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Domo vs Hightouch comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Integration
19th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
BI (Business Intelligence) Tools (6th), Business Performance Management (7th), Reporting (4th), Data Visualization (7th)
Hightouch
Ranking in Data Integration
99th
Average Rating
7.0
Reviews Sentiment
5.1
Number of Reviews
1
Ranking in other categories
Customer Data Platforms (CDP) (9th), AI Customer Experience Personalization (36th)
 

Mindshare comparison

As of August 2026, in the Data Integration category, the mindshare of Domo is 0.7%, up from 0.6% compared to the previous year. The mindshare of Hightouch is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Domo0.7%
Hightouch0.4%
Other98.9%
Data Integration
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Henry Ngeno - PeerSpot reviewer
Operations Manager at G4S
Customer data has improved our real-time campaigns but onboarding and setup still need support
Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations. Small organizations that do not have that secure data infrastructure or that expanded customer data may find it complex to acquire the platform and use it. Therefore, they may resort to using other manual methods, and this may bring a disadvantage in their customer data handling processes. Still further, there is the learning curve being encountered by users who are not that tech-savvy. New people or employees who are fresh from other fields cannot be thrown directly into using and handling customer data. They need time and that training or that initial period of orientation to be pretty intense for them to grasp what is required of them and what to expect and not to expect from the platform. Regarding any technical limitations I've noticed, I can add the requirement to have a robust data warehouse system. Hightouch cannot be used with big or opaque data warehousing systems that are not accurate. So its success also depends on the infrastructure that you have put in terms of data storage and handling. That also calls for an upgrade in that department and increases the price of acquiring the platform.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I think the ROI was a month and a half, it was really fast."
"The dashboard is the most valuable feature and allows for customization to create and share reports."
"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."
"We find the ease of using the solution valuable."
"On reflection, one of Domo’s strongest qualities was that the end result was extremely accessible to non-computer-literate users."
"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."
"Distribution of visualizations via a web portal is valuable, but really is basic table stakes."
"It has the best GUI. And it already has an ETL tool embedded in it..."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
 

Cons

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."
"The UI has issues with some browsers and small glitches that hinder performance or functionality."
"More functions on the ETL side for the drag and drop ETL."
"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."
"Domo or any other BI tool has room for improvement, in particular, in the calculations."
"It's quite slow. We are using about 2,000,000 rows of data. Creating certain reports takes almost a couple of minutes, which should not be the case."
"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."
"One of the areas where we've had frustrations with Domo is the aesthetics."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
 

Pricing and Cost Advice

"The solution is expensive compared to one of its competitors."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"It is on the pricier end."
"I think it is reasonable."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"Domo is slightly costly but it's much cheaper than some."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
University
8%
Outsourcing Company
7%
Manufacturing Company
11%
Construction Company
9%
Financial Services Firm
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Hightouch?
Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations. Small organizations that do not have that secure data infrastructure ...
What is your primary use case for Hightouch?
Hightouch is our preferred platform for processing customer data that is stored in other data warehouse platforms that help with cloud storage of data. It helps us process that data, customer data ...
What advice do you have for others considering Hightouch?
Instead of handling or having customer data handled manually, it is better to have a secure platform that will give that customer data profile, profiling and analysis in a manner that is secure and...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
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