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Citrix Endpoint Management vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Enterprise Mobility Management (EMM) (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
14
Ranking in other categories
Unified Endpoint Management (UEM) (17th)
Google Cloud Identity
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Enterprise Mobility Management (EMM) (12th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

Unified Endpoint Management (UEM) Mindshare Distribution
ProductMindshare (%)
Citrix Endpoint Management2.0%
Microsoft Intune18.3%
Workspace ONE UEM9.1%
Other70.6%
Unified Endpoint Management (UEM)
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Google Cloud Identity1.7%
Microsoft Intune20.1%
Workspace ONE UEM9.3%
Other68.9%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
VivekKumar10 - PeerSpot reviewer
Co-Founder at Virajo
Solution supports seamless integration and promotes effective device management
For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune is extremely important from a security perspective to ensure devices are compliant and gives us the efficiency to deploy apps automatically to a large number of users without the need for interaction from a client side, which is always helpful."
"The Autopilot feature is the most valuable because it saves significant time on managing devices. We can ship devices globally, and users can set them up on their own. It's convenient."
"The ability to deploy patches and automate software deployments to end-user devices is very useful."
"The most valuable feature is probably mobile device management. Small businesses are coming under greater scrutiny and requirements for compliance as time goes on. We don't have to worry about a VPN because we can manage these devices, control company data, and lock users out. If needed, we can remotely wipe devices and deadman-switch them."
"There are no complaints about the stability. It works one hundred percent of the time."
"As the solution is a software as a service, the scalability is unlimited."
"Microsoft's cloud comes with a lot of extra features that are free of charge."
"I am very satisfied that when any user comes into our organization and we provide the user ID and password, the setup will auto-complete with basic applications and security installed automatically, making the device ready within approximately ten to fifteen minutes."
"ShareFile, in particular, is valuable with its ease of sharing, and the best category security that is in the hands of users."
"Whenever I need to check my email with my mobile phone, Citrix Endpoint Management is essential for our firm."
"Users can log in anytime, anywhere, using any device, which is a significant advantage."
"For mail containerization, Citrix Endpoint Management is very good, for document reading is very good, and if I have in-house applications, then if I want to publish them without compromising the data, then it's very good."
"The product is capable of acting in many different ways to help secure architecture."
"I really like the solution and have supported it for years, as it meets customers' requirements and is seen by many Endpoint Management users as a stable, capable platform with constantly improving features."
"Using the ZDM, the administrators are able to control the device remotely and send us remote wipe command instantly."
"One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to end-user devices. This ensures data protection and compliance with corporate policies."
"The most beneficial feature for enhancing security is context-aware access."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"The most valuable feature of Google Cloud Identity is its stability."
 

Cons

"The solution requires Mac support."
"Regarding the pricing of Microsoft Intune, there are many features being introduced, but most features should be available in a license such as EMS E3, which is a high-quality license but does not include them."
"There are a lot of small use cases where we realized that some technical solution was missing in Microsoft in comparison to other products. For example, it lacks something similar to sensing or location-based rules and configurations."
"The difficulty of the the roll out is surprisingly difficult considering this product is supposed to be an integrated part of the 365 suite."
"A more incisive reporting tool with automated progress updates and graphical representation would be beneficial, as the current manual method lacks efficiency and visual clarity."
"If you're looking forward to deficiency, I'd say that the Endpoint Manager support at the lower levels is poor."
"I'd like to see an ability to deploy more ways of management, managing devices and processing the policies."
"I have faced stability issues with Microsoft Intune plenty of times, but I think it's part of the process."
"The support provided by Citrix needs improvement."
"The Multi-Tenant component (MTC) was very finicky to get up and running and upgrades was hit and miss."
"Citrix often depends on other services like backend data centers, network security, and application firewalls. Issues in these areas can be misinterpreted as Citrix issues by users."
"Remote control of this solution needs improvement."
"We have not encountered any issues with stability. But we have seen battery life is slightly drained faster."
"Citrix needs to improve the architecture. They also need to strengthen the application integration. They keep referring to some things to be required as security, and they keep selling the next level and on-premise separately. They should give the customer the opportunity to decide whether they want to use the next level on-premise or on-cloud, but they should not charge additional fees if the customer wants to deploy the next level on-premise because the customer is already being charged as the end user. They should allow next level on-premise optimization without any additional charges."
"For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem."
"Support for inventory management of Apple devices should be added."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Google Cloud Identity the UI could improve."
"The interface could be more user-friendly."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"Technical support is slow."
 

Pricing and Cost Advice

"The pricing is not cheap, especially with inflation. They've had to increase their prices. It's not excessive, but alright."
"The price could be better."
"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."
"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."
"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."
"There are licenses required for this solution. We enable licenses on the devices we need to manage."
"We use Defender ATP and E5 licenses."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."
"The solution is not expensive."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The pricing is a bit expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Financial Services Firm
15%
Computer Software Company
10%
Government
9%
Manufacturing Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What needs improvement with Citrix Endpoint Management?
There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...
What is your primary use case for Citrix Endpoint Management?
Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...
What is your experience regarding pricing and costs for Citrix Endpoint Management?
The setup cost pricing for Citrix Endpoint Management varies; I can say $3,000 per user license for setup, and deploy...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
ExtraHop Networks, HealthChannels
Find out what your peers are saying about Microsoft, ManageEngine, IBM and others in Unified Endpoint Management (UEM). Updated: September 2026.
913,806 professionals have used our research since 2012.