Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #9 with an average rating of 7.9, while Omnissa is ranked #3 with an average rating of 7.4. Google holds a 1.1% mindshare in EMM, compared to Omnissa’s 11.1% mindshare. Additionally, 91% of Google users are willing to recommend the solution, compared to 84% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: May 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of July 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 33.2%, down from 37.4% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.8% compared to the previous year. The mindshare of Workspace ONE UEM is 11.1%, down from 12.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Emthias Abdul Salam

Technical Manager at Emirates Business Machines (EBM)

Offers a valuable single sign-on feature and a user-friendly interface with outstanding scaling capabilities

The single sign-on feature, which integrates with the Identity Manager is one of the most vital features. The VMware Workspace ONE Tunnel is another crucial aspect of the solution. Authentication processes become seamless with the single sign-on feature of VMware Workspace ONE. Whether the application resides within the premises or outside, the users don't need to reenter the credentials, VMware Workspace ONE auto authenticates using scripts. The solution can also integrate the app catalog with the Intelligent Hub, which acts as the agent. Applications catalogs and similar aspects can be accessed through one single interface, whether it's from an Android, iOS, or Windows device. It's a very user-friendly tool in terms of accessibility.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ability to send configurations to our systems is valuable, particularly as we don't have a regular Windows AD server. Our current environment doesn't have a Windows AD, which limits our ability to push GPOs. However, this is where the solution can step in and help us push policies."

"We are a remote company, and the product helps us manage the global endpoints. It helps us natively manage the endpoints in the cloud from anywhere."

"I believe that the solution is actually in Gartner's top quadrant at the moment for mobile device management."

"The ability to work from all over the planet is valuable. You just need a functioning and working Internet connection."

"The most valuable feature is probably mobile device management. Small businesses are coming under greater scrutiny and requirements for compliance as time goes on. We don't have to worry about a VPN because we can manage these devices, control company data, and lock users out. If needed, we can remotely wipe devices and deadman-switch them."

"Microsoft Intune is reliable, scalable, and user-friendly."

"The feature I find most valuable in Microsoft Intune is being able to configure policies and push them directly to mobile phones."

"Within Intune, managing policies and having a consistent way to manage devices is valuable."

More Microsoft Intune pros

"It is a very stable solution. I would rate it a ten out of ten."

"I have not experienced any serious problem with stability."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"The most valuable feature is the performance."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

More Google Cloud Identity pros

"We've found the solution to be easy to use."

"VMware Workspace ONE is scalable."

"We've configured single sign-on for two or three enterprise customers, and it works very well."

"It helps the end users to work on the road without needing to set up all kinds of VPN connections"

"The solution is stable."

"The solution has very good documentation."

"The most valuable feature of this solution is the tracking of the devices."

"The most valuable feature of this solution is the multi-platform support."

More Workspace ONE UEM pros

Cons

"The policies we had in SCCM and AD offered features that are missing from Microsoft Intune."

"It would be awesome if Microsoft opened their API so we could filter more properties. If we have to do anything outside of Intune that requires a third-party solution to talk back to it, we're very limited in what we can do. Trust your people. We promise not to break your stuff. Open it up just a tiny bit wider."

"There is room for improvement in integrating additional features such as Purview and SharePoint activities into Intune."

"Lacking in features such as Wi-Fi and network security."

"I would like Intune to natively support easier report generation. This improvement would enable less experienced staff to run reports more efficiently without relying on additional tools or functions."

"I wanted to check if there is any provision at the Intune level to restrict certain things, such as a website, but unfortunately, that feature is available only in Microsoft Defender. Intune has web filtering capabilities, but they are only useful for protection from malicious websites, whereas we would like to be able to restrict a website. For example, YouTube is a clean website. No one would identify it as a malicious website, but if we want to stop the end-users from going to that website, we have to go for another product, such as Microsoft Defender or another third-party proxy solution. It would be great if this capability is included in Intune."

"From an end-user perspective of Microsoft Intune, I haven't experienced any challenges since installation. However, some customers have reported experiencing slowness when using lower versions of the Android system."

"Enrollment into the Microsoft Intune service can still get easier, especially for legacy-managed systems, such as how we get it from a GPO or an SCCM configuration into Intune."

More Microsoft Intune cons

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"To improve the product, the integration with third-party products could always be smoother."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"I would like to see more integration in future releases."

More Google Cloud Identity cons

"Windows 10 management is there, but VMware only recently developed that part, and it's not fully mature. Patch management and other integrations are there as well as the application-pushing part, command line, mandatory commands, etc. Some out-of-the-box solutions should be available to better integrate a broader range of applications and handle application push. That's the roadmap we should look at."

"Feature-wise, it is fine, but its pricing could be better, given that Microsoft is on a bundling spree. AirWatch would benefit from reducing the license pricing per user per month."

"Setup is not too complex."

"I would like better integration for deploying programs with binary files."

"AirWatch doesn't seem to empower IT admins to try new things or get creative with implementations."

"When we had some issues, the support did not respond quickly, and they did not provide a solution."

"The pricing could always be better."

"The application itself individuals are getting annoyed with it. They are looking to integrate with ABB applications regardless of whether it is Android or iOS based. We are wanting to shift from this application because of the integration issues we are facing."

More Workspace ONE UEM cons

Pricing and Cost Advice

"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."

"The pricing needs improvement."

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"Microsoft Intune's pricing is reasonable."

"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."

"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."

"It is average. Some of the costs are quite high depending on what the customer currently uses, but overall, it is not bad. I would not say that I would not recommend Intune based on the cost. I definitely would, but they can definitely improve on the cost. So overall, its cost is not bad."

"Cost is not my department, but the product is included in the E5 license that we already pay for every user, so no additional cost is incurred."

More Microsoft Intune pricing and cost advice

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The solution is not expensive."

"We probably spend about $50,000 a year on licensing."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"Licensing fees are on a yearly basis."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

"We pay approximately $6.50 per user for the standard version. If you are paying for an enterprise license that includes VDI then it will cost approximately $25 per user on a monthly basis."

"The cost is a little bit high."

"We pay approximately thirty to thirty-five euros per device per month for the complete suite, and this is a fixed cost with one, three, or five-year licensing in advance. I would rate the pricing a four out of ten, making it affordable."

"A person should pay towards the licensing costs of VMware Identity Manager on a yearly or monthly basis, but government and public sector units cannot for a perpetual licensing model."

"While the platform offers comprehensive solutions, it can be expensive, especially if you only need it for occasional testing and deployment."

"There is a licensing fee for the users, and we pay a low amount for our support costs."

"I have no opinion about the pricing of the product."

"The price of VMware Workspace ONE is expensive. However, for the features that are provided, the price is reasonable. There is a subscription to use the solution."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

Manufacturing Company

Educational Organization

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Computer Software Company

17%

Financial Services Firm

10%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form...

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How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 11% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 7% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 67% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

Cisco Meraki Systems Manager (MDM+EMM) vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Horizon 8 vs Workspace ONE UEM

Compared 7% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 6% of the time

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

ManageEngine Endpoint Central vs Workspace ONE UEM

Compared 4% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 4% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

June 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

June 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

June 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

May 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

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