Dell PowerMax NVMe vs Hitachi Virtual Storage Platform comparison

Dell Technologies and Hitachi Vantara are both solutions in the All-Flash Storage category. Dell Technologies is ranked #8 with an average rating of 8.5, while Hitachi Vantara is ranked #11 with an average rating of 8.2. Dell Technologies holds a 4.0% mindshare in AFS, compared to Hitachi Vantara’s 3.1% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 96% of Hitachi Vantara users who would recommend it.

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Executive SummaryUpdated on Mar 30, 2025

Hitachi Virtual Storage Platform and Dell PowerMax NVMe are competing in the storage solutions market. Dell PowerMax NVMe is often seen as the superior choice due to its extensive features that justify its higher cost.

Features: Hitachi Virtual Storage Platform includes non-disruptive migration, high availability, and data mobility, creating a reliable foundation for continuous cloud infrastructure. Dell PowerMax NVMe offers top-tier performance with deduplication, compression, and NVMe efficiency, along with advanced features like CloudIQ for predictive analytics.

Room for Improvement: Hitachi faces criticism for its complex user interface, inadequate automation, high pricing, and lackluster tech support. Users seek improvements in deduplication, data management, and regional support. Dell PowerMax NVMe's primary concern is its high cost, with users wanting enhanced management tools, newer tech integrations, and competitive pricing.

Ease of Deployment and Customer Service: Hitachi offers on-premises and hybrid cloud deployment but with complexity. Local support is praised, but general tech support is criticized. Dell PowerMax NVMe provides diverse deployment options and reliable technical support, ensuring smooth implementation processes.

Pricing and ROI: Hitachi Virtual Storage Platform is competitively priced with bundled licensing but becomes costly post-discount. Its reliability yields good ROI despite the high initial cost. Dell PowerMax NVMe, albeit expensive, offers effective ROI by system consolidation and performance improvement, though some find support costs disproportional.

To learn more, read our detailed Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform Report (Updated: February 2025).

Buyer's Guide

Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell PowerMax NVMe is 4.0%, down from 4.2% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.1%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"The most valuable feature of this solution is reliability."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The initial setup was extremely simple and straightforward."

More Pure FlashArray X NVMe pros

"Dell PowerMax NVMe has been a significant enhancement for data handling in my industry. Its improved security features and data calculation capabilities make it a valuable solution for our customers. The most critical feature of Dell PowerMax NVMe for performance enhancement is its strong network support and integration with other vendors, along with its efficient use of hardware components like CPU and memory. Data reduction technologies in PowerMax have been highly beneficial for our company, allowing us to optimize storage and reduce costs by consolidating files"

"It is very stable. We expect superior performance and reliability from this particular storage system."

"The PowerMax software and CloudIQ let us get an inside view of our compression and compaction, as well as our usage of the storage."

"The upgradability and extendibility for the size of the storage unit are noteworthy."

"This platform is reliable in supporting our data availability. We now have a higher performing platform and have been able to consolidate our workloads into one single platform."

"We are happy with the monitoring that Dell EMC is doing for us. They have helped us to identify many issues during the routine checks, issues which we were not aware of."

"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."

"PowerMax is a compact high-performance appliance. It is one of the best devices in terms of performance specs. It includes an NVMe All-Flash Array."

More Dell PowerMax NVMe pros

"It's best features are its reliability and stability."

"The product has great data storage performance with a 100% data security and availability guarantee."

"It is the most stable high-end solution in this area."

"I am happy about the storage system and availability."

"The performance is very good."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"It is very flexible, and it is very useful when you want to virtualize different storage from different vendors."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

More Hitachi Virtual Storage Platform pros

Cons

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"They could add more support for file storage and different types of storage."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"Maybe the price can be reduced since the solution is very expensive."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"In the future, I would like to see integration with enterprise backup systems."

"The software layer has to improve."

More Pure FlashArray X NVMe cons

"I would like it to support NVMe over Fabrics, because that is the next item for consideration on the NVMe roadmap. PowerMax supports NVMe on the back-end, but when it starts supporting NVMe over Fibre Channel, suddenly various hosts can directly communicate with PowerMax, and with NVMe-oF, as well. Suddenly, Gen 6 and Gen 7 switchers will be able to help facilitate that particular communication channel."

"I would like to see the rack change. They have defaulted to the standard rack, so our fiber cables are crowded when we shut our back door."

"Dell PowerMax NVMe needs to increase storage and improve scalability."

"Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself."

"The GUI interface is very complicated and could be improved by streamlining the number of steps in the process."

"Some of the management features could be simplified and that's probably the main thing they need to address."

"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."

"There is room for improvement in terms of integration with various service providers for public clouds."

More Dell PowerMax NVMe cons

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"The interface should be simplified and made easier to use."

"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."

"The snapshot and clone operation functions can be made easier."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"The controllers in the product do not provide options for scalability."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

More Hitachi Virtual Storage Platform cons

Pricing and Cost Advice

"The licensing is on a yearly basis."

"Our licensing fees are $500,000+ USD."

"As far as the licensing costs, everything is included in the license."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With VMware, we pay $300,000 annually."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"The price is starting from $500,000."

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"The pricing for this solution is good compared to other products in the market."

"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."

"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."

"Our costs for the product are three million."

"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."

"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."

More Dell PowerMax NVMe pricing and cost advice

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"This is an expensive solution."

"The costs were primarily in line with every other vendor at the time."

"We pay for a support contract agreement."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

More Hitachi Virtual Storage Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

16%

Computer Software Company

14%

Manufacturing Company

10%

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The price is starting from $500,000. It's expensive.

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 14% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

NetApp AFF vs Dell PowerMax NVMe

Compared 3% of the time

More Dell PowerMax NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE 3PAR StoreServ vs Hitachi Virtual Storage Platform

Compared 3% of the time

More Hitachi Virtual Storage Platform Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax NVMe

March 2025

Download Dell PowerMax NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

March 2025

Download Hitachi Virtual Storage Platform product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Buyer's Guide

Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform

February 2025

Free Report: Dell PowerMax NVMe vs. Hitachi Virtual Storage Platform

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