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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
265
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
19th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of May 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.8%, down from 37.9% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 0.7%, down from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 4.3%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
MC
Containerization allows us to keep personal and corporate data separate, though better integration with AD is needed
I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead. Also, they could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software. I would also like to see continued integration with the Microsoft suite of tools, Microsoft Word, Excel, etc., on a mobile device. Continue to improve that experience. Continue to move down that track, and partner with Microsoft, and other vendors, so we can make it a fully functioning suite; that we don't have to manage things on separate consoles. They should continue their strategic partnerships with others in this space, continue to move forward and allow us to have the integration that our customers want.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune has definitely reduced management burdens."
"I have seen a return on investment right from the start of the tool's usage."
"It helps implement conditional access policies to restrict mobile users from accessing potentially dangerous emails."
"Within Intune, managing policies and having a consistent way to manage devices is valuable."
"What I like the most about Microsoft Intune is its ability to manage mobile devices. Through integration with System Center, it can also manage desktops and laptops."
"The most valuable feature of Intune is the central dashboard for compliance and policy management."
"The features of Microsoft Intune that I appreciate the most are its user-friendly interface and robust security options."
"I am easily able to manage devices and assets, especially laptops and desktops."
"We can access emails within the active sync."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"The technical support for the solution is excellent."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."
"It gives us the ability to have a container and the most secure possible application."
"Every version upgrade has been straightforward."
"It is a stable solution."
"Asset management is the most valuable feature and integral for device inventory."
"The most valuable features are mobile device management and security (which allows you to quarantine infected devices)."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"I like the way mobile device management works in terms of how the data is segregated, as well as the office and personal data."
"We've found the scalability to be very good."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"The most valuable feature is the fact that we can find a lost device or shut the device down and wipe it is good for HIPAA."
 

Cons

"It would be awesome if Microsoft opened their API so we could filter more properties. If we have to do anything outside of Intune that requires a third-party solution to talk back to it, we're very limited in what we can do. Trust your people. We promise not to break your stuff. Open it up just a tiny bit wider."
"Intune is not the most user-friendly mobile device management platform available."
"There is still a gap between SCCM and Intune, especially in the reporting, inventory, and software deployment areas."
"Microsoft Intune fails a lot when it comes to device compliance."
"One area for improvement is app deployment. Another is the Windows update rollout. If you're rolling out an object to a device that's offline, Intune stops trying to reach this device after it sits idle for a bit. We are forced to find a workaround that could help manage that."
"Microsoft support was not very responsive, and it took approximately one and a half months to get on a call to clear what the problem was."
"Microsoft Intune lacks the ability to provide seamless remote assistance or remote control."
"Enrollment into the Microsoft Intune service can still get easier, especially for legacy-managed systems, such as how we get it from a GPO or an SCCM configuration into Intune."
"It's too difficult to manage ourselves. We have to get a third-party in to do that. The fact that it breaks on some end-users' devices is also a concern and just the frequency and complexity of upgrades is not ideal."
"The interface could be improved."
"From the past to the present, before mobility location, we frequently required a restart."
"The newest features sometimes pop in very slowly."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"Can be added process of export/import environment configuration to simplify any migration processes."
"Local technical support would be helpful."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"The price could be lower."
"It would be ideal to add support for the distribution of windows.exe applications."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
 

Pricing and Cost Advice

"It's reasonable. They're not giving it away, but it's reasonable."
"We have the business premium licenses for the solution."
"Previously the price was $4 per month per user. Now it's $2.25 per user per month."
"Microsoft Intune is not cost-effective as a standalone product."
"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."
"The licensing is on a yearly basis."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"IBM products are a little pricey."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"Fees are monthly and it's approximately $8 per user."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"The solution is expensive."
"I rate IBM MaaS360's pricing a six out of ten."
"The solution is cost-effective."
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Top Industries

By visitors reading reviews
Educational Organization
18%
Computer Software Company
12%
Financial Services Firm
8%
Manufacturing Company
8%
Financial Services Firm
26%
Computer Software Company
12%
Government
10%
Real Estate/Law Firm
7%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: April 2025.
851,604 professionals have used our research since 2012.