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BlackBerry Enterprise Mobility Suite vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
384
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
9th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (2nd)
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 4.4%, up from 1.0% compared to the previous year. The mindshare of IBM MaaS360 is 8.0%, up from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
IBM MaaS3608.0%
BlackBerry Enterprise Mobility Suite4.4%
Other68.1%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is very easy for me to configure all the things. Once I create policies and applications in Intune, it is very easy for us to enroll users."
"The key benefit of Intune is its integration with the Microsoft ecosystem."
"Turning the endpoint infrastructure into a highly efficient operation was the best thing that happened to our organization."
"One of the biggest advantages of Microsoft Intune is not only the management itself, but also how well it integrates with other Microsoft technologies."
"Our bank's most valuable Intune features are centered around the dedicated device concept."
"It provides control over all mobile devices that are being connected to the corporate network."
"Windows Autopatch is the most valuable because it removes the burden of patch management."
"The ability to push applications on devices is valuable. You do not have to manually install applications one by one. If you like to use ten different applications, you do not have to manually go and download them one by one. Intune can compile a package for you, and then you can just push them from the admin center."
"Provides access to our Lotus Notes system in a controlled and managed manner and is device agnostic with a similar interface for the gamet of devices in the market."
"The security is outstanding."
"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."
"The newer version is pretty stable."
"Every version upgrade has been straightforward."
"It gives us the ability to have a container and the most secure possible application."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
"I think it's a very solid product and people generally like it."
"MaaS can force people to lock their phones. Not everyone likes having a PIN and other security features on their phones, but this sets a requirement that you can't get your emails unless you have a PIN on your phone. That was a good feature, and we were able to easily increase the PIN from four digits to six digits. Overall, it was pretty user-friendly."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"Customer Service: It's excellent. Technical Support: It's excellent."
"The most important aspect of the solution is the fact that the platform is unified, and that it covers all the mobility services - that includes not only the MDM components or services."
"The most valuable features of IBM MaaS360 are remote control and setting up a phone."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"Allowed our organization to securely implement BYOD, increasing the employee satisfaction and productivity."
"Mobile Device Management, Secure Productivity Suite, and document management are valuable features."
 

Cons

"The reporting dashboard is really limited."
"It just doesn't handle software updates well at all by itself. You need to be a scripting wizard to make those happen properly, or you use third-party tools. The Windows feature updates are very difficult to implement. I would like to see a proprietary built-in remote control tool. I know that they have Team Viewer integrated, but it is not seamless. It would be nice if they had a seamless remote desktop capability directly from the Intune console."
"Once it's configured it is unobtrusive, but it does take some hands-on to configure and deploy it properly."
"Since GMS is unavailable in China, we currently rely on device administrator enrollment for managing Android devices there."
"This limitation in Microsoft Intune is a significant drawback; we cannot produce overall reports on an organizational level."
"Microsoft Intune needs to improve the initial login process."
"There are a lot of small use cases where we realized that some technical solution was missing in Microsoft in comparison to other products. For example, it lacks something similar to sensing or location-based rules and configurations."
"Improvements are needed in Microsoft Intune's enterprise app management, including support for more applications in app patching, boot batching, and discovery. I also hope the cost of Remote Help will decrease because it's a much-needed Intune function. Our customers need that capability, or they will buy it from a third party at a premium."
"From the past to the present, before mobility location, we frequently required a restart."
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"The initial installation could be simplified."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"What I'm noticing now, and it feels like I took a step back, is that I have to zip logs again and upload them, and that takes a lot of time."
"The application is consistent across devices, but the interface is not as robust as you would expect for an enterprise solution."
"That is where it is a bit challenging for us, because there is a lot of value-add in the product with a lot of different features."
"Support is terrible for the most part."
"It would be ideal to add support for the distribution of windows.exe applications."
"I would rate IBM MaaS360's stability as seven out of ten, though I don't use it extensively."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."
"It does seem that the more devices we added, the slower the management console operates."
"Technical support from IBM MaaS360 is lacking. The support is very slow."
"IBM support has not been that helpful. I have contacted chat support but they could not give a useful answer."
"I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360."
"The user experience really isn't so good."
 

Pricing and Cost Advice

"It is cheap, but as compared to Google, it is costly. Google is cheaper, but quality-wise, Microsoft Intune is better."
"I have no comment on pricing of the solution."
"The licensing is on a yearly basis."
"It is reasonable for the features it has."
"While I can't provide insights from a business perspective, it's worth noting that the pricing may differ significantly, and the discount we received might not be reflective of standard business rates."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."
"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"I feel the pricing to be very high."
"I rate IBM MaaS360's pricing a six out of ten."
"IBM products are a little pricey."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"The solution is expensive."
"IBM products are expensive compared to the tools offered by its competitors. IBM MaaS360 is an expensive tool."
"MaaS360 is priced at a balance. It is not as expensive as AirWatch or Jamf and is not a cheap solution like a few of the local products."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Outsourcing Company
22%
Financial Services Firm
14%
Construction Company
13%
Energy/Utilities Company
6%
Manufacturing Company
13%
Outsourcing Company
8%
Government
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business195
Midsize Enterprise64
Large Enterprise190
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

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Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
Bancroft, Garuda Indonesia
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. IBM MaaS360 and other solutions. Updated: November 2026.
920,929 professionals have used our research since 2012.