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Dell PowerMax vs Fujitsu comparison

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Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Dell PowerMax
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
92
Ranking in other categories
All-Flash Storage (5th), NVMe All-Flash Storage Arrays (3rd)
Fujitsu
Average Rating
7.0
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
NVMe All-Flash Storage Arrays (20th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
A cost-effective storage solution with SAN solutions but doesn’t offer unified storage
Fujitsu offers competitive pricing. Fujitsu’s features are almost similar to other solutions. There is no standalone storage feature that is unique to Fujitsu. However, Fujitsu offers a cost-effective solution with better reliability. Fujitsu is a renowned brand with a strong reputation for providing SAN storage; also providing NVMe storage with extreme performance and unmatched reliability. This is also true for their other products, Servers, Server-workstations, Desktops, Graphical Desktops, etc. The mean time between failures (MTBF) is very high in almost all Fujitsu Products to get top-class product reliability. (The Mean time between failures (MTBF) describes the expected time between two failures for a repairable system.)

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We currently have four Pure Storage FlashArray boxes, and all the storage boxes are on an Evergreen subscription model where we receive the latest hardware and features without any cost in a completely non-intrusive task."
"The sales and executive support have been outstanding compared to the rest of the market... My upgrade paths have been simple on the Pure... It's a lot simpler to implement and a lot simpler to manage."
"I find Pure Storage FlashArray to be much better than traditional storage because it has a GUI interface. It makes the process of allocating the storage much easier, and most activities are automated. It is like clicking a button for every task."
"We have perfect run through times and latency."
"All my customers are pretty happy with most Pure Storage solutions."
"We like the data reduction rates. That has been really helpful. You get 4U of Pure storage replacing something like two racks of spinning disks. One of the things that has contributed to that are the data reduction rates."
"Pure gives us better compression, it's easier to manage, a lot less hands-on."
"We chose Pure Storage primarily because of its combination of performance and ease of use."
"The compression and deduplication are the most valuable features because of the cost savings."
"Dell PowerMax is pretty much 100%."
"The most valuable feature is the performance and compression. The most useful tool is CloudIQ."
"The speed and the compatible interface with IBM are the most valuable features of the PowerMax product."
"Technical support has been excellent."
"The most important feature or function in Dell PowerMax is the capacity to deliver the required IOPS."
"We previously used mid-range solutions that just didn't scale, and we used to have a whole bunch of arrays, but now we have consolidated them onto PowerMax, which delivers one submillisecond latency all the time."
"It has reduced our footprint in different physical locations."
"It stands out for its affordability and the ability to provide unified storage."
"The solution's most valuable features stem from the DX series and the all-flash storage system."
 

Cons

"The system has dual controllers but does not have a high level of resiliency built-in."
"If there is one thing that I did not appreciate about Pure, it is that between the two different lines, which would be FlashBlade and Everpure FlashArray, there is no easy way to migrate LUNs as far as being able to replicate across those platforms."
"Technical support needs improvement. With respect to them being able to respond, they're more marketing people, less technical."
"In the next release, I would like to see file-level encryption."
"It was a little costly. The price was ultimately higher than both of the other solutions that we evaluated. I'd say that's the only downside."
"It needs to improve its price."
"Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex."
"We ran into some issues with the program at first and we had to work around those issues to fix our problems."
"I would like it to support NVMe over Fabrics, because that is the next item for consideration on the NVMe roadmap."
"The initial setup was a little bit complicated."
"I would like it to support NVMe over Fabrics, because that is the next item for consideration on the NVMe roadmap. PowerMax supports NVMe on the back-end, but when it starts supporting NVMe over Fibre Channel, suddenly various hosts can directly communicate with PowerMax, and with NVMe-oF, as well. Suddenly, Gen 6 and Gen 7 switchers will be able to help facilitate that particular communication channel."
"When it comes to Oracle and database workloads, data reduction could be a little bit better."
"I would like a more informative CloudIQ for iOS. What you can see via the web UI significantly differs from what you can see via the web application."
"There are areas for improvement in AI, interface, support, and customizations."
"Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep. One improvement could be to enable a self-maintenance option. The requirements that we go through to get Dell EMC onsite to replace failed drives, power supplies, and other small redundant parts can be unnecessarily complex. If simplified, they could send us the parts, then we could replace them much faster, more easily, and truly within the SLA parameters."
"The one area for improvement in Dell PowerMax NVMe would be to align the features of the on-premises version with those available in the cloud, as this would provide added value and flexibility."
"The product's prices are an area of concern where improvements are required."
"The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion."
 

Pricing and Cost Advice

"We are finding the TCO of flash to be lower than SSD implementations."
"While more expensive than NetApp, Pure Storage FlashArray offers superior performance that often justifies the higher cost and adds value overall."
"They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"It is light years beyond anything else with the same price point."
"All storage is expensive so any price improvement would help."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"We have seen a reduction in TCO."
"Our costs are on a yearly basis."
"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."
"I think it is an expensive tool, but it is the best product. I think it is expensive and the cost one must pay for the best solution."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"The cost has room for improvement."
"The pricing is comparable to other vendors."
"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."
"I rate Dell PowerMax NVMe a five out of ten for pricing."
"There is a need to make yearly payments towards the licensing charges associated with the product."
"The entry-level midrange model from Fujitsu is cost-effective for our target market"
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
13%
Healthcare Company
10%
Manufacturing Company
9%
Outsourcing Company
9%
Non Profit
18%
Comms Service Provider
16%
Financial Services Firm
10%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise63
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
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Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Information Not Available
Find out what your peers are saying about Dell PowerMax vs. Fujitsu and other solutions. Updated: September 2026.
914,109 professionals have used our research since 2012.