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Domo vs Hightouch comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Data Integration
17th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
BI (Business Intelligence) Tools (6th), Business Performance Management (7th), Reporting (4th), Data Visualization (8th)
Hightouch
Ranking in Data Integration
53rd
Average Rating
7.4
Reviews Sentiment
5.3
Number of Reviews
3
Ranking in other categories
Customer Data Platforms (CDP) (3rd), AI Customer Experience Personalization (23rd)
 

Mindshare comparison

As of October 2026, in the Data Integration category, the mindshare of Domo is 0.7%, down from 0.7% compared to the previous year. The mindshare of Hightouch is 0.3%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Domo0.7%
Hightouch0.3%
Other99.0%
Data Integration
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Henry Ngeno - PeerSpot reviewer
Operations Manager at a security firm with 10,001+ employees
Customer data has improved our real-time campaigns but onboarding and setup still need support
Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations. Small organizations that do not have that secure data infrastructure or that expanded customer data may find it complex to acquire the platform and use it. Therefore, they may resort to using other manual methods, and this may bring a disadvantage in their customer data handling processes. Still further, there is the learning curve being encountered by users who are not that tech-savvy. New people or employees who are fresh from other fields cannot be thrown directly into using and handling customer data. They need time and that training or that initial period of orientation to be pretty intense for them to grasp what is required of them and what to expect and not to expect from the platform. Regarding any technical limitations I've noticed, I can add the requirement to have a robust data warehouse system. Hightouch cannot be used with big or opaque data warehousing systems that are not accurate. So its success also depends on the infrastructure that you have put in terms of data storage and handling. That also calls for an upgrade in that department and increases the price of acquiring the platform.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."
"Once the data source has been uploaded to Domo, making graphs is quite easy."
"The pipeline features and data ingestions in Domo are quite good."
"Data is much more accessible throughout the organization."
"It's a night and day change."
"In general, Domo is very powerful and very easy to use, relatively speaking."
"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."
"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
 

Cons

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."
"We were vastly over-sold. Domo was sold as an easy-to-implement-yourself product, but this is completely unrealistic."
"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."
"There's a learning curve before you can get used to the solution."
"I would like to see more dashboard creation options."
"If we have unwanted data in our data set as raw data, we need to cleanse and structure it first because having excessive data in Domo will increase loading time and occupy large amounts of space."
"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."
"Domo as a solution can be improved in various ways."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
 

Pricing and Cost Advice

"For about 100 users our cost is $95,800."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"It is on the pricier end."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
University
7%
Manufacturing Company
13%
Outsourcing Company
12%
Construction Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
What needs improvement with Hightouch?
Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations. Small organizations that do not have that secure data infrastructure ...
What is your primary use case for Hightouch?
Hightouch is our preferred platform for processing customer data that is stored in other data warehouse platforms that help with cloud storage of data. It helps us process that data, customer data ...
What advice do you have for others considering Hightouch?
Instead of handling or having customer data handled manually, it is better to have a secure platform that will give that customer data profile, profiling and analysis in a manner that is secure and...
 

Comparisons

 

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
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