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Citrix Endpoint Management vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
247
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Enterprise Mobility Management (EMM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Ranking in Unified Endpoint Management (UEM)
10th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
13
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Unified Endpoint Management (UEM)
6th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Enterprise Mobility Management (EMM) (9th)
 

Mindshare comparison

As of April 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 35.3%, down from 41.8% compared to the previous year. The mindshare of Citrix Endpoint Management is 2.2%, down from 2.3% compared to the previous year. The mindshare of IBM MaaS360 is 5.8%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
SivaKuppala - PeerSpot reviewer
Offers flexible application management that allows secure delivery of applications to endpoints, enabling users to operate applications on the go
VMware is also a part of our practice, but my focus is predominantly on Citrix, which constitutes about 80% of our management, with VMware covering the remaining percentage. VMware excels in server-related virtualization and is considered the best in that domain. However, for desktop virtualization, Citrix is more mature. Both offer comprehensive product support and robust security features, with extensive partnerships across hardware vendors like HP and Cisco. In terms of cons, VMware tends to be more expensive and complex, with some degree of vendor lock-in. Citrix, on the other hand, offers a better user experience and is more flexible and scalable. While both platforms have their features, Citrix has less licensing complexity compared to VMware, and support quality is comparable between the two.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The synchronization of Intune with other Microsoft solutions is a valuable feature."
"At the moment, Autopilot is the most valuable feature."
"Compliance and the policies that can be set are the most valuable features."
"Everything has worked better since we started using Intune."
"Microsoft integrated BitLocker and Active Directory into Intune, simplifying management."
"EAM is a godsend."
"The standout features of Intune are its excellent mobile device management and highly effective application management capabilities."
"Intune is valuable for managing various endpoints and integrating with the Azure cloud, which is essential for our organization."
"Users can log in anytime, anywhere, using any device, which is a significant advantage."
"ShareFile, in particular, is valuable with its ease of sharing, and the best category security that is in the hands of users."
"The MAM applications of the product are great."
"A valuable feature of Citrix Endpoint Management is that it's stable. The stability is not a challenge among the move to the cloud."
"The product is capable of acting in many different ways to help secure architecture."
"Whenever I need to check my email with my mobile phone, Citrix Endpoint Management is essential for our firm."
"One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to end-user devices. This ensures data protection and compliance with corporate policies."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
"The solution is easy to implement."
"​The graphic, friendly interface allowed us to start without almost any ​support from the manufacturer.​​​"
"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
 

Cons

"When somebody has a customized application or their own company's application, we cannot deploy that application."
"The synchronization could be improved."
"There can be more logs. I do not have any other requirements."
"The pricing can be expensive if you are not combining it with other products."
"In the next release, I would like a feature to be able to properly lock down the device. For example, if an attacker or somebody steals the phone, you can be sure that the pin cannot be broken."
"There is improvement needed in integrating with the installed Office solutions versions, such as Office 2019. The Office 365 integrates without a problem."
"Since GMS is unavailable in China, we currently rely on device administrator enrollment for managing Android devices there."
"Microsoft Intune's app deployment presents challenges for non-MSI and non-store apps, particularly EXEs, requiring the use of a Win32 wrapper tool and adding overhead to the process."
"The tool’s battery usage was high."
"The iOS version updates do not work as well as I would like."
"Citrix often depends on other services like backend data centers, network security, and application firewalls. Issues in these areas can be misinterpreted as Citrix issues by users."
"The support provided by Citrix needs improvement."
"Citrix needs to improve the architecture. They also need to strengthen the application integration. They keep referring to some things to be required as security, and they keep selling the next level and on-premise separately. They should give the customer the opportunity to decide whether they want to use the next level on-premise or on-cloud, but they should not charge additional fees if the customer wants to deploy the next level on-premise because the customer is already being charged as the end user. They should allow next level on-premise optimization without any additional charges."
"Support for inventory management of Apple devices should be added."
"I would rate Citrix Endpoint Management as two out of ten overall, due to the policy changes and the lack of significant features or stability improvements."
"The iOS version updates do not work as well as I would like."
"It would be ideal to add support for the distribution of windows.exe applications."
"The user interface could definitely use some improvement."
"The look needs to be updated and it could be simpler to use."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"The reporting and alerting could be improved."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
 

Pricing and Cost Advice

"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"They have categorized the licenses according to the size of the business. So, if it's a smaller organization, we can choose the license accordingly. If it's a big organization, then we can choose accordingly. Everything is clearly mentioned, and we can decide. It's suitable for all kinds of infrastructure, and that's very goo"
"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."
"Microsoft Intune is available for individual purchase at a low per-device cost."
"While Microsoft charges for actual usage, it lacks discount options."
"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."
"I rate IBM MaaS360’s pricing a six out of ten."
"The solution is cost-effective."
"I feel the pricing to be very high."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"I rate IBM MaaS360's pricing a six out of ten."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The solution is expensive."
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Top Industries

By visitors reading reviews
Educational Organization
23%
Computer Software Company
11%
Financial Services Firm
8%
Manufacturing Company
7%
Educational Organization
54%
Computer Software Company
7%
Financial Services Firm
6%
Government
5%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
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How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Citrix Endpoint Management?
One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to e...
What needs improvement with Citrix Endpoint Management?
The support provided by Citrix needs improvement. The support should be more proactive, especially in critical sector...
What is your primary use case for Citrix Endpoint Management?
We work extensively with Citrix, specializing in Citrix utilization, Citrix networking, and Citrix mobility MDM. Our ...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
Bancroft, Garuda Indonesia
Find out what your peers are saying about Citrix Endpoint Management vs. IBM MaaS360 and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.