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Google Cloud Identity vs Workspace ONE UEM comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
302
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (6th), Cloud Resource Access Management (5th)
Workspace ONE UEM
Ranking in Enterprise Mobility Management (EMM)
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
102
Ranking in other categories
Remote Access (6th), Virtual Desktop Infrastructure (VDI) (8th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (11th), Unified Endpoint Management (UEM) (3rd)
 

Mindshare comparison

As of October 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.3%, down from 36.6% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.2% compared to the previous year. The mindshare of Workspace ONE UEM is 11.6%, up from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune31.3%
Workspace ONE UEM11.6%
Google Cloud Identity1.1%
Other56.0%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Joel Prodigalidad - PeerSpot reviewer
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.
Vishal Bhatia - PeerSpot reviewer
Effective product tracking and monitoring enhances daily operations despite needing documentation improvement
The documentation part of Workspace ONE UEM can be confusing. The documentation is not comprehensive compared to other VMware solutions or Microsoft documentation. Most people struggle to connect the dots when looking at the documentation. Even the training material and PowerPoint slide decks that trainers use are sometimes too confusing or overwhelming, with too much content but not enough clarity. The support side has recently become weaker compared to what it used to be with VMware. This is another area that needs improvement. Since working with Workspace ONE UEM from when it was AirWatch, it has improved significantly over the last five years. However, there are still some gray areas and scope for improvement, especially in documentation and workflow between different aspects of the solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Autopilot is the most valuable feature."
"Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow."
"There has been a noticeable increase in productivity for both my organization and clients."
"Its price is reasonable. It is a part of our M365 suite."
"If the product works, remote access will be a benefit. To this point we have not had reason to have confidence in achieving that access."
"It's very informative when there is an error. It allows us to backtrace where the error is and resolve that ourselves. It's a bit of a Swiss Army penknife. We find that it fixes most issues."
"Intune's most valuable feature is its centralized management capability."
"The most valuable includes managing everything from a single console."
"The solution is user-friendly."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The most beneficial feature for enhancing security is context-aware access."
"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The most valuable feature is single sign-on."
"The product offers integration capabilities with third-party solutions."
"Stability-wise, I rate the solution a ten out of ten."
"Workspace ONE UEM's best features are that you can track and monitor all the products, with a wide range of supported devices like Android, Apple, and Windows, and it offers easy application and email management along with effective compliance and health attestation capabilities."
"The most valuable features are the ones that control the leaking."
"We can impose cybersecurity requirements."
"For me, the integration of AirWatch with various enterprise components is something I like. The way they are partnering with various services, like security services, or some of the big guys like Google, Android, Apple, and including Microsoft; that's really awesome. And the way they look at providing functionality to create self-service and automation, that's really usefully and beneficial. That's where I see they differentiate themselves."
"The product enables us to access our internal applications from anywhere in the world."
 

Cons

"The add-ons must be integrated into the solution."
"There is no catalog for mobile access management (MAM) security."
"For an existing customer who has an SCCM, it would need to be upgraded to an MECM first before I can introduce Microsoft Intune."
"The reports that are generated aren't so great. They don't give a lot of meaning so far, but that could be down to user knowledge than the actual reporting side of things. I'm not a big user of it, but I was a bigger user of MaaS360, and we used to be able to run weekly and monthly reports. In the case of any deviations. we'd get a warning immediately. That's not so easy to do or to get in place for Intune. This could be just a user issue, but when I compare both, that's the only thing that's lacking for me."
"We've faced significant pushback with Copilot as our clients aren't seeing a favorable cost-benefit analysis."
"Microsoft Intune's app deployment presents challenges for non-MSI and non-store apps, particularly EXEs, requiring the use of a Win32 wrapper tool and adding overhead to the process."
"The difficulty of the the roll out is surprisingly difficult considering this product is supposed to be an integrated part of the 365 suite."
"Its integration with Mac and Linux devices can be better. They should provide more features similar to Windows. We should be able to manage policies within Linux and Mac machines. If we can have more granular controls for these two operating systems, it will be really helpful."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"To improve the product, the integration with third-party products could always be smoother."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"The interface could be more user-friendly."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"The customer service and support team is not so good."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"We're unhappy with the quality of support we get for it. We're unhappy with how upgrades occur, so we are migrating away from it. We have an on-premise AirWatch solution and for us to do upgrades we have to call AirWatch to be able to perform the upgrades. They're busy, and scheduling it is not timely enough for us."
"This product makes use of SAML across the board, which has seven known security flaws. It would be good if the company created a way to protect against SAML flaws. One way would be to integrate a firewall server or an endpoint out in the cloud with which you could establish trust. If you knew nothing about SAML and you did some Google searches about what SAML is, what are the flaws, and what are the known vulnerabilities, eventually, you'll find that there are seven flaws. There are two methods that you can use to solve those seven problems. They essentially involve putting a firewall or putting rules, such as access controls, so that anybody in the world can't just come in, authenticate, and either be a good guy or be someone trying to knock on my door and get into my house. If I could eliminate that, it would be awesome."
"There are some bugs that our team needs to work around. It required some API integration required because visitor integration was not there. For example, we are currently working on a tunnel issue, and VMware doesn't have this solution."
"The pricing could always be better."
"It's a costly product. It would help if they could offer it at a discount."
"I would like better integration for deploying programs with binary files."
"The only downside to the solution is that the dashboard is very confusing."
"They do have a good integration, but there is a long way to go as far as integration is concerned. They need to integrate with the cloud solutions a little bit more. We are looking for Azure integration."
 

Pricing and Cost Advice

"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."
"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."
"Its price is quite okay. I wish they provide certain additional features with the same license."
"The overall pricing of Microsoft Intune is good for companies that have big IT budgets, 3,000 or more users and devices."
"The pricing is not cheap, especially with inflation. They've had to increase their prices. It's not excessive, but alright."
"Existing E5 license holders for M365, Intune, and Azure, receive a free license."
"Microsoft's licensing is more flexible and adaptive than its competitors."
"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"We probably spend about $50,000 a year on licensing."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
"You should take out a dedicated license agreement of your MDM fleet and invest heavily in innovating in this space."
"In terms of pricing, this solution is definitely much more expensive compared to other solutions, like MobileIron or MaaS360 or any other product in the market. This solution is more expensive by 30 or 40 percent."
"There is a separate cost for technical support and extra premium features. The pricing should be simplified."
"I have no opinion about the pricing of the product."
"The pricing currently is higher than the competition."
"While it is not inexpensive in terms of price, it is definitely worth it."
"VMware Workspace ONE can fit any organization because if you need more devices there are only additional fees."
"In some cases, a customer may feel the solution is expensive."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Computer Software Company
19%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
7%
Computer Software Company
15%
Financial Services Firm
9%
Manufacturing Company
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business116
Midsize Enterprise46
Large Enterprise152
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise21
Large Enterprise57
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
How does VMware Workspace One compare with VMware Horizon 7?
VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...
What do you like most about VMware Workspace ONE?
The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...
What is your experience regarding pricing and costs for VMware Workspace ONE?
I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation
Find out what your peers are saying about Google Cloud Identity vs. Workspace ONE UEM and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.