Google Cloud Identity vs Workspace ONE UEM comparison

Google and Omnissa are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #8 with an average rating of 7.5, while Omnissa is ranked #3 with an average rating of 7.8. Google holds a 1.3% mindshare in EMM, compared to Omnissa’s 10.9% mindshare. Additionally, 90% of Google users are willing to recommend the solution, compared to 83% of Omnissa users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Workspace ONE UEM and Google Cloud Identity are contenders in the enterprise management space. Users prefer Workspace ONE UEM for its overall capabilities, while Google Cloud Identity stands out due to its robust features, warranting its price.

Features: Workspace ONE UEM users highlight device management, end-user support, and multi-platform integration as valuable features. Google Cloud Identity users highlight strong authentication, seamless integration with G Suite, and detailed access management.

Room for Improvement: Workspace ONE UEM users seek enhanced reporting and analytics capabilities, better user provisioning, and improved mobile device management. Google Cloud Identity users suggest improved user provisioning, more robust mobile device management, and enhanced analytics.

Ease of Deployment and Customer Service: Workspace ONE UEM is praised for straightforward deployment and responsive customer service. Google Cloud Identity is user-friendly but noted for longer setup times and less timely support.

Pricing and ROI: Workspace ONE UEM users acknowledge higher setup costs but are satisfied with the ROI due to comprehensive management features. Google Cloud Identity is recognized for its competitive pricing and strong ROI driven by its efficient integration with existing Google services.

To learn more, read our detailed Google Cloud Identity vs. Workspace ONE UEM Report (Updated: February 2025).

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of April 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 34.5%, down from 38.3% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 3.1% compared to the previous year. The mindshare of Workspace ONE UEM is 10.9%, down from 13.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM)

Featured Reviews

Joseph Merusi

Collaborations engineer at a financial services firm with 1,001-5,000 employees

Everything has worked better since we started using it

Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.

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EkoNugroho

Cloud Support Manager at PointStar

Enhanced security and simplicity in deployment for a holistic protection

The most valuable feature of Google Cloud Identity is its simplicity in deployment. You only need to purchase and assign licenses to users, and there's no need for extensive setup. Another valuable feature is its integration with Google Workspace, which enhances security through context-aware access and allows for geographic and IP-specific restrictions. This ensures secure access to applications and data.

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Joel Amate

Project Engineer at CTC

The solution is stable, scalable, and offers single sign-on

I give the solution a nine out of ten. I suggest if a person wants to start using Workspace ONE, they should make use of the cloud instance instead of the on-premise instance. There is an on-premise instance available, but the cloud instance is a better option now. I advise them to make use of the cloud instance. This is because management-wise, there is no need to manage a server. For example, we don't need to buy a server, and we don't need to buy network switches, which are required for the on-premise. At the same time, I can advise setting up all the functionalities or whatever functionalities are available for the trial version. We need to check if the Workspace ONE integration includes Azure AD or other identity providers. A lot of applications are using these providers for authentication, such as Ping, Okta, and others. If the Workspace ONE integration doesn't include these providers, the company might have to find a different solution. Security projects should also be considered. Specifically, if the solution can integrate with local security solutions to secure mobile devices.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can reach devices or computers over the internet. I don't need to worry about the network connectivity between the offices. I can manage any device. That is the most important part."

"I like how Microsoft Intune lets me lock down the email profile and make it accessible only on certain devices."

"The ability to deploy patches and automate software deployments to end-user devices is very useful."

"It's really easy to access."

"Intune provides a centralized management solution, although its suitability depends on specific needs and comparisons with alternatives like Jamf, Kandji, or ManageEngine."

"Overall, I would rate Microsoft Intune as eight out of ten."

"Intune saves time, and it is very easy to use. It allows us to manage applications completely."

"Being able to manage the devices remotely is most valuable. We can push security requirements through Microsoft Intune."

More Microsoft Intune pros

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The solution is user-friendly."

"It's easy to set up."

"The most valuable feature of Google Cloud Identity is its stability."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

More Google Cloud Identity pros

"One of the features that I enjoyed most was the integration with Azure AD because I could use VMware Identity Manager to standardize the User Principal Name coming from Active Directory. You have Azure AD Connect to do that. In between, if you have vIDM handling it, you can easily get the synchronization of users into your VM and standardize the User Principal Name. If you require quality assurance for handling it, you can actually count on the vIDM to do so. That was one of the main things I enjoyed about the product."

"The most valuable feature is the interface with SCAP, which is the Security Content Automation Protocol."

"Its value is when you use it with a Workspace ONE UEM solution as it is part of the ecosystem for VMware Workspace ONE."

"The single sign-on feature, which integrates with the Identity Manager is one of the most vital features."

"People who want to adopt this solution may be thinking about it from the end-user's perspective, but this solution is also very friendly for the people who manage it. It's administration-friendly."

"The feature that we find most valuable is the corporate email pushing."

"For me, the integration of AirWatch with various enterprise components is something I like. The way they are partnering with various services, like security services, or some of the big guys like Google, Android, Apple, and including Microsoft; that's really awesome. And the way they look at providing functionality to create self-service and automation, that's really usefully and beneficial. That's where I see they differentiate themselves."

"The solution's Self-Service feature is valuable because it gives a single managed application that users can download and use based on their preferences and productivity."

More Workspace ONE UEM pros

Cons

"Intune's server management could be better. If it could incorporate more features from System Center into Intune's Configuration Manager, it would be beneficial."

"Due to the abundance of features, there's a lot to organize, which makes managing and setting up the solution challenging. The setup is immense, and it would be good to see improvement in this area."

"Lacks the ability to deploy more ways of management, managing devices and processing the policies."

"Intune needs to incorporate more tools to reduce the number of third-party applications we rely on."

"I would like the ability to install the agent on devices from suppliers, which would enable us to implement a zero-trust strategy for guest devices."

"There should be more focus on mobile device security and integration."

"It would be good if, in addition to the minimal patching and compliance, we could also use Intune for application deployment. For instance, if a device is not patched, Intune should have the ability to push not only a Microsoft patch but also other patches, such as a browser patch."

"Sometimes, the process is unsuccessful when we attempt to reset a device and wipe the data using Intune."

More Microsoft Intune cons

"The integration should be made easier."

"The interface could be more user-friendly."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"The solution needs to better integrate with Mac's OS."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

More Google Cloud Identity cons

"It's not accurate enough when it comes to sending items to end-users."

"Technical support needs to be more responsive to our requests."

"AirWatch doesn't seem to empower IT admins to try new things or get creative with implementations."

"This product makes use of SAML across the board, which has seven known security flaws. It would be good if the company created a way to protect against SAML flaws. One way would be to integrate a firewall server or an endpoint out in the cloud with which you could establish trust. If you knew nothing about SAML and you did some Google searches about what SAML is, what are the flaws, and what are the known vulnerabilities, eventually, you'll find that there are seven flaws. There are two methods that you can use to solve those seven problems. They essentially involve putting a firewall or putting rules, such as access controls, so that anybody in the world can't just come in, authenticate, and either be a good guy or be someone trying to knock on my door and get into my house. If I could eliminate that, it would be awesome."

"Its performance is quite good on Apple phones or even mid-range phones. If you install an AirWatch on a phone that is not too powerful, you will have performance issues. That's only because the phone is not too powerful, and there is not enough memory, etc. They could do a lighter version for a less powerful phone. It would also be useful for very small companies that don't want to spend money on expensive phones. Having said that, I don't think that is their target market. If their target market is enterprise, all enterprises perhaps have an agreement with Google or Apple, and they would get a phone that has already been tested, and they know that AirWatch will work on that phone."

"The initial setup is a bit complex."

"The application itself individuals are getting annoyed with it. They are looking to integrate with ABB applications regardless of whether it is Android or iOS based. We are wanting to shift from this application because of the integration issues we are facing."

"I would like to see some integration with native Microsoft products such as Anti-value."

More Workspace ONE UEM cons

Pricing and Cost Advice

"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."

"The tool is cheaper than our company's other MDM tools."

"I would rate the price a four out of ten with ten being the most expensive."

"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."

"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."

"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."

"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."

"The clients pay for a license and each can have a different type of license, such as an E3 or E5."

More Microsoft Intune pricing and cost advice

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"The solution is not expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

"Depending on the requirements of users, there is a need to make yearly payments towards the licensing costs attached to the product."

"I think the pricing of the product needs advisement. It would be great to bundle the VM products together. I think the actual box itself should be included in the license. At present, it is not paired with the mobile device."

"The price of VMware Workspace ONE is expensive. However, for the features that are provided, the price is reasonable. There is a subscription to use the solution."

"We've purchased various licenses for VMware Workspace ONE, including premium and gold tiers. These licenses include security measures and support for managing telecom expenses like data and voice usage."

"We are paying about $145,000 a year on a three-year subscription with no ability to scale up or scale down within that class model."

"There is a licensing fee for the users, and we pay a low amount for our support costs."

"It's a highly affordable solution"

"All licenses from VMware are only yearly. They start with a yearly license and look for a three-year commitment and yearly PO."

More Workspace ONE UEM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

23%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Computer Software Company

16%

Financial Services Firm

10%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

They should improve their customer support. The fact that the only way to get customer support is for paid customers ...

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How does VMware Workspace One compare with VMware Horizon 7?

VMware Workspace One has a powerful set of helpful features. The solution offers very good documentation, the initial...

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What do you like most about VMware Workspace ONE?

The platform provides a stable environment for operations and quickly creates new environments. Additionally, it offe...

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What is your experience regarding pricing and costs for VMware Workspace ONE?

I would rate the pricing a three out of ten. It's a highly affordable solution. If a customer knows the value of the ...

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 14% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 8% of the time

Microsoft Defender for Endpoint vs Microsoft Intune

Compared 5% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Samsung Knox vs Microsoft Intune

Compared 4% of the time

More Microsoft Intune Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 64% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 15% of the time

JumpCloud vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

Cisco Meraki Systems Manager (MDM+EMM) vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Horizon 8 vs Workspace ONE UEM

Compared 8% of the time

SOTI MobiControl vs Workspace ONE UEM

Compared 7% of the time

Jamf Pro vs Workspace ONE UEM

Compared 6% of the time

ManageEngine Endpoint Central vs Workspace ONE UEM

Compared 5% of the time

IBM MaaS360 vs Workspace ONE UEM

Compared 3% of the time

More Workspace ONE UEM Competitors

Product Reports

Buyer's Guide

Microsoft Intune

March 2025

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

March 2025

Download Google Cloud Identity product report

Buyer's Guide

Workspace ONE UEM

March 2025

Download Workspace ONE UEM product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

VMware Workspace ONE, VMware AirWatch, Workspace ONE Assist, VMware Identity Manager, Workspace ONE Access, VMware Horizon Air

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

VMware Workspace ONE is an intelligence-driven digital workspace platform that delivers any app on any device. It integrates access control, multi-platform endpoint management, and application management. With the VMware Workspace ONE platform, IT teams can deliver a digital workspace that includes the devices and apps of the company’s choice, but with security and control.

VMware Workspace ONE is available:

As a cloud service
On-premises
Hybrid

VMware Workspace ONE Key Features

Simple app authentication: VMware Workspace ONE allows end-users to have password-less single sign-on, giving them access to virtually any app (mobile apps, web apps, cloud apps, and Windows apps).
Unified Endpoint Management options: VMware Workspace ONE aims to support all devices, offering convenience, access, security, and management that will work for any business.
Conditional access: VMware Workspace ONE provides a powerful policy engine to help you make dynamic decisions regarding end-user access rights and to protect sensitive information.
Automated app management: With VMware Workspace ONE the application delivery process can be automated, which improves security and compliance. Software packages can be automatically installed, updated, and removed, and automated workflows can also be created.

VMware Workspace ONE Benefits

Some of the benefits of using VMware Workspace ONE include:

Less IT intervention necessary: Because VMware Workspace ONE has simple app authentication, end-users can help themselves by selecting the applications they need rather than having IT intervene.
Smoother employee onboarding: Transform employee onboarding by enabling self-service access to the apps your end-users need to complete their job duties.
Compliance: VMware Workspace ONE helps end-users reach compliance by using advanced device restrictions.
Real-time visibility: You can have real-time visibility with application, device, and console events that provide detailed information for system monitoring. You can also view logs in the console or export pre-defined reports.

Workspace ONE Components

Workspace ONE Access
Workspace ONE UEM
VMware Workspace ONE® Intelligence
VMware Unified Access Gateway
Workspace ONE Intelligent Hub

Reviews from Real Users

Below is some feedback from our PeerSpot users who are currently using the solution:

PeerSpot user Patrick B., Cybersecurity Architect at a tech services company, says, "Its UI is extremely easy to use whether you're an advanced user or a novice user. When I first opened it up and had to learn the product, I was easily a novice. By the end of the third month, I was digging into the backend of the system and using it as a highly advanced user to accomplish what I needed to accomplish, and I was able to do it through the UI mostly."

Roshan T., Partner Manager North America at a tech company, mentions how satisfied he is with the product, saying, "You can put all your applications on a mobile device, be it a phone or tablet. It is secure and easy to use. Because it is centrally managed, you don't have to do any configuration on the phone. I just got the phone and connected to the central applications. I just downloaded one thing and everything got rolled out. Email, calendar, and other things were deployed centrally. If you don't have AirWatch, you have to configure your phone manually. For example, you need to deploy and configure your email manually and then synchronize everything. It is much simpler when a mobile device is centrally managed."

Omnissa

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Australian Sports Commission, Stockport NHS Foundation Trust, Lomond School, Merck, United Bank, Medical College of Wisconsin, Latymer Upper School, 2gether NHS Foundation Trust, Dowling Aaron Inc., Trillium Lakelands District School Board, Harrogate Grammar School, Duke University Football, Delta Air Lines, Adventist Health System, Giochi Preziosi, Cramlington Learning Village, Intermountain Healthcare, Safexpress, TAG Aviation

Buyer's Guide

Google Cloud Identity vs. Workspace ONE UEM

February 2025

Free Report: Google Cloud Identity vs. Workspace ONE UEM

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