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Dell PowerMax vs Fujitsu comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
All-Flash Storage (3rd)
Dell PowerMax
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
92
Ranking in other categories
All-Flash Storage (5th), NVMe All-Flash Storage Arrays (3rd)
Fujitsu
Average Rating
7.0
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
NVMe All-Flash Storage Arrays (20th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
A cost-effective storage solution with SAN solutions but doesn’t offer unified storage
Fujitsu offers competitive pricing. Fujitsu’s features are almost similar to other solutions. There is no standalone storage feature that is unique to Fujitsu. However, Fujitsu offers a cost-effective solution with better reliability. Fujitsu is a renowned brand with a strong reputation for providing SAN storage; also providing NVMe storage with extreme performance and unmatched reliability. This is also true for their other products, Servers, Server-workstations, Desktops, Graphical Desktops, etc. The mean time between failures (MTBF) is very high in almost all Fujitsu Products to get top-class product reliability. (The Mean time between failures (MTBF) describes the expected time between two failures for a repairable system.)

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Having fast storage allows actual servers to perform in high capacity so we don't have slowdowns on our applications."
"Performance, deduplication, compression, and fast response time for requests from servers and applications."
"The most valuable feature of the Pure Storage Flash Array is the blazing fast monitoring."
"We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."
"It solved many problems and provided unexpected features that improved our business execution, making us more agile internally."
"They have a very good support system, and the GUI is also very intuitive."
"It worked flawlessly."
"There was a dramatic improvement in operating costs just as a result of the environmentals and space, let alone the cost of the unit itself."
"Helped our organization by improving performance on the I/O side, and before migrating to PowerMax, customers were faced with many performance issues due to high latency from the back-end and front-end side, but with PowerMax, this is very transparent at the end user level."
"It is easy to manage and upgrade."
"They're basically tanks; you could take a baseball bat to it, and it's still going to keep running and doing what it's supposed to do."
"It is a true, stable product."
"The benefits we have realized as a company from using Dell PowerMax include providing a service to our customers that they know they can rely on, and we can offer at a competitive price with good performance or variable performance that our customers value."
"Technical support is fantastic, they are quite knowledgeable and responsive, and we're extremely happy with the level of support they provide."
"The number one most valuable feature is reliability, as I want to go home at the end of the day and come in the next day knowing it works, especially since we have storage offshore."
"It is efficient and very simple for our administrators to use."
"The solution's most valuable features stem from the DX series and the all-flash storage system."
"It stands out for its affordability and the ability to provide unified storage."
 

Cons

"The price is too high."
"The only minor issues that come to mind are that, every once in a while, a hard drive will go bad. Also, the solution should be cheaper."
"When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports went down, there was a possibility to highlight that particular port which has gone down."
"It can go down from time to time, but it's been pretty solid so far."
"In the next release of this solution, we would like to see automated copy data management for SQL Server."
"It took us a year to get it to stabilize and to get the best out of Pure."
"Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
"We would like to see better troubleshooting aspects. It helps us if we can find out where the problem is. Right now, it's difficult. Sometimes it's difficult to pinpoint the issue. If they had more visibility and more troubleshooting feature built into the tool that would really help."
"Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount of control a customer has."
"We've had a couple of little things come up, but for the most part, they've been pretty stable."
"We have had some trouble with the VMAX-to-PowerMax migration, but the VMAX box will be powered down after the migration. The PowerMax boxes are working fine and we don't have any issues with them."
"They should work with the storage engineers to better tweak the management tools to give them improved visibility into their data."
"I would like to see the rack change. They have defaulted to the standard rack, so our fiber cables are crowded when we shut our back door."
"I would like to see continued visibility and analytics in the platform."
"Firmware updates are a bit painful because you have to involve their support, as opposed to having the ability to do it yourself."
"There are quite a few design areas where I have been trying to understand why it has been designed in certain ways. This includes redundancy at the engine level, the virtual engines, or the directors that are installed. It is also related to how the cache destaging happens, or how it's designed, and how read and write caches are designed. These are design areas where I think they can do better."
"The graphical interface is somewhat lacking, and it doesn't cover all the necessary tasks, often requiring users to resort to the command line for completion."
"The product's prices are an area of concern where improvements are required."
 

Pricing and Cost Advice

"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"There is always room for negotiation."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"The price of the solution is not expensive."
"While it comes with a higher price tag, this investment often translates to significant improvements in performance."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"We do not incur additional costs beyond the licensing fee."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"It scales enormously, but it's expensive to do so."
"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."
"The pricing is competitive. I would rate the pricing of the solution a six out of ten."
"The price is on the market. It's not inexpensive, but it's available on the market."
"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."
"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
"Since Dell PowerMax NVMe is an enterprise storage, its price is premium."
"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
"There is a need to make yearly payments towards the licensing charges associated with the product."
"The entry-level midrange model from Fujitsu is cost-effective for our target market"
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
13%
Healthcare Company
10%
Manufacturing Company
9%
Outsourcing Company
9%
Non Profit
18%
Comms Service Provider
16%
Financial Services Firm
10%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise16
Large Enterprise63
No data available
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
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Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
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Find out what your peers are saying about Dell PowerMax vs. Fujitsu and other solutions. Updated: September 2026.
913,924 professionals have used our research since 2012.