No more typing reviews! Try our Samantha, our new voice AI agent.

Google Cloud Identity vs Workspace ONE UEM comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
356
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
2nd
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
102
Ranking in other categories
Remote Access (10th), Virtual Desktop Infrastructure (VDI) (8th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (14th), Unified Endpoint Management (UEM) (3rd)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. The mindshare of Workspace ONE UEM is 10.9%, up from 10.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
Workspace ONE UEM10.9%
Google Cloud Identity1.7%
Other63.599999999999994%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
Vishal Bhatia - PeerSpot reviewer
Trainer/Consultant at Koenig Solutions Pvt. Ltd.
Effective product tracking and monitoring enhances daily operations despite needing documentation improvement
The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is stable."
"For our clients, the conditional access feature along with different compliance policies that they can set is valuable."
"Intune reduces the load on our on-prem Active Directory by having everything go to one Intune panel, so we can configure group policies, deploy applications, and manage devices, and it has really improved our operations."
"Implementing Microsoft Intune is easy."
"We have a BYOD policy, and this solution helps us manage our devices."
"The stability of Microsoft Intune is good."
"The automatic patching is the most valuable feature of Intune."
"The insights, even though we're talking about charts and graphs, are super valuable to customers who might not otherwise know what's in their ecosystem or the current state of things within their ecosystem."
"The most valuable feature is the performance."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"It is a very stable solution. I would rate it a ten out of ten."
"The initial setup is easy."
"Following the steps made it very easy to use."
"It has all of the features that we need to use and that we want to use."
"The BYOD management console has a smooth application performance, and whenever I choose an application, template, or report, it is easy to use."
"Valuable features of this solution are the device management and the good integration with third parties."
"From a remote management perspective, I like the management and the inventory."
"Its UI is extremely easy to use whether you're an advanced user or a novice user."
"People who want to adopt this solution may be thinking about it from the end-user's perspective, but this solution is also very friendly for the people who manage it. It's administration-friendly."
"It is easy to start something and work from scratch."
"The solution's single plane of glass approach is beneficial. The endpoint management is very good and specific. One of their competitors is Intune, and you have leaks from other services within the Microsoft ecosystem."
 

Cons

"Technical support is not great. If you open up a case, it may remain there for a long time."
"I would like to see Intune improve its handling of hybrid domain joins."
"A feature I would want to see added in Microsoft Intune is the ability to manage other non-Microsoft devices."
"We haven't really gone through all the features of Intune. We are just discovering them. Every day, we see a new feature that we want to apply, but what will be great for Intune is to be able to deploy apps in a simple fashion. We should be able to easily install various apps on the Windows platform, iOS, and Android. Currently, we have to write some scripts. It's not as straightforward as we would like it to be. It should be simplified so that we can do it just with three clicks—next, next, finish—without needing to write a script."
"I want more secure, reliable, and efficient security policies."
"Yes, there are a couple of issues with stability."
"It should be simplified. I've worked with many different mobile device management solutions, and Intune is one of the more complex ones."
"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."
"The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"In Google, if we want support they are very slow to respond."
"Technical support is slow."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"I rate it at seven out of 10 because it doesn't fit perfectly into our framework."
"We have not had good experiences with technical support. We have many tickets remaining that are unresolved."
"VMware Workspace ONE platform offers support for Mac Books and we see that there is some room for improvement in that area versus all the products out there."
"One of the things that I want them to improve on, if possible, is the management of Mac devices, MacBook Pro, for example. They do it, but they have scope for improvement, in my opinion. It's not that it's that bad, it just a small need."
"There are other solutions that might be better for certain use cases. This is not an all-purpose solution."
"I would like to have better support for multi-cloud sessions."
"The SaaS environment is not very responsive at times, so the performance can be improved in that regard."
"The solution needs to adapt to the cloud based reality of the current world model. Some customers may have reluctance to this, but it is the next level for all of the big providers. Azure, AWS and Google are all on the forefront of cloud-based solutions."
 

Pricing and Cost Advice

"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
"While I don't have access to high-level financial information, I believe we have achieved lower costs with this implementation."
"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."
"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."
"Microsoft Intune's pricing is reasonable."
"I would rate the price a four out of ten with ten being the most expensive."
"I have no comment on pricing of the solution."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"Licensing fees are on a yearly basis."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The product is billed on a monthly basis depending on the number of users."
"The price of VMware Workspace ONE is expensive. However, for the features that are provided, the price is reasonable. There is a subscription to use the solution."
"We've purchased various licenses for VMware Workspace ONE, including premium and gold tiers. These licenses include security measures and support for managing telecom expenses like data and voice usage."
"Licensing fees are paid on a monthly basis."
"Depending on the requirements of users, there is a need to make yearly payments towards the licensing costs attached to the product."
"The solution runs at roughly around $36/user for a year."
"We pay approximately $6.50 per user for the standard version. If you are paying for an enterprise license that includes VDI then it will cost approximately $25 per user on a monthly basis."
"VMware Workspace ONE licensing price is good with their supportability. The price of VMware Workspace ONE is reasonable. We are using an enterprise license."
"The pricing currently is higher than the competition."
report
Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.
893,221 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business151
Midsize Enterprise60
Large Enterprise177
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise58
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.