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Citrix Endpoint Management vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
14
Ranking in other categories
Unified Endpoint Management (UEM) (17th)
Google Cloud Identity
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (11th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

Unified Endpoint Management (UEM) Mindshare Distribution
ProductMindshare (%)
Citrix Endpoint Management2.1%
Microsoft Intune19.4%
Workspace ONE UEM9.6%
Other68.9%
Unified Endpoint Management (UEM)
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity1.7%
Microsoft Intune21.1%
Workspace ONE UEM9.7%
Other67.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
VivekKumar10 - PeerSpot reviewer
Co-Founder at Virajo
Solution supports seamless integration and promotes effective device management
For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We are a remote company, and the product helps us manage the global endpoints. It helps us natively manage the endpoints in the cloud from anywhere."
"One of the biggest advantages of Microsoft Intune is not only the management itself, but also how well it integrates with other Microsoft technologies."
"The pricing for Microsoft Intune is reasonable and our clients are satisfied."
"I haven't used other mobile device management solutions, but compared to SCCM, we eliminate a lot of on-premises infrastructure and maintenance by using Intune."
"The most valuable feature of Microsoft Intune is patching-related capabilities."
"The main benefit for us with Microsoft Intune is centralized management of all devices, allowing us to apply one policy across the company from one location."
"Microsoft Intune not only saves costs by reducing the number of personnel needed but also offers a comprehensive solution for managing laptops, applications, security, individual access, and enrollment."
"The most valuable includes managing everything from a single console."
"For mail containerization, Citrix Endpoint Management is very good, for document reading is very good, and if I have in-house applications, then if I want to publish them without compromising the data, then it's very good."
"We have seen improvements in compliance management on the devices."
"One of the most valuable features of Endpoint Security would be that all the data is localized in a data center."
"I really like the solution and have supported it for years, as it meets customers' requirements and is seen by many Endpoint Management users as a stable, capable platform with constantly improving features."
"This product provides our organization with faster communication with the ability to answer emails from a mobile device rather than having to access Outlook on a laptop or desktop."
"The product is capable of acting in many different ways to help secure architecture."
"Using the ZDM, the administrators are able to control the device remotely and send us remote wipe command instantly."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The initial setup is easy."
"The most beneficial feature for enhancing security is context-aware access."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"It's easy to set up."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
 

Cons

"Microsoft Intune's support for Mac devices is lacking and could be improved."
"Automatic updating is pretty rough. It doesn't give me as much control as I had in the past."
"The security aspect could be more effective. We are using other applications to manage network devices and groups, so if Microsoft Intune could improve in this area, especially on a network level, it would be a real advantage."
"The tool's tunnel gateway is not very good, making it an area where improvements are required."
"In my additional experience with Microsoft Intune, although it is a cloud environment, it still has some flaws."
"Intune should support platforms other than Windows. We have encountered several limitations, especially when handling iOS devices."
"When somebody has a customized application or their own company's application, we cannot deploy that application."
"I have a lot of Apple products in my environment. It would be nice to have an improved integration of Apple products with Microsoft Intune without Jam."
"The tool’s battery usage was high."
"We have had challenges with the technical support of Citrix. It's not that great."
"The Multi-Tenant component (MTC) was very finicky to get up and running and upgrades was hit and miss."
"I would rate Citrix Endpoint Management as two out of ten overall, due to the policy changes and the lack of significant features or stability improvements."
"Support for inventory management of Apple devices should be added."
"Remote control of this solution needs improvement."
"Doesn't yet support Android devices natively, though that is coming."
"Citrix often depends on other services like backend data centers, network security, and application firewalls. Issues in these areas can be misinterpreted as Citrix issues by users."
"To improve the product, the integration with third-party products could always be smoother."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The solution's storage capacity could be increased."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Pricing is something that can be improved."
"The solution needs to better integrate with Mac's OS."
"Google Cloud Identity the UI could improve."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
 

Pricing and Cost Advice

"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."
"Our enterprise agreement includes Microsoft Intune at no additional cost."
"On a scale of one to ten with one being the cheapest, the cost of Microsoft Intune is a five."
"This cost is approximately $30 USD per user per month."
"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"The pricing is good because customers are not complaining about it."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"We probably spend about $50,000 a year on licensing."
"The solution is not expensive."
"The product is billed on a monthly basis depending on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Licensing fees are on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
8%
Outsourcing Company
7%
Financial Services Firm
15%
Computer Software Company
10%
Government
9%
Manufacturing Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What needs improvement with Citrix Endpoint Management?
There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...
What is your primary use case for Citrix Endpoint Management?
Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...
What is your experience regarding pricing and costs for Citrix Endpoint Management?
The setup cost pricing for Citrix Endpoint Management varies; I can say $3,000 per user license for setup, and deploy...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
ExtraHop Networks, HealthChannels
Find out what your peers are saying about Microsoft, ManageEngine, Omnissa and others in Unified Endpoint Management (UEM). Updated: August 2026.
908,834 professionals have used our research since 2012.