CA Asset Portfolio Management vs Freshservice comparison

Broadcom and Freshworks are both solutions in the IT Asset Management category. Broadcom is ranked #14, while Freshworks is ranked #4 with an average rating of 8.3. Additionally, 100% of Broadcom users are willing to recommend the solution, compared to 97% of Freshworks users who would recommend it.

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Executive SummaryUpdated on Dec 18, 2024

CA Asset Portfolio Management and Freshservice are solutions in the IT asset management and service management category. Freshservice seems to have the upper hand due to its comprehensive feature set and value proposition, even though CA Asset Portfolio Management has more favorable pricing and support perceptions.

Features: CA Asset Portfolio Management provides a comprehensive suite for asset lifecycle management, inventory tracking, and compliance. It focuses on detailed asset oversight. Freshservice excels in intuitive incident management, service request handling, and offers a self-service portal, covering broader IT service management that caters to dynamic tech environments.

Room for Improvement: CA Asset Portfolio Management could benefit from simplifying its deployment process and offering more straightforward configuration options. Enhancing user interface intuitiveness could also improve user experience. Freshservice might improve by expanding customization capabilities and refining feature integration. It could also enhance automation capabilities for better ticket routing efficiency.

Ease of Deployment and Customer Service: CA Asset Portfolio Management involves a complex deployment process but is supported by strong customer service that helps mitigate challenges. Freshservice offers a cloud-based model that streamlines setup, making deployment easier and quicker. Its prompt customer service enhances the overall user-friendly experience.

Pricing and ROI: CA Asset Portfolio Management tends to have a higher initial setup cost, but provides long-term ROI by boosting asset utilization and compliance. Freshservice's subscription-based pricing model is more accessible and delivers immediate value. The pricing aligns well with perceived value, offering a competitive edge in ROI over CA Asset Portfolio Management.

To learn more, read our detailed CA Asset Portfolio Management vs. Freshservice Report (Updated: June 2026).

Buyer's Guide

CA Asset Portfolio Management vs. Freshservice

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automation Anywhere

Featured Reviews

Venkat Sivaprakash

Management Consultant at Accenture

Has significantly improved document-driven workflows and reduced processing time across finance and HR functions

Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.

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reviewer1998918

Enterprise systems management team lead

Integrates well, highly stable, and scalable

CA Asset Portfolio Management can improve the uploading of batch information. I have to upload large amounts of information and it can take a long time to finish. There are some other solutions that are better, such as Micro Focus. We have approximately 10,000 PCs that we are busy processing and we have to upload information to them but when we use this solution it is complex. When we use Micro Focus it is better.

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Raja Farrar

IT Service Delivery Manager at Symposiam

Automation and AI have transformed our service delivery and have made IT support faster and more efficient

I always keep up with Freshservice's roadmaps and new features. Freshservice has been very good at listening to feedback and adding those feature requests into their next iterations. I wish they would offer more granular data export options for utilizing in Power BI, along with predictive analytics for capacity planning and SLA breaches to enable more proactive support management and reduce firefighting. While the dashboards are effective, some users find custom reporting limited compared to ServiceNow or Jira. I would also appreciate deeper integrations, especially for niche apps requiring development coding work to enable advanced orchestration. Native integrations for DevOps pipelines such as GitHub Actions and Jenkins, along with stronger API flexibility for complex workflows, would enhance functionality. Although the CMDB and asset management are solid, they do lack advanced dependency mapping compared to other enterprise tools. My wishlist includes automated impact analysis for changes and improved visualization of asset relationships, enabling quicker resolutions from an agent's perspective when alerts come in. I acknowledge that Device42 may enhance this, but it is an extra cost beyond what we already pay. While Freddy AI is excellent for triage and suggestions, some users desire more proactive automation, such as predictive ticket routing based on historical patterns and AI-driven capacity forecasting. Lastly, the pricing tiers might seem rigid for mid-sized teams, so a more granular add-on option for features such as Device42 or pay-per-use for orchestration workflows could be beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Most of the features of Automation Anywhere (AA) are good, but one big feature which I really like is its OCR (optical character recognition) feature."

"The bot creation process is easy, manageable, and everything is well-organized for a developer. Everything is centralized."

"There are many features of Automation Anywhere that were found to be most valuable like WLM, PDF integration, Advanced Excel Commands, Terminal Emulator and its commands, Interactive Forms building features of A2019 which helped us in developing UI for our front office automation and integrate it with multiple rest APIs."

"Automation Anywhere (AA) is really fast on the development side. It's an efficient and intelligent RPA tool, with a good engine and good connectors."

"I think that one of the coolest features that what Automation Anywhere has come up with is AI Sense. I see an immense potential there. Using AI Sense, we can automate outside Citrix. That's going to remove the client dependency or overall automation journey, and that can give lot of optimization, cost saving, and the time to market."

"We have used support a few times for one of our customers, and they respond quickly. If the issue involves a critical production system, they respond to the request on the same day."

"The reporting capabilities are pretty nice."

"The most valuable feature of Automation Anywhere is the ease with which it integrates with our existing APIs."

More Automation Anywhere pros

"They're staying up to date as vendors make changes to how they want to manage the software. CA is usually really quick about getting those updates in the system."

"Gives better control over software and licenses and reduces risk from a software audit."

"The most valuable feature of CA Asset Portfolio Management is the full integration with our Service Desk, as it allows us to work both sides of life cycle management."

"Also, the software you have, you can monitor for end of life. If you have software that is end of life, then you can have it uninstalled and buy the new software, so you can make sure that you're not running into vulnerabilities with unsupported software in your environment."

"With the CA Asset Management tool, we have the ability to very quickly find our software compliance, so now, as an ongoing process, we know exactly where we stand with software and the opportunities that we have in our environment."

"Our organization really has improved quite a lot since we've been using this product."

"Enables me to know where an asset is at any point during its lifecycle: How old it is, who it belongs to, and where it's at within that lifecycle."

"You build the items one time and then you have your discovery that's coming in and the system will let you know whether or not you're out of compliance."

More CA Asset Portfolio Management pros

"Freshservice's best feature is its user-friendliness."

"It has a very easy, flexible model. You can open up a particular module and work on the next. That's what we did. Overall, it provides a simple way of getting your support teams up and running. That was one thing that I thought was quite easy to do."

"The product is loaded with all the features you need."

"We use the ticketing system primarily, which is very easy to use for all users."

"We find its ability to track what's going on with each request very valuable. We are also able to merge ticket requests and assign them to different groups in the company. We have another department that uses the same system."

"We found the initial setup to be very simple."

"One of the key benefits of Freshservice is license management."

"It allows for customization and offers a broad feature set."

More Freshservice pros

Cons

"There is definitely some room for improvement there. It is sort of a hit and miss with their support engineers, you have some really good ones and some that aren't."

"We would like it to be more user-friendly."

"Off the top of my head, I cannot think of anything that they would need to improve on, but there are probably opportunities to explore some potential use cases where maybe there is a feature that is not yet available. We can discover and pioneer something together."

"As a business user, I would like to have a feature wherein the bot is run on demand, whenever an email with a specific keyword or whenever a specific pers sends an email to the bot's email address."

"From a QA and development perspective, we would like to communicate with the tech support through email and have that put in the dashboard. This would let us better track the ticket and make it easier for us to communicate with Automation Anywhere."

"Automation Anywhere lacks a desktop version and is solely web-based and cloud-based. Automation Anywhere is not so easy for business users who are not technical."

"Configuring A2019 and using it is getting a little difficult because of frequent errors of compatibility. It is not so user friendly like the enterprise desktop version."

"The architecture and pro-code support for pro-code agents are areas that could use improvement, which they don't have currently."

More Automation Anywhere cons

"There were a lot of things that we had to prepare for that we weren't thinking about with this installation. I think from a CA standpoint, the software was good. But us preparing for that, we had a lot more work to do."

"Initially, each upgrade, the process for it was a little different. Having to go, this upgrade was going to be different from this one, going to be different from that one, that was a bit of a headache."

"Needs a stronger reporting component, and more integration with CA Client Automation."

"It was much more complex than we were anticipating. Definitely a complex and very resource-involved setup."

"One additional improvement – the reporting aspect in SAM is poor; we need different reporting for different purposes – compliance reporting for executive management and the product teams."

"As I'm looking into financial reporting and audits, new features to help with this would be good."

"The UI, even though they upgraded the UI, it's still kind of dated, it's a little bit convoluted to use. It's not like something that you can sit down and automatically understand how to use it."

"IT asset manager is very complex when integrated with other systems like HR, help desk, procurement and supply chain systems."

More CA Asset Portfolio Management cons

"They're not very good at technical support."

"You can't implement a complicated delivery workflow. We don't have the same problems with incident and change workflows. It's only for delivery workflow. They have a mechanism for modifying your incident or change workflow. There's a visual interface for that, so there's no reason not to have the same function for request management."

"Freshservice automation capabilities are improving the way we respond to a few customers. There is a bit of delay when we must respond to the customer."

"The chat portal is not that great."

"It would be good to have the product integrated with Google because that's our corporate tool of choice."

"We have not observed a return on investment from Freshservice, as we have not seen a reduction in employees needed or any significant savings."

"Freshservice has an AI agent that needs improvement for finding knowledge base articles."

"In hindsight, Freshservice isn't the solution we should have chosen, as it's just not customisable enough."

More Freshservice cons

Pricing and Cost Advice

"It is subscription-based. They have different schemes. The price depends on how you negotiate with the local partner or local representative in your country."

"It's a bit expensive compared to other RPA tools on the market."

"Automation Anywhere University is pretty good. They make it available free for everyone."

"The pricing is fair. My company is part of a big organization, so the pricing is very advantageous."

"We only deal in annual licenses. There are no pay-as-you-go licenses."

"It's an ideal pricing model to customize the components based on everyone's needs."

"Annual licensing costs would be about $100,000."

"One of the key features that we chose, the bot as a service or the BotFarm, when they launched version 11.3, they decided not to have the BotFarm anymore. This put us in a situation because we expected to have bots on demand, just like our cloud software. This would have been cost efficient for us to use. We hope to see this again being realized with A2019. I hope the scalability from an on demand basis improves."

More Automation Anywhere pricing and cost advice

Information not available

"Freshservice's licensing costs are pretty good, and it has different categories of pricing based on what modules and features you choose, which gives a lot of flexibility."

"The cost at the current timing is very reasonable but as the product gains popularity, I anticipate it might become expensive. Fortunately my customers have been offered a generous discount making it more affordable for me and satisfying both my needs and customers requirement."

"It was a middle tier. It wasn't an expensive one. It was a tier model usage. Licensing costs varied between admin users and regular users."

"The pricing is reasonable."

"I can't recall exactly how much we pay, but it is somewhere in the middle compared to the rest of the market. The more we purchase, the cheaper it becomes, and I think the solution offers good value for money."

"It is $34 per license, per agent. Currently, we don't see any add-ons at extra fees."

"I don't think it's expensive for the US or some European markets. Still, when I used Freshservice in Mexico, some customers found it a bit pricey, especially considering the platform's features. I think the pricing is fair for use in the European market, but it might be perceived differently in Latin America."

"The solution may be around 20,000 euros a year."

More Freshservice pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Manufacturing Company

11%

Construction Company

11%

Computer Software Company

Construction Company

23%

Financial Services Firm

11%

Government

Outsourcing Company

Construction Company

10%

Manufacturing Company

10%

University

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	154
Midsize Enterprise	82
Large Enterprise	536

By reviewers
Company Size	Count
Small Business	3
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	24
Midsize Enterprise	5
Large Enterprise	16

Questions from the Community

How good is Automation Anywhere for RPA processes?

It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...

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How good is Automation Anywhere for RPA processes?

From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...

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How good is Automation Anywhere for RPA processes?

It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.

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What is your experience regarding pricing and costs for Freshservice?

I do not have any experience with pricing, setup costs, and licensing, as it was assigned to the infrastructure team.

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What needs improvement with Freshservice?

Freshservice has an AI agent that needs improvement for finding knowledge base articles. When issues or incidents are...

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What is your primary use case for Freshservice?

Freshservice is used to redirect ticket handling and acknowledge tickets and incidents received. Tickets are redirect...

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Comparisons

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Compared 13% of the time

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Compared 7% of the time

WorkFusion vs Automation Anywhere

Compared 2% of the time

AutomationEdge vs Automation Anywhere

Compared 2% of the time

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ServiceNow vs CA Asset Portfolio Management

Compared 16% of the time

Flexera One vs CA Asset Portfolio Management

Compared 15% of the time

Provance IT Asset Management Pack vs CA Asset Portfolio Management

Compared 11% of the time

Dell License Manager (DLM) vs CA Asset Portfolio Management

Compared 8% of the time

BMC Track-It! vs CA Asset Portfolio Management

Compared 4% of the time

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ServiceNow vs Freshservice

Compared 12% of the time

Zendesk vs Freshservice

Compared 8% of the time

JIRA Service Management vs Freshservice

Compared 6% of the time

Samanage vs Freshservice

Compared 4% of the time

Device42 vs Freshservice

Compared 4% of the time

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Product Reports

Buyer's Guide

Automation Anywhere

June 2026

Download Automation Anywhere product report

Buyer's Guide

CA Asset Portfolio Management

June 2026

Download CA Asset Portfolio Management product report

Buyer's Guide

Freshservice

June 2026

Download Freshservice product report

Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)

CA IT Asset Manager, CA Asset Manager, ITAM, IT Asset Manager, CA SAM, CA Software Asset Manager, Asset Portfolio Management, Asset Portfolio Manager

Flint

Interactive Demo

Automation Anywhere

Demo not available

Broadcom

Demo not available

Freshworks

Overview

Automation Anywhere offers ease of use, robust system connectivity, and GenAI-driven document automation through a cloud-native platform, significantly enhancing productivity across multiple industries with advanced AI features.

Delivering a comprehensive suite of tools designed for easy integration and rapid deployment, Automation Anywhere drives efficiency by reducing costs and automating repetitive tasks. Its cloud-native platform supports broad industry adoption, including advanced AI features like process automation and Co-Pilot, streamlining complex workflows with minimal technical skills required. Users benefit from robust integration capabilities, which facilitate seamless interaction with multiple systems. However, there is room for improvement in areas such as user-friendliness for beginners, stability, flexible licensing, and enhanced OCR functionality. Organizations in sectors such as banking, finance, manufacturing, and healthcare gain from the improved operational efficiency and ROI Automation Anywhere offers.

What are the important features of Automation Anywhere?

Ease of Use: Simplifies automation tasks with a user-centric interface.
Robust Connectivity: Provides seamless integration with multiple systems.
GenAI-Driven Document Automation: Leverages AI to automate document management.
Process Automation & Co-Pilot: Enhances workflow automation with advanced AI.
Cloud-Native Platform: Enables rapid deployment and integration.

What benefits should be evaluated in reviews?

Time Savings: Automation drastically reduces manual processing time.
Cost Efficiency: Decreases overall operational costs by automating tasks.
Productivity Enhancement: Streamlines workflows with AI-driven tools.
Improved Integration: Enhances ability to work with multiple systems.
Scalability: Supports growth with a flexible cloud-native architecture.

In the insurance industry, Automation Anywhere is utilized for automating processes such as enrollment management and compliance checks. Its applications extend to supply chain management, financial transactions, and business performance monitoring across sectors like banking, finance, manufacturing, and healthcare, helping organizations to automate routine tasks, improve efficiency, and reduce costs.

Automation Anywhere

CA Asset Portfolio Management integrates with Service Desk, automates asset discovery, and offers centralized inventory, enhancing cost control and license compliance while reducing audit costs and risks for organizations managing assets across multiple locations.

CA Asset Portfolio Management is designed to simplify asset tracking, enhance decision-making for new purchases, and ensure precise lifecycle tracking. It provides significant value by reconciling inventory with licenses and producing compliance reports, making it ideal for organizations operating in decentralized environments. Users can consolidate information efficiently by integrating it with their CMDBs. While it performs strongly, there is room for improvement in integration with HR and other systems, initial comprehension, financial reporting, and cloud cost management. Enhanced mobile management and batch information uploading are also desired, along with a unified inventory and compliance system.

What are the key features?

Service Desk Integration: Aligns asset management with IT service management for streamlined operations.
Automated Asset Discovery: Automatically identifies and tracks hardware and software assets.
Centralized Inventory: Provides a consolidated view of all assets for better oversight and control.
Lifecycle Tracking: Monitors asset lifecycle stages to optimize resource allocation.
License Reconciliation: Matches inventory with software licenses to ensure compliance.

What benefits should be sought in reviews?

Cost Reduction: Enhanced cost control and lowered audit-related expenses.
Improved Compliance: Mitigates compliance risks through precise license tracking.
Efficient Decision-Making: Supports informed purchasing decisions through comprehensive asset tracking.
Risk Mitigation: Reduces audit-related risks and enhances compliance reporting.

In industries like IT and cloud management, CA Asset Portfolio Management is utilized for tracking software purchases versus installations, ensuring efficient lifecycle asset management, and supporting compliance efforts. It is integrated into CMDBs to consolidate resources and manage decentralized environments. Users pair it with tools like Client Automation and CA SAM for effective hardware and software discovery, making it a robust choice for asset management.

Broadcom

Freshservice specializes in user-friendliness and seamless integration, facilitating IT operations with AI-driven ticketing and flexible asset management, essential for diverse organizations.

Known for its comprehensive automation and integration with platforms like AWS, Freshservice enhances IT tasks with flexible workflows and intuitive dashboards. Its self-service portal and effective incident management promote efficient service delivery and SLA compliance, making it vital for IT teams. However, users seek enhanced customization and integration with Microsoft and Google, along with improved analytics and project management features.

What are the essential features of Freshservice?

User-friendliness: Simplifies IT processes with intuitive design.
Comprehensive automation: Optimizes operations through streamlined processes.
AI-powered ticketing: Enhances ticket management with intelligent solutions.
Seamless integration: Connects with platforms like AWS and SolarWinds for efficient workflows.
Flexible workflows and asset management: Adapts to diverse IT needs for better service delivery.

What benefits should users consider in Freshservice reviews?

Streamlined IT operations: Simplifies and speeds up service processes.
Improved SLA compliance: Enhances adherence to service level agreements through efficient management.
Increased service delivery: Boosts the quality and efficiency of services provided.
Visibility across departments: Provides clear tracking and management of service requests and assets.

Freshservice is widely implemented in IT service management, supporting ticketing, incident management, and change management. It assists in customer service, internal support, and integrates with Azure and AWS. Significant for HR service centers and knowledge bases, it enables workflow automation and reporting, centralizing service operations for enhanced visibility and tracking across departments.

Freshworks

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics

First Horizon National Corporation, Logicalis, Racing and Wagering Western Australia

Sinclair Broadcast Group, Western Carriers, Judson University, Golf Canada, Travix, Proxama, Paymentez, Ready Auto Transport

Buyer's Guide

CA Asset Portfolio Management vs. Freshservice

June 2026

Free Report: CA Asset Portfolio Management vs. Freshservice

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