusion vs Automation Anywhere

Compared 2% of the time

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Provance IT Asset Management Pack vs CA Asset Portfolio Management

Compared 13% of the time

ServiceNow vs CA Asset Portfolio Management

Compared 13% of the time

Flexera One vs CA Asset Portfolio Management

Compared 11% of the time

Symantec Asset Management Suite vs CA Asset Portfolio Management

Compared 6% of the time

BMC Track-It! vs CA Asset Portfolio Management

Compared 4% of the time

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ServiceNow vs Freshservice

Compared 11% of the time

Zendesk vs Freshservice

Compared 8% of the time

JIRA Service Management vs Freshservice

Compared 6% of the time

Samanage vs Freshservice

Compared 4% of the time

Device42 vs Freshservice

Compared 4% of the time

More Freshservice Competitors

Product Reports

Buyer's Guide

Automation Anywhere

August 2026

Download Automation Anywhere product report

Buyer's Guide

CA Asset Portfolio Management

August 2026

Download CA Asset Portfolio Management product report

Buyer's Guide

Freshservice

August 2026

Download Freshservice product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

CA IT Asset Manager, CA Asset Manager, ITAM, IT Asset Manager, CA SAM, CA Software Asset Manager, Asset Portfolio Management, Asset Portfolio Manager

Flint

Interactive Demo

Automation Anywhere

Demo not available

Broadcom

Demo not available

Freshworks

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

CA Asset Portfolio Management integrates with Service Desk, automates asset discovery, and offers centralized inventory, enhancing cost control and license compliance while reducing audit costs and risks for organizations managing assets across multiple locations.

CA Asset Portfolio Management is designed to simplify asset tracking, enhance decision-making for new purchases, and ensure precise lifecycle tracking. It provides significant value by reconciling inventory with licenses and producing compliance reports, making it ideal for organizations operating in decentralized environments. Users can consolidate information efficiently by integrating it with their CMDBs. While it performs strongly, there is room for improvement in integration with HR and other systems, initial comprehension, financial reporting, and cloud cost management. Enhanced mobile management and batch information uploading are also desired, along with a unified inventory and compliance system.

What are the key features?

Service Desk Integration: Aligns asset management with IT service management for streamlined operations.
Automated Asset Discovery: Automatically identifies and tracks hardware and software assets.
Centralized Inventory: Provides a consolidated view of all assets for better oversight and control.
Lifecycle Tracking: Monitors asset lifecycle stages to optimize resource allocation.
License Reconciliation: Matches inventory with software licenses to ensure compliance.

What benefits should be sought in reviews?

Cost Reduction: Enhanced cost control and lowered audit-related expenses.
Improved Compliance: Mitigates compliance risks through precise license tracking.
Efficient Decision-Making: Supports informed purchasing decisions through comprehensive asset tracking.
Risk Mitigation: Reduces audit-related risks and enhances compliance reporting.

In industries like IT and cloud management, CA Asset Portfolio Management is utilized for tracking software purchases versus installations, ensuring efficient lifecycle asset management, and supporting compliance efforts. It is integrated into CMDBs to consolidate resources and manage decentralized environments. Users pair it with tools like Client Automation and CA SAM for effective hardware and software discovery, making it a robust choice for asset management.

Broadcom

Freshservice specializes in user-friendliness and seamless integration, facilitating IT operations with AI-driven ticketing and flexible asset management, essential for diverse organizations.

Known for its comprehensive automation and integration with platforms like AWS, Freshservice enhances IT tasks with flexible workflows and intuitive dashboards. Its self-service portal and effective incident management promote efficient service delivery and SLA compliance, making it vital for IT teams. However, users seek enhanced customization and integration with Microsoft and Google, along with improved analytics and project management features.

What are the essential features of Freshservice?

User-friendliness: Simplifies IT processes with intuitive design.
Comprehensive automation: Optimizes operations through streamlined processes.
AI-powered ticketing: Enhances ticket management with intelligent solutions.
Seamless integration: Connects with platforms like AWS and SolarWinds for efficient workflows.
Flexible workflows and asset management: Adapts to diverse IT needs for better service delivery.

What benefits should users consider in Freshservice reviews?

Streamlined IT operations: Simplifies and speeds up service processes.
Improved SLA compliance: Enhances adherence to service level agreements through efficient management.
Increased service delivery: Boosts the quality and efficiency of services provided.
Visibility across departments: Provides clear tracking and management of service requests and assets.

Freshservice is widely implemented in IT service management, supporting ticketing, incident management, and change management. It assists in customer service, internal support, and integrates with Azure and AWS. Significant for HR service centers and knowledge bases, it enables workflow automation and reporting, centralizing service operations for enhanced visibility and tracking across departments.

Freshworks

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

First Horizon National Corporation, Logicalis, Racing and Wagering Western Australia

Sinclair Broadcast Group, Western Carriers, Judson University, Golf Canada, Travix, Proxama, Paymentez, Ready Auto Transport

Buyer's Guide

CA Asset Portfolio Management vs. Freshservice

August 2026

Free Report: CA Asset Portfolio Management vs. Freshservice

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