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Dell PowerMax vs Fujitsu comparison

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Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
All-Flash Storage (2nd)
Dell PowerMax
Average Rating
8.8
Reviews Sentiment
6.8
Number of Reviews
93
Ranking in other categories
All-Flash Storage (5th), NVMe All-Flash Storage Arrays (2nd)
Fujitsu
Average Rating
7.0
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
NVMe All-Flash Storage Arrays (21st)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Alexander Kühn - PeerSpot reviewer
Senior Project Manager Varna Information Technology / Owner at Varna Informationstechnology EOOD
Easy to use, but price is an area that needs to be improved
The question you have to ask yourself these days would be whether you need classical SAN storage or do you want to go with a modern approach like SaaS-based storage. If you want classical storage, Fujitsu is still a good product. If you want to be safer and work with off the shelf hardware,then go with NetApp. Don't pay the markup price charged by big storage vendors. My company has not faced any issues with the product's integration capabilities. The tool is basically used as a block device, so it's quite easy and simple at what it does. I rate the tool a seven out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pure Storage is an amazing solution."
"I am exceptionally happy with the product and the way it works."
"If you need a high-performance storage appliance that is easy to install and maintain, you pretty much can't go wrong."
"The biggest lesson that I have learned from using Pure FlashArray is that it's user-friendly, easy to manage, and very flexible."
"The most valuable features are the replication of data and the continuous snapshot that we can take from the disc."
"It simplifies storage."
"Pure support is very proactive, they monitor our infrastructure in real-time, so they respond before we even open a ticket."
"I find Pure Storage FlashArray to be much better than traditional storage because it has a GUI interface. It makes the process of allocating the storage much easier, and most activities are automated. It is like clicking a button for every task."
"Our application requires five milliseconds of latency or less, and we are seeing about 250 microseconds of response time, so that beats our expectations by five times."
"Dell PowerMax has certainly improved our organization by being much faster than what we've had in the past; it's a strong product, and most of the solutions we have or have made with Dell are very fast."
"Dell PowerMax has positively impacted my organization because I have workloads that are very sensitive, and they actually have a high requirement for high performance."
"Helped our organization by improving performance on the I/O side, and before migrating to PowerMax, customers were faced with many performance issues due to high latency from the back-end and front-end side, but with PowerMax, this is very transparent at the end user level."
"As soon as we migrated from VMAX to PowerMax NVMe, the performance increased and everybody felt better."
"There is nothing more stable in the market today."
"The features of Dell PowerMax that I find most useful include reliability, support, uptime as well as flexibility and expandability."
"PowerMax, with version 9.02, which we installed recently, has some very good features, such as CloudIQ."
"The solution's most valuable features stem from the DX series and the all-flash storage system."
"It stands out for its affordability and the ability to provide unified storage."
 

Cons

"The price of this solution could be improved."
"In some cases, we get into very in-depth conversations around the movement of specific data and, what's more, chunk sizes. The documentation lacked any description or information on that."
"What I dislike about Everpure FlashArray is that in the replication, if it is in the pod, we cannot directly add devices to the pod without breaking the relationship."
"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"We've had it in place for about a year and a half and have had zero complaints, other than that box-to-box replication is not encrypted."
"Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex."
"I had to contact customer support when a drive failed as I was doing a couple of OS upgrades."
"In terms of the future, I have been excited by some of the copy data management stuff that they're talking about building into the environment. There are feature sets where I've done a lot of automation work. So, I am always looking forward to extensions of their API. They're also talking about a phone home centralized analytics database being used as a centralized management console with a list of new cloud features, but this doesn't seem finalized."
"The initial setup was complex, and we had experienced people working on it."
"The disadvantage of PowerMax is its cost. It is expensive, mainly due to pricing."
"Since the merging of EMC and Dell into Dell Technologies, there has been a hurdle that they've had to overcome, and they're not over it yet. It takes two to three times longer for things to get fixed than it did when they were separate companies. That is something that has to be fixed."
"There are quite a few design areas where I have been trying to understand why it has been designed in certain ways. This includes redundancy at the engine level, the virtual engines, or the directors that are installed. It is also related to how the cache destaging happens, or how it's designed, and how read and write caches are designed. These are design areas where I think they can do better."
"Dell needs to offer more midrange storage options with enterprise-class features similar to the PowerMAX."
"They can make the GUI better, especially for the ones that come out of the box. We did encounter a bit of difficulty in setting up the storage. We had to deploy Solutions Enabler on a Linux machine to be able to fully interact with the storage. They need to upgrade the web interface for the management of the storage that comes out of the box. The management interface for NFS is also a bit old and not very intuitive."
"I would like to see continued visibility and analytics in the platform."
"The initial setup was complex, as it is a complex system and you have to learn a lot."
"The product's prices are an area of concern where improvements are required."
"The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion."
 

Pricing and Cost Advice

"We have seen a reduction in total cost of ownership."
"Pricing is very competitive, and it's better than other competitors."
"I don't know the exact cost but it's around $1,000."
"Pure is not a cheap product. It is not something that is inexpensive. But, the total cost of ownership tends to be lower than with other solutions, because you don't need a lot of expertise, you don't need a lot of training or very expensive engineers or very expensive consultants."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"It's expensive, but you get what you pay for."
"It is light years beyond anything else with the same price point."
"We purchased a license to use this solution and we pay for the storage ourselves."
"It is high-end storage and it is a bit expensive, but it is doing what it is meant for: running business-critical applications or latency-sensitive applications..."
"The price is on the market. It's not inexpensive, but it's available on the market."
"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"Our costs are on a yearly basis."
"The tool is very expensive."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"The entry-level midrange model from Fujitsu is cost-effective for our target market"
"There is a need to make yearly payments towards the licensing charges associated with the product."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Financial Services Firm
13%
Manufacturing Company
10%
Healthcare Company
10%
Outsourcing Company
9%
Comms Service Provider
18%
Non Profit
16%
Manufacturing Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise64
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with the pricing of Dell PowerMax is that there is a good relationship between the pricing and the func...
What needs improvement with Dell EMC PowerMax NVMe?
One area where Dell PowerMax can improve is the relationship between physical space and capacity, as well as electric...
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Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell PowerMax vs. Fujitsu and other solutions. Updated: September 2026.
920,939 professionals have used our research since 2012.