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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
294
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
18th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Unified Endpoint Management (UEM) (7th)
 

Mindshare comparison

As of August 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 32.7%, down from 37.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 0.8%, up from 0.8% compared to the previous year. The mindshare of IBM MaaS360 is 4.5%, up from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
reviewer1310304 - PeerSpot reviewer
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Previously, SCCM was used as an on-premise solution for clients, but now they are moving to Microsoft Intune as a cloud solution with better security and functions."
"It allows our clients to have the confidence to centrally manage policies for security. It helps them in securing the organization from a technology aspect."
"I would rate the overall solution as a 10."
"By using Microsoft Intune we can control which websites the users can go to and it provides a secure environment for our employees using their laptops that are having access from home. We have installed Intune to control the user's environment minimizing the chances of any hacking."
"The ability to deploy patches and automate software deployments to end-user devices is very useful."
"Microsoft Intune policies, remote wipe, and using corporate and private profiles are valuable features, but MFA is the most valuable feature as it ensures that the end user is authentic."
"It is more efficient to have one solution rather than having security parts spread across three, four, or five solutions."
"Based on my experience, I find Intune very flexible for managing Windows devices. We can use scripting, and we can make use of the self-service portal or the company portal to publish some of the applications for Windows."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"The technical support for the solution is excellent."
"It does support hardware and operating system configurations from every angle."
"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
"The most important features would be instant messaging and the security that we get from the containerization."
"The containerization of the workspace is what we have found to be the most valuable."
"It gives us the ability to have a container and the most secure possible application."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"MaaS can force people to lock their phones. Not everyone likes having a PIN and other security features on their phones, but this sets a requirement that you can't get your emails unless you have a PIN on your phone. That was a good feature, and we were able to easily increase the PIN from four digits to six digits. Overall, it was pretty user-friendly."
"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic. We don't have to have it all configured before we ship it. This is probably the biggest value add."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
 

Cons

"Intune should support platforms other than Windows. We have encountered several limitations, especially when handling iOS devices."
"Historically, Group Policy has simplified the management of various items, such as printer and drive mappings and while Intune offers workarounds, it lacks native support for these functionalities. This is an area I believe needs improvement."
"The reports aren't complete, and it's not easy to build custom reports. For example, Windows Autopilot isn't working well in cases where the computers don't have a good internet connection. Then the option is not good enough."
"The solution requires Mac support."
"Intune doesn't provide much control over Windows servers. It's something we struggle with."
"Manually syncing devices to enforce policies is cumbersome."
"Some customers have reported experiencing slowness when using lower versions of the Android system."
"There are a lot of updates happening on Microsoft."
"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"From the past to the present, before mobility location, we frequently required a restart."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"The interface could be improved."
"Its integration with Microsoft Teams could be better."
"Can be added process of export/import environment configuration to simplify any migration processes."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"Zero day support is something they can work on. They can make it a little bit more user-friendly."
"We had a problem with Microsoft computers. If you downloaded emails on a Microsoft Windows Surface PC, that would also require a license. The Outlook application didn't look great for us on a PC."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
"The look needs to be updated and it could be simpler to use."
"IBM MaaS360 can improve the location reporter. There is a 15-minute delay and this does not allow for any usefulness."
 

Pricing and Cost Advice

"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."
"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."
"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."
"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."
"The pricing for Intune and the competitor products are all within the same range, there is no true advantage when it comes to cost."
"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"While Microsoft charges for actual usage, it lacks discount options."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
"Fees are monthly and it's approximately $8 per user."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"IBM products are a little pricey."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"The solution is cost-effective."
"I rate IBM MaaS360's pricing a six out of ten."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
9%
Government
8%
Financial Services Firm
27%
Manufacturing Company
9%
Government
9%
Energy/Utilities Company
8%
Computer Software Company
12%
Manufacturing Company
10%
Government
8%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

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Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.