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Google Cloud Identity vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
384
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (7th)
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
4th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
102
Ranking in other categories
Remote Access (11th), Virtual Desktop Infrastructure (VDI) (10th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (17th), Unified Endpoint Management (UEM) (6th)
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of Google Cloud Identity is 2.0%, up from 1.1% compared to the previous year. The mindshare of Workspace ONE UEM is 8.9%, down from 11.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
Workspace ONE UEM8.9%
Google Cloud Identity2.0%
Other69.6%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
Vishal Bhatia - PeerSpot reviewer
Trainer/Consultant at Koenig Solutions Pvt. Ltd.
Effective product tracking and monitoring enhances daily operations despite needing documentation improvement
The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest benefits of Intune are the ability to push changes and the added security. When we moved forward with Defender, we onboarded all those machines automatically. That helps dramatically. For a while, we were left with machines that weren't protected. We could see where people had done things they shouldn't have done, and Defender saved our skins a few times. It didn't happen a lot, but it happened enough that it made us glad we made that decision."
"From my perspective, I appreciate the scalability in Microsoft Intune and the portal management, which is extremely intuitive and very simple to use."
"My advice for those implementing Microsoft Intune is to proceed with it; there is no other software that can perform the job better, and Microsoft offers extensive experience with a mature ecosystem, so I recommend going for it."
"The security compliance capabilities make it widely adopted across organizations."
"The most valuable features of Microsoft Intune include remote updates. The update runs in the background, so there's no need in most cases to go on-site to do it."
"ROI is very high at the end."
"I can see that the patch management process is much improved with the bundled patch management option available in Microsoft Intune compared to the KPI deployment required by the other deployment solutions."
"The compliance and configuration policies in Microsoft Intune are the most valuable features, saving significant time compared to manual implementation."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most valuable feature of Google Cloud Identity is its stability."
"The contained browser is a good feature."
"I would rate the stability as eight out of ten."
"The most valuable feature is that it will use my credentials to access various parts of the infrastructure or other solutions, such as vRealize."
"The solution's single plane of glass approach is beneficial. The endpoint management is very good and specific. One of their competitors is Intune, and you have leaks from other services within the Microsoft ecosystem."
"VMware Workspace ONE can ease the jobs of the IT department in an organization by allowing clear visibility on devices and compliance issues."
"The bigger vendors like VMware, Insight, and MobileIron can assign engineers to customers. You can work with them to develop the right competency to use the product."
"The benefit is that it helps our remote connections be as secure as possible, and being able to issue mobile devices increases productivity."
"No issues with scalability."
 

Cons

"The solution can have some compliance problems in general and the end-point user can bypass easily the company policies in Intune."
"Microsoft Intune can be improved in terms of reporting, customization, troubleshooting visibility, and policy deployment speed in large environments; some advanced configurations can also be complex during initial setup and management."
"I switched away from Microsoft Intune because it cannot manage the MacBook very well."
"We are not satisfied with technical support. Some improvements might be required."
"I think nine is a very good rating for this solution, and I kept one point out because I think in the future it requires improvement based on future scalability in the IT infrastructure."
"Intune could be improved by expanding its third-party patching capabilities for a more comprehensive solution."
"The portal of Microsoft Intune is slow for me, but otherwise I think it is an acceptable product."
"Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected."
"The integration should be made easier."
"I would like to see more integration in future releases."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The solution's storage capacity could be increased."
"Technical support is slow."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The customer service and support team is not so good."
"We have experienced some connectivity issues in that the application in VMware is very slow compared to SecureX."
"Technical support needs to be more responsive to our requests."
"There are a lot of difficulties whenever people have a lot of configurations in it, basically related to security certificate configurations and integration with VMware Horizon."
"Pricing is a limitation. I think it's on the higher side, so if it were cheaper, it would benefit more organizations."
"A room for improvement for this product is its integration with Microsoft. It could be better, though most of it is there."
"I tried to use the tool on an encrypted disk, but it was inconvenient."
"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market."
"The license could be better."
 

Pricing and Cost Advice

"Its price is quite okay. I wish they provide certain additional features with the same license."
"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."
"We work in the charity sector, so a lot of our clients get Microsoft Premium licenses or Business Premium for free. They get ten licenses free, and a lot of our clients do not have more than ten staff members. They are getting the tool for free, so its cost is not an issue."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."
"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."
"Previously the price was $4 per month per user. Now it's $2.25 per user per month."
"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
"For most of the projects, we use the standard license but for complex ones, we use the older type of processes, integrations, and licenses inside the solution."
"The solution is about $45 per device for a 12 month subscription. The price is standard across the world."
"The tool is expensive."
"My guess is that its licensing was yearly. There was probably no fee in addition to the standard licensing fee."
"Its pricing was okay for our company."
"We are paying about $145,000 a year on a three-year subscription with no ability to scale up or scale down within that class model."
"It is quite expensive, but I think large companies have agreements with these organizations that provide remote monitoring for phones, and they get massive discounts. The public price does not reflect what they pay. You won't get the same pricing if you're buying for 10 employees versus 1,000 employees. On the public price, you get perhaps a 10% discount, but if you're buying 1,000, the discount could be really massive, especially if you signed a contract for a number of years."
"VMware Workspace ONE is not cheap; it's quite expensive. However, in the end, they gave us a reasonable price."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
10%
Comms Service Provider
10%
Manufacturing Company
10%
Financial Services Firm
12%
Manufacturing Company
10%
Outsourcing Company
10%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business195
Midsize Enterprise64
Large Enterprise190
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise60
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What is your experience regarding pricing and costs for VMware Horizon Air?
I don't deal with the pricing side, so I don't have any insight about it. That's what the organization would have alr...
What needs improvement with VMware Horizon Air?
The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to othe...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: October 2026.
920,574 professionals have used our research since 2012.