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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
277
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
19th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of July 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.2%, down from 37.4% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 0.8%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 4.4%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
reviewer1310304 - PeerSpot reviewer
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It helps us manage user certificates."
"The user experience is good; we could work and deploy many controls through Microsoft Intune."
"Fortunately, now everything is streamlined into a single, unified platform."
"Microsoft Intune is best for Windows devices and security in Office 365 and Microsoft-related enterprise environments. It's a nice platform for endpoint management."
"The most valuable feature is Intune's ability to push out updates for the security and antivirus. I also like Intune's copilot and the ability to automate processes. For example, if you have 5,000 employees who are issued new PCs and you need to set them up with everything they need."
"We were trying to solve many issues, mainly the lack of centralized management. Before Microsoft Intune, we had to manually support devices one by one, installing applications and configuring policies individually. When we implemented the tool, it became much easier to manage our devices. We enroll them in Microsoft Intune and can manage all devices with a few clicks. For application management, it's the same process. If we want to deploy applications to hundreds or thousands of devices, we can do it easily with just a few clicks. This also applies to policies."
"The most valuable feature is the policy CSPs."
"It works well if you have a Microsoft environment."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"It does support hardware and operating system configurations from every angle."
"It was an improvement when we got the Tasks and the Notes as well as Connect for Skype For Business."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"Security is the most valuable feature, because we are a financial institution. We have a large number of clients and we have to make sure all communications are secure and PCI compliant."
"Every version upgrade has been straightforward."
"We can access emails within the active sync."
"It can change policies based on geolocation or schedules."
"The most valuable features of IBM MaaS360 are remote control and setting up a phone."
"Remote enablement feature and access to internal resources on the VPN."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it is good for HIPAA."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"Asset management is the most valuable feature and integral for device inventory."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
 

Cons

"The configuration could be better by consolidating options and making it simpler."
"The worst aspect is the reporting."
"Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect."
"The reporting causes problems because we're trying to gather data to present to the management, but we can't get the data they request. If a user has removed an application from his device, but it won't report it at exactly the right time. It takes time to sync from the device to the portal. Let's say we are preparing a list or deck for the number of compliant devices that meet all of the organization's requirements. In a real-time scenario, that device could be compliant, but it is showing as non-compliant on the portal. It sometimes hampers the overall decisions that we make on our end."
"I would like to see the ability to deploy custom packages as a Windows 64-bit package, as opposed to the Windows 32-bit, which is the only one available now."
"In future releases, I would like to see better integration with Apple products."
"One drawback of Intune is that we cannot find devices based on a user's region or location."
"I think that there is room for improvement with the reporting. If this is done, it will be a better product."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."
"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."
"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."
"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."
"The newest features sometimes pop in very slowly."
"From the past to the present, before mobility location, we frequently required a restart."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"The product needs to improve tech support."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"They should allow for the building of custom reports with graphics."
"It would be ideal to add support for the distribution of windows.exe applications."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"The price could be lower."
"Can be added process of export/import environment configuration to simplify any migration processes."
"The user interface could definitely use some improvement."
 

Pricing and Cost Advice

"The pricing needs improvement."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"Intune is cost-effective as it is included in some of the Office 365 packages."
"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."
"Microsoft Intune is not cost-effective as a standalone product."
"We work with the subscription rather than a server license. I think it's economical this way because we don't have to have a server license for that, and I think that works in our favor."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Fees are monthly and it's approximately $8 per user."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"I feel the pricing to be very high."
"The solution is cost-effective."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"The solution is expensive."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
9%
Educational Organization
8%
Financial Services Firm
24%
Computer Software Company
10%
Real Estate/Law Firm
9%
Government
9%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.