Google Cloud Identity vs Workspace ONE UEM comparison

Why PeerSpot?

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #12 with an average rating of 7.8, while Omnissa is ranked #5 with an average rating of 8.0. Google holds a 1.7% mindshare in EMM, compared to Omnissa’s 9.3% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 84% of Omnissa users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: September 2026).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of Workspace ONE UEM is 9.3%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	20.1%
Workspace ONE UEM	9.3%
Google Cloud Identity	1.7%
Other	68.9%

Enterprise Mobility Management (EMM)

Featured Reviews

Anumula Hitesh

Senior Business Development Executive at Digitaltrack

Centralized device management has automated onboarding and improves remote security compliance

One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.

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Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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Vishal Bhatia

Trainer/Consultant at Koenig Solutions Pvt. Ltd.

Effective product tracking and monitoring enhances daily operations despite needing documentation improvement

The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Microsoft Intune is its scalability."

"Its security is most valuable. It gives us a way to secure devices, not only those that are steady. We do have a few tablets and other devices, and it is a way for us to secure these devices and manage them. We know they're out there and what's their status. We can manage their life cycle and verify that they're updated properly."

"The device profiling which uses the official Outlook email enabled us to control the screenshot feature and prevent copying outside of the organization's application."

"After implementing Microsoft Intune, we have seen a 50 to 70% reduction in device provisioning time and a 30 to 40% reduction in routine endpoint management efforts, allowing our IT team to focus less on routine management and providing faster software deployment while experiencing a significant reduction in support tickets."

"Intune enables us to manage our devices from anywhere."

"Intune's feature that I have found most valuable is its auto-pilot feature."

"The main benefit for us with Microsoft Intune is centralized management of all devices, allowing us to apply one policy across the company from one location."

"I am easily able to manage devices and assets, especially laptops and desktops."

More Microsoft Intune pros

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"It is a very stable solution. I would rate it a ten out of ten."

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"The most valuable feature of Google Cloud Identity is its stability."

"The initial setup is easy."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

More Google Cloud Identity pros

"We recently integrated Workspace ONE with our intelligence report, and this is a great tool from a reporting point of view."

"It is easy to start something and work from scratch."

"Cloud-based VMware Workspace ONE is very good; it is easy to deploy and manage, and maintenance is also quite simple."

"Workspace ONE UEM's best features are that you can track and monitor all the products, with a wide range of supported devices like Android, Apple, and Windows, and it offers easy application and email management along with effective compliance and health attestation capabilities."

"Its value is when you use it with a Workspace ONE UEM solution as it is part of the ecosystem for VMware Workspace ONE."

"It's a more secure solution to manage all tablets or mobile devices, helps us stay organized, integrates well with mobile devices and tablets, is stable and reliable, and can scale."

"The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offers efficient flexibility."

"We decided to go with it and stick with it; it served the purpose in my previous organization and is also serving the purpose in this organization."

More Workspace ONE UEM pros

Cons

"There can be some added features, such as an improved dashboard. Any new feature that could be a benefit to our customers would be good."

"What I dislike about Microsoft Intune is the time it takes Microsoft to develop a feature."

"It would be better if I could integrate it with my core group policy. I would like to have a group policy in my current environment, which has strict control, but those things are still missing. Although it has maximum compliance and security, it's not available on-premise."

"In an upcoming release, I would like to see some kind of analytics report."

"The installation could be improved to be simplified."

"Packages on different identity provider platforms that are not supported present challenges for package installation."

"Microsoft Intune could be improved by enhancing its reporting functionalities (for entry level license)."

"To make it a perfect ten, it would be helpful if there was a better way to troubleshoot user issues, as I've had a few users with corrupt files before and had to redeploy it without knowing the root cause."

More Microsoft Intune cons

"Google Cloud Identity the UI could improve."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

"Pricing is something that can be improved."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"The solution's storage capacity could be increased."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"I would like to see more integration in future releases."

More Google Cloud Identity cons

"There is no Apple zero-day support for updates."

"Our customers are concerned about the costs. The solution is higher than they want it to be."

"I would like to see technology expense management integrated into the next release. This feature would allow us to manage expenses across various workloads and services, including cloud environments and computing resources."

"From an identity perspective, there is a lot of room for improvement when it comes to integration with other solutions. I would say it needs more capabilities in terms of direct integrations, including cloud identity solution integrations."

"There is room for improvement in customer service and support."

"This product makes use of SAML across the board, which has seven known security flaws. It would be good if the company created a way to protect against SAML flaws. One way would be to integrate a firewall server or an endpoint out in the cloud with which you could establish trust. If you knew nothing about SAML and you did some Google searches about what SAML is, what are the flaws, and what are the known vulnerabilities, eventually, you'll find that there are seven flaws. There are two methods that you can use to solve those seven problems. They essentially involve putting a firewall or putting rules, such as access controls, so that anybody in the world can't just come in, authenticate, and either be a good guy or be someone trying to knock on my door and get into my house. If I could eliminate that, it would be awesome."

"It's a costly product. It would help if they could offer it at a discount."

"When it comes to deployment and maintaining security, there should be an integrated console where you have a singular view of all of the products from the same OEM."

More Workspace ONE UEM cons

Pricing and Cost Advice

"I would rate the price a four out of ten with ten being the most expensive."

"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."

"Its price is fair. It's a normal price. It isn't too expensive or too cheap."

"Microsoft's licensing is more flexible and adaptive than its competitors."

"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."

"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."

"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."

"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."

More Microsoft Intune pricing and cost advice

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

"The pricing is a bit expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The solution is not expensive."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

More Google Cloud Identity pricing and cost advice

"It's definitely a bit on the expensive side. It is more for smaller organizations and not large, massive enterprises. I am not sure about any additional costs. As far as we could tell, the billing was what the billing was."

"For the moment, we have a multi-year contract, meaning that we cannot go with a different solution at this time even if the price should prove more favorable."

"The price of the solution is costly for the number of users I am using it for."

"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market. This solution is more expensive by 30 or 40 percent."

"We are paying about $145,000 a year on a three-year subscription with no ability to scale up or scale down within that class model."

"A person should pay towards the licensing costs of VMware Identity Manager on a yearly or monthly basis, but government and public sector units cannot for a perpetual licensing model."

"Depending on the requirements of users, there is a need to make yearly payments towards the licensing costs attached to the product."

"VMware Workspace ONE licensing price is good with their supportability. The price of VMware Workspace ONE is reasonable. We are using an enterprise license."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

Financial Services Firm

Outsourcing Company

Computer Software Company

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

10%

Comms Service Provider

Financial Services Firm

11%

Outsourcing Company

10%

Manufacturing Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	192
Midsize Enterprise	62
Large Enterprise	187

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	22
Large Enterprise	60

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What is your experience regarding pricing and costs for VMware Horizon Air?

I don't deal with the pricing side, so I don't have any insight about it. That's what the organization would have alr...

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What needs improvement with VMware Horizon Air?

The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to othe...

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Comparisons

IBM MaaS360 vs Microsoft Intune

Compared 12% of the time

Jamf Pro vs Microsoft Intune

Compared 9% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 3% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 3% of the time

Red Hat Ansible Automation Platform vs Microsoft Intune

Compared 2% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 76% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

Ping Identity Platform vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Jamf Pro vs Workspace ONE UEM

Compared 5% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 4% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 4% of the time

Horizon 8 vs Workspace ONE UEM

Compared 3% of the time

Citrix DaaS (formerly Citrix Virtual Apps and Desktops service) vs Workspace ONE UEM

Compared 3% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

September 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

September 2026

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

August 2026

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Workspace ONE UEM is a comprehensive platform for centralized device management offering advanced security and seamless integration. It's ideal for managing mobile and IoT devices, providing centralized administration capabilities for businesses.

Workspace ONE UEM stands out due to its user-friendly interface and extensive multi-platform support. It provides policy-driven device control, advanced application and content management, and secure remote access. Its excellent third-party integration and strong security measures make it particularly beneficial for managing devices across different platforms. The platform is tailored for businesses looking for scalable solutions that support BYOD policies, application deployment, and user authentication. While praised for stability and comprehensive features like email management, there are calls for improved integration with Active Directory and better pricing strategies.

What are the most important features?

Easy-to-use interface: Simplifies device management for diverse platforms.
Policy-driven control: Enables automated compliance and security enforcement.
Multi-platform support: Manages iOS, Android, Windows, and Mac devices efficiently.
Advanced app and content management: Facilitates smooth deployment and regulation of applications.
Secure remote access: Ensures security for remote device management.
Single sign-on: Simplifies authentication processes.
Third-party tool integration: Expands functionality with external tools.

What key ROI factors to consider?

Device security: Protects sensitive data on mobile devices.
Centralized management: Streamlines operations for device monitoring and compliance.
Scalability: Supports growing business needs with ease.
User experience: Offers intuitive management tools for minimal training requirements.

Organizations across industries implement Workspace ONE UEM for its sophisticated management strategies, critical in sectors like healthcare for secure patient data management, finance for compliance, and education for supporting diverse device policies. Its integration capabilities make it essential for sectors requiring stringent security and seamless operational workflows.

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

September 2026

Free Report: Google Cloud Identity vs. Workspace ONE UEM

Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: September 2026.

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