Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #11 with an average rating of 7.8, while Omnissa is ranked #2 with an average rating of 8.0. Google holds a 1.7% mindshare in EMM, compared to Omnissa’s 10.4% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 84% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: June 2026).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of June 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.7%, down from 33.5% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of Workspace ONE UEM is 10.4%, down from 11.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	22.7%
Workspace ONE UEM	10.4%
Google Cloud Identity	1.7%
Other	65.19999999999999%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

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Vishal Bhatia

Trainer/Consultant at Koenig Solutions Pvt. Ltd.

Effective product tracking and monitoring enhances daily operations despite needing documentation improvement

The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Overall, Microsoft Intune is genuinely built for growth, catering well to both small teams and large enterprises with the same foundation and scaling smoothly without requiring a significant overhaul."

"Microsoft Intune does a great job of helping protect our environment."

"We have a BYOD policy, and this solution helps us manage our devices."

"Microsoft Intune scales very effectively with our growing needs."

"Intune simplifies compliance. The ability to manage software updates and policies on endpoints has helped us meet contract requirements."

"There has been a noticeable increase in productivity for both my organization and clients."

"The most valuable feature is Intune's ability to push out updates for the security and antivirus. I also like Intune's copilot and the ability to automate processes. For example, if you have 5,000 employees who are issued new PCs and you need to set them up with everything they need."

"The compliance and configuration policies in Microsoft Intune are the most valuable features, saving significant time compared to manual implementation."

More Microsoft Intune pros

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"It is a very stable solution. I would rate it a ten out of ten."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"Following the steps made it very easy to use."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

More Google Cloud Identity pros

"The platform makes the mobile device management process straightforward to handle."

"The most valuable feature is the interface with SCAP, which is the Security Content Automation Protocol."

"Basically, the data containerization and the ability to publish and consistently push apps is the most valuable aspect of the product."

"The technical support is very good, the agent was always helpful and responsive."

"The most valuable feature of VMware Workspace ONE is that it can support most end users' enterprise applications."

"It has all of the features that we need to use and that we want to use."

"If an outside person tries to track or hack information, it is not possible without us being notified."

"VMware Workspace ONE is scalable."

More Workspace ONE UEM pros

Cons

"Policy and app deployment should be faster, as it currently takes between minutes to hours to apply, with an average of one hour."

"I rate Microsoft customer service six out of 10. While some technicians go above and beyond, there is inconsistency, and connecting with the most helpful representatives is occasionally challenging."

"I have one remark about the application management for the Android version. Often, the Play Store opens and leaves the possibility to download to the user, which is not good."

"There could be more competent processes and improvements in the policy space."

"We would like to see the ability to use multiple personas on a device, similar to Samsung Knox, included in future updates."

"Intune has some limitations when it comes to application updates for third-party applications. You can schedule an update, but when it's a package setup, you need to supercede and replace it each time."

"There are some issues using the solution with macOS and iOS, and it offers limited granular control with them. Intune works better on Windows and Android."

"Microsoft Intune could improve its reporting and troubleshooting tools since diagnosing policy sync and deployment issues can still feel a bit complicated at times."

More Microsoft Intune cons

"To improve the product, the integration with third-party products could always be smoother."

"The customer service and support team is not so good."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."

"The solution's storage capacity could be increased."

"The interface could be more user-friendly."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

More Google Cloud Identity cons

"There could be improvements to Workspace ONE in terms of the pricing and some security aspects such as data loss prevention."

"it's very dependent on an active directory"

"The solution is too complicated. A lot of end customers don't know how to start when they go into the console."

"We'd like to see a better connection to Microsoft Azure and a better connection with Check Point."

"There are some bugs that our team needs to work around."

"The SaaS environment is not very responsive at times, so the performance can be improved in that regard."

"I prefer to work with Jamf Pro because it is more specific to working with the iPad features."

"The product's stability for certain instances needs improvement."

More Workspace ONE UEM cons

Pricing and Cost Advice

"The product is expensive."

"The purchase of the product was handled by someone else."

"There is a license needed to use the solution and we are on an annual license."

"With one user base license, we can use Intune for up to five devices. However, with Soti MobiControl, each license is tied to a single device, meaning one license is dedicated to one device only."

"It is expensive. The cost depends on the license that we choose."

"Microsoft Intune is moderately priced. There is a monthly license required to use the solution and it is approximately eight dollars per month."

"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."

"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."

More Microsoft Intune pricing and cost advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

"We probably spend about $50,000 a year on licensing."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The solution is not expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The licensing cost depends on the partners and the relationship between the company and the partners."

More Google Cloud Identity pricing and cost advice

"The license is paid annually."

"It's an expensive tool."

"I rate the product price a five on a scale of one to ten, where one is cheap and ten is expensive."

"The solution runs at roughly around $36/user for a year."

"My guess is that its licensing was yearly. There was probably no fee in addition to the standard licensing fee."

"You should take out a dedicated license agreement of your MDM fleet and invest heavily in innovating in this space."

"VMware Workspace ONE licensing price is good with their supportability. The price of VMware Workspace ONE is reasonable. We are using an enterprise license."

"While it is not inexpensive in terms of price, it is definitely worth it."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

10%

Computer Software Company

Government

Financial Services Firm

12%

Computer Software Company

12%

Manufacturing Company

11%

Comms Service Provider

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	192
Midsize Enterprise	62
Large Enterprise	185

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	22
Large Enterprise	60

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

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How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

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What needs improvement with VMware Workspace ONE?

For instance, if a customer uses multiple platforms like Android and iOS, the solution has different features due to ...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 10% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 4% of the time

Samsung Knox vs Microsoft Intune

Compared 2% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 69% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 3% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Ping Identity Platform vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Jamf Pro vs Workspace ONE UEM

Compared 5% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 4% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 4% of the time

Horizon 8 vs Workspace ONE UEM

Compared 3% of the time

BlackBerry Enterprise Mobility Suite vs Workspace ONE UEM

Compared 2% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

June 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

June 2026

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

May 2026

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Workspace ONE UEM is a comprehensive platform for centralized device management offering advanced security and seamless integration. It's ideal for managing mobile and IoT devices, providing centralized administration capabilities for businesses.

Workspace ONE UEM stands out due to its user-friendly interface and extensive multi-platform support. It provides policy-driven device control, advanced application and content management, and secure remote access. Its excellent third-party integration and strong security measures make it particularly beneficial for managing devices across different platforms. The platform is tailored for businesses looking for scalable solutions that support BYOD policies, application deployment, and user authentication. While praised for stability and comprehensive features like email management, there are calls for improved integration with Active Directory and better pricing strategies.

What are the most important features?

Easy-to-use interface: Simplifies device management for diverse platforms.
Policy-driven control: Enables automated compliance and security enforcement.
Multi-platform support: Manages iOS, Android, Windows, and Mac devices efficiently.
Advanced app and content management: Facilitates smooth deployment and regulation of applications.
Secure remote access: Ensures security for remote device management.
Single sign-on: Simplifies authentication processes.
Third-party tool integration: Expands functionality with external tools.

What key ROI factors to consider?

Device security: Protects sensitive data on mobile devices.
Centralized management: Streamlines operations for device monitoring and compliance.
Scalability: Supports growing business needs with ease.
User experience: Offers intuitive management tools for minimal training requirements.

Organizations across industries implement Workspace ONE UEM for its sophisticated management strategies, critical in sectors like healthcare for secure patient data management, finance for compliance, and education for supporting diverse device policies. Its integration capabilities make it essential for sectors requiring stringent security and seamless operational workflows.

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

June 2026

Free Report: Google Cloud Identity vs. Workspace ONE UEM

Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: June 2026.

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